Although Zhang Yuan wasn’t particularly knowledgeable about these matters, he still had basic judgment.
When choosing a commercial space, the first thing to consider is location.
In some places known as “golden streets,” shop rents could reach six or seven yuan per square meter per day. Why?
Simply because the location was good!
Good locations were bustling with high foot traffic—you could make money with almost any business.
Conversely, in poor locations with less foot traffic, even if your shop was nice, who would travel far just to visit?
Therefore, the best places were definitely within large commercial districts, especially inside large shopping malls.
Areas near universities were also very good.
However, this location was just on the outskirts of an ordinary commercial district, with a street between it and the mall. The surrounding area looked cold and deserted, clearly indicating low customer flow!
The rent of 3.5 yuan wasn’t expensive, but the issue was whether this location was worth it!
Zhang Yuan was considering whether to speak up.
After all, he was just a newcomer. Would it be inappropriate to speak out rashly?
But if he didn’t speak up and the venture failed… whose fault would it be?
Zhang Yuan was torn.
“Good, this place is nice, let’s go with it!” Pei Qian decided on the spot.
Zhang Yuan: “…”
No need to be conflicted now.
Boss Pei had made the decision. Pointing out flaws in the location now would only be asking for trouble.
Zhang Yuan had to swallow the words that were about to come out.
“Do you have the floor plan for this place?” Pei Qian asked.
“Yes, yes!” Ma Yang quickly clicked his mouse to find the building’s floor plan. “Here it is.”
Pei Qian looked at it. The place was indeed not small, 3,000 square meters.
Judging solely by area, it was about the same as the company’s current office space.
However, this was divided into two floors, with approximately 1,500 square meters on each floor.
“Let me briefly explain the plan, and you can implement it accordingly.”
“The internet cafe is just one of the businesses for this shop, with only 50 computers. If customers exceed 50 people, have them queue up.”
“As for pricing… 10 yuan per hour, that’s not too much, right?”
“We need to plan for a bar counter with all kinds of alcoholic beverages and drinks made to bar standards. Doesn’t Zhang Yuan know how to mix drinks? Since there won’t be many customers anyway, you can mix a few drinks for them when things are slow, show off your skills—you’d be idle otherwise.”
“Set aside an area next to the bar to accommodate customers. During the day, it will function as a cafe with some light music, allowing people to come for tea or play board games. At night, it will become a bar. Zhang Yuan, aren’t you a resident singer? When you’re in a good mood, go up and sing a bit.”
“Also, reserve a separate area for books. Just import a batch of books from online or bookstores. If customers are drinking coffee in the rest area with nothing to do, they can pick up a book to read, cultivate their taste, and whatnot.”
“Additionally, we’ll provide three meals! Wasn’t this place originally a restaurant? The kitchen should be fully equipped, but don’t keep the pots and pans they used—purchase new ones!”
Recruit a professional chef online. Don’t make fancy French cuisine or Japanese food, just home-style dishes! Things like tomato and egg, fish-flavored shredded pork, hand-torn cabbage, and so on.”
“Keep the menu simple, just about a dozen dishes each month. If people get tired of eating the same things, change the menu after a month.”
“The prices should be higher than outside restaurants, after all, our chef has great skills! Of course, don’t make it too expensive, just 30% higher will do.”
“On the second floor, reserve an area for a retail space, selling peripherals like mice, keyboards, controllers—import only expensive foreign brands! We’re not expecting to make a profit, just break even.”
“Next to it, set up a small theater as a private cinema, with just about a dozen seats.”
“Hmm, this whole setup should be about right.”
“Our place may be small, but it has everything. Perfect!”
Ma Yang recorded quickly.
Zhang Yuan was dumbfounded.
Did I hear that correctly?
Isn’t this place only 3,000 square meters in total?
One might think Boss Pei had leased an entire shopping mall!
This was a complete hodgepodge!
The key question was, which customer group was this targeting?
Were people coming to use the internet, eat food, or drink coffee?
Moreover, the investment and return were certainly not proportional!
Setting up a private theater with only a dozen seats? Would others have to stand and watch?
A 3,000-square-meter standalone building with only 50 computer stations?
And the idea of functioning as a cafe during the day and a bar at night was quite peculiar…
Plus, setting up a bookshelf and importing a lot of books?
Everyone’s coming to use the internet, so who would read?
On the surface, it seemed like more amenities would be better, but that wasn’t the case in reality.
As the saying goes, bite off more than you can chew!
Today’s internet-addicted youth were generally poor. They went online to grind games and didn’t care about food and drink. At most, they’d buy a bottle of mineral water from an outside convenience store, and definitely wouldn’t buy your alcoholic beverages!
Moreover, at 10 yuan per hour, not many people could afford it.
The location was relatively remote. Even if some people came for coffee, it wouldn’t support the shop’s expenses.
Providing traditional home-style dishes was even more absurd.
And the bar…
Real bars needed to organize various activities! Things like free entry for ladies at night, performances by awesome bands… in short, marketing techniques were necessary!
With just a few hundred square meters for a small bar in this tiny place, what kind of scene could you create?
And when customers looked at the menu, they’d see high-end imported liquor on the front and tomato and egg, fish-flavored shredded pork on the back?
Does that make any sense?
The more Zhang Yuan thought about it, the more unfeasible it seemed.
This… would probably fail within a month or two!
Seemingly noticing Zhang Yuan’s doubts, Pei Qian preemptively silenced him.
“This commercial space is Tenda Group’s first step toward physical businesses, so don’t worry about short-term losses! It’s a large entertainment venue integrating multiple elements of entertainment, lifestyle, and gaming. It’s normal if it’s not accepted in the short term—the key is to gradually change people’s perceptions!”
Zhang Yuan opened his mouth but found he had nothing to say.
Fine, since Boss Pei had already said not to worry about short-term losses, they would just proceed…
After all, the monthly salary was over 10,000 yuan…
…
After sending Ma Yang and Zhang Yuan away, Pei Qian felt much more relaxed.
He was particularly satisfied with this location.
Especially upon learning that it was originally a restaurant that had gone out of business, Pei Qian was even more satisfied!
Creating this hodgepodge with a bunch of impractical things, operating at a loss, and quickly failing, was almost certainly guaranteed!
Games and physical stores were the main forces for generating losses, so Pei Qian needed to pay more attention to them.
As for Huang Sibo’s project, it would lose at most 100,000 yuan, which wasn’t worth spending too much energy on.
As long as it didn’t seem too likely to make money, Pei Qian didn’t bother to manage it.
They were just short videos. Even if they could get one or two sponsored advertisements, how much money could they make?
Nothing to worry about!
