Lin Wan continued to experience the game seriously.
Although she still couldn’t bring herself to like this game genre, Lin Wan decided to show enough professional dedication to complete this historic initiative and witness the birth of a new game mode.
As a designer, even for game types she didn’t personally enjoy, she had to make the effort to play through and completely understand them to fulfill her work responsibilities!
“Oh? I got selected by the heavens!”
On the screen, Lin Wan’s game character suddenly emitted a golden light, and the entire model expanded to two or three times its original size, standing tall and imposing like a giant among the crowd of players.
This was the effect of being chosen by the selection system, and in that instant, Lin Wan’s character’s combat power skyrocketed!
Lin Wan immediately began to “work seriously,” charging into the battlefield and going on a killing spree.
About half an hour later, the nation’s war ended.
Ye Zhizhou gently knocked on the door, coming to discuss some matters with Lin Wan.
He had come by earlier, but seeing Lin Wan seriously studying the game, he hadn’t wanted to disturb her, so he waited until after the national war ended before returning.
“Director Lin, I’d like to discuss the promotion strategy briefly.”
“Although we’re still more than a month away from actually completing the game, we need to prepare for the promotional campaign in advance.”
Based on their previous development experience, Ye Zhizhou and Wang Xiaobin felt it was about time to prepare a promotion plan.
Lin Wan was surprised: “Huh? This early?”
In her opinion, Tenda Group’s games usually showed promotional effects some time after launch, then exploded in popularity.
Lin Wan had always thought this was the normal state of affairs for games.
But on second thought, that might only be because she wasn’t privy to the behind-the-scenes work.
Like the performance art-style promotion for “Game Developer,” which was clearly arranged by Mr. Pei well in advance. The promotional effects came after the game launched, but the preparatory work for the promotion had been ongoing for some time.
Thinking of this, Lin Wan nodded: “Alright, according to your previous experience, how should we promote it?”
Ye Zhizhou thought for a moment: “Based on experience, the most effective method would be to buy web ads and video site ads, the kind that automatically open a game window when clicked…”
Lin Wan frowned instinctively.
That was too tacky.
Lin Wan had always deeply despised these misleading, intrusive web ads, but now their own game would rely on them for promotion?
She rejected the idea!
Ye Zhizhou added: “However, the current problem is that our game is a micro-client.”
“Even if we use pop-up ads, players who want to play our game would still need to download a small installation package, which would greatly reduce our game’s click conversion rate.”
“This is a very serious problem. If the conversion rate is too low and it becomes too difficult to acquire players… then our advertising costs might not be recoverable.”
Lin Wan was speechless.
Did this mean that even this tacky and annoying promotional method might not be effective?
After considering for a moment, Lin Wan said, “For this issue, I’d better seek Mr. Pei’s advice.”
Ye Zhizhou was quite pleased: “That would be best!”
Mr. Pei had previously said that during the game development process, they should listen to Director Lin’s decisions.
Ye Zhizhou and Wang Xiaobin had indeed been doing so. For some minor issues that came up during development, they would discuss internally and then let Lin Wan make the final call.
But when facing problems that none of them could decide on, they naturally needed to consult Mr. Pei.
Regarding promotion, no one had come up with particularly good ideas, so they could only ask Mr. Pei.
With a slightly anxious heart, Lin Wan sent a message to Pei Qian, asking for advice on the promotional strategy for “Hot-Blooded Battle Song: Enhanced Edition.”
What if Mr. Pei didn’t have any good promotional methods either?
After all, since changing from a browser game to a micro-client game, the game’s type had already undergone transformation, and traditional promotional methods might not work well anymore.
Even Mr. Pei would probably need a few days to consider before responding, right?
However, Pei Qian replied within minutes.
“Wait a moment, I’ll send you a draft.”
Five minutes later, Pei Qian sent over a document.
Lin Wan opened the document and looked at it together with Ye Zhizhou.
Mr. Pei’s promotional plan was simple: bombardment with advertisements!
Still following the traditional approach of placing ads on websites and video platforms.
It seemed there wasn’t much difference from the original promotional methods.
But surprisingly, Mr. Pei’s promotional plan specifically required hiring celebrities to wear cosplay outfits for photoshoots, explicitly stating that they must invite Hong Kong and Taiwan stars, and have them personally recite the ad copy. Even the content of the advertising scripts had already been written!
“Hello everyone, I am XXX. I’ve acted in many shows, but when it comes to games, I only play ‘Hot-Blooded Battle Song: Enhanced Edition.’ Fair gameplay lets everyone experience the thrill of being rich. Just joining means winning, tonight on the battlefield, I’ll be your brother!”
“XXX has bought out ‘Hot-Blooded Battle Song: Enhanced Edition.’ This game is so fun, if you miss it, you’ll have to wait another hundred and twenty years!”
“This is a brand new version that no one has tried before. You only need to experience it for three minutes, and you will fall in love with this game just like me!”
And so on.
Lin Wan and Ye Zhizhou looked at each other in bewilderment.
They closed the document and reopened it.
They almost thought they had opened it incorrectly…
Ye Zhizhou felt he had completely misunderstood.
Mr. Pei sent over a draft so quickly, clearly showing he already had a plan in mind.
This promotional method was probably something he had thought of long ago.
But why choose this promotional approach?
These lines… they seemed so tacky!
Wouldn’t they be severely criticized when the time came?
Ye Zhizhou thought, “Hot-Blooded Battle Song: Enhanced Edition” was no longer a pay-to-win game. It could be considered a conscientious game now—they had reformed!
Since they had reformed, why still make such advertisements? Wasn’t this like throwing dirt on themselves?
If it were a traditional pay-to-win browser game, then this promotional method would indeed be effective.
Because the main players of browser games were wealthy people and coal bosses who tended to like Hong Kong and Taiwan stars, the direct advertising copy would likely appeal to them.
But the primary target audience for “Hot-Blooded Battle Song: Enhanced Edition” was no longer those wealthy individuals!
Moreover, this promotional style seemed outdated and unsophisticated. Even by general browser game advertising standards, it was quite tacky…
They were completely at a loss as to what Mr. Pei was thinking!
Ye Zhizhou looked at Lin Wan with questioning eyes.
Lin Wan was also deep in thought. Her level of aversion to this advertising copy was much higher than Ye Zhizhou’s.
But she understood Mr. Pei better than Ye Zhizhou did.
Whenever something seemed unreasonable, there had to be profound meaning behind it!
After lengthy consideration, Lin Wan nodded slightly: “I understand now.”
“Mr. Pei’s original goal was to free players from being slaves to money, to change players’ preferences!”
“In other words, when promoting, we need to attract as many potential pay-to-win game players as possible, so we can use this game to transform their consumer perspectives!”
“If traditional browser game players don’t enter this game, how can we change their mindset?”
Ye Zhizhou was puzzled.
“No… surely not? This is just a fairly standard browser game promotion method, isn’t it?”
“It appears that way now, but many things can’t be judged solely by appearances,” Lin Wan shook her head. “Mr. Pei must have another plan up his sleeve. Let’s wait and see.”