“So, what is the Tenda Life APP?”
Before Pei Qian could voice his question, the reporter had already asked it for him.
Rui Yuchen was well-prepared and took out his phone. “The Tenda Life APP is our Tenda Group’s latest software that integrates various businesses. It encompasses a wide range of content!”
“For example, it integrates the original Slackin’ Delivery with more comprehensive functions. You can track riders’ locations in real-time and view and pre-order menu items daily.”
“Beyond that, it offers numerous functions including daily learning, express delivery logistics, Nameless Restaurant reservations, Thriller Lodge guides, Managed Fitness, Sloth Apartment rentals, and more. You can even use it to read novels on Endpoint Chinese Website, find all Slackin’ Internet Café locations, or download Tenda’s mobile games through the platform.”
“Additionally, TPDb website reviews have been fully integrated, allowing you to check all TPDb ratings and reviews on this software.”
“Powerful features like Tenda Mall will be launching soon!”
“Of course, since development time has been short, many functions still need continuous updates. But with all Tenda Life’s various functions integrated, this represents Tenda’s comprehensive expansion into the lifestyle sector!”
“The Tenda Life APP will encompass all aspects of our lives. The three elements that Slackin’ Delivery has always practiced—healthy, environmentally friendly, and refined—also represent the common pursuit of all industries in the Tenda Life APP!”
“Our mission is to provide every customer with a healthy, environmentally friendly, and refined modern lifestyle!”
The reporter’s face was filled with delighted surprise.
Unexpected harvest!
Initially, she just wanted to interview a food service business that excelled at garbage classification. Who knew Slackin’ Delivery had quietly accomplished so much?
Moreover, these three elements were summarized so perfectly!
Healthy food that doesn’t harm the body;
Environmentally friendly materials that don’t pollute the environment;
Refined products that don’t cut corners with customers.
Slackin’ Delivery’s recyclable tableware model, food waste transformation through microbial degradation, and dedicated APP providing attentive customer service—all perfectly aligned with the currently advocated garbage classification concept!
Not only that, but Tenda’s other industries operated the same way? Education, entertainment, fitness, internet cafés, express delivery… all integrated to allow customers to accomplish everything with just one APP?
The reporter instinctively asked the key question: “So, where can this APP be downloaded?”
Rui Yuchen smiled slightly: “It’s available in all major app stores, or you can search for Tenda Life APP.”
“However, I believe many people in Jingzhou should already have this software on their phones because it’s the original Study Master APP! No registration needed—just update the version, and the Tenda Life APP will be at your fingertips!”
The reporter’s face was filled with joy: “Perfect! This is exactly the material I need!”
“Manager Rui, you’ve explained everything so well, especially the three elements you’ve summarized, which are perfect for promoting food service businesses as industry benchmarks! You must have given this area deep thought.”
Rui Yuchen nodded: “Yes, I keep these principles firmly in mind at all times.”
“However, this awareness didn’t come naturally to me; it originated from our Tenda Group’s Mr. Pei.”
“Speaking of which, I should mention the past and present of Slackin’ Delivery.”
“The birth of the Slackin’ Delivery brand traces back to more than a year ago. Even then, Mr. Pei had already established the healthy, environmentally friendly, and refined tone for Slackin’ Delivery, operating entirely according to the current model.”
“But until last month, Slackin’ Delivery was still sustaining massive losses.”
“The reason was simple: facing the market’s low-priced delivery services, Slackin’ Delivery’s model wasn’t understood. Most customers found Slackin’ Delivery’s flavors bland and scoffed at the tableware recycling model. So, despite having some loyal customers, revenue could never cover the additional costs of tableware recycling.”
“Even so, Mr. Pei never considered giving up, nor did he ever think about changing Slackin’ Delivery’s operating model. He even continued expanding investment in Slackin’ Delivery.”
“Opening more stores, establishing a culinary laboratory to develop new dishes, and providing better service to customers.”
“This stems from adherence to one’s principles!”
“Finally, Slackin’ Delivery’s persistence paid off. As everyone’s environmental and health awareness strengthened, Slackin’ Delivery finally gained recognition!”
“And at the joyous moment of turning losses into profits, Mr. Pei’s first thought was reflection: what aspects of our Slackin’ Delivery still aren’t good enough?”
“We considered the pollution problem of food waste, so we purchased microbial food waste processors costing more than a hundred thousand yuan each for every store, maximizing our healthy and environmentally friendly requirements!”
“Therefore, Slackin’ Delivery’s success isn’t just the success of a business model, but also the success of a philosophy, and the success of persistence!”
The reporter listened attentively, even though she was moved.
As a Jingzhou resident, she had long known about Slackin’ Delivery, but never knew the brand’s birth had such a winding story, nor that this seemingly prosperous brand had been continuously losing money until last month!
To withstand the pressure of losses, consistently practice one’s principles, and even continue to increase investment, all to promote this “healthy, environmentally friendly, refined” lifestyle to everyone…
This was excellent material!
The reporter asked: “Could I film the store’s kitchen and that microbial waste processor?”
Rui Yuchen nodded: “Anytime! Please follow me.”
Regarding Slackin’ Delivery’s kitchen, Rui Yuchen was 120 percent confident.
Clean, tidy, and orderly—it could be viewed as a miniature version of the Nameless Restaurant’s kitchen.
In terms of kitchen management, Lin Canrong and he had exchanged experiences and insights many times. As the flagship store, Slackin’ Delivery Store #1 had achieved an exceptional level of excellence.
More than ten minutes later, the filming was complete.
Rui Yuchen escorted the reporter and cameraman to the door.
“This is the cleanest, tidiest kitchen I’ve ever seen,” the reporter gave a thumbs up, full of praise.
“This is just our duty.”
“By the way, here’s a small gift.”
Rui Yuchen smiled and handed a new food container to the reporter.
The reporter accepted it, somewhat puzzled: “Is this… an insulated lunch box?”
Rui Yuchen smiled and explained: “This is our Slackin’ Delivery’s latest brand ‘Food·Harmony,’ the product of an exchange between the modern food delivery industry and our traditional culture.”
“‘Food’ means ‘people regard food as their prime want,’ and ‘Harmony’ means ‘the gentleman harmonizes but does not conform’ and ‘humans living in harmony with nature.'”
“At the same time, its homophone is ‘food box,’ which was the ancient Chinese takeout.”
“We’ve worked hard to combine the cultural characteristics of ancient food boxes with the modern Slackin’ Delivery industry, specially customizing such a food box that is simultaneously aesthetically pleasing, portable, and insulated. It’s also our way of inheriting food culture.”
“I’m giving it to you as a small gift, just a token of my appreciation.”
The reporter was delighted: “Thank you! Thank you so much, this has great commemorative value and is practical too!”
“Thank you for interviewing us!”
Even the reporter was moved. After confirming with the photographer that all materials had been recorded, she reluctantly left with the food box.
After seeing the reporter off until they got into their car, Rui Yuchen finally breathed a sigh of relief and returned to the store.
Whew, fortunately, he didn’t mess up in front of Mr. Pei!
Opportunities like appearing on television were truly rare.
If seized, it was a precious chance for awareness to surge and brand value to soar;
If missed, there would be nothing.
Including the clean and tidy kitchen and the newly purchased microbial food waste processors, without these things, the effect of this interview would have been greatly diminished.
But now, being broadcast on the evening news, this level of exposure couldn’t be bought with any amount of advertising money!
“Mr. Pei…”
“Huh, where’s Mr. Pei?”
After escorting the reporter out and returning to the store, Rui Yuchen found that Mr. Pei was already gone.
“Why did Mr. Pei leave? Was he dissatisfied with my performance?”
“That can’t be right, I performed quite well.”
“Hmm, he finished his food, so he must have been somewhat satisfied with me.”
“Perhaps it’s precisely because he had complete confidence in me that he left gracefully. After all, Mr. Pei has such a magnanimous and carefree personality.”
“Fortunately, I’ve been diligently trying to understand Mr. Pei’s spirit and was well-prepared, which is why I could answer so perfectly.”
“Mission accomplished!”
Rui Yuchen’s face revealed a satisfied expression.
…
…
August 12th.
Fei Huang Studio.
Huang Sibo and Zhu Xiaocai were still working hard on editing the short film “New Life.”
It had two meanings: “old houses gaining new life through renovation and decoration” and “people who move into the rooms beginning new lives,” and could serve as a promotional video for Sloth Apartments.
The cameraman who shot the materials was skilled and conscientious, capturing many sets of shots with all the necessary footage.
But compressing it to five minutes was indeed not an easy task.
Five minutes was too short. They needed to ensure that every frame had significance, that every shot transition was natural and seamless, while making sure the images of the dilapidated house and the new house overlapped in the viewers’ minds, creating the symbolic meaning of “new life.”
This was indeed a technical challenge.
Fortunately, everyone at Fei Huang Studio was experienced. They had already edited films, so editing this kind of short video, while still presenting some challenges, wasn’t a major obstacle.
Huang Sibo and Zhu Xiaocai were still repeatedly discussing the meaning of each frame, constantly adjusting the sequence of various materials, striving to achieve the best effect.
Just as they were furrowing their brows and deep in thought, an excited shout came from the office area.
“How did you get here?”
“Brother Huang! Director Zhu! Look who’s here!”
Huang Sibo and Zhu Xiaocai looked up, widening their eyes in disbelief.
It was an old acquaintance.
Chen Lei!