August 10th, Friday afternoon.
In the meeting room of Morning Dew Gaming Platform, Li Yada, Tang Yishu, and several core team members were reviewing the promotional strategy provided by Meng Chang.
If everyone approved it after a review, Meng Chang would implement this promotional strategy during the remaining work hours this afternoon, taking advantage of the coming weekend.
While everyone was still carefully reviewing the plan, Meng Chang casually asked: “I heard two game companies came yesterday to discuss cooperation? How did it go?”
He needed to understand the specific situation of Morning Dew Gaming Platform.
Meng Chang felt that although he had initially grasped the Pei-style promotional method and had a preliminary estimate of the trajectory of changes for the gaming platform based on previous experience, this was after all a new project, and past experiences couldn’t be completely copied.
He still needed to keep up with the latest developments so that he could make minor adjustments to the strategy details, ensuring the best promotional effect.
Of course, the so-called “best promotional effect” here meant generating more controversy during the preparation phase to earn more commissions, while creating a bigger twist in the final phase to gain more attention and recognition.
In this regard, Meng Chang knew well that his interests and Mr. Pei’s aligned at a higher level.
Li Yada replied: “The situation… is rather complicated.”
“Both companies’ games had many bugs, so we sent them back for revisions. One of them hasn’t contacted us since, so I think the cooperation has likely fallen through. The other has promised to fix all the bugs and even sent their testing team over, but…”
“But what?” Meng Chang asked.
He was curious, as this sounded like good news.
The second company had promised to fix all the bugs and even sent their testing team over, which essentially meant they were directly binding themselves to Morning Dew Gaming Platform!
What could be the downside?
Li Yada paused, then continued: “But the awkward part is, they probably underestimated the number of bugs in their game.”
“Yesterday afternoon, their boss Yan Qi brought developers and testers and spent the afternoon finding bugs here—they found over thirty.”
“This morning, Yan Qi directly brought his entire testing team over and rented several workstations on the same floor.”
“They originally thought that fixing those thirty-plus bugs would be enough, but unexpectedly, throughout the morning, they found another thirty-plus bugs, all new ones.”
“So… their planned launch date had to be forcibly postponed.”
“To fix all these bugs, they’ll need to delay by at least half a month, and that’s not considering if new bugs continue to appear. Conservatively speaking, it would be optimistic to have a stable version ready within a month.”
Fixing bugs was not like correcting errors in an exam. Bugs could be interconnected—fixing one bug might trigger a new one.
So even though there appeared to be over sixty bugs now, it was possible that the more they fixed in the short term, the more would appear.
Meng Chang was also stunned: “What? What kind of companies are these? This is extremely unreliable. How did they not test for these bugs before?”
Li Yada shrugged, indicating that she had no idea either.
Tang Yishu silently lowered her head even further, pretending to be carefully reviewing the promotional strategy.
Meng Chang tried to stay positive: “It’s alright, it’s just two companies. Perhaps we were just unlucky and happened to encounter two small, unreliable companies.”
“Once the promotional strategy is implemented, it will definitely increase the platform’s visibility. At that time, both players and game companies looking to cooperate will increase.”
Li Yada was silent for a moment, then said: “That’s true…”
“But we should also prepare ourselves mentally. If all games are delayed due to bugs, our platform might face a situation where there are no games to release initially, and we might also be forced to delay.”
Meng Chang immediately shook his head: “That’s absolutely unacceptable!”
Joke aside, how could the gaming platform be delayed?
A delay would disrupt his promotional plan—what about his commission?
Although the “Pei-style promotional method” had aligned Meng Chang’s commission with the success of Tenda’s projects, for Meng Chang, commission would always come first. That wouldn’t change.
Li Yada said: “In the worst-case scenario, we’d have to do that. Otherwise, how can we launch a platform without any games?”
Meng Chang countered: “Who says we can’t launch a platform without any games?”
“The essence of the Pei-style promotional method is that in the early stages, we can act recklessly without considering the consequences. In fact, the more reckless we are, the better the promotional effect will be later.”
“Launching and promoting a platform without a single game might not work for other companies, but in the Pei-style promotional method, it’s completely feasible.”
Li Yada: “…”
Although it sounded a bit fantastical, seeing Meng Chang’s confident demeanor, she chose to believe him.
After all, Meng Chang was the marketing department head personally appointed by Mr. Pei.
As a Tenda employee, Li Yada would certainly not interfere with the work of other departments or have amateurs directing professionals.
“Alright, then I suggest you consider the possibility that all platform games will be delayed when formulating your promotional plan, and prepare accordingly,” Li Yada advised.
In the worst-case scenario, this was possible, and they couldn’t harbor any wishful thinking.
Meng Chang made a note in his small notebook: “No problem, I’ll make some minor adjustments to the promotional strategy later. It’s not difficult.”
By the time they finished talking, the others had basically finished reviewing the promotional strategy.
“This strategy feels… a bit ordinary?”
“More than ordinary, it’s downright mediocre.”
“For other platforms, being mediocre might be fine, but our platform has no reputation, no users, and no resources. If the strategy is also mediocre, we’ll probably be wasting money. At most, it will give people a slight impression of our name, which is of no help in attracting players.”
Since everyone present was from the industry, they immediately spotted the issues with this strategy.
In Meng Chang’s plan, he only wrote about some very basic promotional methods, such as buying web advertisements, video advertisements, or purchasing recommendation spots in various app markets.
The advertisements themselves were also very ordinary. Besides the name “Morning Dew Gaming Platform,” there wasn’t even a single memorable slogan.
Moreover, Morning Dew Gaming Platform hadn’t launched yet—there was only an official website.
Some advertisements could redirect to the official website when clicked, but others couldn’t even do that. Players would have to search for “Morning Dew Gaming Platform” themselves to find it.
The conversion rate and traffic generation effect could be imagined to be extremely low.
Meng Chang smiled: “It’s normal for everyone to think this strategy is mediocre because I didn’t put any thought into it at all.”
Everyone was stunned.
“What? Are you busy with other projects?”
Meng Chang shook his head: “Of course not. This month, I’m only focusing on our platform project.”
“I’ve spent all my time studying Qiao Laoshi’s videos.”
“I want to better understand the essence of the Pei-style promotional method by researching Mr. Pei’s previous promotional techniques.”
“Everyone is right, this is indeed a very mediocre promotional strategy with extremely poor promotional effects.”
“But as I said from the beginning, this is part of the promotional plan. In this set of promotional methods, the early promotional effect doesn’t need to be considered at all; in fact, the worse, the better.”
“The primary goal of early promotion is to make as many people as possible familiar with the name ‘Morning Dew Gaming Platform.’ Whether they will download the gaming platform and become users is a concern for the next phase of the plan.”
Li Yada couldn’t help but ask: “Then… what exactly is the next phase of the plan?”
Meng Chang: “For now, that remains confidential. When the time comes, you’ll naturally know.”
Everyone exchanged glances.
If Mr. Pei had said this, everyone would have believed it without question.
But coming from Meng Chang, there was still some doubt.
Li Yada looked at Tang Yishu, indicating that as the person in charge, she should express her stance.
Tang Yishu nodded slightly: “Mm, I… I believe you.”
Meng Chang bowed slightly: “I’m deeply grateful.”
Since the person in charge had spoken, the others no longer questioned and dispersed to attend to their own tasks.
After leaving Morning Dew Gaming Platform, Meng Chang immediately rushed back to the advertising and marketing department to implement this promotional strategy.
Then, Meng Chang posted a message on Weibo.
“New partnership! Thanks to Morning Dew Gaming Platform for their trust in me to provide them with marketing and promotional strategies. I hope for mutual benefits and a win-win cooperation. I also hope everyone will pay attention to Morning Dew Gaming Platform!”
The content was essentially the same as his previous post.
It maintained the same style—seemingly sincere on the surface, but actually nauseating upon closer inspection. This way, he could maximize the use of his bad reputation while dragging down Morning Dew Gaming Platform’s early reputation.
Of course, dragging it down now was both to secure his high commission this month and to enable it to soar higher in the future.
After some time, Meng Chang opened the comments section of his Weibo to check the reactions from netizens.
“Damn, which company is this scammer going to harm now?”
“Don’t talk nonsense. Meng Chang seems to have genuinely reformed. Didn’t he also do the promotion for Chi Xing Studio’s VR game before?”
“Wait, he wants credit for that too? Wasn’t it just that Chi Xing Studio’s product was good?”
“Exactly, I think this shameless person just got lucky, like a blind cat catching a dead rat—he was fortunate to be carried by Chi Xing Studio!”
“No, no, no. Haven’t you seen Qiao Laoshi’s analysis? The successful promotion of Chi Xing Studio wasn’t a coincidence; there was some inevitability to it. As the person in charge of the promotional strategy, it would be inappropriate to say all the credit goes to Meng Chang, but he certainly played a role.”
“That’s right. I’ve always thought Meng Chang is definitely a smart person, but his intelligence wasn’t being used in the right way. It’s hard to say whether he has truly reformed now, but I think there’s no need to view this platform with colored glasses this time. It’s better to be objective.”