Because Meng Chang knew very clearly the real reason behind this: first, he had forcibly split “Eternal Cycle of Rebirth” into four parts to earn his commission, and then Mr. Pei, for some reason unknown to him, forcibly updated the combat system from the last part early, resulting in the current situation.

In other words, the root cause was Meng Chang deliberately accumulating hype to earn commission, and the direct cause was Mr. Pei’s intervention.

But these things… how could they be mentioned in the video?

Meng Chang wasn’t afraid of being criticized—in fact, the more criticism he received, the easier it would be for him to earn commission in the future. But the key was that Qiao Laoshi had no grudge against Meng Chang, so there seemed to be no need to unnecessarily mention this in the video, right?

Moreover, only Meng Chang and Mr. Pei knew about the commission issue, so how could Qiao Laoshi know these inside details?

Or was it that Qiao Laoshi had developed a misunderstanding and was about to start talking nonsense in the video?

With doubts in mind, Meng Chang continued watching.

……

“First, let’s discuss the deeper reason for ‘Eternal Cycle of Rebirth’ being updated in three parts.”

“Many players have been puzzled by this and have offered their own guesses, but as far as I know, these guesses are all wrong because they don’t have access to first-hand information from within Tenda like I do!”

“I learned from a core employee at Tenda that the original update plan for ‘Eternal Cycle of Rebirth’ was to split it into four updates: dividing the game’s scenes and monsters into three updates, and then finally updating the game’s combat system.”

“Later, for certain reasons, the combat system update was moved up and updated together with the second part’s content, resulting in the current situation.”

“Without knowing this in advance, all analyses would be heading in the wrong direction and definitely couldn’t reach the correct conclusion.”

“In other words, the original ‘four updates’ plan and the later ‘three updates’ plan may seem similar, but they are completely different in motivation and approach!”

“Here, I want to emphasize: this time ‘Eternal Cycle of Rebirth’ was actually developed with the original author as the lead designer, while the original head of Tenda’s gaming department was away on a business trip and didn’t handle the follow-up work for this game.”

“In addition, the person who created the promotional plan for ‘Eternal Cycle of Rebirth’ had some understanding of the game, but obviously not deep enough.”

“So, the three updates were actually a correction by Mr. Pei!”

“Of course, this also concealed some deeper meaning from Mr. Pei, who completely changed the nature of the entire plan through very simple methods.”

At first, Meng Chang was a bit shaky, because he felt Qiao Liang seemed to be inevitably walking down a path of incorrect analysis.

Why is he so fixated on Yu Fei and me? We’re just pawns in this!

We’ve taken the blame, which is fine, but what does that have to do with your video content?

But as he listened on, especially when he heard “this was a correction by Mr. Pei,” Meng Chang realized that Qiao Laoshi wasn’t off track.

Because this was indeed a correction by Mr. Pei.

He still remembered being in Mr. Pei’s office when Mr. Pei had somewhat unhappily asked him: “Think carefully, is this promotional plan appropriate?”

At that time, Meng Chang believed his plan was a perfect execution of the Pei-style promotional method, completely without any issues. But after some consideration, he chose to be honest, admitted his mistake, and asked Mr. Pei how to handle it.

So, Mr. Pei changed his plan to what it is now, updating the combat system for “Eternal Cycle of Rebirth” early.

But Meng Chang couldn’t figure out why Mr. Pei made this change.

And after seeing players express “it’s actually good” following the combat system update, Meng Chang felt even more that his plan had no problems.

According to his original plan, updating the combat system last would link up all the previous hype, reversing all the controversies, thereby completing a perfect execution of the Pei-style promotional method.

Mr. Pei’s modification not only took the commission away from Meng Chang but also meant that “Eternal Cycle of Rebirth” accumulated insufficient controversy in the early stages, and the hype wasn’t high enough when it exploded, seemingly creating a lose-lose situation.

So, Meng Chang had deep questions about this. From Mr. Pei’s attitude, this was indeed a correction, but Meng Chang couldn’t figure out where exactly he had gone wrong.

From Qiao Liang’s tone, he seemed to understand Mr. Pei’s approach?

Meng Chang hurriedly continued watching.

……

“Actually, the reason for the original four-part update was simple: to highlight the revolutionary changes that the combat system of ‘Eternal Cycle of Rebirth’ brought to the game content.”

“Letting players first complete the game using the original combat mechanism from ‘Turn Back to Shore,’ and then switching to the combat mechanism of ‘Eternal Cycle of Rebirth,’ would allow players to more clearly feel the difference between these two combat modes, serving as the finishing touch.”

“From the most original motivation, this was indeed out of a good, well-intentioned purpose.”

“But as I said before, Yu Fei is a lead designer who took over midway, and the person responsible for formulating this promotional plan is not a professional in the gaming industry, so their plan seemed fine but was actually off by a tiny bit that led to huge errors!”

“After Mr. Pei saw this, he decisively took action, issued an apology announcement, and modified the update plan, moving up the combat system update.”

“The essential difference here is: which comes first, promotional effect or player experience?”

Next, Qiao Laoshi gave a detailed explanation in the video.

If they had followed Meng Chang’s method, they could indeed have accumulated a lot of controversy in the first three updates, triggering widespread discussion, and even topics like “Tenda falling from grace.” In the end, with the combat system update, “Eternal Cycle of Rebirth” would transform as if adding eyes to a painted dragon.

This approach would certainly generate tremendous hype and achieve a good promotional effect.

However, the players’ gaming experience wouldn’t be guaranteed.

Because the entire value system of “Eternal Cycle of Rebirth” was planned according to the new combat system, forcing players to use the combat system from “Turn Back to Shore” would inevitably prevent them from getting the best gaming experience.

Moreover, the combat system of “Eternal Cycle of Rebirth” was an inseparable part of the gaming experience—what was the point of hiding it from players?

The new update method was much more reasonable.

First, release a small portion of content, allowing players to recall the combat system of “Turn Back to Shore” over a week;

Update the new combat system of “Eternal Cycle of Rebirth,” which could also bring players a sense of surprise;

Let players complete most of the game content with the new combat system, not wasting players’ time, ensuring players’ gaming experience to the greatest extent.

After introducing the essential differences between the two plans, Qiao Laoshi made a simple summary.

“In short, the difference between these two plans is whether to sacrifice some players’ gaming experience for hype, or to sacrifice some hype for players’ gaming experience.”

“Some might choose the former, but for Mr. Pei, he would definitely choose the latter.”

“Mr. Pei is indeed a marketing master; many previous marketing cases demonstrate his excellent talent in marketing.”

“But this incident further confirms one thing: although Mr. Pei understands and excels at marketing, he never relies on marketing or markets blindly.”

“For him, even if a marketing plan can bring a lot of hype but can’t provide users with the best experience, it should be decisively abandoned.”

“Users, or players, always come first.”

……

Hearing this, Meng Chang felt a thunderbolt flash through his mind, dispelling all his previous confusion.

So that’s what it was all about?!

He recalled Mr. Pei’s questioning again: “Think carefully, is this promotional plan appropriate?”

Meng Chang stood up and paced quickly around the room, thinking. He found that many clues were all connecting.

No wonder Mr. Pei looked so unhappy at that time—it was because my plan had completely gone off track!

After the promotional plan for the Dawn Dew gaming platform, I thought my understanding of the Pei-style promotional method had reached mastery, and from Mr. Pei’s happy response, he probably thought so too.

But I messed up the promotional plan for “Eternal Cycle of Rebirth,” instantly exposing the fact that I didn’t understand the Pei-style promotional method at all.

I had only seen some superficial aspects and thought I understood it. My displayed confidence and accidental success made Mr. Pei overestimate my ability, so after I made this serious mistake, Mr. Pei was so angry!

This was partly because Mr. Pei had to personally step in to clean up my mess, and partly because Mr. Pei was very disappointed in me…

I’m so stupid!

Mr. Pei has been intervening for more than two weeks, and I still hadn’t comprehended his deeper meaning. I even had some misunderstandings and doubts about him. It wasn’t until Qiao Laoshi released his analytical video that I realized the key to the problem…

Meng Chang fully understood what was wrong with his plan: he had dogmatically applied the Pei-style promotional method to create hype but completely deviated from the core and original intention of the Pei-style promotional method!

This behavior was like studying the “Nine Yin Manual” out of context, resulting in the “Nine Yin White Bone Claw,” and then self-satisfiedly thinking this martial art was powerful, feeling pleased with oneself.

Completely unaware that the true “Nine Yin Manual” was an extremely profound and proper martial art, and one develops an evil technique mainly because during the research process, one has gone off track.

Previously, Meng Chang had felt resentful and upset about his lost commission.

But now, he realized he wasn’t wronged at all, because Mr. Pei’s loss was greater than his own!

“Eternal Cycle of Rebirth” was a project that could earn both fame and fortune, a game that could go down in the history of domestic action game development. The gaming experience of the first batch of players was almost ruined by his misinterpreted Pei-style promotional method, and it almost tarnished Tenda Games’ brilliant image…

For such a big mistake, was it excessive to lose just one month’s commission?

Not at all—it was even somewhat merciful.

Meng Chang deeply understood his mistake, and his resentment toward Mr. Pei and the pain of losing his commission also vanished.

“It seems I’m still very far from mastering the Pei-style promotional method. I need to work harder!”

“Moreover, if I summarize the ‘rise-fall-rise’ approach as ‘technique’ or ‘moves,’ then Mr. Pei’s consistent philosophy of putting users first, players first, and product quality first is the ‘way’ or ‘inner strength.'”

“I wrongly understood mere techniques as the entirety of the ‘Pei-style promotional method,’ which was obviously incorrect. Only by combining ‘technique’ with ‘way,’ ‘moves’ with ‘inner strength,’ can one grasp the complete Pei-style promotional method, which is what Mr. Pei truly hoped I would master…”