At the Headwind Logistics headquarters, Lü Mingliang was arranging various tasks while constantly monitoring online information and keeping an eye on Shengrun Group’s movements.
For this special recruitment exam at Tenda, Headwind Logistics naturally had quite a few hiring positions available as well.
Previously, Lü Mingliang, as the department head, would have participated in the interview process. But with Tenda’s rapid development in recent years, the number of employees in each department had grown considerably, and the daily workload had increased significantly. As a result, the department heads no longer participated in interviews directly, instead delegating this task to their capable subordinates.
Department heads couldn’t personally handle everything—the entire departmental structure needed to evolve over time.
Tenda’s various departments were developing much faster than those at other companies, so this evolution naturally accelerated as well.
Of course, although Lü Mingliang wasn’t directly responsible for recruitment work, he still needed to oversee it, trying his best to ensure that this special recruitment exam would attract the genuine talent that Headwind Logistics needed.
After refreshing the webpage once more, Lü Mingliang suddenly perked up.
It’s here!
A new piece of news about Shengrun Express had quietly appeared online, quickly gaining considerable attention.
The incident involving a kneeling Shengrun delivery man had prompted Shengrun Group’s CEO Nie Yunsheng to personally visit the delivery man’s home to comfort him and waive all penalties against him.
Not only that, but Shengrun Express had also issued a statement saying they would resolutely protect the legal rights and interests of their delivery staff, and thanked netizens for their concern and help for the delivery man.
There was even a video segment recorded at the delivery man’s home. In the video, Nie Yunsheng was earnestly counseling the delivery man.
“Although you’re just an ordinary delivery person, you’re still a member of our Shengrun Group. We’re all brothers! Coming from a poor background isn’t scary—you’re using your own hands and your own efforts to seek a better life for yourself. Labor is the most glorious thing! This incident has wronged you, and that’s the company’s fault. We will strive to make it up to you. But you should also remember: there’s no need to abandon your dignity to beg for forgiveness. If it’s your own mistake, bravely take responsibility; if it’s not your fault, stand firm on principle. Right and wrong, justice is in people’s hearts!”
Nie Yunsheng’s words could be described as resounding and powerful.
The delivery man lived in an ordinary rented room with harsh conditions, but Nie Yunsheng didn’t mind at all. He held the delivery man’s hands while comforting him and speaking these heartwarming words, which was truly moving.
The delivery man was also deeply touched, even somewhat overwhelmed by the attention.
Having the big boss of Shengrun Group personally come to comfort him, waiving penalties and speaking up powerfully on his behalf… this gave the delivery man, who had previously been in despair due to the heavy punishment, a glimpse of hope.
Naturally, he expressed thousands of thanks and immense gratitude.
Soon, this video, along with the hashtag #ShengrunDeliveryManKneeling#, skyrocketed in popularity, even completely overshadowing the previous #ShengrunExpressOverloaded# topic!
The direction of comments in the comment section had also undergone a complete reversal.
“Damn, forcing a delivery guy to kneel just for a box of apples? Is this something a human being would do?”
“Are they stupid, evil, or just stubborn? Enough is enough—did they have to push the man to the brink of death?”
“The complainant says they don’t want to be morally coerced? Why don’t you kneel to the delivery guy and see how that moral coercion feels?”
“What a petty bastard. It was just a box of apples—one was lost, and they bought you another box for free, but you still complained? What do you want, an entire apple orchard as compensation?”
“All this fuss over a box of apples, look how tough they’re acting. Will they only be satisfied when the delivery guy is dead?”
“Shengrun Group did well! Punishing the delivery guy for this kind of thing would be heartless. It might be protecting their own, but they’re protecting him well! Hope they can be tougher and help the delivery guy get justice!”
“Honestly, the delivery guy is also very innocent in this matter. There’ve been too many deliveries lately. I’ve seen delivery guys at the parcel lockers downstairs still entering delivery information at 11 PM. It’s really exhausting—please try to be understanding if you can.”
“Right, honestly, Shengrun Express isn’t expensive. A single delivery fee might only be two or three yuan or even less. With prices this low, people are still making all these demands? Do you really think spending two yuan on delivery makes you a god? Getting a bargain and still complaining, treating chicken feathers like they’re imperial edicts!”
“Indeed, everyone should walk downstairs to pick up their packages, get some exercise while they’re at it. That’s good too.”
“Chairman Nie still has a sense of responsibility! Being able to take time out of his busy schedule to care about a frontline delivery worker—good bosses like this are rare. I think the recent delivery delays are accidents that genuinely can’t be resolved. Give Chairman Nie more time, and I believe he’ll be able to properly solve the issue!”
A chorus of understanding voices.
Although there were some comments supporting the complainant, these people were quickly attacked as well, criticized for “lacking human warmth” and being “harsh.” There was a trend toward attacking not just the complainant but also those who supported them.
Seeing this, Lü Mingliang couldn’t help but shake his head and sigh.
Again? The same old trick?
Although it seemed impressive and had turned the situation around, but…
Isn’t this the same old trick that Zhujia Group played?
How to solve this problem?
Not to mention Mr. Pei, even that “Young Master Tian” online had already demonstrated the solution.
Shengrun Group’s current behavior was the same as Zhujia Group’s—they were transferring the conflict.
They were transferring the conflict between the customer and the company to a conflict between the customer and the delivery person.
Compared to Zhujia Group’s clumsy performance, Shengrun Group had seized a good opportunity this time. They were leveraging the delivery man’s poor background and kneeling apology to evoke sympathy from netizens, making this conflict transfer particularly deceptive.
Moreover, delivery personnel and real estate agents had very different images in the minds of netizens.
Real estate agents were salespeople after all, and most netizens didn’t have a good impression of this profession. Many salespeople would inevitably deceive, exaggerate, deliberately hide defects while exaggerating advantages to sell subpar products, which had given them a bad reputation over time.
But delivery personnel were different—they diligently delivered packages and rarely deceived customers or had direct confrontations with them.
Although some delivery personnel did argue with customers about deliveries, these were minority cases. Most delivery personnel left a relatively positive impression on netizens.
Therefore, many netizens naturally sympathized with delivery personnel.
Add to that the delivery man kneeling, Nie Yunsheng’s visit to comfort him, the angry complainant’s emotional outburst and inappropriate language, plus some water army accounts pushing the narrative—public opinion naturally evolved into its current state.
It had to be said that Shengrun Group’s response strategy was quite cunning.
This incident was indeed a friction point between Headwind Logistics and Shengrun Group, but Shengrun Group hadn’t directed the conflict towards Headwind Logistics.
Because Headwind Logistics had too strong a reputation—it was too hard to smear them, and doing so could easily cause public opinion to backfire.
Through this method of transferring conflict, as long as Shengrun Group gained sympathy and rehabilitated their image, allowing this crisis to pass, they would have effectively withstood Headwind Logistics’ offensive.
The people at Shengrun Group were likely feeling quite smug right now, thinking that Headwind Logistics couldn’t do anything against them.
Because this newly trending incident about the kneeling delivery man had absolutely nothing to do with Headwind Logistics!
Since there was no connection, how could Headwind Logistics get involved?
Come to strongly defend the delivery man? That wouldn’t make sense, because Shengrun Group had already comforted him, and the delivery man was very appreciative.
Speak up for the complainant? That seemed unlikely—public opinion was now overwhelmingly against them, with everyone considering the complainant unreasonable. Even Headwind Logistics couldn’t go against the tide.
If they helped neither side, it would be meaningless and would leave a bad impression of “trying to capitalize on trending topics.”
If Headwind Logistics got involved but nobody paid attention, that would be rather embarrassing.
The wisest choice would be to not get involved at all.
But clearly, Lü Mingliang didn’t see it that way.
Not get involved? Why shouldn’t I get involved?
Back when the Zhujia Group incident happened, Slow Walker Studio and Sloth Apartments had been more honorable—they had directed tenants toward the “Real Estate Agent Simulator” and Sloth Apartments only after Young Master Tian’s video was released.
But Lü Mingliang had a self-reliant personality. For this kind of face-slapping matter, he didn’t like beating around the bush—he needed to handle it personally to feel satisfied.
Many people who appear honest and docile can have severe consequences once they get angry.
At worst, they could tear off the facade and expose everyone’s dirty laundry for all to see.
Then people would know whose buttocks were more crooked, whose buttocks were dirtier.
Once it reached this stage, Tenda would be invincible!
Lü Mingliang made a phone call to the local manager in Magic City: “Contact the complainant from that kneeling delivery man incident. I have something to tell him.”
“I’m booking a ticket now. I’m heading to Magic City.”
…
Late night.
Shengrun Group headquarters was still brightly lit.
Especially for the Public Affairs Department, this was destined to be a sleepless night.
Old Wei’s resignation seemingly hadn’t caused much of a stir on the surface. After sulking for a few hours, the Vice President had calmed down and was even happy that the negative online public opinion was gradually subsiding.
Suddenly, he noticed a message and hurriedly stood up to report to Nie Yunsheng’s office.
“Chairman Nie, look at this!”
“That complainant who forced our delivery man to kneel over a box of apples seems to have given in. They posted on Weibo saying they hope to meet with you and the delivery person, and are willing to have a live broadcast to discuss and resolve the issue and eliminate the impact as much as possible.”
“What do you think our response should be?”
Nie Yunsheng said “Oh” with some surprise.
But then, a smile appeared on his face.
Why did this complainant post this Weibo? Simple—they were scared of being criticized!
After the video of Nie Yunsheng visiting the delivery man came out, many people went to the complainant’s Weibo to criticize them—directly posting over a thousand hostile comments. Most people couldn’t withstand this kind of pressure.
How could they not back down?
The so-called meeting and discussion was actually just surrendering. Besides apologizing and expressing mutual understanding, what else could they do?
Could they possibly scold the delivery man again in person?
This was going to be a live broadcast—if they were really that stubborn, they would face social death.
Nie Yunsheng thought for a moment and said: “Send a message. I’ll go!”
