Monday, April 22nd.

Magic City, Shengrun Group.

Nie Yunsheng looked at the comments under Homely Delivery’s video, revealing a satisfied smile.

The video’s enthusiastic response was already an initial success, even exceeding Nie Yunsheng’s expectations.

This proved that the think tank’s strategy was indeed useful!

The tactic, plainly speaking, was to try hard to label Tenda with one accusation: “Why don’t they eat meat porridge?” (equivalent to “Let them eat cake” – being out of touch with common people’s concerns).

Tenda Group had undoubtedly achieved success in many fields and implemented numerous business model innovations.

But many of Tenda’s measures, in ordinary people’s eyes, were actually rather idealistic.

Now the war between the Tenda Alliance and the Anti-Tenda Alliance, especially the public opinion battle, focused on grassroots industries like express delivery, housing rentals, and food delivery platforms.

The main characteristic of these industries was their complex situations.

Many problems couldn’t be solved with a one-size-fits-all approach but required specific analysis for specific issues. In many cases, solutions needed to be full of compromises.

Taking food delivery platforms as an example, customers wanted lower delivery fees and faster delivery speeds, while delivery riders wanted more orders to earn more money. It was already challenging for platforms to coordinate both sides’ demands.

In this situation, one-sidedly emphasizing sufficient welfare for delivery riders would inevitably lead to increased delivery fees and extended delivery times.

That meant efficiency would be affected to some extent, as would customer interests.

In the short term, this contradiction was irreconcilable. After all, there was no black technology like drone food delivery yet—they still relied on delivery riders to do the legwork.

As long as economic activities occurred between people, various problems would inevitably arise.

Although Slackin’ Delivery had dissected delivery platform tactics, they only solved the problem through massive capital investment and forcibly improving delivery riders’ welfare.

However, not every platform had such favorable conditions as Slackin’ Delivery.

Did these platforms not deserve to survive? In areas not covered by Slackin’ Delivery, did those consumers not have the right to enjoy delivery services?

So, Homely Delivery seized on these issues, trying everything possible to label Slackin’ Delivery and the entire Tenda Group as “out of touch with reality.”

If this succeeded, then Homely Delivery’s existence would be justified. In the public opinion battle, if not a great victory, at least they would completely defend their position and maintain their ability to share the delivery market with Slackin’ Delivery.

From the current situation, this video had completely achieved the expected effect!

Especially the statements from several delivery riders, which prompted many delivery industry workers to speak from experience.

In the comments section, people generally acknowledged that food delivery was an industry where diligence could lead to wealth, and riders had indeed obtained much higher compensation through the Homely Delivery platform compared to other physical labor jobs.

As for Slackin’ Delivery riders, although they had better treatment, Slackin’ Delivery couldn’t possibly absorb all the labor in the entire industry. Most people still recognized and needed Homely Delivery to supplement the entire delivery industry.

“If this tactic works, it can be extended to other industries, especially express delivery.”

“Headwind Logistics indeed does better than Shengrun Group in many aspects, but as long as we can use this method to prove that Shengrun Group is also an indispensable link and part of the entire market, then this kind of public opinion pressure will be greatly reduced!”

Nie Yunsheng seemed to see the dawn and hope of Shengrun Express making a comeback through Homely Delivery!

Just as Nie Yunsheng was excited about this hope and dawn, urgent knocking came from outside the office.

The vice president hurriedly walked in: “Mr. Nie, Slackin’ Delivery has launched a counterattack!”

Nie Yunsheng was stunned: “So quickly?”

He was surprised because Homely Delivery’s video had only been released two days ago. How could Slackin’ Delivery respond so quickly?

But on second thought, the Tenda Alliance was always known for its foresight and efficiency. Perhaps Mr. Pei had predicted that Homely Delivery would counterattack in public opinion and had prepared in advance.

Nie Yunsheng did not dare to be negligent and quickly asked: “Is it the ‘Manager’s Talk’ program again? Is the manager personally involved, or did they like and share other netizens’ videos?”

The vice president shook his head: “Neither!”

“This time, it’s a young lecturer from the Sociology Department of Handong University who analyzed Homely Delivery’s model through an academic paper!”

“Not only that, but Slackin’ Delivery also released a large amount of video material on Rabbit Tail Live Stream and AiLiDao website, narrating this young lecturer’s experiences and those of some Slackin’ Delivery employees who worked at Homely Delivery!”

“The paper also provides a wealth of information. Although I haven’t read it carefully yet, it gives an impressive feeling.”

Nie Yunsheng was shocked and asked incredulously: “A young lecturer from the Sociology Department?”

The vice president nodded: “Yes, I heard this young lecturer has been collaborating with the Useful App and the knowledge section of Rabbit Tail Live Stream. He specializes in this field and apparently made great efforts to work as a grassroots delivery person at Homely Delivery to experience life firsthand, which is why he could collect so much first-hand information!”

Nie Yunsheng was speechless.

They could even do this?

It was truly impossible to guard against!

From the beginning of this public opinion war, the Anti-Tenda Alliance had never gained the upper hand even once.

More terrifying was that they didn’t even know who they were fighting against in this public opinion battle!

At first, it was the department heads of Tenda Group who stepped in.

Later, when the department heads went to experience grassroots work, the acting managers rolled up their sleeves and took action personally.

After the acting managers stopped, it aroused netizens’ enthusiasm for participation, with various industry leaders joining in, forcefully continuing the “Manager’s Talk” program.

And now, even young university lecturers had entered the fray, writing academic papers for analysis!

The escalating public opinion war left Nie Yunsheng and the other bosses of the Anti-Tenda Alliance at a loss.

Because enemies emerged from different fields each time, how could they guard against this?

First, they needed to know themselves and know their enemy!

Nie Yunsheng immediately opened his computer to check the young lecturer’s live stream.

He could hardly believe it—could this young lecturer really dismantle Homely Delivery’s latest tactics and remove the “out of touch with reality” label they had put on Tenda?

……

In Professor Wang’s live streaming room, Nie Yunsheng discovered that this young lecturer had indeed written a proper academic paper.

The PDF format of this paper could be freely downloaded, displayed prominently in the live streaming room!

Nie Yunsheng quickly downloaded the paper and opened it to check.

Professor Wang’s paper was somewhat profound and complex, requiring certain knowledge to understand, which proved the paper’s high level of professionalism and serious investigation and research.

Considering the varying comprehension abilities of the live streaming audience, Professor Wang was also explaining the deeper meaning of this paper in the knowledge section of Rabbit Tail Live Stream.

The discussion in the live streaming room was intense, with many people already questioning Professor Wang’s research findings.

The main questioning voices came from Homely Delivery’s previously released video, which expressed the delivery riders’ true feelings.

First, delivery was inherently an industry where more work meant more pay. Delivery riders strived to accept more orders to earn better incomes, which was their active choice. Forcibly reducing their working hours would actually be very inhumane for them.

Second, delivery as an emerging industry provided convenience for everyone. Delivery riders wanted to earn more money, customers wanted faster and cheaper services, and platforms, to satisfy both delivery riders and customers’ requirements, had to make some seemingly unsympathetic regulations, which was inevitable.

Professor Wang’s paper, titled “Labor Order Under Digital Control,” mainly analyzed how platform companies weakened riders’ resistance awareness through digital control, eroded their space for autonomy, forced them to unconsciously participate in their own management process, and criticized the platform’s behavior.

This stance seemed to align with Tenda Group, having a slight flavor of being “out of touch with reality,” naturally raising some people’s doubts.

Professor Wang seemed well-prepared for this and began patiently answering the audience’s questions in the live streaming room.

“I completely understand everyone’s doubts and questions.”

“Many people feel that I’m just questioning Homely Delivery’s model and have analyzed the contradictions currently existing between delivery platforms, riders, merchants, and users. But people believe this contradiction currently has no solution, and the questions I raised have no constructive value.”

“Here I want to emphasize that this is not the case. In fact, Slackin’ Delivery has been exploring a correct solution all along.”

“Although Homely Delivery’s current model seems like the optimal choice under contradiction, it is essentially evading and ignoring the contradiction, and in the future, these contradictions will still erupt!”

“So I want to ask everyone to consider a question.”

“As the saying goes, ‘Without long-term planning, you’ll have immediate worries.’ Is it too early for us to discuss and consider similar problems that may occur in the future of internet innovation industries?”

“Is it because these contradictions are still in their embryonic stage and haven’t surfaced yet, so we can completely ignore them?”

“Of course not!”

“Homely Delivery’s error lies in one-sidedly emphasizing its contribution to society and employment positions while covering up the contradictions and describing them as irreconcilable contradictions to guide public opinion.”

“But I believe these contradictions can actually be resolved.”

“They seem irreconcilable only because capital seeks appreciation and maximization of benefits, without putting social responsibility first.”

“Previously, Slackin’ Delivery’s ‘Manager’s Talk’ had already conducted an in-depth analysis of the chaos in delivery platforms.”

“And Homely Delivery has also put forward different views and perspectives.”

“Today, I want to raise the level of discussion a bit higher regarding these two viewpoints. I want everyone to be able to analyze the problems brought by the continuous development and growth of internet platform companies from a higher perspective, and whether these problems actually have reasonable solutions.”