Old Deng’s idea caught Wei Jinghui somewhat off guard.
Write an article to refute Zheng Hao’s public course speech?
Wait, whose side are we on, after all?
Wei Jinghui thought about it—true, only he knew he was an undercover agent, while others in the company had no idea!
The collaboration with the anti-Tenda alliance was determined by Wei Jinghui as the boss, and he hadn’t told his subordinates.
Because once he told them, there would be a significant risk of leaking the information!
If Tenda became aware of the issue, then the goal of this undercover operation could not be achieved.
Wei Jinghui had instructed everyone to fully cooperate with Wu Bin, so the company employees naturally thought Boqun Media was wholeheartedly cooperating with Tenda, and they naturally stood on Tenda’s side.
Wei Jinghui was somewhat torn between laughing and crying.
What a mess…
Logically, Wei Jinghui could now directly reject Old Deng’s request and come clean with Wu Bin.
I’m an undercover agent, I’m not pretending anymore!
But thinking again, he felt this approach wasn’t appropriate.
Boqun Media was the final trump card, which Zheng Hao and his team hadn’t yet played. If he revealed the truth now and alerted Tenda Group, causing them to take preemptive measures, what if playing this trump card didn’t achieve the intended effect?
It would affect the leverage and returns that Wei Jinghui could get from the anti-Tenda alliance!
Thinking of this, Wei Jinghui said to Old Deng: “Let me think about this matter and get back to you later.”
Old Deng left with a look of delight on his face, obviously believing that Wei Jinghui’s consideration meant there was a very good chance.
But in reality, when Wei Jinghui said he needed to consider, he actually meant he needed to consult with others!
Now, all of Wei Jinghui’s actions had to follow Nie Yunsheng’s commands.
Wei Jinghui quickly reported Old Deng’s idea to Nie Yunsheng, expecting Nie Yunsheng would tell him to stay put. Surprisingly, Nie Yunsheng and Zheng Hao unanimously agreed!
Zheng Hao was with Nie Yunsheng right now, and he immediately expressed that Old Deng should definitely publish a clear-stance article to refute him.
“Such a refutation will actually benefit us.”
“First, I still have more trump cards in hand, and I need someone to play along to better deploy them!”
“Second, if Boqun Media publicly distances itself from us and takes a confrontational stance, when I release the materials about Boqun Media, it will seem more authentic and will better show people the consequences of Boqun Media following Tenda Group!”
Upon hearing Zheng Hao’s words, Wei Jinghui immediately understood: “I get it, Mr. Zheng. I’ll urge Old Deng to produce the article right away, aiming to publish it in the next couple of days to generate some attention!”
After this consultation, Wei Jinghui felt more confident.
After this article was published, on the surface it would support Tenda Group, but once Zheng Hao released the materials about Boqun Media, things would be different!
When people saw that Boqun Media, because of accepting Tenda Group’s cooperation, suffered a sharp decline in business volume and struggled to continue operations, wouldn’t that perfectly prove Zheng Hao’s point?
This way, no one would suspect Boqun Media was an undercover agent planted by the anti-Tenda alliance within Tenda; instead, it would serve as iron-clad evidence!
With this in mind, Wei Jinghui notified Old Deng, telling him that the article could be written, and the company would dedicate many resources to promote it. He urged Old Deng to write it carefully and publish it as soon as possible!
…
Old Deng was indeed a veteran writer; the article was completed that very afternoon!
After finishing, Old Deng took the article to Wei Jinghui.
Once Wei Jinghui approved it, this article would immediately be published on “Bolanguanzhi,” Boqun Media’s highest-traffic account, and simultaneously across multiple platforms!
This Bolanguanzhi account was the largest account controlled by Boqun Media, operating simultaneously on many platforms.
The content published on this account was quite diverse, including both videos and articles. Basically, any trending content could be pushed through it. The previous articles with over 100,000 views were all published on this account, so it had the most followers.
Wei Jinghui quickly skimmed through the article titled “Why No Overtime Is the Primary Productivity Force.”
This title obviously had very strong Tenda characteristics.
Wei Jinghui didn’t pay much attention to the title, assuming it was written under Wu Bin’s instruction and would express Tenda’s ideologies.
On the surface, Boqun Media was being used as a tool by Tenda Group, but Wu Bin didn’t know that Boqun Media was actually a gun that had been tampered with, and might very well backfire!
This article directly addressed the two questions raised by Zheng Hao: why Tenda Group forcibly implemented its no-overtime policy, and why the no-overtime policy could enhance employee efficiency and have a transformative effect on a company?
Old Deng pointed out in the article: “It’s not surprising that Zheng Hao raised these two questions from the perspective of a boss. Because from Zheng Hao’s viewpoint, Tenda’s behavior is indeed incomprehensible.”
“In Zheng Hao’s view, all employees are like donkeys, and to make them turn the millstone well, you need a whip in one hand and a carrot in the other, beating and enticing them at the same time!”
“Both Zheng Hao’s management model and Tenda Group’s management model can establish a large enterprise, but there’s an essential difference between them.”
“And the key difference lies in this: Are employees considered people or not?”
“If you think employees aren’t people, but just fuel and means for the company to develop faster, then Zheng Hao’s statement certainly isn’t problematic! Within the bounds of the law, all methods can be employed. If the law stated that beating people wasn’t illegal, I believe Zheng Hao would be the first to raise his whip!”
“But if you believe employees are people, and people will actively exercise their subjective initiative, know gratitude, and can, through certain methods, change from ignorant to wise, from naive to sensible, then you must respect their basic rights as human beings!”
“How to better use material rewards and spiritual encouragement to maximize human initiative and help them exert the greatest creativity—this is of paramount importance.”
“This is the essential difference between the two management styles!”
“Zheng Hao believes that strong management is a company’s primary productivity force, but for Tenda Group, no overtime is the primary productivity force!”
“At first, I also found this statement very puzzling, but after a period of experience, I’ve developed a deep understanding and fully endorse it!”
“So, here I will answer Zheng Hao’s so-called ‘perplexing’ two questions.”
“Why doesn’t Tenda limit itself to business cooperation when working with other companies, but extends its reach to company management? The reason is simple: a company’s business level doesn’t play a decisive role, but a company’s spiritual state and ideological level determine its upper limit!”
“If business skills are inadequate, core members can be organized for learning, and they can continuously improve through successive work. Lack of money or people can be solved through seeking investment company financing or recruitment.”
“In short, business problems are relatively easy to solve!”
“But if a company has ideological problems, then even if the company appears to have strong business capabilities on the surface, it will one day fall behind the trends of the times and eventually be abandoned!”
“Only by transforming a company’s thinking, changing its operational model, and establishing correct value orientations for everyone can a company continuously develop in the right direction and ultimately achieve success beyond other companies!”
“For the second question, why can simply not working overtime improve efficiency, and even be called the primary productivity force?”
“The reason is simple: overtime is a low-efficiency internal consumption, a game between the company and employees, and the result of the game is a lose-lose situation!”
“For most companies, especially internet companies and creative industry companies, employees’ output capacity is limited. Initially, extending employees’ working hours may indeed improve some efficiency, but over time, employees will find that even if they complete tasks, they’ll be assigned more tasks, and even if they improve efficiency, they still can’t leave work early!”
“So, employees will spontaneously seek a balance. They stretch work that could be done in 4 hours to 6 hours, and make themselves look busy. The output doesn’t increase! But for the company, costs rise, and for individuals, time is wasted.”
“Zheng Hao’s claim that employees can exploit the company through laziness seems reasonable on the surface. But in reality, due to the unequal position between company and employees, the company can, through the management principles advocated by Zheng Hao, exercise actual control over employees through attendance check-ins and various means from administrative and human resources departments! So there won’t be any winners in this vicious cycle, except for real company leaders like Zheng Hao!”
“But Tenda Group follows a different model, enhancing employees’ focus through no overtime, allowing them to work in the most efficient state during the 8-hour workday. In this way, Tenda’s employees can have sufficient output even without overtime.”
“Over time, employees can even read books or use other methods to improve themselves in their spare time. The more fully employees’ talents are utilized, the more talent-rich the entire Tenda becomes! Thus, the gap with other companies naturally widens.”
“It’s also for this reason that Home Delivery Takeout and Slackin’ Takeout have taken two completely different paths!”
“Without a doubt, Zheng Hao is an excellent entrepreneur, with three successful startups. But his view on this issue reveals the huge difference between Zheng Hao and Mr. Pei in looking at problems!”
“This difference might be the distinction between a successful entrepreneur and a great entrepreneur!”
Reading up to this point, Wei Jinghui suddenly became uncertain about whether to publish it or not.
Old Deng’s article was very incisive, very much in the style of Tenda, completely unlike his previous style of grandiose writing aimed at chasing traffic.
Of course, Old Deng’s article must have received guidance from Wu Bin, and Wu Bin naturally inherited Tenda’s style.
What made Wei Jinghui uncertain was whether this article would be too forceful and actually knock Zheng Hao out!
Thinking again, this article was authorized for publication by Zheng Hao himself, and once it was published, Zheng Hao could immediately follow up.
Since Zheng Hao was so confident, there probably wasn’t a major problem, right?
With his mind made up, Wei Jinghui decided: “Good, then let’s publish it!”
At his command, Boqun Media’s employees immediately got busy, fine-tuning the article and publishing it across various accounts, especially on the high-traffic Bolanguanzhi account.
After all the work was done, Wei Jinghui remembered to ask Old Deng: “How much of this article was suggested by Wu Bin?”
Old Deng was startled by the question: “Mr. Wu Bin? He didn’t suggest anything! It’s all my genuine thoughts that I wrote down!”
