HomeDream of Golden YearsChapter 1193: This Is Just the Beginning!

Chapter 1193: This Is Just the Beginning!

“Why else? Initially, there was conflict, and now it’s pure jealousy and anger,” Guan Hui’e said wearily.

In her opinion, Ji Ya had brought it all upon herself by holding her wedding banquet in Peng City and then losing face there. Tang Hong’en’s harsh words had subdued the rest of the Ji family, who no longer dared to cause trouble alongside Ji Ya. Though Ji Ya appeared compliant on the surface, she remained defiant, relying on funding from her American fool to compete with Xiao Lan in business… This wasn’t just Guan Hui’e being paranoid – anyone could see that if Ji Ya truly wanted to start her clothing brand, she could have chosen any location in the vast Beijing city. Instead, she deliberately opened right next to Xiao Lan’s store, clearly showing ill intent!

Guan Hui’e found her extremely irritating. She didn’t understand the concept of parting on good terms, unable to let go despite getting what she wanted – completely lacking in magnanimity.

The Ji family’s upbringing was peculiar. Old Ji had educated countless students throughout his life, truly having disciples all over the world and nurturing many talents. Why hadn’t he paid the same attention to educating his descendants?

“A woman’s jealousy?” Zhou Guobin shook his head. Why should he contend with a jealous woman? It was practically the entire Ji family he was dealing with, though Ji Ya fought alone. Whatever he did would look like the Zhou family bullying Ji Ya.

Zhou Guobin found such women headache-inducing. It would be best if Xiao Lan could handle it herself. He instructed Guan Hui’e: “We won’t interfere with business matters. If others are conducting legitimate business, I can’t just shut down their store. But if she tries any underhanded tactics, don’t show her any courtesy… Keep an eye out, since that girl Xiao Lan always wants to solve things herself and doesn’t want to trouble us.”

Guan Hui’e nodded, “Don’t worry, I understand!”

Getting Xia Xiao Lan to ask for help was harder than anything else. She was good in every way except for being too strong-willed and stubborn, thinking she could handle everything herself. She only asked for help with trivial matters.

Guan Hui’e thought that Xia Xiao Lan should be closer to the Zhou family rather than Mayor Tang.

Passively waiting for Xia Xiao Lan to seek help wouldn’t work, so Guan Hui’e decided to take the initiative and check on Xia Xiao Lan’s business situation. Early the next morning, before work, she went to Xidan to look at Luna’s only Beijing storefront.

Guan Hui’e wanted to see the advertising effects but realized halfway there that Luna wouldn’t open until after 7 AM. She had to detour through Xidan to get to work. Unexpectedly, there was already a long queue outside Luna, with some people eating breakfast while waiting.

“Comrades, you’re here so early to buy clothes?” Guan Hui’e asked someone at the end of the line. They pointed behind them, “You’re late, quickly get in line behind me!”

Guan Hui’e smiled: “No, no, the line is too long. I’d be late for work if I waited. I’ll come back in the afternoon!”

She stood there for a while, overhearing people in line discussing whether Luna’s promise to donate 1 yuan per item sold was true.

What had been a simple transaction had shifted in customers’ minds because of the “donate 1 yuan” message from the TV advertisement. Clothes could be bought anywhere – department stores, state-owned clothing shops, roadside stores, street vendors – consumers hadn’t even developed brand awareness, let alone brand loyalty!

They would buy wherever the price was right and the style appealing!

But now, someone had told them that buying at Luna meant doing good deeds, creating a promotional message that gave consumers two types of satisfaction after spending their money.

Today, people temporarily abandoned department stores and street stalls to see what Luna was about.

“The donations must be real, it was on Central TV, how could it be fake?”

“But how do they donate?”

“They must keep track of each item sold…”

Well, their enthusiasm wasn’t primarily about the clothes – they were just here for the excitement.

Guan Hui’e understood and cycled to work, wondering how many of these people would enter the store to buy clothes.

While Guan Hui’e worried about the advertising effects, Xia Xiao Lan remained calm.

Wednesday the 27th was still a normal school day for her.

Xia Xiao Lan learned about the Luna Xidan store’s sales data when she visited in the afternoon.

Reportedly, a long queue had formed before the store opened, delighting nearby breakfast vendors who wished Luna would attract such crowds every day.

Indeed, they were just spectators.

The earliest arrivals were driven by curiosity. Despite the long queue, few bought clothes. The store was packed with people just asking questions.

The real buyers were new customers brought by existing ones.

Some previous customers, hearing about Luna’s charitable donations, brought friends to shop.

But the advertisement was still effective!

The sales increase was obvious. Since people were curious about how Luna would track sales, Xia Xiao Lan had a small blackboard mounted on the wall showing “Today’s Sales,” with chalk numbers updated in real-time.

When she visited after 6 PM, “Today’s Sales” showed 57 items. Chen Xiliang said he’d just called Yangcheng, where their store’s numbers were similar, double the previous day’s sales.

It wasn’t as good as Chen Xiliang had imagined.

He’d thought that after advertising on Central TV, they should sell out completely, and had stocked both direct-sales stores abundantly in preparation.

The five franchise stores were harder to predict – they hadn’t dared to stock heavily before seeing the advertisement.

“Don’t rush, wait patiently, this is just the beginning.”

Xia Xiao Lan reassured Old Chen. Buy clothes right after seeing an advertisement? Consumers needed time to react and find Luna’s stores! The ad hadn’t listed store addresses, and without internet searches available, people had to rely on word of mouth.

“If we can maintain these sales, we could sell 60-70 thousand more pieces annually, and that’s with just 7 stores. Our focus should be on franchising – only by increasing sales locations can the brand’s influence truly expand nationwide!”

Speaking of this, Chen Xiliang was quite pleased. “Today, dozens of calls came to the company. After filtering out the irrelevant ones, over 20 were seriously inquiring about franchise requirements, with 9 saying they’d come to Yangcheng soon to investigate.”

Xia Xiao Lan nodded, “We’ll stick to what we discussed – the franchise fee was 50,000 before advertising, now it’s 80,000!”

Who would share the million-yuan advertising cost?

The wool comes from the sheep – hopefully, those potential franchisees rushing to Yangcheng would understand this logic… Some had surely visited Luna before but hesitated to decide. Well, unfortunately, the price has truly increased now.

One moment of hesitation would cost an extra 30,000 yuan – different times, different circumstances!

Chen Xiliang was anxious to return to Yangcheng and secure these potential clients ready to invest in Luna, but Xia Xiao Lan told him not to rush, rather to let the fire burn hotter in Beijing first:

“We’re not the ones who should be anxious – others are.”

On November 27th, Luna’s Beijing Xidan store ultimately sold 71 items, the Yangcheng store 65, and the other five franchise stores had varying but substantial results. And Xia Xiao Lan said this was just the beginning!

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