After hearing Bao Xu’s words, Lü Mingliang felt both excited and heavy-hearted.

Excited because he felt he was participating in a great undertaking, creating a historically significant game that would leave a brilliant mark in the development history of the domestic gaming industry!

And heavy-hearted because he was more worried about the prospects of this game.

Could such a game that didn’t pander to vulgarity or please players achieve commercial success?

With the slightest misstep, it might face both commercial and reputational failure—it was truly too risky an attempt!

“I never imagined Mr. Pei would make such a life-or-death decision so casually!”

“If this game loses money, that’s millions down the drain, and it would also bear the brunt of criticism!”

“If it were me, I probably wouldn’t even be able to sleep from worry, right?”

“Yet Mr. Pei remains calm as usual, truly a person destined for greatness!”

With extreme reverence, Lü Mingliang prepared to return to his workstation to continue testing the game.

“By the way, how do you plan to promote this game?” Bao Xu suddenly thought of this question.

It wasn’t out of concern that “Game Producer” might flop, but mainly curiosity!

This time, what kind of distinctive approach would Mr. Pei use to promote his game?

It was truly something to look forward to!

Lü Mingliang was taken aback: “Uh… this, I haven’t asked yet, let me go ask.”

…

…

In Pei Qian’s office.

Lü Mingliang secretly observed Mr. Pei’s expression.

He really couldn’t see any nervousness!

Was it a disregard for life and death?

Or was it full confidence, having everything under control?

Whichever it was, it was admirable!

Pei Qian was thinking.

Lü Mingliang had come to ask how “Game Producer” should be promoted.

Originally, Pei Qian hadn’t thought much about it, figuring it would be best not to promote it at all.

But now, thinking it through carefully, he realized this idea was completely wrong!

One must look at problems with a developmental perspective, not seek a fixed solution!

Before the making of “The Lonely Desert Highway” and “The Ghost General,” Tenda was still an obscure small company. To lose money, not promoting was a good method.

But now it was different!

With the reputation of “The Ghost General” and “Sea Fortress,” even if Pei Qian didn’t actively promote “Game Producer,” players would discover it.

This couldn’t be kept hidden!

Since that was the case…

Why not casually promote it a bit?

It could also spend more money!

But exactly how to promote it, this needed careful consideration.

If using conventional promotion methods, what if the game’s popularity got hyped up? What then!

So, the best choice should be to spend the money without achieving much promotional effect.

Even better if it had a negative promotional effect.

The currently available promotion methods were just a few.

Buying recommendation spots, buying advertisements, finding spokespersons…

These, Pei Qian definitely wouldn’t do.

These promotion methods had too high a probability of making money!

These were all very traditional promotion methods, and although conversion rates varied, considering “Game Producer” with its distinctive artistic style, it was still very eye-catching.

Like many scammy web games that buy pop-up web ads, using completely stolen video materials, such as “I keep bathing, where is the greasy senior sister…”

Or hiring spokespersons, spending big money to find celebrities to awkwardly recite lines like “I’m Zha Zha Hui, if you’re my brother, come and chop me,” although it costs a lot, the influence of such silly advertisements is also widespread.

Or even just raising a “kun”? Just a simple image, crude cutout, poor splicing—as long as the website has enough traffic, it can still draw a large number of players!

If these silly ads went viral, Pei Qian wouldn’t even have a place to cry.

He couldn’t take that risk.

So, Pei Qian wasn’t planning to use similar methods; the possibility of making money was too high.

He considered for a moment, then said: “Let’s go to video websites and find video creators for promotion.”

“Video creators?”

Lü Mingliang was momentarily stunned.

He hadn’t thought of this approach.

Mainly because, compared to other promotion methods, promotion by video creators accepting sponsored content was basically the lowest-priced and least effective promotion, not quite the caliber Pei Qian would consider.

It was 2010, and many somewhat famous video creators, like Qiao Liang, were still in a state of feast or famine.

Like “Pei’s Daily Life” made by Huang Sibo and others, which had accumulated hundreds of thousands of views, yet they could only get some very trashy sponsored advertisements, with “high-end customized videos” finding no takers.

It wasn’t that people didn’t recognize value; the key was that video advertising effects currently couldn’t achieve much.

If one truly had money, going directly to video websites to buy ads for precise targeting would be better.

When players opened a game video, if it started with an advertisement, there might be a large number of people clicking in to watch—wasn’t that much more effective than finding video creators for sponsored content?

So, Lü Mingliang didn’t react immediately.

But he soon realized: “I understand! Mr. Pei, you mean to find Director Huang Sibo and Director Zhu Xiaocai to make a special promotional video for our game, using the popularity of ‘Pei’s Daily Life’ to promote ‘Game Producer,’ right?”

Pei Qian: “???”

When did I say I wanted to find Huang Sibo and Zhu Xiaocai?

Don’t misinterpret my meaning!

I absolutely won’t ask Zhu Xiaocai and them to make a customized video, absolutely not!

Because it’s too cost-effective.

Fei Huang Studio is a wholly-owned subsidiary of Tenda. If Pei Qian gave them a hundred thousand to make an advertisement video for “Game Producer,” then that hundred thousand would become Fei Huang Studio’s profit, and part of those funds would still return to Tenda!

Transferring from the left pocket to the right pocket would be like getting a super-discounted price—how could that work?

Moreover, Zhu Xiaocai was a genius director, and the themes of “Game Producer” and “Pei’s Daily Life” matched so well. What if they created a hit? Wouldn’t that be killing two birds with one stone?

In that case, both “Pei’s Daily Life” and “Game Producer” would be popular, and Pei Qian would spit blood on the spot!

Thinking of this, Pei Qian shook his head.

“Not Huang Sibo and them. Right now, ‘Pei’s Daily Life’ short videos are at a crucial period of building a reputation. We can’t be short-sighted and let game advertisements affect their reputation and disrupt their plans.”

“Yes.” Lü Mingliang nodded, silently thinking that he still lacked a global perspective.

Mr. Pei was right; currently, the most important thing for Fei Huang Studio was to accumulate popularity, not advisable to be too aggressive with sponsored content.

Especially since the two companies were so closely related, they had to avoid suspicion.

“Then… shall I contact some more famous video creators with more fans in the market?” Lü Mingliang asked.

Pei Qian thought for a moment.

“Let’s do this, tomorrow I’ll give you a list, along with a press release and price quotes. You just handle everything according to that.”

Lü Mingliang nodded: “Yes, Mr. Pei.”

Ah, sure enough, Mr. Pei still doesn’t trust my abilities, handling everything personally. I still need to work harder!

Lü Mingliang couldn’t help but feel ashamed.