The gaming platform matter had to be approached with caution, because if it went wrong, it would end up being hugely profitable.
To earn a high commission, Meng Chang would certainly rack his brains to make the gaming platform lose money, so his opinions were quite valuable.
After some consideration, Meng Chang said, “First, this platform must distance itself from Tenda as much as possible.”
Pei Qian’s eyes lit up.
Well said, Meng Chang!
This point was absolutely correct!
Pei Qian had also discovered that many projects caught fire so quickly mainly because they were associated with Tenda, and users and customers naturally had a good impression.
The gaming platform would be the same.
If players knew that Tenda had created a gaming platform, wouldn’t they rush to register immediately?
If other game developers knew that Tenda had created a gaming platform, wouldn’t they immediately rush over, hoping to get their games listed?
Half the battle would be lost from the start—how could they deal with that?
Therefore, concealing the platform’s “bloodline,” not letting people know it was actually Tenda’s gaming platform, was extremely important.
Of course, truth couldn’t be hidden forever, and it probably wouldn’t be possible to keep it secret indefinitely.
But if they could conceal it for a few months or a year, and burn more money during that time, that would be good.
“Very good, continue,” Pei Qian nodded in approval.
Receiving Mr. Pei’s approval, Meng Chang became more confident. Clearly, this represented that he was beginning to enter Mr. Pei’s thinking domain!
“To ensure this, we can’t initially list Tenda’s games; we should first list games from other companies.”
“Once the game library is relatively substantial, we can then secretly add Tenda’s games.”
Pei Qian nodded again.
This was indeed the way to go.
If they immediately put all of Tenda’s games on this platform, wouldn’t that give away their identity?
First listing other companies’ games would confuse players and allow them to keep the secret longer.
After players no longer associated the platform with Tenda, they could pretend that Tenda had reached a cooperation agreement with the platform and list some of Tenda’s games.
For a new platform just appearing, there were plenty of places to spend money. As long as they were bold enough, they could definitely burn through a lot of cash.
But a new problem arose.
Wouldn’t listing other companies’ games mean the platform could earn some commission?
It was impossible to earn absolutely nothing; the system wouldn’t allow it. The platform would have to take at least 10%.
So… as more games were added and more users joined, wouldn’t they still make money?
Could this problem be resolved somehow?
Pei Qian asked, “Do you have any… particularly special ideas about the specific rules and structure of this platform?”
Pei Qian thought that Meng Chang, whose goal was reverse promotion, would surely offer some suggestions that would be harmful to the platform, right?
Meng Chang was taken aback: “Well…”
“I don’t have any particularly good ideas.”
“Create a community with a good atmosphere where players can share creative content?”
“Or perhaps develop a more comprehensive rating, scoring, and recommendation mechanism?”
Meng Chang couldn’t understand Mr. Pei’s intention with this question, but since Mr. Pei’s ultimate goal was still to make this platform profitable, he should give some positive answers, right?
In his haste, these were all he could think of.
Pei Qian felt greatly disappointed.
What nonsense are you saying!
These are all suggestions to make more money—what are your intentions!
Forget it, asking Meng Chang such questions was clearly too difficult for him.
The journey of a thousand miles begins with a single step; don’t be too hasty. Meng Chang’s first two points were already quite good.
As for this later question, let’s just consider it an unintentional mistake.
Seeing Mr. Pei’s disappointed expression, Meng Chang’s heart sank, realizing he had said something wrong.
But… why exactly was it wrong?
What answer did Mr. Pei want?
Meng Chang tentatively asked, “Then, what do you think should be done, Mr. Pei?”
Pei Qian slowly took a sip of tea and considered.
From the current perspective, the gaming platform would definitely need to list games from other companies; it was impossible to make absolutely no profit.
The key issue was how to minimize profits.
As long as profits were low, they could create losses by spending a large amount on advertising and offering more subsidies and promotions.
How should they set the commission?
Set a low commission? This might make them appear exceptionally generous among gaming channels, attracting game developers.
Set a high commission? But what if the platform became popular later, and game developers still sent their games to it? Wouldn’t that mean making even more money?
Pei Qian thought that they needed to consider the early and later stages separately.
In the early stage, set a very high commission, 50-50. Other game developers would see this new platform as too greedy and wouldn’t come.
Once the platform showed potential for popularity, then reduce the commission, taking only 10% for themselves, to earn less.
For all games on the platform, only take 10% of the revenue generated—this was the bottom line allowed by the system, it couldn’t be lower.
Occasionally running promotions, giving some subsidies to game developers, and providing vouchers to players from their own pocket—these money-burning activities could also be considered.
But this still wasn’t enough, because these measures only reduced profits, they didn’t eliminate them.
How could they avoid making money altogether?
Obviously, by directly removing games from the platform, they wouldn’t make money!
The more games they removed, the less money they would earn.
But they couldn’t arbitrarily remove games; they needed a plausible reason.
It wouldn’t be possible to remove excellent games. It would be best to eliminate low-quality games while also removing games of reasonable quality—this way, they could earn less money!
After considering for a moment, Pei Qian said, “I think we could do this.”
“All new games listed on this platform will have a one-week ‘trial period.'”
“For games in the trial period, establish the strictest evaluation standards.”
“After a week, collect player feedback. If the feedback is relatively poor, the game will be removed and not allowed on the platform.”
“During the trial period, the game will generate sales. For players who meet the refund conditions and apply for refunds, we’ll follow the normal process; for other players, we’ll refund half of the game’s price, and the other half will be returned to the game developer.”
In other words, for games removed during the trial period, the platform wouldn’t take a penny!
This way, many games that could originally have been listed on the platform to make money would be filtered out, and the platform would not take any of the revenue generated during the trial period.
As for those games that passed the trial period, there was nothing they could do. After all, this platform needed to have games developed by other companies, and Pei Qian couldn’t find a reason to remove these games.
But looking on the bright side, these games would certainly be available on many other channels, and players wouldn’t necessarily come to this new gaming channel to purchase them.
As long as they spent more money than they earned, there would be no problem.
Meng Chang nodded continuously as he listened: “Great idea!”
Clearly, Mr. Pei’s approach completely aligned with the basic pattern of the “Pei-style promotion method”!
In the short term, there would obviously be significant negative effects, but as long as they persisted for a period and achieved a turning point under the right conditions, they could definitely achieve a reversal!
Of course, Meng Chang couldn’t guess exactly how the reversal would happen.
But he detected that familiar scent in Mr. Pei’s operation.
The scent of the “Pei-style promotion method.”
He only needed to formulate promotional plans following the basic principles of the “Pei-style promotion method,” and he would have a great chance of earning his commission!
Seeing Meng Chang’s expression, Pei Qian couldn’t help but smile.
Clearly, that was genuine agreement.
With this series of operations, the gaming platform should be able to burn money for a long time, right?
There wasn’t software like Tianyancha now, so even if it was exposed half a year or a year later that the gaming platform was created by Tenda, so what? The money would already have been lost.
Meng Chang asked, “Mr. Pei, what should this platform be called?”
“Let me think,” Pei Qian fell into contemplation again.
The name needed careful consideration for good luck.
“Let’s call it the ‘Morning Dew Gaming Platform’!”
Pei Qian’s intention was that he hoped this gaming platform would soon fail.
“Morning Dew” referred to the dew in the morning, characterized by its particularly rapid disappearance.
If they called it the “Fail Quickly Gaming Platform,” it would be too direct and not very good.
So Pei Qian thought of a poetic line: “Like morning dew, with many bitter days gone.”
The meaning was that this platform would be like morning dew, not existing for long, and quickly disappearing.
This name clearly embodied Pei Qian’s good wishes for the gaming platform.
Meng Chang carefully savored this name.
“Morning Dew Gaming Platform…”
He knew that Mr. Pei always named things with deep meaning, just like Doubt VR, which had a very special meaning that could even interact with the promotional strategy.
“Morning Dew” was a relatively common image, but what specific deep meaning it had, he couldn’t guess at the moment.
He’d ponder it slowly.
Meng Chang stood up: “Mr. Pei, I’ll go back and think about the promotional plan.”
Pei Qian nodded: “Yes, go ahead.”
“I’ll arrange for someone to handle the Morning Dew Gaming Platform, and I’ll notify you when there’s news.”
…
After seeing Meng Chang off, Pei Qian began to consider who should be in charge of the Morning Dew Gaming Platform.
Logically, Tenda was indeed rich in gaming talent.
But those weren’t the kind of talent Pei Qian needed!
If he sent these professionals, Pei Qian feared they would make the gaming platform successful in no time.
Moreover, this person couldn’t be too famous, or people would easily associate them with Tenda.
Someone who didn’t know much about games and wasn’t too well-known…
There were some such people at Tenda, but they were basically employees from non-gaming departments whom Pei Qian didn’t know.
Not knowing them meant risk.
What if they were hidden backstabbing experts? It would be troublesome if they were sent to manage the Morning Dew Gaming Platform and only then revealed their true nature.
So, it would be best if this person was someone he knew, someone whose background he was familiar with.
After much contemplation, Pei Qian suddenly thought of a candidate.
“How about… sending the cat caretaker?”
“Little Tang doesn’t know much about games, and people outside don’t know her.”
“Plus, she has an inherent unlucky attribute—maybe she could drag the gaming platform down?”
“Hmm… from all perspectives, it seems perfect.”
“It’s her!”
