Pei Qian thought for a long time but was completely at a loss.
This seemed to be a vicious cycle.
The root of players’ criticism toward ioi was that it had raised skin prices to increase profits, making it less consumer-friendly compared to GOG, with a strong pay-to-win feeling.
But Pei Qian couldn’t possibly make GOG raise its prices along with ioi!
GOG’s skin prices and various fees had already been reduced to a very low level. Even a slight increase would represent a significant percentage increase.
For example, raising a 10-yuan skin to 15 or even 20 yuan might displease some players, but the skin’s price would still not be considered expensive.
Those who wanted to buy skins would still buy them.
But if that happened, GOG’s profits would increase by a large margin!
Although from a long-term perspective, this might slightly damage GOG’s reputation, how could Pei Qian think that far ahead?
As soon as prices increased, this settlement cycle would likely be completely ruined.
So, GOG’s prices could only go down, not up. Pei Qian had absolutely no room to retreat.
Tenda couldn’t raise prices under any circumstances, and Dayak Group wouldn’t lower their prices no matter what.
Wasn’t this a deadlock?
Therefore, despite racking his brains for a long time, Pei Qian couldn’t come up with a solution.
“Forget it, I can’t think of a good solution in a hurry. If I don’t consider it thoroughly, it might have the opposite effect and deal another blow to ioi, which would be a disaster.”
“I’ll wait a bit longer and think about it carefully.”
“After all, ioi has a solid foundation, and Dayak Group is a large corporation. They should have no problem holding on for a few more months.”
“I’ll use these months to quickly come up with a way to help ioi out.”
Pei Qian felt very sad. The cycle had just begun, and he kept hearing bad news.
He continued reading reports from other departments.
Suddenly, Pei Qian’s eyes lit up.
“Hmm? Morning Dew Gaming Platform is doing a great job—a perfect start!”
“Well done, Xiao Tang! I knew I wasn’t wrong about you!”
“Meng Chang is also doing well, my high expectations of you weren’t misplaced!”
The report sent from the Morning Dew Gaming Platform was almost all good news for Pei Qian.
Because of Xiao Tang’s presence, all companies that approached the Morning Dew Gaming Platform were deterred by bugs. Some directly refused to cooperate, and even those who stayed and insisted on cooperation found themselves trapped in a long and tedious bug-finding process.
The gaming platform had forcibly launched its trial operation, but there were only four playable games on the entire platform. Many players felt like they were being made monkeys of, and were furious.
Meng Chang had implemented a very mediocre promotional strategy, deliberately promoting heavily when the platform wasn’t online and had no games, resulting in a very low conversion rate and extremely poor effectiveness.
It was absolutely perfect!
And even if these games went online, they would just be some very ordinary mobile games, completely insufficient to reverse the current situation.
In short, the situation was extremely promising!
Pei Qian hadn’t encountered such a comfortable start in a long time. It seemed that after Meng Chang decided to stay, he had completely enlightened and finally found the knack for earning his commission!
This was cause for celebration.
Pei Qian was very happy and decided to make a call to encourage Meng Chang.
From the current situation, Meng Chang was practically guaranteed to get the base commission, and there was a good chance he would get the end-of-month commission as well.
Encouraging him to continue his reverse promotion efforts would mean that if he could crash the Morning Dew Gaming Platform this month, he would have created a money-burning tree for Pei Qian. Then next month, he could switch to another industry and create another money-burning tree.
Planting them one by one like this would eventually grow into a forest of money-burning trees!
This was truly significant.
Pei Qian immediately called Meng Chang.
“Hello? Mr. Pei?” Meng Chang’s slightly surprised voice came from the other end of the phone.
Clearly, he hadn’t expected Mr. Pei to call him proactively.
Pei Qian was very pleased: “I’ve seen the current situation of the Morning Dew Gaming Platform, and I’m very satisfied!”
“It seems you’ve finally understood and mastered the correct promotional methods.”
“I’m proud of you!”
“Keep it up, finish the final work well, and the commission is waving at you!”
“In the future, you must remember the experience from this time, continue to work hard, and strive for greater achievements!”
Pei Qian was not sparing in his praise.
Anyone who could help him lose money was his good brother!
What was wrong with praising a good brother?
Meng Chang was silent for a moment on the other end of the phone, then said very excitedly: “Thank you, Mr. Pei!”
“Previously, my understanding was too limited, which led to me missing out on commissions many times. After seeing your operations, I finally realized how to create a promotional plan!”
“Rest assured, Mr. Pei, I will definitely complete the final work well and get a high commission!”
Pei Qian nodded with satisfaction.
Yes, good, Meng Chang’s work attitude was finally correct.
Getting the base salary several times before had obviously been too much of a blow to him, but now he had finally adjusted.
Previously, Meng Chang had the will but not the way. Although Pei Qian trusted him very much, Meng Chang couldn’t complete the tasks well.
Now Meng Chang had both the will and the way. Pei Qian felt that this was exactly the script he had been expecting!
“Good, when you get your commission this month, I’ll definitely prepare a medal for you to recognize your contribution!”
After hanging up the phone, Pei Qian felt much better.
He was just waiting for the day to pay Meng Chang his commission!
……
At the same time, Meng Chang also hung up the phone.
“Mr. Pei actually called me personally, and contrary to his usual manner, he praised me highly!”
“This shows that Mr. Pei understands my promotional plan!”
“No, that’s not quite right. This plan was taught to me by Mr. Pei in the first place. It’s not that Mr. Pei understood it, but rather that he’s been teaching me for a long time and was delighted to see that I finally learned! That’s why he called!”
“This proves that the ‘Pei-style Promotion Method’ I’ve summarized is completely correct and fully meets Mr. Pei’s expectations.”
“But there still seems to be one problem.”
“I still haven’t figured out what exactly that explosive point is, but from Mr. Pei’s tone, it seems like he thinks everything is already settled? And he can congratulate me in advance?”
“Could it be that Mr. Pei mistakenly believes I’ve already identified that critical explosive point and entry point?”
Meng Chang fell into deep thought again.
Before Mr. Pei called, he had been contemplating the most important link in this promotional plan—how to achieve a turnaround through a unique concept. This was the core of the entire “Pei-style Promotion Method.”
But he still hadn’t found this point.
For Meng Chang, as long as he persisted until the end of this month, he would get his commission. What happened to the Morning Dew Gaming Platform afterward wouldn’t matter to him, because next month he would be responsible for promoting other projects.
So, this explosive point needed to be found quickly.
Only by identifying this explosive point could he frantically burn money around it before the end of the month without worrying about unexpected situations. This would keep the entire promotional plan completely under control while pursuing a higher commission.
If he didn’t identify it correctly, continuing to burn money might accidentally trigger the explosive point before the end of the month, zeroing out his commission.
This had happened with several previous promotional plans—due to careless investment of promotional funds, the entire project experienced a chain reaction and suddenly became popular, causing Meng Chang’s commission to vanish.
But if he could accurately identify this explosive point, he could control its detonation time, delaying it until the beginning of the next month.
This was the only way to maximize his commission.
“What exactly is this explosive point?”
“Judging from Mr. Pei’s tone, he seems to think I’ve already found it.”
“Is it the bugs in the platform’s games?”
“That might have some influence, but it should only be a contributing factor, not the decisive one.”
“Most likely, Mr. Pei laid the groundwork from the beginning, waiting for me to discover it.”
Thinking of this, Meng Chang immediately tried to recall Mr. Pei’s initial requirements for the Morning Dew Gaming Platform.
At that time, Meng Chang was in Mr. Pei’s office, and they talked about many things. What Mr. Pei mentioned most was the “trial period” rule for the Morning Dew Gaming Platform—the rule that allowed players to vote within the rules to decide which games to keep and which to remove.
Currently, the Morning Dew Gaming Platform had just started its trial operation. There were few players and few games, so this rule hadn’t attracted much attention yet.
But as these games became fully open and the number of players continued to increase, this point would definitely be discovered.
“Could it be… that the core explosive point is here?”
“I understand now!”
“So, I should focus my subsequent promotion around this point, invest all the promotional funds, and continue to create controversy. As long as I control this explosive point well and let it explode at the beginning of next month, I can very smoothly get my commission!”
“However… I still need a fuse.”
“This fuse must be handled well. If it’s too short, it will explode this month, and my commission will be lost.”
“This fuse seems to be none other than Qiao Laoshi—he poses a huge threat to my commission!”
After finishing the call with Mr. Pei, Meng Chang went through the entire promotional plan from beginning to end once more and found that everything fell into place!
The only issue was this fuse.
The so-called explosive point was when, after an interpretation or an event, the groundwork laid by Mr. Pei would become known to everyone, and all the heat accumulated from previous promotion would explode, transforming into real popularity.
This explosive point needed certain means to detonate it—the fuse.
For example, the fuse that made the game “Turn Back to Shore” popular was Qiao Laoshi’s video. Through the interpretation of “breaking the fourth wall,” players fully accepted this game, causing it to explode in popularity.
For Mr. Pei’s projects, each one had an explosive point buried within, and each was destined to explode—it was just a matter of sooner or later.
The reason Meng Chang wanted to find this explosive point and personally detonate it was to prevent others from detonating it.
Suppose Meng Chang delayed things to get his commission, but during this process, Qiao Laoshi suddenly released an interpretive video that detonated it prematurely. Wouldn’t Meng Chang’s commission be completely lost?
The solution Meng Chang had thought of previously was to keep Qiao Laoshi busy with other things, like trying out games at the Chi Xing Studio.
But now it seemed this approach wouldn’t work; it wasn’t reliable enough.
Now Meng Chang had thought of a better solution—to communicate directly with Qiao Laoshi!
He didn’t know if Qiao Laoshi was paying attention to the Morning Dew Gaming Platform or if he might suddenly release a video interpreting it, so there was a certain risk.
This time, Meng Chang decided to find an appropriate opportunity to contact Qiao Laoshi privately and proactively tell him about the explosive point.
The advantage of doing this was that Meng Chang could request Qiao Laoshi to delay the detonation time.
For instance, requesting that Qiao Laoshi release the video only next month.
Wouldn’t this be foolproof?
