HomeNo Pain No GainChapter 1296: So Mr. Pei's Target Is IOI!

Chapter 1296: So Mr. Pei’s Target Is IOI!

Several hours later, Zhao Xuming had completed his proposal.

Although he hadn’t yet negotiated with the streaming platforms, Zhao Xuming had been dealing with these platforms for years and understood the personalities of their executives very well. He was confident that this proposal was perfect, and most streaming platforms would have no reason to refuse it.

Because on the surface, after adopting this proposal, these platforms would actually be gaining an advantage.

Of course, whether they were truly gaining an advantage was debatable.

Regardless, no matter what happened, Tenda would be the one profiting. Even if it was a win-win situation, Tenda would definitely win more.

After sending the proposal to Mr. Pei again, he quickly received an affirmative response.

The speed of the response made Zhao Xuming wonder whether Mr. Pei had actually carefully read the details in the proposal.

However, considering Mr. Pei’s exceptional talent, and that the framework of the proposal had been determined earlier, it wasn’t surprising that Mr. Pei could skim through it quickly.

Zhao Xuming certainly wasn’t going to ask Mr. Pei to read it a second time to check the details—that would be idiotic.

He looked at the time; there was still over an hour before the end of the workday.

There was no time to waste. He should take this opportunity to communicate with the vice presidents of several streaming platforms to finalize the framework of this cooperation, preventing any unexpected complications.

As far as Zhao Xuming knew, several streaming platforms were openly competing fiercely for the broadcasting rights of the GOG Global Invitational, even seeking exclusive broadcasting rights, but behind the scenes, they had all prepared contingency plans.

They had long prepared for the possibility of not obtaining the broadcasting rights for the GOG Global Invitational.

After all, the competition among these platforms was extremely intense. What if one platform really splashed out cash for exclusive rights? What would the others do?

Of course, they needed to be prepared for all eventualities to avoid being caught off guard.

This contingency plan was simply a reluctant measure in case they couldn’t get the GOG Global Invitational broadcasting rights—they would have to allocate some resources to IOI’s tournament instead.

They had to cover at least one of the two events. If these streaming platforms didn’t understand this basic principle, they wouldn’t have survived until now.

Originally, if the broadcasting rights were sold normally, these platforms making contingency plans would be fine, and Zhao Xuming wouldn’t interfere.

But now the proposal had changed, and Mr. Pei’s attitude was clearly “I want it all.”

Naturally, Zhao Xuming’s approach in implementing the proposal would also need to change.

He first called the vice president of Wolf Fang Streaming, Zhu Yan.

“Hello, Mr. Zhao. Is there any news on the broadcasting rights?” Zhu Yan’s attitude was extremely enthusiastic.

The two had been cooperating for a long time, though back then Zhao Xuming was aggressively promoting the domestic broadcasting rights for the ICL League.

Now Zhao Xuming’s role had transformed, becoming the domestic manager for GOG, which made maintaining a good relationship with him even more important for Zhu Yan.

Although Zhu Yan found Mr. Zhao’s promotion puzzling, continuing to deal with him was certainly a good thing.

After all, they were quite familiar with each other, and dealing with Mr. Zhao was much more reassuring than dealing with Mr. Pei.

As one of the two major platforms that had emerged from fierce domestic competition, and having built its business on gaming, Wolf Fang Streaming naturally craved the exclusive broadcasting rights for the GOG Global Invitational and was currently the platform most willing to pay a high price.

Wolf Fang Streaming’s highest goal was to obtain exclusive broadcasting rights, but this was quite challenging. Even though they had money, it was difficult to offer a price that Tenda couldn’t refuse.

So Zhu Yan believed a more realistic scenario would be to achieve their minimum goal—just obtaining broadcasting rights.

But the key question was how to spend less money while securing those rights.

Zhao Xuming smiled: “Mr. Zhu, I’ve sent you the new proposal. This is the proposal that Mr. Pei has already approved. If your side has no issues, we can proceed according to this plan.”

Upon hearing that Mr. Pei had approved the proposal, Zhu Yan immediately became alert.

If Mr. Pei had given his approval, this proposal was basically 90% certain and wouldn’t be changed.

“No problem, Mr. Zhao. Just a moment, please.”

Zhu Yan immediately opened the proposal on his computer and quickly scanned through it.

Then, Zhu Yan’s eyes widened in surprise.

Originally, Zhu Yan had a very high mental expectation for the price of the GOG Global Invitational broadcasting rights.

Because that’s exactly what they should be worth!

For an unknown small event, the broadcasting rights might have a lot of flexibility and room for negotiation, but the GOG Global Invitational was different.

Not only because last year’s Global Invitational was very successful, but also because the GPL League and GOG leagues around the world had accumulated massive interest, all of which would explode during the GOG Global Invitational.

This level of popularity was entirely predictable.

If GOG’s operator wasn’t Tenda but another company, they would be pushing the price as high as possible, to the limit of what these streaming platforms could bear.

And these streaming platforms wouldn’t have much choice but to accept it, no matter the cost.

But the proposal in front of him now left Zhu Yan quite surprised and deeply astonished.

First, it set an extremely low minimum payment of only 10 million yuan.

This base amount wasn’t just easy for the wealthy Wolf Fang Streaming—even a small platform could scrape together this amount without much difficulty.

After all, the broadcasting rights for the GPL Spring tournament had already gone for over 12 million yuan.

Of course, there were additional requirements: beyond the minimum payment, they would need to pay extra based on the viewership metrics of the live streams. The higher the viewership, the more they would pay, according to a specific formula.

But viewership fluctuates.

Zhu Yan estimated based on predicted viewership, and the calculated amount came to around 35 million yuan.

His mental expectation had been 30-40 million yuan for broadcasting rights, and over 100 million for exclusive rights.

And his mental expectation could have been pushed even higher.

There was even a more shameless option: they could artificially lower the viewership numbers, which would correspondingly reduce the payment.

The proposal only looked at the final viewership numbers shown to all viewers, without mentioning anything about platforms manipulating these numbers.

If it wasn’t clearly written in the contract, it left room for dispute.

Mr. Zhao and Mr. Pei certainly wouldn’t make such a basic mistake, so this implied: it wasn’t important.

Of course, if they inflated the numbers too much for the sake of appearances, they would have to pay more.

But regardless, the decision-making power was in the hands of the streaming platform itself; they could control whether they wanted to spend more or less.

Moreover, the proposal stipulated that the platform’s promotional resources could be used to offset this payment.

For example, if the viewership calculation required them to pay 40 million yuan, they could deduct the value of homepage promotions—how much each promotional slot was worth and how many days it was displayed—directly from that 40 million.

Of course, the value of these promotional slots would be determined by Tenda based on each platform’s traffic and popularity, which wouldn’t differ much from their actual value.

But regardless, for Zhu Yan, his platform’s promotional slots didn’t cost them anything at all!

Of course, promotional slots would affect the overall arrangement of promotional resources, and poor promotion could result in losses.

But no matter what, it wasn’t as valuable as cold, hard cash.

Zhu Yan read through the proposal several times and felt like they were getting an incredible deal, which was hard to understand.

Had Mr. Pei suddenly transformed into a benevolent person?

That couldn’t be right; it didn’t match Mr. Pei’s character.

Was Mr. Zhao acting on his own initiative?

That was even more impossible; Mr. Zhao wasn’t that type of person. Besides, Mr. Zhao had mentioned from the beginning that Mr. Pei had approved this.

Zhu Yan said with surprise: “Mr. Zhao, this proposal is incredibly generous!”

“I can hardly believe it!”

“This proposal… is there something special about it? Could you please enlighten me?”

The proposal was so favorable that Zhu Yan worried there might be a trap.

Zhao Xuming smiled: “There’s nothing particularly special about it. This proposal, on one hand, allows everyone to freely manage the viewership aspect. The Global Invitational is a lively event, and everyone can share in its success. On the other hand, regarding promotional resources, Mr. Pei values this highly, especially when it comes to competing with IOI…”

“You understand what I mean, right?”

Zhao Xuming’s words were somewhat veiled, but Zhu Yan quickly caught on.

What did he mean by letting everyone share in the success?

It actually meant using this method to sell GOG’s broadcasting rights to multiple platforms to gain more viewership.

Why mention IOI?

Obviously, he was saying that Mr. Pei hoped the promotional resources obtained from various streaming platforms would completely overshadow IOI!

In summary, Mr. Pei’s intention was very clear: I can charge less for broadcasting rights, but the viewership for the GOG Global Invitational must be maximized, especially to crush the viewership for IOI’s Global Finals!

What? You say it’s already crushing IOI?

Well, then how to crush it even more would depend on everyone’s performance.

Zhu Yan now understood.

If Mr. Pei had no other demands and was simply lowering the price, Zhu Yan would have found it very strange.

But now it made sense—Mr. Pei was giving up some profit, but he had an ulterior motive. He wanted viewership, he wanted to completely crush IOI’s Global Finals, delivering one final blow to IOI!

That made things easier.

Zhu Yan was genuinely afraid of offending Mr. Pei, as these streaming platforms all relied on Mr. Pei’s games. Moreover, Mr. Pei had an eccentric personality, and no one could predict his thoughts. Often, even when they wanted to cooperate, they couldn’t align.

With such a person, it was best not to offend them if possible; maintaining a good relationship was paramount.

Zhu Yan quickly made his decision.

If GOG wanted promotional spots, they would give them!

After all, IOI’s broadcasting rights had already been finalized, purchased at a fixed price, with no requirements regarding promotional resources.

Since these promotional spots could be counted as money off for GOG, they would allocate more to GOG.

For streaming platforms, this was clearly the choice that maximized their interests.

Although they hadn’t secured exclusive rights, and other platforms could also buy broadcasting rights at bargain prices, for Wolf Fang Streaming, as long as the price was low, everything was negotiable.

The price Mr. Pei offered was enough to dispel most of their dissatisfaction; they might even feel grateful.

As for whether IOI would have objections…

First, the broadcasting rights between streaming platforms and IOI didn’t have all these complexities—they were straightforward, at a fixed price. The money had already been paid, so what right did IOI have to dictate how promotional spots were allocated?

Second, Long Yu Group’s attitude toward IOI’s domestic server had noticeably cooled compared to before. Rumor had it that Long Yu Group was cooperating with Tenda to develop games, so it was unclear whether they would even be upset about this matter.

From Tenda Group to various streaming platforms to Long Yu Group, none of them would likely have much reaction to this situation.

The only ones who might react would be Finger Games and Dyac Group.

But so what? These streaming platforms wouldn’t deal with them directly anyway.

So, nobody cared whether IOI would object. Under the dual factors of viewership and money, giving more promotional spots to the GOG Global Invitational was an inevitable choice.

Zhu Yan immediately said: “I understand, Mr. Zhao. We will maximize promotional resources!”

“I can’t control other platforms, but at Wolf Fang Streaming, I guarantee that the first thing viewers see will be all about GOG!”

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