After Hu Xianbin finished speaking, he carefully observed Boss Ma’s reaction.
Hmm, Boss Ma looked quite interested, which meant this idea was feasible!
So he elaborated on his concept in more detail.
“This feature, simply put, is about breaking down the barrier between game clients and streaming platforms to create an integrated resource effect.”
“Take GOG for example. We embed the Bunny Tail Live streaming software into GOG, allowing Bunny Tail Live to read in-game data from GOG, and then combine this data with the streamer’s webcam footage and microphone audio.”
“Viewers receive this data in their own GOG clients. The in-game data is displayed by the GOG client using the original game resources, and viewers can freely switch between views and check various game statistics.”
“Within the game screen, viewers can freely enable or disable the streamer’s webcam footage and microphone audio.”
“This essentially eliminates the need to transmit game footage at original resolution, requiring only the transmission of audio and webcam footage, greatly reducing bandwidth pressure.”
“For players, the amount of data transmitted in-game is much larger.”
“With traditional streaming, viewers can only see what’s happening on the screen.”
“But in this new mode, viewers can freely check all information in the game match, including opponents’ equipment, attribute information, and specific operations.”
“We can also create additional features, such as real-time display of key operations, showing the streamer’s keystrokes in a specific area; replay functionality allowing viewers to drag a progress bar to rewatch exciting moments; and more comprehensive observer functions—viewers can watch from the streamer’s first-person perspective, or switch to a global view or an opponent’s perspective.”
“Of course, like normal streaming, we also need to implement delay functions to prevent screen-peeking or position-reporting situations.”
“For GOG match viewing, this feature would be even more practical because more things happen in competitions, and viewers want to know more details.”
“For Bunny Tail Live, having many games with built-in integration is perfect promotion. And for these games, adding streaming functionality also gives players more things to do while they have the client open.”
“And this approach isn’t limited to just GOG. Other games like ‘Look Back to Shore’ and ‘Mission and Choice’ can also implement it.”
“Players can even use mods and personalization settings to make the game appearance in their client more to their liking. For example, with ‘Look Back to Shore,’ if a player has installed appearance mods and then watches a streamer, they’ll see the game with their own modded appearance, providing a richer selection of options.”
“Additionally, the game client can serve as an entry point for streamer recommendations. Players of ‘Look Back to Shore’ can find streamers who specialize in that game through the client.”
“Many streamers, because they lack popularity, rank very low on streaming platforms and get no traffic. But when narrowed down to each individual game, their chances of being discovered increase dramatically.”
“And doesn’t this perfectly align with Mr. Pei’s requirements to discover streamers?”
The more Ma Yang listened, the more sense it made, but he still had questions: “It sounds perfect! But is it possible for other game companies or streaming platforms to imitate or copy us?”
Hu Xianbin smiled: “Boss Ma, you may not know much about games, but this method is something only Tenda can do.”
“Because only at Tenda can the gaming division and streaming division work without separation or conflicting interests!”
“To achieve this, we must integrate the streaming platform and game client, which requires significant work and technical skill. But workload and technical requirements aren’t the biggest problems—after all, those can be solved by spending money.”
“The biggest problem is that the interests of game developers and streaming platforms aren’t aligned at all, so how can they cooperate?”
“Currently, domestic companies either purely make games or purely run streaming platforms. None are like Tenda, which has successfully done both.”
“Let’s assume IOI wants to cooperate with Wolf Fang Live to create a similar feature. They’d face several problems.”
“First, for IOI, modifying the client requires a lot of work. Why would they develop such a feature for a streaming platform? Wouldn’t it be better to use that time to develop new versions or new heroes? How much actual benefit would this feature bring them?”
“How much would the streaming platform have to offer to convince them to add these seemingly useless features to their client, which objectively creates a traffic-directing effect for the platform?”
“Would the Longyu Group agree? Even if Longyu Group agreed, would Finger Company and Dayark Group agree?”
“Second, for the streaming platform, while this would improve viewer experience to some extent and reduce bandwidth pressure, the question is: how much would they have to pay to convince game developers to do this?”
“Moreover, this would essentially divert their viewers to various game clients. Wouldn’t it be better to keep these people on their own platform? It’s completely thankless work.”
“So, if we view game developers and streaming platforms as two highly separated entities with different interests, this feature would have costs far outweighing benefits for both, and each would feel they’re getting the short end of the stick.”
“But if, like Tenda, the gaming division and streaming platform are highly unified, viewing the situation from the perspective of overall benefit, then this feature would indeed improve viewer experience in the long run. The initial effect might not be obvious, but as the features become more robust, the experience will improve.”
“By then, this would become Bunny Tail Live’s core competitive advantage over other gaming platforms!”
“Moreover, companies like Tenda that own so many successful games are rare worldwide, let alone in China.”
“If it were just one or two games, this approach might not be very effective. But Tenda has GOG, ‘Sea Fortress,’ and many other best-selling single-player games. We can say that Tenda occupies a large portion of the gaming content for streaming platforms.”
“This rich foundation is our greatest confidence in implementing this feature!”
Ma Yang immediately nodded: “Good, it makes sense. Let’s do it this way!”
“But… our platform has a mandatory one-hour learning rule. Will it affect this feature?”
Hu Xianbin, of course, knew about this Bunny Tail Live regulation. After thinking for a moment, he said: “It will definitely have an impact, as this is indeed a barrier.”
“But we can also embed the streaming platform in the client, allowing users to watch educational videos for an hour through pop-up windows.”
“In other words, players can freely switch between two modes in the game client: one displaying with game resources, and one displaying with live stream footage.”
“In learning mode, only the latter can be used, but once the one-hour period is over, all functions become freely available.”
Ma Yang said somewhat regretfully: “This one-hour restriction seems a bit excessive. Why don’t I ask Brother Qian, report our plan to him, and let him decide whether we can remove this one-hour restriction for this feature?”
Hu Xianbin quickly shook his head: “That absolutely won’t work!”
“If watching streams through the client could bypass this one-hour requirement, wouldn’t that completely go against Mr. Pei’s wishes?”
“Mr. Pei would absolutely not agree!”
“Moreover, I believe Mr. Pei’s regulation must have deeper meaning. We shouldn’t make any changes until we fully understand it, as doing so might affect Mr. Pei’s overall strategy.”
Ma Yang: “Deeper meaning?”
Hu Xianbin nodded: “Yes, although I can’t figure out exactly what that deeper meaning is right now, but we can think of it this way: the ‘study for one hour’ has already become Bunny Tail Live’s trademark, and establishing this trademark has come at a great cost.”
“If we were to remove this trademark, it would cause significant damage to Bunny Tail Live. Not only would it be difficult to win back previously lost users, but it might also cause further loss of existing users.”
“We’ve already come this far, and Bunny Tail Live’s viewers have finally adapted to, gotten used to, and accepted this requirement. We absolutely cannot change it carelessly.”
Among the many streaming platforms, Bunny Tail Live’s distinctive image had gradually formed.
And to viewers who had chosen to stay and had already gotten used to the “study for one hour” requirement, it had become the most identifiable feature that set Bunny Tail Live apart from other platforms.
While spending three hours watching streams, they at least felt they were gaining something in one of those hours.
And this feeling was what created their sense of belonging to Bunny Tail Live.
To create this brand image, Bunny Tail Live had actually given up opportunities for rapid expansion and lost a large user base.
But these lost users might still return in the future.
If they rashly canceled or bypassed this regulation, then for those viewers who had already left, it would look like Bunny Tail Live was slapping itself in the face, completely overturning its previous decision and further proving that decision was wrong. And for those who had stayed and gotten used to this regulation, it would also make Bunny Tail Live lose its uniqueness.
In short, in the current situation, they couldn’t change anything no matter what. Changing it now would truly undo all their previous efforts.
Ma Yang nodded: “Yes, that makes sense. I was just thinking out loud. I fully support Brother Qian’s decision.”
“Brother Qian wasn’t wrong—you really are a great talent! Sending you over has truly helped me out of a tight spot!”
“So prepare and make a proposal. Time is of the essence, and we’ll start arranging it next week!”
