Judging from Lin Wan’s excited expression, she had clearly found her calling.

Lin Wan was a complete idealist who sometimes had expectations of the world that went beyond reality.

For her, games were what she loved, and if games could also happen to change the world, that would be even more perfect!

So, games like “Real Estate Agent Simulator” and “Safe and Civilized Driving,” as well as the real-world service departments established by Chixing Studio and Shangyang Games, had combined gaming with changing reality, making Lin Wan feel she had found a career worth fighting for her whole life.

Industries that affect ordinary people in real life could be summarized as clothing, food, housing, and transportation.

Tenda had already ventured into the other three areas, but had no achievements in the “clothing” aspect. Naturally, Lin Wan set the target of the new game in the “clothing” domain.

Pei Qian couldn’t help but look serious.

From the sound of it, the situation wasn’t very optimistic!

Because this field combined with VR gaming was actually quite dangerous.

What kind of game could be made in this field? A dress-up game?

A dress-up game plus VR… that sounded quite promising!

Mainly because Doubt VR already had several popular VR games with high sales, and there were places like Starbird Fitness and Slackin’ Internet Café VR experience zones, similar to VR internet cafés and experience stores. As a VR device, it already had quite a high adoption rate.

If the game was made decently, wouldn’t all players who owned Doubt VR glasses buy it?

Even if just to fill their game library, it wouldn’t be bad.

VR was a rather special platform. For platforms like PC and mobile, there were too many games, and players couldn’t buy them all. Apart from those exceptionally good games, others would only be purchased during sales or when they became free.

But VR platforms had fewer games, and Chixing Studio had a good reputation for VR games. As long as the game wasn’t too bad, sales would definitely not be low.

The situation was dire, but… no problem, he’d just have to respond accordingly.

Pei Qian nodded slightly: “So have you roughly figured out how to proceed?”

Cai Jiangdong said somewhat apologetically: “Well… so far, we’ve only discussed a general outline.”

“We were thinking of making a VR dress-up game.”

“For the characters, we’d use a more chibi art style, creating some cute anime girls. Since VR glasses have relatively low resolution, realistic art styles still have a certain graininess. Using chibi style can both cater well to players’ tastes and visually enhance the quality.”

“As for the basic gameplay, it would be outfit matching and completing tasks. For monetization, we could consider making the base game free and charging for outfit gacha pulls.”

“Then we’d use Noma AI Lab’s AI technology to make these girls more lively, like the girls in ‘Fitness Battle,’ with more distinct personalities, and add some unique character traits based on player interaction.”

“For example, if a player wants to develop her into an elegant lady, she would become more intellectual; if developed into a domineering female CEO, she would become more independent. There could also be different directions like gentle and virtuous maid outfits, tsundere cat girl outfits, and so on.”

“In short, it’s a character development and outfit coordination gameplay.”

“In theory, this should be a relatively mature gameplay style, and the result should be quite good. However… some people object, mainly because this approach doesn’t seem to have that eye-catching feeling, and it seems too conservative compared to the games previously led by you, Boss Pei.”

Pei Qian couldn’t help but give these people a mental thumbs up: “Well said!”

“That’s exactly right, this design plan is too conservative and not innovative enough!”

He said this, but in reality, Pei Qian was secretly wiping sweat from his brow.

Goodness, if they designed it like this, wouldn’t the otakus spend like crazy?

How attractive anime girls were didn’t need to be explained.

Of course, once in a VR game, they wouldn’t be 2D characters anymore, but 3D paper girls. But so what? There were already some 3D paper girls on the market with very enthusiastic responses.

When “Fitness Battle” became popular, it was also because of those characters that could be developed, making players unable to stop.

If this game was released, Pei Qian had no doubt that some degenerate players would spend 24 hours learning about fashion coordination in it.

If the paper characters also learned to act cute through AI, learned to dance, learned to exercise and do yoga, and so on, then those degenerates would have even more to learn. They would probably wish they could just transport themselves into the game and become 2D characters.

This definitely wouldn’t work!

Just thinking about how likely this approach was to make money made Pei Qian feel uneasy. He had to find a way to guide it off track!

He cleared his throat and said: “On one hand, the design plan isn’t very innovative, and on the other hand, this game doesn’t connect with the real world!”

“Games like ‘Real Estate Agent Simulator’ and ‘Safe and Civilized Driving’ have actually achieved excellent synergy with reality, which is the direction Chixing Studio should pursue.”

“But this game doesn’t seem to have that trend.”

Cai Jiangdong cleared his throat: “Ahem, Boss Pei, there is a bit of that. We’re considering collaborating with some real-world fashion brands to showcase their trendiest clothes in the game, or release co-branded outfits.”

Pei Qian immediately shook his head: “That definitely won’t work!”

Upon hearing about collaborating with real clothing manufacturers and creating co-branded items in the game, Pei Qian immediately lost his composure.

Do you know how much money that would make?

The game would already make a lot of money, and with this super multiplier effect, they might make so much they’d vomit blood.

Pei Qian cleared his throat and said: “Wouldn’t that be like advertising for those clothing companies in the game? This kind of connection with reality is too superficial and simply won’t work!”

Lin Wan nodded in agreement: “Yes, this kind of collaboration is the most superficial, actually just using games for advertising. The real-world service department would have no room to function, and it wouldn’t have any effect on influencing reality or improving people’s quality of life.”

“Boss Pei, do you have any good ideas?”

Pei Qian chuckled: “I do have some ideas.”

Actually, he didn’t have any ideas initially, but after being inspired by Chixing Studio’s designers, he immediately came up with something.

After thinking for a moment, he said: “I think we shouldn’t collaborate with other clothing brands through co-branded items.”

“Because many foreign clothing brands already have extremely high markups, and with co-branded items, those markups would be even higher. If we did this, wouldn’t we be essentially deceiving our players and fans into paying an intelligence tax? That’s definitely not appropriate!”

“I think we could establish our own clothing brand, find reliable contract manufacturers, and create some linkage with the game.”

Cai Jiangdong was startled: “Create our own clothing brand? That seems like quite a big step, and besides, we don’t have an existing brand to use, do we?”

“For a clothing brand, at least people should have some impression of it to get started well.”

Pei Qian chuckled inwardly—that’s exactly why he wanted it, so it wouldn’t start well!

But Cai Jiangdong had a point; they did need a specific brand.

Even if Pei Qian didn’t specify one now, Chixing Studio would definitely spend a lot of money to hire someone to design it, and who knows, the designed brand might become popular!

So, Pei Qian’s mind turned quickly, and he came up with a plan.

He thought of an existing brand they could use.

This brand would not only silence Cai Jiangdong but also eliminate the possibility of Chixing Studio finding excellent designers to create a successful clothing brand!

Pei Qian said: “Who says we don’t have an existing clothing brand to use?”

“What about the luxury brand from the game ‘Struggle’? The logo with two capital Ls is beautifully designed and has deeply resonated with people.”

Cai Jiangdong’s mouth opened slightly in shock.

His expression seemed to say, “Boss Pei, you can’t be joking, can you? Don’t think I haven’t played ‘Struggle’!”

The luxury brand in “Struggle” was indeed quite well-known, as “Struggle” was an extremely popular game with numerous players and cloud players, along with a lot of derivative and fan-made videos. Plus, there was only one brand in the game: luxury.

It could be said that all the slightly nicer clothes, bags, belts, accessories, and so on in the game were all from luxury.

This brand was also closely linked to the two storylines of rich and poor people, so how could it not be well-known?

But the problem was that its positioning in the game was as a standard intelligence tax brand, representing consumerism and money worship, a sickle for the rich to harvest the wealth of the poor—it was an object of satire in the game!

It was well-known, yes, but the impression it left on players was horrible!

When seeing this brand, wouldn’t players think of the rich who jumped off buildings? Wouldn’t they think of the poor returning home late at night and having bitter conversations with their children?

This…

Something felt off, but Cai Jiangdong couldn’t find a reason to object at the moment.

Pei Qian continued: “As for the art style, it definitely needs to be realistic. We can just use the models from ‘Real Estate Agent Simulator,’ but with more detailed face customization, even allowing players to create faces and body types that are 90% similar to real life.”

“It will definitely look rougher than chibi style through VR glasses, but that’s fine, it shouldn’t be a big issue.”

“Regarding character development and outfit coordination, I think these gameplay mechanics are quite outdated. The core gameplay definitely can’t be this; there’s no novelty. Even if we want to include it, that would be after the game’s release. The first version shouldn’t focus on this.”

“As for the core gameplay… how about designing clothes!”

“Players can freely design clothes and try them on.”

“Seeing cute girls in feminine clothes isn’t as exciting as wearing them yourself!”

Cai Jiangdong nodded in realization: “Oh! Should we consider collaborating with some well-known designers, having them join our game as official designers, designing some excellent works for our brand…”

Pei Qian hastily signaled him to stop: “No, no, no, that definitely won’t work!”

“How would we be any different from other brands then?”

“We should open up this permission, allowing everyone to design freely as they wish!”

“To prevent interference from excellent designers on ordinary people, we should say ‘no’ to them, not giving them any preferential treatment, throwing them into the crowd of ordinary people, letting their works compete on the same stage as those of ordinary people.”

“Being able to stand out from the crowd would be a real skill. If not, it would prove that these so-called ‘excellent designers’ are just all show with no real ability!”