HomeNo Pain No GainChapter 1550: Morning Dew Gaming Platform's New Goal

Chapter 1550: Morning Dew Gaming Platform’s New Goal

March 29, Friday.

Pei Qian arrived at Morning Dew Gaming Platform early in the morning and called Tang Yishu and Li Yada to a meeting in the conference room.

Both Li Yada and Tang Yishu were somewhat surprised. Wasn’t Boss Pei in seclusion?

Coming here specially in the middle of his seclusion—could there be some problem with their work?

Li Yada was about to ask, but Pei Qian stopped her.

“I’m here simply to tell you about the future work arrangements for Morning Dew Gaming Platform.”

Actually, Li Yada hadn’t guessed wrong. Pei Qian was indeed dissatisfied with Morning Dew Gaming Platform’s current state, but what could dissatisfaction do? This was a natural disaster, not a human error.

So Pei Qian didn’t dwell too much on this point. He just wanted to cut through the confusion quickly, arrange these matters as soon as possible, and then continue his seclusion.

His thesis wasn’t finished yet!

Li Yada nodded: “Alright, Boss Pei, please go ahead.”

After some consideration, Pei Qian said: “There are mainly three points.”

“First, bring over all of Tenda’s games and list them on Morning Dew Gaming Platform.”

“Second, further adjust the revenue sharing with developers on Morning Dew Gaming Platform—the platform will only take 10%. At the same time, increase the discount offers on all games on the platform, give away good free games as much as possible, especially our own games.”

“Third, led by Morning Dew Gaming Platform, with cooperation from Tenda Games, Shangyang Games, and all other departments, and seeking support from the official platform, develop a ‘Morning Dew Game Editor.'”

Pei Qian’s attitude was simple: spend money, spend money at all costs!

Listing Tenda’s games on Morning Dew Gaming Platform was because they couldn’t hide it anymore, so there was no point in pretending.

After listing them, they could get more price reduction and discount quotas from the system.

Previously, the main battlefield for Tenda Games’ sales was basically the official gaming platform, and Tenda had little say in the discount and promotion activities on the official gaming platform.

Even if Pei Qian wanted to lower prices, he had to first ask if the official platform agreed; there was a process to follow.

Moreover, applying for price reduction activities on the official platform required not only the agreement of the official platform but also the approval of the system.

It was different on Morning Dew Gaming Platform. Selling games at a low price, in the system’s view, was promoting Morning Dew Gaming Platform through promotional activities—a way of spending money to gain reputation and market share—so the restrictions would be more relaxed.

Thus, Tenda’s games on Morning Dew Gaming Platform could be sold at a considerably low price. This way, although it might achieve the effect of thin profits but high sales, short-term income would definitely drop significantly.

The platform reducing its cut, increasing game discounts, and giving away as many high-quality free games as possible—these were all methods devised to burn money.

Currently, these domestic channel merchants’ cuts were basically arbitrary, with most taking over 70%.

Of course, those were mostly small channel merchants, and high commissions were just used to bully small mobile game development companies. Even those large channels with stronger bargaining power, with the official platform as a benchmark, basically took 50% or 30%.

The official platform defaulted to a 50% cut for general game merchants and rewarded excellent game merchants by reducing it to 30% or even lower.

There was an essential difference between the official platform’s cut and general channel cuts. General channel cuts didn’t have much constructive significance, but after the official platform took its cut, there was practical meaning.

For example: using this money to continue developing and improving the official editor, using this money as a fund to support domestic game manufacturers, and so on.

But generally speaking, currently no domestic channel merchant took less than a 30% cut.

Was it necessary to take 30% to maintain platform operations? Of course not. It was purely because everyone had tacitly and very cooperatively drawn this 30% line, ensuring everyone could have a comfortable profit margin and earn money by lying down on the platform.

It’s worth mentioning that a 30% cut was lower than the official platform’s.

But the official platform would do things with the money it took, while these other channels wouldn’t reinvest the money back into the gaming industry.

And Pei Qian’s last requirement was to open a bottomless pit of spending.

Make Tenda’s own game editor!

Currently, the mainstream editor for domestic game development was the official game editor. There were other editors, but they were relatively niche and obscure.

The official editor was developed on the basis of integrating several editors, perfected by many people, and was already the best game editor available. For some independent game producers, the learning curve wasn’t too steep; as long as they could study it diligently, this editor was sufficient to meet most game development needs.

But precisely because of this, Pei Qian decided to integrate resources again and develop a new editor!

With this bottomless pit open, wouldn’t losing money be simple and easy?

The key was that with the official editor taking the lead, the chance of Morning Dew Game Editor becoming wildly popular and profitable was minimal, almost negligible.

Li Yada was taken aback: “Huh? Boss Pei, isn’t… isn’t this stepping a bit too far?”

“I can understand the first two points—our platform is starting to expand, but this game editor… it can’t be completed overnight!”

“Moreover, the official platform’s editor is actually already very good. We could completely develop some new functional modules based on the official platform editor, optimize and improve it. There’s no need to start from scratch and build an editor ourselves, right?”

Pei Qian chuckled, already prepared.

“Precisely because a game editor can’t be completed overnight, we need to start this work as soon as possible!”

“Is the official platform’s editor really user-friendly? Or is it just that everyone has adapted to it, so they think it’s user-friendly?”

At this point, Pei Qian couldn’t help but grumble inwardly: The official platform editor is hardly user-friendly!

Back when he was developing “Lonely Desert Highway,” he had tried hard to teach himself the official editor, but ended up learning nothing.

It looked easy to understand but was impossible to learn!

In the end, he had no choice but to directly insert a ready-made template and then use the little content he barely mastered to make a few simple functions.

Of course, the game still became popular in the end, but that’s another story…

Regardless, Pei Qian felt that saying the official platform editor wasn’t user-friendly wasn’t an injustice to it.

Pei Qian paused, then continued: “Many people are already making minor tweaks and repairs to the original official editor. But if this continues indefinitely, eventually it will become like legacy code, turning into a mountain of shit.”

“The more reluctant one is to abandon the existing editor and write a new one, the higher the sunk cost will be. So, it’s better to start early!”

“We shouldn’t avoid doing something just because it’s difficult or has a low cost-performance ratio. If everyone thought this way, how would revolutionary game editors ever appear?”

“Moreover, I’m not asking you to reach the sky in one step; you can take it slow.”

“In the beginning, focus on some basic functions, with the first version mainly targeting those independent game producers, and then continuously improve in later versions.”

This speech from Pei Qian completely convinced Li Yada.

Yes, Boss Pei is Boss Pei, what he says makes a lot of sense!

Conventional thinking is indeed inadequate. Working at Tenda, to keep up with Boss Pei’s thinking, one’s vision must be forward-looking, perspective must be broad, and action and execution capabilities must be at their strongest!

Developing this editor would indeed be very challenging.

Even the official platform concentrated so many resources and manpower, putting in so much effort to develop their editor, let alone Morning Dew Gaming Platform doing it alone.

Of course, Boss Pei also said that Li Yada could utilize Tenda’s resources, including internal game departments, the independent game incubator, Dream Investment, as well as some external companies and even the assistance of the official platform—all could be integrated.

These resources were definitely sufficient. The key was how to coordinate and specifically what kind of editor to create.

For such a large-scale project, a slight deviation in direction could lead to enormous errors, and just integrating resources and ensuring all participants could perform their duties well was already difficult enough.

It was very challenging, but Li Yada felt that since Boss Pei had entrusted her with this important task, she must not disappoint his expectations!

After all, she was Tenda’s third generation executive. Huang Sibo and Lü Mingliang had already stepped up, so she couldn’t just keep guarding Morning Dew Gaming Platform without doing anything significant. It was time to achieve something impressive!

Pei Qian nodded with great satisfaction, then glanced at Little Tang, his face revealing an undisguised smile.

Let Little Tang stay and be responsible for the development of Morning Dew Game Editor!

Although this was a bit cruel, for the sake of this cycle’s settlement, he could only trouble his comrades a little!

“Alright, let’s do it this way. I’ll be leaving now.”

Pei Qian stood up, ready to return to rest, feeling quite content.

But just as he turned to leave, his phone vibrated once.

Pei Qian took out his phone and looked, his brows furrowing slightly: “Hmm? Outu Technology has something to report regarding phones and new smart products?”

He didn’t really want to go.

Because recently, Pei Qian hadn’t had any particularly good ideas to give to Outu Technology.

If Pei Qian had more ideas similar to the “Fully Automatic Smart Argument Machine” or “Smart Fitness Clothes Rack,” he would definitely rush to Outu Technology immediately, call Chang You and Jiang Yuan to the conference room, and start arranging.

Although the argument machine and clothes rack ended up being profitable, they were at least only one step away from losing money, very close.

Without good ideas, what was the point of going?

The ideas Pei Qian had thought of were either too likely to make money or too outlandish, making it hard not to arouse suspicion, so he hadn’t been particularly focused on Outu Technology’s matters.

But after thinking about it, Pei Qian decided he should go.

Because since Outu Technology had said there was something to report regarding phones and new smart products, it must be something quite important, otherwise they wouldn’t disturb him.

If he didn’t go and check, what if something became wildly popular?

By going to see, perhaps there would still be room to salvage the situation.

With this in mind, Pei Qian headed to Outu Technology.

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