Director Ding returned to his office with anger clogging his chest and called over his assistant.
“Where’s Jin Yongren? Get him over here!”
Seeing Director Ding’s poor mood, the assistant hesitated before saying, “Director Ding, Jin Yong… has already left work.”
Director Ding frowned, suppressing his anger and said, “Then get Director Kang here!”
He couldn’t directly confront Min Jingchao, mainly out of respect for Pei Qian.
Moreover, inviting Min Jingchao to help was the collective decision of all senior management. No matter how displeased Director Ding felt, he couldn’t show it at this moment.
But forcing Director Ding to suppress the anger in his heart was indeed difficult.
Especially since Director Ding, as a senior executive of the group, still had to work overtime, while Min Jingchao was leaving work on time with his employees!
Was this acceptable?
Director Kang arrived quickly.
Director Ding was still fuming: “Old Kang, you must have seen it too, right? This improvement plan hasn’t even begun to take shape, yet everyone’s rushing to leave work, one faster than the other!”
“They haven’t learned Tenda’s good habits, but they’ve already caught the nouveau riche disease!”
“Tenda leaves work on time because their employees have positive work attitudes and high efficiency. But what about our company’s employees? They’re lazy, stupid, and don’t even try hard!”
“Employees want holidays and rest, and want to learn from Tenda’s model? Fine! But the prerequisite is that you first complete your work tasks, right?”
“Wasn’t the improvement plan supposed to be completed within three days? They’re not even willing to work one extra hour, how is this possibly going to be completed?”
“Old Kang, go tell Jin Yongren to communicate with Min Jingchao about our company’s current objective situation.”
“Look at this Min Jingchao, when making operation plans, he can analyze specific issues concretely, but when it comes to work schedule systems, he suddenly starts implementing crude one-size-fits-all approaches?”
Director Kang pretended to listen carefully to Director Ding’s opinions, then smiled and said, “Director Ding, I understand how you feel!”
“But you know Min Jingchao’s attitude. I think if we ask Jin Yongren to try to persuade him indirectly, with his personality, he absolutely won’t accept it.”
“Besides, we haven’t reached the deadline yet, right? If the plan truly can’t be completed on time, then we’ll have more standing when we confront Min Jingchao!”
Director Ding still felt somewhat unconvinced: “This Min Jingchao, I acknowledge his concepts in game operations. But when it comes to company management, this person clearly doesn’t understand a thing!”
“With so many complex problems in the company, how can they all be solved just by arriving and leaving work on time? He’s obviously just copying and pasting Tenda’s management model!”
“When Mr. Pei established this strategy of arriving and leaving work on time for Tenda, there must have been other supporting measures. Mr. Pei is an unparalleled talent in management, everyone acknowledges this, but Min Jingchao isn’t necessarily one!”
“The way he’s managing the company makes me very uneasy!”
Director Kang didn’t know how to respond and could only try to pacify him: “Director Ding, we invited him here, and the agreement has already been signed. I think we should give him more time and observe further!”
Seeing Director Kang speak this way, Director Ding could only nod reluctantly: “Fine, let’s observe further then.”
……
……
Friday, May 24th.
In the blink of an eye, two weeks had passed.
The series of changes occurring within the Longyu Group were still unknown to game players.
However, an announcement that appeared on the Longyu Group’s official website today suddenly stirred up waves among players!
The Longyu Group’s official website had player forums divided into different game sections. Most sections were usually quiet and deserted.
After all, most players preferred to discuss in player groups or other forums, and the official forum was generally used for complaints or venting.
But today, the quiet forum suddenly became lively!
Even on other forums, there were suddenly many discussions about Longyu Group’s operated games.
Although this official announcement wasn’t long, its content was completely different from previous announcements.
“Check out the new announcement from Longyu Group, they’re actually making operational adjustments to all 16 games they operate!”
“Do they need to issue a special announcement for operational adjustments? Couldn’t they just make the changes directly?”
“Yeah, in the past when Longyu Group secretly adjusted game drop rates or pay-to-win standards, they never issued announcements to notify us!”
“This time it seems they’re serious. Many of the improvement plans look very appealing!”
“Did Longyu Group take the wrong medicine? Have they changed their nature?”
“Longyu Group’s operations and planning teams have always been known for not understanding games, but the plans they’ve put forward this time actually look pretty good! Just don’t know how they’ll end up implementing them.”
This announcement was like fuel, reigniting players’ enthusiasm and attention for these games!
Before this, Longyu Group had often issued announcements covering various types, but none had ever had such a good effect as this one.
After all, the content of this announcement was truly explosive!
This announcement was about adjusting the operation plans for 16 games under the Longyu Group, with different adjustment plans determined according to different games.
Many previously criticized issues had basically been addressed!
For games that required heavy grinding and spending, although the grinding mechanics weren’t completely removed, and the prices of pay-to-win items weren’t significantly reduced, at least there was some improvement!
And some games that were originally thought to be on the verge of dying received major reforms, making the loyal old players’ eyes light up.
Most remarkably, many of these changes were urgent demands from players!
Of course, with so many player demands, it wasn’t possible to satisfy every one.
But the fact that officials could select relatively reasonable parts from player demands and improve them in the game at least showed an attitude of listening to players’ voices.
This in itself was a huge improvement!
So much so that many people wondered what had happened to Longyu Group. Had their operations department’s brain suddenly started working?
In the past, players would rage on the forums, almost wanting to rush to Longyu Group to slaughter the entire operations department’s families, yet Longyu Group had always turned a deaf ear!
Quite a few insiders took the opportunity to leak information.
“I heard it’s because of deep cooperation with Tenda, who sent Min Jingchao over there to reorganize things, which resulted in this reform plan!”
“Min Jingchao? Then it must be right. This person is definitely a big shot. With him operating these games, it’ll certainly be much better than those stupid operators. Hopefully he’ll stay after coming!”
“I heard that after Min Jingchao arrived, he also incidentally improved Longyu Group’s work atmosphere. Now all departments with cooperative relationships with Tenda have to leave work on time!”
“Can that even be changed? Leaving work on time, isn’t that decided by the boss?”
“It looks like Min Jingchao came prepared, having made preparations in advance!”
“Anyway, this is something worth celebrating throughout heaven and earth. I was about to abandon the game, with all the grinding and paying getting worse and worse, I was really fed up! Now that Min Jingchao has arrived, there’s hope for playing this game again!”
The cheers online had quite the air of welcoming a clear-sky official!
……
Looking at the online discussions, Jin Yongren couldn’t help but feel moved.
Just releasing an announcement could receive such a good response!
It was completely unexpected!
This was somewhat different from the situation with “Bullet Hole 2” at that time.
“Bullet Hole 2” was after all a new game, and players had a higher tolerance for it. It was normal for a conscientious operation model to receive a lot of praise.
But the games to be reformed this time were all old games, and the fact that a change in the operation plan could still receive so much support from players was indeed surprising!
This showed that players had a clear understanding: which operation plan was sincere and which wasn’t, they could tell at a glance.
Moreover, because of Min Jingchao, Jin Yongren could feel that the atmosphere of the entire department had also changed significantly.
On one hand was the work attitude, and on the other hand was the work approach.
In terms of work attitude, everyone had now completely gotten used to clocking in and out on time, and had also become accustomed to using ARS for all work communication, strictly following work requirements.
The imagined work delays did not occur!
This was because originally most people had very low work efficiency, basically slacking off and killing time after arriving at work in the morning, eating lunch and taking naps at the company, and only really starting to work in the afternoon.
On the surface, they worked for more than 10 hours every day, but in reality, the truly effective working time might only be three or four hours!
When working hours were unclear, with lots of apparent working time but little actual working time, it was easy to misjudge work cycles and naturally easy for delays to occur.
But after working regular hours, with everyone developing the habit of leaving work on time, and under Min Jingchao’s leadership, many people’s work efficiency had improved significantly.
Everyone could clearly calculate their daily working hours and workload, consciously improving efficiency, and could actually complete work tasks on schedule.
As for the work approach, these operations managers were also aligning with Min Jingchao’s thinking.
This so-called approach wasn’t about the distinction between pay-to-win games or conscientious games, but about the difference in design orientation.
Previously, Longyu Group’s operational strategy had always been criticized because its operational plans were completely oriented toward making money and boosting active users, with everything based on numbers!
No matter what marketing plan was made, Director Ding only looked at whether income had increased after the plan was launched, whether the number of active users online and online duration had improved!
This naturally created a situation where these operations managers no longer based their decisions on their understanding of the game and player demands, but on data.
To improve plans and increase active users, they could only make games more grinding and more pay-to-win, constantly changing tactics to stimulate players to recharge and stay online for long periods.
Over time, this inevitably triggered a backlash from players, but once they tried to break the addiction, it would lead to a sharp decline in data!
This created a vicious cycle!
But Min Jingchao’s approach was from a designer’s perspective, fully considering player demands and formulating operation plans based on the actual situation of the game!
These game operations managers were mostly experienced veterans in the gaming industry. They had played many games and understood many operational principles.
Was it really their personal ability that constrained them?
Actually, what constrained them were the data indicator requirements pressed down from above!
Once they were liberated from these requirements and fully exercised their subjective initiative, the situation would undergo an earth-shaking change!
Under Min Jingchao’s leadership, all operations managers felt a completely different way of working compared to before.
With work enthusiasm highly stimulated, returns would naturally follow!
In the short term, after these games’ new operation plans went online, they would inevitably cause fluctuations in game data, with online or payment data declining.
This was somewhat similar to withdrawal symptoms; there would always be an adaptation period.
But once turned around, it would naturally enter a virtuous cycle in the future!
As long as they kept a close eye on the effects of this new operation plan, the answer would soon be revealed.
