June 7th, Friday.

Shanghai, Boqun Media.

“Director Wu, please come in, please!”

“We’ve been waiting anxiously for you, like watching for stars and the moon, and finally you’re here!”

“You come from Tenda, bringing us light and hope. I’ll confidently entrust Boqun Media to your hands from now on. Please lead us out of the darkness to see the sun through the clouds!”

Wei Jinghui very cordially welcomed Wu Bin into the company, continuously spouting flattery, though his facial expression was only half-sincere.

Wu Bin looked at him, feeling that this Director Wei’s expression seemed somewhat exaggerated.

Actually, Wei Jinghui hadn’t expected that shortly after applying to join Tenda’s cooperation plan, he would be successfully selected!

He had originally planned to coordinate with the Anti-Tenda Alliance, striving to be selected within three rounds, but unexpectedly, he was chosen in the first round!

It must be said, this luck was truly remarkable!

When Nie Yunsheng heard that Wei Jinghui had been selected, he was also very pleased and repeatedly instructed him to be sure to treat the representative from Tenda with the best food and drink, allowing him to do whatever he wanted!

The more miserable Wu Bin made Boqun Media, the more disastrous the failure would be, and the more ammunition the Anti-Tenda Alliance would have in their hands.

What they wanted was the collapse of the Tenda myth!

It didn’t matter how badly Boqun Media was messed up; as long as the Anti-Tenda Alliance got what they wanted, a simple injection of funds afterward could bring Boqun Media back to life, perhaps even better than before.

So Wei Jinghui was already prepared!

Wu Bin, however, was not prepared, because at Tenda Group, he was just a nobody in the Human Resources Department, usually only responsible for Tenda’s recruitment exams.

Being called “Director Wu” was a first for him.

“Director Wei, there’s no need for such formality. I’m just an ordinary employee of Tenda, and I’m here on official business.”

“I’m not used to being called Director Wu. Please just call me by my name.”

Wei Jinghui said, “How could that be possible? That would be too disrespectful!”

“How about this—I’ll call you Mr. Wu Bin.”

Wu Bin felt somewhat helpless: “Fine, Director Wei, call me whatever you want!”

His heart was slightly anxious about this visit, after all, he knew nothing about self-media. If he ended up ruining Boqun Media, wouldn’t everyone be laughing at Tenda?

Although Wu Bin was appointed by Mr. Pei, people wouldn’t think Mr. Pei had made a poor personnel choice; they would just think Wu Bin was hopeless.

That was absolutely unacceptable!

After exchanging pleasantries, Wu Bin said, “Let’s get straight to the point. Director Wei, please briefly explain our company’s operations, including all kinds of business—the more basic and detailed, the better!”

“To be honest, I’m not particularly familiar with self-media work, so I need to study it carefully first.”

Wei Jinghui was first stunned, then delighted!

When the list was confirmed, he only knew that the person coming was named Wu Bin, but what Wu Bin did at Tenda before? Which department he was in? What was his professional background? Wei Jinghui knew none of this.

Now, judging from what Wu Bin was saying, he didn’t seem to be a professional in this field!

Because self-media isn’t actually that complicated—it’s all about generating buzz, cultivating fans, developing private traffic, and then monetizing through advertising and a series of other methods to convert traffic into tangible revenue.

This has its own set of internal rules and gameplay, but to say it’s profound would be an absolute overstatement!

Logically, Tenda should have many people who understand these things, but they chose to send an outsider.

Should one say Mr. Pei was overconfident, or that they were short-staffed and had to make do with whoever was available?

But this was also good for Wei Jinghui to achieve his goal!

Wei Jinghui put away his half-true, half-false smile and replaced it with a 100% genuine smile. He took Wu Bin for a tour around the office area and explained the company’s operating model in detail.

Actually, it wasn’t that complicated. Boqun Media’s business was mainly divided into two major parts. The first part involved dedicated teams responsible for various educational accounts and short video accounts online. Some of this content was in text form, some in short video form, but the content was largely similar.

The source of the content was mostly from assigned personnel rewriting material from the internet. A small portion of premium accounts had dedicated editorial teams writing original content.

The former was mainly about quantity, while the latter focused on capturing hot controversial topics, finding ways to create buzz through eye-catching titles and sensational content!

In addition, Boqun Media also signed contracts with some streamers and video creators, packaging and promoting them to build personal brands.

Boqun Media managed dozens of accounts of various sizes, with some accounts already reaching millions of followers or even more.

These top-tier accounts were the main source of income and were operated by the best teams.

The remaining majority were small accounts with fewer followers. One team might operate more than a dozen accounts, constantly trying to increase their numbers. Whether these accounts could take off depended entirely on luck.

However, if just one account suddenly exploded and gained a large number of followers, it could be handed over to a dedicated team for refined operation, and the income from such an account could recover all the previous costs of maintaining so many accounts.

Wu Bin listened attentively without interrupting.

He followed one of Boqun Media’s accounts called “Extensive Knowledge” on his phone, then casually opened it to look at the articles published there.

Just the titles of the articles made Wu Bin furrow his brow, finding them quite offensive!

This article had over 100,000 views, but these 100,000+ views were attracted by methods that Wu Bin found most despicable!

Alarmist, attention-grabbing titles; content that created conflict and exaggerated facts; deliberately selected inflammatory comments to create opposition and buzz…

In short, it had all the elements of a viral article. But it could be summarized in one sentence: It completely contradicted the Tenda spirit!

Wu Bin even considered leaving immediately!

Such a company clearly clashed with Tenda Group’s philosophy—they weren’t even on the same page. How could he possibly reform it?

Wu Bin even wondered what the real intention was behind this company joining Tenda’s cooperation plan.

But then he thought, well, he was already here.

As a Tenda employee, how could he be discouraged by such a small matter?

Moreover, this task was personally assigned by Mr. Pei. If he just walked away like this, wouldn’t he be failing Mr. Pei’s expectations?

Wu Bin believed that Mr. Pei must have sent him personally to transform this company precisely because it lacked the Tenda spirit.

Time was tight, and the task was heavy!

The darkest places were naturally the ones most in need of light!

With this thought, Wu Bin steadied himself and nodded to Wei Jinghui, saying, “Continue your work as usual. I need to analyze your situation and will come up with a comprehensive reform plan in a couple of days.”

Wei Jinghui, of course, couldn’t ask for more: “Then I’ll have to trouble Mr. Wu Bin!”

Clearly, Wu Bin didn’t understand Boqun Media’s operating model.

Wei Jinghui felt his plan was already secure!

Whether Wu Bin made sweeping changes, throwing Boqun Media into turmoil, or cautiously made minor adjustments, the end result probably wouldn’t be good, and the Anti-Tenda Alliance would have something to say about it either way!