Hearing this, Wu Bin took out another plan: “This plan primarily focuses on the business reform of Boqun Media.”
“First, all accounts controlled by Boqun Media must publish a statement declaring that previous account content has, to varying degrees, exaggerated facts and manipulated emotions. In the coming period, Boqun Media will pause to rectify previous articles or videos—either modify and re-edit them before re-uploading, or delete them entirely!”
“As for whether specific content should be modified or completely deleted, departments must conduct self-examination! After some time, I will review these contents again. If I find any omissions, the relevant departments will be held responsible.”
“Second, regarding those small accounts that plagiarize and rewrite content, eliminate all of them and concentrate all energy on several large accounts!”
“We must eliminate all plagiarized and stolen content and maintain strict self-discipline!”
“In the future, content published by various accounts can be either positive energy promotion, problem exposure, or educational in nature. But the premise must be to adhere to facts, remain objective and fair, and strive for maximum professionalism. For questionable viewpoints, they must be marked as controversial to prevent adverse effects!”
“Furthermore, we need to invest heavily in recruiting a professional team. When dealing with relevant content, we must have the professional team review it, and any unreasonable content should be promptly deleted or modified.”
“On this basis, each account’s operations team can consider the account’s previous characteristics to create some distinctions. For example, some accounts can take a relaxed, humorous, and casual daily route, while others can take a professional and serious route.”
“That’s roughly the plan. Does anyone have any opinions?”
Everyone silently looked at Wei Jinghui.
Clearly, everyone felt there were too many inappropriate aspects to this plan, but since Wei Jinghui didn’t speak up, they didn’t dare raise objections.
Wei Jinghui hadn’t expected Wu Bin to be so harsh. He awkwardly cleared his throat: “I think Mr. Wu Bin’s plan is excellent, and everyone must follow it completely!”
“However, this plan involves significant changes. If anyone has any questions, it’s best to raise them now, and make complete supplementary additions to the plan that are fully documented!”
Wei Jinghui was concerned that some provisions were too broad, and subordinates might find loopholes during implementation, potentially leading to disputes.
If Wu Bin and Tenda Group later claimed that the plan was fine but Boqun Media’s staff were inadequate and execution failed, it would greatly reduce the impact of this public opinion “bullet”!
By fully detailing and finalizing Wu Bin’s plan, putting it in writing, and then earnestly implementing it according to the plan—this way, if Boqun Media’s business encountered problems again, it would be entirely Wu Bin and Tenda Group’s fault!
As soon as Wei Jinghui spoke, the meeting room immediately became lively.
“Mr. Wu Bin, I have a question. You just said to completely abandon and cancel the small accounts that rewrite content. What will happen to the personnel who were originally responsible for operating those small accounts?”
Wu Bin answered: “Incorporate them into the operations and content teams of other large accounts as much as possible, or organize them to establish and operate new accounts.”
The questioner asked again: “What if they don’t have the ability to handle these jobs?”
The main business of these small accounts was plagiarizing and rewriting content. Those responsible for operating these small accounts often lacked the ability to create original content, doing purely manual work for low wages.
Now they weren’t allowed to plagiarize and rewrite, but instead were asked to operate new accounts themselves—this was completely beyond their capabilities!
Wu Bin said: “That’s easy to handle. Follow company regulations to dismiss them with appropriate economic compensation!”
Someone else asked: “Mr. Wu Bin, I feel that this no-overtime strategy is a bit too idealistic. After all, we are a self-media company.”
“If some trending topic happens in the middle of the night, we can’t wait until we come to work the next day to produce content, can we?”
Wu Bin countered: “Why not? Time is certainly important, but quality is more important!”
“Other self-media companies desperately trying to chase trending topics are already in a highly inverted state. What difference does it make whether it’s a little earlier or later? What’s important is to provide genuine insights and content completely different from other self-media!”
“These genuine insights come from daily understanding and accumulation. Not working overtime ensures everyone has enough time for accumulation during normal hours!”
The questioner asked again: “Mr. Wu Bin, if a day’s work isn’t finished before closing time and the overtime quota is used up, what should we do?”
Wu Bin smiled and explained: “When this occurs, first check if the workload is reasonable. If the assigned workload is excessive, that’s the supervisor’s problem. If more staff are needed, we can recruit more. If a supervisor arranges an unreasonable workload, then the supervisor should be criticized and educated. Second, if it’s an issue of personal work ability, conduct advisory talks, have the department help improve their work efficiency, and if that doesn’t work, change their position or dismiss them!”
Everyone took turns asking questions, including issues about defining certain regulations and concepts.
For example, how to select the professional team, what to do if professional reviewers couldn’t be found, how to determine if content chosen by departments was appropriate, and how to define these boundaries, and so on.
Wu Bin provided answers to all of these questions.
In summary, it followed two principles: First, have a clear conscience; second, have professional support!
If you don’t understand something, find professionals. If you can’t find professionals, then absolutely don’t cover that topic, no matter how trending it is!
For some trending topics, it’s harmless to piggyback on them if you have sufficient capabilities. But if capabilities are lacking, then absolutely don’t try. Because once you do, you’re misusing the influence of self-media accounts, which will inevitably lead to backlash!
Everyone asked questions while taking notes.
Wei Jinghui grew increasingly pleased as he listened, because he already sensed that Wu Bin’s business improvement plan would absolutely not succeed!
For self-media, trending topics are life!
Unlike traditional media, self-media extremely lacks exposure channels. For self-media to stand out and gain enough attention, they need to constantly monitor current trends and do everything possible to catch viewers’ attention, or create viral spreading effects through controversial topics, highlighting comment sections, and other methods to stimulate discussion and buzz.
But Wu Bin’s plans each struck at the lifeline of self-media—buzz!
After these reforms, the accounts controlled by Boqun Media would indeed become very positive, bright, and uplifting accounts!
But where would the buzz come from? Would people actually view this kind of content?
Based on Wei Jinghui’s understanding of the self-media industry, he believed this content would absolutely not be popular!
It was a foregone conclusion that Boqun Media’s accounts would lose followers on a large scale and fizzle out!
Thinking of this, Wei Jinghui smiled and tapped the table: “Good, the plan is now very clear. Please begin implementing these reforms immediately.”
“All reforms should follow exactly what Mr. Wu Bin has said!”
……
After leaving the meeting room, Wu Bin didn’t directly return to his workstation. Instead, he pretended to go to the restroom and came to an empty corner, where he called Pei Qian.
“Mr. Pei, regarding Boqun Media, I have something very important to report to you.”
Pei Qian’s voice on the other end sounded slightly surprised: “What is it?”
Wu Bin calmed his excited emotions a bit and said: “I suspect Boqun Media might be a mole sent by the Anti-Tenda Alliance, because their attitude is clearly problematic!”
Pei Qian became even more surprised: “How so?”
Wu Bin explained: “Most companies are relatively unfamiliar with Tenda’s management and business models. When hearing these plans, their first reaction would naturally be confusion, or even resistance.”
“Even when Min Jingchao implemented this plan at Tianhua Studio and Dragon Yu Group, he encountered various obstacles. But because his professional abilities were strong, he was able to smoothly resolve these issues.”
“Zhou Muyan of Tianhua Studio is your close friend, and Dragon Yu Group has already tasted enough sweetness from the ‘Bullet Hole 2’ project, so their cooperation with Tenda was urgent. Additionally, Min Jingchao had the successful operational experience of GOG and was a recognized expert in game operations, so his words carried a lot of weight!”
“Boqun Media’s situation seems strange.”
“First, Boqun Media’s head, Wei Jinghui, hasn’t shown any admiration for you, which shows he doesn’t understand you and can’t be said to trust the Tenda model. Second, Boqun Media has never had any business dealings with Tenda Group, and I have absolutely no professional background in self-media.”
“Under these circumstances, I proposed a bold reform plan, and they actually didn’t raise any doubts at all, only inquired about some details, and then completely followed through with implementation!”
“Wei Jinghui seems to have completely disregarded the potentially huge negative impact these plans might initially bring to Boqun Media and has repeatedly expressed complete trust and firm support for me.”
“This is extremely unreasonable!”
Pei Qian laughed on the other end of the phone, but said seriously: “Perhaps you just happened to meet a company owner who understands reason?”
Wu Bin immediately denied: “Impossible! If this Wei Jinghui were truly a reliable boss with relatively high ideological awareness, he absolutely wouldn’t have made Boqun Media into what it is now!”
“In my view, Boqun Media is no different in essence from other self-media companies—they all plagiarize, peddle anxiety, and manufacture hatred. And these behaviors must represent the intentions and values of the company owner!”
“It can’t be that Wei Jinghui was comfortably profiting from traffic and suddenly had a change of heart, can it? That possibility is too low!”
“Mr. Pei, I think if necessary, we can terminate the cooperation with Boqun Media. The Tenda Cooperation Department is meant to help positive energy companies willing to stand alongside Tenda. For these companies of dubious origins, or even those with clear malicious intent, we can refuse cooperation!”
Pei Qian quickly objected on the other end of the phone: “I don’t think so!”
Wu Bin was stunned: “What do you mean?”
Pei Qian explained: “First, your arguments are all based on your guesses and don’t have solid evidence. We can’t randomly suspect every company that wants to cooperate with Tenda.”
“Second, even if your suspicions are true, this cooperation should continue.”
Wu Bin was taken aback, then realized: “You mean, the more such companies there are, the more they should receive Tenda’s ideological transformation, turning our enemies into our allies?”
Pei Qian held back his joy and said calmly: “You can understand it that way.”
Wu Bin suddenly felt enlightened and excitedly said: “Mr. Pei, I understand!”
“We must believe that the Tenda spirit can transform decay into magic, and the effect will be more obvious with companies like this!”
“Even if Wei Jinghui has some ideas in mind, as long as he fully supports my reforms at Boqun Media, the final result will definitely be beneficial to us.”
“Thank you, Mr. Pei. I completely understand now. I will definitely transform Boqun Media properly and find a way to make it truly become Tenda’s steadfast ally!”
After hanging up, Wu Bin felt his thoughts were clearer than ever before, and his convictions stronger than ever!
What if this company was suspicious?
The Tenda spirit was the true righteous path spirit; any small tricks would be no match for it!
As someone who best understood the Tenda spirit, Wu Bin had strong confidence in it.
Just as Pei Qian had said when sending Wu Bin off, most principles apply universally!
Tenda Group’s strongest departments were in the gaming and film industries—all cultural industries.
Self-media could also be viewed as part of the cultural industry. As long as Wu Bin strictly followed the corresponding rules, Boqun Media would definitely be reborn!
