June 19th, Wednesday.

Shanghai, Shengyun Group Headquarters.

Two weeks had passed since Nie Yunsheng dispatched Boqun Media as an undercover agent to infiltrate Tenda’s cooperation plan, and over a week had passed since Wu Bin officially began reforming Boqun Media.

During this period, Tenda Group hadn’t been idle either, launching a money-burning war across three sectors: food delivery, courier services, and housing rentals.

Tenda provided subsidies to Slackin’ Delivery, Headwind Logistics, and Sloth Apartments, forcing Stay Home Delivery, Shengyun Group, and Zhujia Group to burn money alongside them.

Nie Yunsheng found this quite unbearable!

Because he never imagined Tenda Group would choose the money-burning approach!

Nie Yunsheng had indeed deliberately put the Anti-Tenda Alliance into a strategic contraction phase, but previously, Mr. Pei hadn’t taken the bait. Nie Yunsheng waited and waited, almost to the point of giving up.

Tenda’s sudden counterattack caught him off guard!

Nie Yunsheng never expected that Tenda would adopt a money-burning tactic for their counterattack.

Logically, shouldn’t Tenda be waging a public opinion war?

The Anti-Tenda Alliance had previously launched a public opinion offensive, only to be thoroughly defeated by Tenda, which sufficiently proved that Tenda’s advantage lay in public opinion!

So following normal thinking patterns, when counterattacking, shouldn’t they strike from their strongest position in public opinion?

Once Tenda launched a public opinion war, Nie Yunsheng was confident he could find Tenda’s vulnerabilities!

Moreover, he had prepared countermeasures through channels like Boqun Media.

Instead, Mr. Pei seemed to have forgotten all about the advantages established through the public opinion war and insisted on playing the money-burning game with the Anti-Tenda Alliance!

Especially engaging in money-burning in the food delivery, courier, and housing rental sectors, which had a distinct “capture the king to capture the thieves” approach!

This was quite infuriating!

Previously, when other companies were under pressure from Tenda, Shengyun Group only needed to command the battle from the rear.

At that time, Nie Yunsheng maintained an observer’s mindset, allowing him to make relatively rational and comprehensive decisions.

But now with Shengyun Group and Headwind Logistics engaged in a price war, Nie Yunsheng had to keep an eye on Shengyun Group while also considering Zhujia Group and Stay Home Delivery. It was difficult to analyze the situation calmly from an outsider’s perspective, let alone maintain complete impartiality.

After all, Nie Yunsheng was the CEO of Shengyun Group, and naturally, Shengyun Group’s interests were his primary concern!

Pei Qian’s counterattack made him feel very uncomfortable, because when one’s own interests are involved, it becomes difficult to think with absolute rationality.

Nie Yunsheng had no good solutions for the time being and could only grit his teeth and endure.

Fortunately, good news came from Boqun Media. Based on intelligence from Boqun Media, Nie Yunsheng and Zheng Hao, the CEO of Stay Home Delivery, prepared materials for a new round of public opinion warfare.

Intelligence from Boqun Media showed that after Wu Bin arrived, he implemented a series of sweeping reforms, completely changing Boqun Media’s management and business models.

Thanks to Wei Jinghui’s full support, these plans were smoothly implemented.

The result was that Boqun Media’s various accounts began experiencing significant drops in popularity!

The reason was simple: they stopped riding trending topics!

Articles from those accounts with 100,000+ followers were either modified or taken down entirely, resulting in none of Boqun Media’s accounts continuing to generate buzz.

They were all losing followers!

Self-media companies earn revenue through advertisements. During high-popularity periods, a single ad could sell for several tens of thousands of yuan. Now with declining popularity, even with price reductions, there were far fewer clients willing to invest in advertising.

All of Boqun Media’s performance metrics had sharply declined.

This meant that Boqun Media was barely generating any income!

However, Boqun Media’s employees quickly adapted to the no-overtime mode. After all, who would want to sit idle at the company when they could leave on time?

In Nie Yunsheng’s view, this was a sign of complacency and loss of fighting spirit, which was naturally one of the key reasons for Boqun Media’s declining performance!

Boqun Media served as a vivid example, making it the best weapon for public opinion.

The orange grown in the south is an orange, but grown in the north becomes a bitter fruit!

Additionally, Nie Yunsheng and Zheng Hao compiled relevant materials and prepared a set of arguments based on their management experience.

When the time came, Zheng Hao would step forward to comprehensively refute Tenda Group’s management model.

Thinking of the future victory, Nie Yunsheng couldn’t help but smile: “Mr. Pei, Mr. Pei, I wasn’t wrong! You’re only invincible in specific fields, especially the gaming sector. There are definitely fields you’re not good at!”

“How could anyone be a perfect all-rounder?”

“And even if you were a perfect all-rounder! Those mid-level managers dispatched by the Tenda Cooperation Department are far inferior to you.”

“There will always be some oversight for me to exploit!”

“Now it’s just a matter of patiently waiting and choosing the right moment!”

Nie Yunsheng couldn’t contain his excitement, knowing that a new round of offensive was about to begin!

……

Meanwhile, the various departments of Tenda Group were in the process of handing over responsibilities.

The activity of department heads going to the grassroots level had successfully concluded!

Huang Sibo specially organized a large meeting, gathering all department heads and their temporary replacements from outside to share insights gained from this grassroots activity.

Everyone maintained a very positive attitude and participated enthusiastically.

“Being in charge for too long has indeed caused some disconnect from the grassroots. Many policies that seem reasonable from a leader’s perspective might look completely different from a grassroots viewpoint!”

“Yes, people are often limited by their identity. Sometimes changing identity can bring new inspirations.”

“I think this department exchange approach is very meaningful. Each department of Tenda Group has its own complete business model, and deeply learning about these new business models will inspire and improve our own departments!”

“Once again, I marvel at how Mr. Pei can come up with so many different business models and combine them perfectly!”

“I think all the acting department heads have been excellent and have proposed many constructive plans. I’ll reorganize these plans and continue them. I also hope you’ll all frequently visit our department in the future to experience the work and provide feedback!”

“Mr. Chen Lei’s celebrity-themed room concept is highly imaginative. Sloth Apartments has decided that in the future, we’ll invite more celebrities to provide more themed options for tenants to choose from!”

“Through this grassroots activity, I’ve gained a deeper understanding of the Tenda spirit advocated by Mr. Pei. I believe the Tenda spirit requires us to maintain pride and confidence, while also warning us never to be blindly arrogant or complacent about our achievements, trapped in our own perspective!”

“Indeed, at this critical time in the battle between Tenda Group and the Anti-Tenda Alliance, having all of us unify our thinking and work together is precisely the spirit Mr. Pei hoped to convey through this grassroots activity!”

“We acting department heads have also benefited tremendously. On one hand, we better understand the unique business models of Tenda’s various departments, which broadens our horizons; on the other hand, it has deepened our friendships. In the future, our companies will definitely engage in more extensive cooperation with Tenda in more areas!”

The department heads and acting department heads took turns expressing their insights from this activity.

Everyone initially thought that changing leadership at such a critical moment was unwise, but unexpectedly, it produced excellent results!

Although this grassroots activity delayed the plans previously set by Tenda’s various departments, all departments now had a more solid ideological foundation, and their friendships and connections with external brother companies had strengthened!

After all the department heads had expressed their views, Huang Sibo gently tapped the table and delivered a concluding speech.

“I think through this grassroots activity, we should recognize at least the following points.”

“First, when one has been a department head for a long time, it’s easy to fall into an attitude of pride and complacency, and more terrifyingly, we often fall into this blind mindset without realizing it!”

“Because we’ve achieved a series of successes under Mr. Pei’s leadership, it’s easy to lose motivation and stagnate due to this success!”

“Only by frequently changing perspectives can we recognize our shortcomings in our work.”

“Second, we must always be vigilant against the danger of disconnecting from grassroots employees. Many strategies formulated by departments might seem fine from a leader’s perspective, but once implemented at the middle level and then at the grassroots level, various problems can arise!”

“We should frequently listen to the opinions of ordinary employees, and even personally do the work of ordinary employees to better understand the department’s situation and formulate more appropriate strategies!”

“We must always clearly recognize that in Tenda Group, there are only differences in duties, not differences in status! Excellent people can take on more work and receive more compensation, but they cannot exclude others because of this, nor can they develop a sense of superiority.”

“Like ordinary employees, we are all working hard under Mr. Pei’s leadership to contribute to Tenda Group and society!”

“Third, we should develop and strengthen Tenda’s business model by bringing in talented individuals from other brother companies for exchange and joint management.”

“This collision of different models and ideas is also of crucial significance to us!”

“I believe Mr. Pei’s decision to make the grassroots activity a regular practice is also based on such considerations.”

“As leaders, we must understand Mr. Pei’s good intentions. What we need to do is earnestly implement the decision to go to the grassroots, earnestly experience it, and absolutely not let this activity become a mere formality!”

“Now, let’s all return to our respective departments for the handover work!”

After hearing Huang Sibo’s speech, everyone applauded.

Because Huang Sibo had expressed the consensus of all the department heads!

With this consensus, the handover work proceeded even more smoothly.

The acting department heads proposed some good plans and suggestions, which the original department heads carefully listened to and absorbed. Strategies that could be continued were extended as much as possible, while areas needing improvement would be continuously improved.

All department heads understood that the battle between Tenda Group and the Anti-Tenda Alliance had reached a critical moment!

Although both sides had temporarily ceased hostilities, and Tenda Group even held some advantages, the Anti-Tenda Alliance could make a comeback at any time.

In this tense situation, if any department had a flaw, it could potentially be exploited by the Anti-Tenda Alliance as a breakthrough point to launch a fierce attack on Tenda!

So all the department heads became vigilant, eagerly initiating a new wave of reforms across Tenda’s various departments!