June 21st, Friday.
In the presidential office of Shengrun Group, Nie Yunsheng was having a private conversation with Zheng Hao, the CEO of Home Delivery Takeout.
Zheng Hao was in his thirties, with a thin frame, thinning hair, and thick glasses. If encountered on the street, many might mistake him for a programmer.
Indeed, he used to be a programmer, but now he had grown into a recognized successful entrepreneur and businessman!
Having experienced three successful startups, especially with the rapid development of Home Delivery Takeout, which now showed potential to become an ultra-large corporation, Zheng Hao had become one of the country’s most sought-after top entrepreneurs.
Although he was younger than Nie Yunsheng, his views on certain issues were highly consistent with Nie’s.
Within the entire anti-Tenda alliance structure, Nie Yunsheng held the highest hopes for Zheng Hao!
Zheng Hao’s rich successful experience, corporate management ability, and top-notch eloquence would be key to winning the public opinion battle against Tenda!
Regarding the battle plan for this public opinion war, Nie Yunsheng had met with Zheng Hao several times, repeatedly discussing the relevant details.
Now all the preparatory work was ready.
Nie Yunsheng shared all the materials he had collected with Zheng Hao, including content related to Boqun Media’s failed reform.
Until now, Boqun Media remained in a half-dead state.
Although various accounts had published a batch of new articles and videos, the click-through rates for these contents had essentially been halved, and the commercial value of all accounts controlled by Boqun Media was plummeting!
With Boqun Media’s traffic, there was no immediate risk of bankruptcy in the short term, but the sharp decline in performance had already proven the failure of Wu Bin’s reforms!
Besides this, there was other content serving as supporting evidence.
After organizing all the materials, Nie Yunsheng patted Zheng Hao’s shoulder and said, “Brother, this is all I can help you with. The upcoming public opinion war depends on your performance!”
“Although Tenda’s Mr. Pei is young, he’s extremely clever! He often has unpredictable countermoves. You absolutely cannot let your guard down!”
“Pay special attention to one point: Tenda Group has always maintained the upper hand in public opinion wars. When we discuss company management issues, we must be careful about our angle of approach, find the right perspective, and not lift a rock only to drop it on our own feet.”
Zheng Hao nodded confidently: “I’ll handle these matters appropriately, don’t worry!”
“This speech isn’t just a casual sharing of experiences, but an actual war! I’ll prepare meticulously and won’t let my guard down!”
“Although Tenda has seized the high ground in public opinion, there are still ways to break through!”
Nie Yunsheng was very satisfied with Zheng Hao’s confidence. “Brother, when do you plan to start making your move?”
Zheng Hao checked the date: “This coming Sunday.”
“Recently, several media outlets jointly launched a program called ‘Entrepreneur’s Public Course.’ They’ve invited me as a guest for one session.”
“I’ll have three hours for the public course, and I’ve prepared all the content for my speech.”
Nie Yunsheng’s face lit up with delight: “Really? That’s perfect!”
“If we directly provoked a public opinion war online, it might seem too deliberate and put us at a disadvantage.”
“Expressing your views on such a platform is much more appropriate!”
Nie Yunsheng was certainly familiar with this program. It was jointly created by several mainstream domestic media outlets. The original title was “Business Leader Public Course,” but given current trends, they felt the concept of “entrepreneur” had more vitality than “business leader,” giving people a sense of starting from scratch.
Hence the final name: “Entrepreneur’s Public Course.”
The content of this public course was quite simple—inviting successful entrepreneurs to share their entrepreneurial experiences, insights, and lessons learned.
This program certainly had positive significance, as entrepreneurship itself is something worth encouraging—creating value for society, providing employment opportunities, and helping realize personal value!
Such entrepreneur public courses could point the way for confused entrepreneurs and solve their difficulties.
For young people who feel lost about their future and career, even if they don’t become entrepreneurs, watching these experienced entrepreneurs share their insights could provide some guidance and inspiration for their spirits and thoughts!
Zheng Hao hoped to use this platform to express his experiences and thoughts on company management and operations.
He didn’t need to explicitly express his rejection of Mr. Pei and Tenda’s management model, but when describing his own philosophy, he would inevitably discuss some negative examples, which would more or less constitute attacks on Tenda!
In this way, Zheng Hao could use the public course platform to launch this public opinion war!
At that point, Tenda Group would likely counterattack, but what they didn’t know was that Zheng Hao had fully prepared for battle, with all relevant materials and iron-clad facts as evidence already in his grasp.
Especially the case of Boqun Media, which could potentially deliver a decisive blow!
If this public opinion war succeeded, it would mark the first time since the formation of the anti-Tenda alliance that they had found a breakthrough against Tenda Group and Pei Qian, creating a significant opportunity to turn the situation around in subsequent battles!
…
June 23rd, Sunday.
At the recording site of “Entrepreneur’s Public Course,” every seat was filled.
Before going on stage, Zheng Hao had already scanned the audience, recognizing many familiar faces often seen online.
Some were famous movie stars, while others were well-known intellectuals and scholars from the internet.
Seated behind them were some small and medium-sized entrepreneurs and successful people, and behind them were young people who admired entrepreneurs.
Zheng Hao was very satisfied with the audience.
Articulating his thoughts on such a stage, lecturing to these people, gave him a sense of realizing his life’s value!
Zheng Hao was an entrepreneur and a successful businessman.
There’s a saying: “Returning home without wealth is like wearing brocade in the night!” (Meaning success is meaningless if no one sees it)
For young successful entrepreneurs like him, building a business with great success, obtaining enormous wealth and high social status, was certainly very satisfying!
However, with the accumulation of wealth and elevation of social status, they gradually developed new desires.
For example, participating in similar public lectures to convey their thoughts to more people.
Being pedantic is a common human flaw!
Meng Chang had done similar things, though his starting point was completely different from Zheng Hao’s.
For Meng Chang, giving lectures was just a conventional marketing method to gain more attention for his brand.
Whether Meng Chang actually believed in the content he mentioned in his lectures remained unknown.
Some might be heartfelt experiential talks, but others might be purely deceptive. When Meng Chang delivered this content, his starting point wasn’t his own genuine feelings, and he didn’t necessarily share industry secrets—it was purely a marketing tactic.
But people like Zheng Hao were completely different.
Zheng Hao truly believed that what he was saying was absolutely correct, and when he lectured in various venues, it was to gain the admiration and recognition of the audience.
This recognition gave him a greater sense of pride and satisfaction!
Many entrepreneurs or business people have said the wrong things on stage and been chased and criticized by netizens. Many netizens believe they are telling obvious lies, deliberately using their celebrity influence and platforms to convey incorrect ideas and mislead young people.
Because of this, many entrepreneurs had been denounced as cheats.
But in fact, some may have been wronged.
Most of those entrepreneurs wrongly accused of being charlatans were actually speaking their true thoughts. Although their remarks seemed absurd, they genuinely believed what they were saying.
People like Meng Chang were the real frauds, though ironically, real entrepreneurs could be even more harmful than pure swindlers like Meng Chang.
In front of the cameras, amid applause, Zheng Hao confidently took the stage.
For a successful entrepreneur, public speaking was as natural as eating and drinking, since he had experienced similar occasions many times.
“In today’s public course, I want to share with everyone some experiences and insights I’ve gained in business management during my entrepreneurial journey.”
“I believe that as excellent managers, we must know how to manage people, not just tasks!”
“When I first started my business, I also fell into this misconception. I always put too much energy into specific business matters, attending to everything both big and small! As a result, although the startups developed well initially, they all hit bottlenecks.”
“My first two entrepreneurial ventures, though seemingly successful to outsiders, were complete failures from my perspective!”
“Although I kept focusing on specific business operations, which helped my first two companies achieve decent development, I ultimately lost to others in the final competition and had to sell the businesses!”
“I acquired wealth beyond what ordinary people could reach and became a successful entrepreneur in everyone’s eyes. Some even thought I cashed out successfully and was a winner in life.”
“But for me, it was undoubtedly a failure! Because I couldn’t become the ultimate victor. It wasn’t until Home Delivery Takeout that I realized something important: managing people is far more important than managing tasks!”
“After all, a company is ultimately composed of people. Ancient emperors emphasized the art of controlling people because only by managing officials well could they make the entire state apparatus function smoothly. As company bosses, we must also manage our teams well! Only then can the entire company operate better, and not become overwhelmed when competing with other companies!”
“However, human nature is ultimately selfish and lazy! Ordinary employees can’t see the company’s broad prospects for development, nor can they see the unlimited possibilities of the future! For an ordinary employee, they only care about their current work and fixed monthly income.”
“But if everyone thinks this way, then a company becomes lazy, decadent, and complacent, and will inevitably be eliminated in fierce market competition!”
“So, as a manager, the most important thing is to motivate all employees and make them contribute their strength to the company’s development!”
“As bosses, as entrepreneurs, we must lead by example, putting in even more effort than the 996 work schedule!”
“I believe this spirit of struggle is the most precious asset for entrepreneurs!”
“And those who encourage everyone to abandon this spirit of struggle must have ulterior motives!”
