Old Deng’s single sentence left Wei Jinghui completely stunned: “It’s all your genuine thoughts? You wrote all the content in this article?”

Old Deng nodded in confusion: “Yes, I wrote it all. Is there a problem?”

“Isn’t this all what Mr. Wu Bin has been teaching us? I just applied what I learned, there was no need to consult Mr. Wu Bin again!”

“Every word comes from my heart. Although I’ve written several viral articles with over 100,000 views before, none of them felt as satisfying to write as this one!”

Wei Jinghui felt a mix of emotions.

What was going on?

He had originally brought Boqun Media employees to Tenda Group as undercover agents, thinking they would play along with Wu Bin for a few days, collect some evidence, and then leave.

Once their objective was achieved, the company’s operating model would return to the same as before—overtime when needed, and chasing hot topics at the fastest speed possible!

After all, Wu Bin wouldn’t stay in the company for long, so how much influence could his promotion of the Tenda spirit really have?

Old Deng’s heartfelt words made Wei Jinghui realize that things weren’t as simple as he had thought.

Even Old Deng, the veteran chief editor who could easily produce articles with over 100,000 views, had been completely won over by Wu Bin’s theories?

During this period, Wei Jinghui had been busy secretly reporting to Nie Yunsheng and hadn’t paid particular attention to the work state of his employees or carefully examined the articles published on their self-media accounts.

He didn’t know if other employees were like Old Deng, with their own “heartfelt words,” so he casually asked: “What do you all think about our company’s cooperation with Tenda Group?”

Seeing Wei Jinghui’s question, Old Deng gave a thumbs up and exclaimed: “Boss Wei, this is the wisest decision you’ve ever made!”

“Honestly, after working with Mr. Wu Bin, we realized that this is what truly excellent talent looks like, this is the truly correct work method and values!”

“Although I’ve written high-traffic articles before, I always felt very lost because I was just constantly chasing hot topics, trying various means to generate heat and public opinion. But the content I wrote didn’t actually align with what I truly thought; I was just going through the motions.”

“Although I was completing my work, I didn’t feel happy at all. I felt like I was a machine chasing and manufacturing heat, not a person with thoughts!”

“I think you must have seen this too, Boss Wei, which is why you wanted to cooperate with Tenda and conduct a large-scale ideological improvement throughout the company, right?”

“We fully support your decision, Boss Wei!”

“After Mr. Wu Bin arrived, he carried out bold reforms on all our content. Although I feel the traffic for all the accounts held by the company has declined, this is only temporary!”

“We are continually refining our content, and we firmly believe that the content published by the reformed Boqun Media will gain the approval of all netizens. In the near future, Boqun Media will surely be reborn from the ashes!”

As Old Deng said these words, his face radiated with the smile of an idealist, a smile that Wei Jinghui had never seen before.

It was a kind of happiness that came from the heart!

These words completely stunned Wei Jinghui. He sat in his boss chair, staring blankly at Old Deng, lost in thought.

…

Shortly after Boqun Media published this article, it was immediately pushed up by a large amount of attention.

Zheng Hao naturally saw it immediately.

He had already prepared relevant materials about Boqun Media, just waiting for this article to be published so he could fire it as a bullet, directly targeting Tenda’s vulnerable spot!

“Hmm… Boqun Media is quite harsh. We agreed they would just play along, but why does it feel like they’re expressing deep hatred?”

“Never mind, this makes it seem more authentic and less likely to be suspected!”

Zheng Hao hadn’t expected Boqun Media’s article to be so incisive that it almost turned the online public opinion around.

Especially when refuting Zheng Hao’s two questions, the article was reasoned and evidenced, making Zheng Hao a bit angry as he read it, almost doubting whose side they were on.

However, Zheng Hao didn’t take these things to heart, after all, what Boqun Media said wasn’t important—as a company cooperating with Tenda, the comparison between its previous state and current state was what mattered.

As long as Boqun Media maintained its current half-dead state, it would be enough to serve as a bullet aimed at Tenda.

Taking advantage of this article’s trending status, Zheng Hao immediately followed up.

“Boqun Media seems to be the standard example of someone who’s been sold out but still counts money for others!”

“This article is well-written, seemingly righteous on the surface, refuting my viewpoint, but in fact, Boqun Media’s current situation precisely proves my point!”

“Boqun Media is one of the companies cooperating with Tenda, and Tenda has also sent specialists to conduct comprehensive business and management rectification of Boqun Media.”

“Just as I said before, Tenda’s so-called cooperation and rectification is nothing more than forcibly implementing their set of no-overtime strategies.”

“But what has this strategy brought to Boqun Media? A sharp decline in performance, with the entire company teetering on the brink of being half-dead, precarious!”

“This is sufficient to prove that what I said was right!”

“The reason Tenda Group, Tianhuo Studio, and Longyu Group could achieve success is merely because they are large companies, controlling a large number of resources, and Tenda has many talents in the gaming industry, so their business improvements were successful. This has covered up their failures in management improvements!”

“When encountering fields they are not good at, Tenda’s people still forcibly push that set of so-called no-overtime management concepts, inevitably meeting with failure.”

“Boqun Media is a bloody example!”

“This is enough to show that Tenda Group is hypocritical, and promoting no overtime is just a weapon of values! In fact, Tenda doesn’t care about the survival of these small companies, and as managers and employees of small companies, everyone must clear their eyes and think about what is truly beneficial to themselves!”

“As managers, do you want to constrain employees through strict management, letting the company seize fleeting opportunities and continuously grow stronger? Or do you want to be fooled by Tenda, forcibly implementing no-overtime strategies that don’t match your company’s conditions, letting your blood and sweat go to waste?”

“As employees, do you hope to work overtime for a period, grow with the company, and obtain better income? Or do you hope to strictly not work overtime, resulting in the company going bankrupt and everyone having to find new jobs?”

“Data doesn’t lie, and I believe everyone can make the right choice!”

Below this long Weibo post, Zheng Hao also posted several images showing the data changes in Boqun Media before and after the reform.

Before the reform, there were multiple articles with over 100,000 views, high traffic, and relatively high advertising price quotes.

But the content published after the reform showed decreasing popularity with each article, accounts continuously losing followers, and advertising value assessments continuing to decline.

These data were detailed and comprehensive, and the key is that they were all real!

Zheng Hao wasn’t worried at all about someone pointing out that these data were falsified, after all, these data were personally provided by Wei Jinghui, the boss of Boqun Media!

With iron-clad evidence, what more was there to say?

…

Tuesday, June 25th.

In his office, Pei Qian was closely monitoring the latest public opinion war initiated by Home Delivery Takeout.

“This Zheng Hao is quite something! It seems he’s found a new breakthrough point.”

“Previously, he stubbornly confronted Tenda head-on in the takeout platform business, resulting in a bloody defeat. Now he knows to start with the management model, not bad, worth encouraging!”

“People shouldn’t be too stubborn; they should know how to choose a battlefield suitable for themselves.”

“This undercover agent’s performance isn’t bad either. With such detailed data provided by Boqun Media, it should help the anti-Tenda alliance hold out for a few more days in this round of the public opinion war, right?”

Prior to this, Wu Bin had already realized that there was a problem with Boqun Media, suspecting it might be an undercover agent sent by the anti-Tenda alliance. He had specifically called to report this, asking Pei Qian if they needed to terminate cooperation with Boqun Media.

Pei Qian certainly disagreed!

He had long been waiting for the anti-Tenda alliance to send undercover agents to infiltrate Tenda Group, probe for intelligence, and find new breakthrough points.

Now that one had finally arrived, how could he easily let them go!

Now the undercover agent had finally collected enough materials and had finally served some purpose.

Pei Qian carefully examined the situation. Under Wu Bin’s leadership, Boqun Media had undergone bold reforms, with effects that could be described as immediate—all levels of popularity had plummeted rapidly!

Pei Qian felt somewhat relieved that it was the self-media industry.

If it were another industry, especially a creative industry, with Wu Bin’s reforms fully stimulating the creative enthusiasm of ordinary company employees and disrupting the previous production and creation structure, it might have fully mobilized employees’ initiative and produced some good works!

But the self-media industry is somewhat special; it’s not a pure cultural creative industry, but a media industry, and a media industry without much resource support.

So for the self-media industry to emerge, the quickest and most effective way at present seems to be through riding hot trends, publishing provocative statements, and other disreputable means.

Wu Bin had indeed transformed this company into a positive and uplifting one, but this kind of change seemed completely incompatible with the self-media industry.

In short, a bullet had been sent to the anti-Tenda alliance.

Previously, many people had heavily criticized Zheng Hao, with Boqun Media’s article being the harshest, but Zheng Hao’s counterattack had indeed left many people speechless.

Boqun Media, the vanguard in refuting Zheng Hao’s statements, actually had a cooperative relationship with Tenda? And was currently in poor condition?

This firstly suggested that the article published by Boqun Media was not absolutely objective and neutral but influenced by Tenda; secondly, despite such deep cooperation between Boqun Media and Tenda, the popularity kept declining and performance sharply dropped, which was obviously a failure from the company operation level!

Weren’t all companies cooperating with Tenda Group supposed to be advancing steadily? How did Boqun Media experience a cliff-like drop instead?

Many people couldn’t help but recall what Zheng Hao had said earlier.

The no-overtime model touted by Tenda might not necessarily be the complete truth!

Tenda’s success might be due to other complex reasons, not just the no-overtime model they upheld. It’s like how many established developed countries became developed not necessarily because of their ideological culture and values, but because they established a rich wealth foundation earlier through colonization and plundering.

Even if Tenda’s no-overtime model was effective for Tenda, it could very likely encounter adaptation issues in other companies.

The success of Tianhuo Studio and Longyu Group was because they were in the gaming field where Tenda excelled, but once switched to other fields, such as Boqun Media’s self-media field, it immediately couldn’t work!

It seemed that Zheng Hao’s counterattack was indeed advantageous, with the situation looking quite good.

However, Pei Qian wasn’t complacent about Zheng Hao’s temporary victory but remained vigilant!

Pei Qian understood more clearly than anyone in the anti-Tenda alliance that Tenda’s counterattack could happen at any time in some unexpected areas!