“Hot-Blooded Battle Song” was one of those secretly inserted ones—otherwise, how could it have 350,000 installations right after launching?
Everyone looked at each other, their faces filled with shock.
What kind of background did Director Lin have?
Previously, Director Lin had said she could secure recommendation slots in the Shenhua app market, so she led everyone to convert the game into a mobile version.
Everyone thought it would just be some unimportant recommendation slots, or at most, stay on the homepage for a week or two.
Now it seemed everyone was completely wrong!
Wang Xiaobin looked toward Director Lin’s office, sincerely sighing: “What kind of monsters are these Tenda employees…”
Originally, Wang Xiaobin had felt pretty good about himself after working at Shangyang Games for so many years.
Mainly because in a small place like Jingzhou, his perspective was limited.
Wang Xiaobin thought being the lead number designer in a profitable web game project was already quite impressive, right?
But after Tenda acquired Shangyang Games, Wang Xiaobin had lost count of how many times his worldview had been shattered.
Casually investing five million in development funds, spending millions to hire Hong Kong stars for advertisements, obtaining so many key recommendation slots in the Shenhua mobile store…
These were all things Wang Xiaobin wouldn’t have dared to imagine before.
Besides saying “awesome,” there were no other words left.
…
Soon, player reviews began to appear on the game details page of the app market.
And in many mobile and web game forums and player groups, people began discussing this game.
“Huh? Isn’t this the game with Fried Pork Knuckle?”
“How did Fried Pork Knuckle release a mobile game? Awesome! And it’s in such a prominent position. This company must be rich!”
“Logically speaking, with advertisements like this and being a traditional web game, it’s normal to make a lot of money, right?”
“Not necessarily. This game supposedly doesn’t require much spending.”
“A web game that doesn’t require spending? You must be joking.”
“Who knows, I’m just repeating what others said. I thought the micro-client was too large before, so I didn’t download it.”
“Then you can download the mobile game and try it. Perfect for when I have nothing to do on my way to work.”
After being listed on the Shenhua mobile app market, the download volume of “Hot-Blooded Battle Song” immediately grew rapidly!
On one hand, it was because the game changed from a web game to a mobile game, and the entire market environment had undergone a massive change; on the other hand, it was also because the accumulated heat from long-term advertising had finally resulted in a qualitative change.
Originally, “Hot-Blooded Battle Song” was a micro-client. Compared to traditional web games, it couldn’t be played instantly; compared to traditional PC games, its graphics and operability were far inferior.
Combined with the payment model issues, the limited number of players simply couldn’t support profitability.
So, even though “Hot-Blooded Battle Song Enhanced Edition” had quite a few advertisements on web pages, the effect was still minimal.
Because for the same advertising, the conversion rate of the micro-client model was too low.
If players accidentally clicked on advertisements for other web games, a page would pop up directly, and they could start playing with a few clicks.
If they happened to have nothing to do, they might continue playing.
But “Hot-Blooded Battle Song Enhanced Edition” was completely different. When players accidentally clicked on the advertisement, a 370MB download package popped up, and most people would directly close the download window.
But now, on the mobile game platform, things were completely different!
Currently, the more popular mobile games on the market were still traditional card games like “Ghost General” and “Q-Cute Three Kingdoms,” while those mobile games with more complex gameplay and more hardcore features were still in development.
The graphics and gameplay of “Hot-Blooded Battle Song” could be said to be far ahead of existing mobile games on the market!
It was like a player who had been repeatedly crushed in King tier suddenly coming to Bronze tier, naturally finding no one around who could compete.
Moreover, after Zhang Zuting’s advertisements became popular, many people already had a certain impression of this game in their minds.
Seeing this game appear in the app market, those players who happened to have no good mobile games to play would naturally feel curious.
They would involuntarily want to download and see if those advertising slogans were true, to see what the true face of this game with such popular advertisements looked like.
And after actually entering the game, many who were originally full of prejudice toward this type of game would discover that it was completely different from what they had imagined!
…
Afternoon.
In her office, Lin Wan was overjoyed as she watched the continuously rising data.
It seemed that converting to mobile was the right gamble!
Although half a day wasn’t enough to see much, one thing was very clear.
The “Hot-Blooded Battle Song” mobile version, originally ranked seventh, had climbed up one position to sixth place!
This was quite an extraordinary thing.
Because when the “Hot-Blooded Battle Song” mobile version initially ranked seventh in the app store ranking list, it was fake data created by the person in charge at Shenhua, similar to buying trending topics on Weibo.
But the specific mechanism of this ranking list was very different from Weibo’s trending topics.
The “Hot-Blooded Battle Song” mobile version had been ranked seventh with fake data, and no matter how much its popularity decreased, it would always remain at seventh place and wouldn’t drop.
But if its data exceeded seventh place, it would continue to rise!
At first, Lin Wan thought the operations person on the other side had adjusted the fake data again, but on second thought, it didn’t make sense.
Whether it was first place or seventh place, they were all directly visible on the ranking list. With so many recommendation slots, moving up one more position wouldn’t have much effect. Would the staff bother to create fake data again?
After thinking about it, Lin Wan still sent a message to her contact at the Shenhua app market, asking about the ranking list.
Soon, the person in charge of the Shenhua app market replied.
“Director Lin, that’s real data!”
“I found it a bit unbelievable too, but I just confirmed with the technical staff. This game made it into the top ten of the ranking list in just one day!”
“Amazing. I’ve been responsible for the Shenhua app store for so long and have seen many hit mobile games, but I’ve never seen a situation like this!”
“I’m going to open two more recommendation slots right away!”
Lin Wan could feel that this person in charge was also overjoyed; she could feel his happiness through the phone screen.
Thinking about it, it made sense.
A word from President Yu, forcefully giving her sister’s game so many recommendation slots—this person in charge certainly wouldn’t dare say anything, but he must have been complaining internally.
Because recommendation slots were money!
Of course, this money wouldn’t go to the person in charge, but these metrics were performance indicators, and performance affected his evaluations and bonuses.
Arranging so many good recommendation slots for the “Hot-Blooded Battle Song” mobile version would inevitably squeeze out some other games and apps.
If the “Hot-Blooded Battle Song” mobile version’s data wasn’t good, the platform’s loss would be significant under this trade-off.
But now, with “Hot-Blooded Battle Song” reaching such a level of popularity on its first day, the situation was completely different.
This person in charge even wanted to give “Hot-Blooded Battle Song” a few more recommendation slots, maximizing its popularity!
Seeing this person’s reaction, Lin Wan’s suspended heart finally settled.
Great!
All the difficulties and setbacks experienced from the beginning of “Hot-Blooded Battle Song Enhanced Edition’s” development until now, all the temporary setbacks, instantly vanished like smoke.
Lin Wan felt like she had persevered through darkness to finally see the light.
She hadn’t disappointed Mr. Pei’s expectations and hadn’t given up on her dream.
Although there was still a long way to go before becoming a truly excellent game producer, the success of the “Hot-Blooded Battle Song” mobile version would undoubtedly be a good start!
Lin Wan’s eyes became slightly moist. At this moment, the person she wanted to thank most was Mr. Pei.
Before coming to Shangyang Games, she had never imagined that she could become the leader of a company, making important decisions and leading everyone toward success.
It was Mr. Pei who had full trust in her, giving her this valuable opportunity to prove herself.
It could be said that without Mr. Pei’s encouragement, there wouldn’t be today’s success of the “Hot-Blooded Battle Song” mobile version!
Just then, Lin Wan’s phone on the desk vibrated.
She picked it up and saw that it was a message from Mr. Pei.
“You’ve been working hard recently. On the 20th evening, I’m treating all Shangyang Games employees to dinner, still at the usual place.”
Seeing this message, Lin Wan’s spirits lifted.
Could it be that Mr. Pei already knew about this?
That seemed unlikely.
Converting to mobile didn’t require much additional funding, and Mr. Pei had delegated authority to Lin Wan, letting her take full responsibility for the modifications to “Hot-Blooded Battle Song,” only needing to consult him when encountering unsolvable problems.
So Lin Wan hadn’t informed Mr. Pei about the mobile conversion, because in her view, it was something she could handle well.
Had someone else reported this news to Mr. Pei?
This possibility was also quite low, since this behavior couldn’t bring any benefits.
Moreover, Mr. Pei was now busy with work, with many affairs to handle, and probably didn’t have so much energy to pay attention to the Shangyang Games.
So, Mr. Pei most likely didn’t know this good news yet.
This dinner was probably just because he felt that Shangyang Games employees had been working hard, so he decided to organize a team-building dinner to boost morale.
If that was the case, then Mr. Pei’s behavior was even more heartwarming!
Everyone had spent huge amounts of money without results. If it were other leaders, they might have been furious long ago.
But Mr. Pei not only wasn’t angry, but also accommodated everyone with such a tolerant attitude, and even wanted to treat them to dinner to boost morale!
What a moving and good leader.
Lin Wan immediately replied: “Okay, Mr. Pei!”
Although Mr. Pei was busy with work, he had always attached great importance to Shangyang Games.
During the development of “Hot-Blooded Battle Song Enhanced Edition,” whether it was the game’s name, specific gameplay, or promotional methods, Mr. Pei had contributed a lot.
Giving Mr. Pei a big surprise at the dinner gathering, telling him that “Hot-Blooded Battle Song” had finally been revived and turned losses into profits—he should be very happy, right?