At everyone’s enthusiastic request, Chang You very reluctantly repeated once more.
“Truly good brand, truly good phone…”
This time, as soon as Chang You’s voice fell, the audience immediately erupted into enthusiastic applause and cheers, along with several sharp whistles.
“Awesome!”
“Great!”
“One more time!”
“Yeah, again, we want to hear it again!”
The product launch suddenly transformed into a comedy show.
Pei Qian sat below the stage, squeezing his mineral water bottle in anger.
What the hell!
When I told you to concentrate on the advantages in five minutes, is this how you concentrate on them? Huh?
And you said it again!
Pei Qian was speechless, seemingly already envisioning the scene of Chang You trending on Weibo…
People in the venue were still shouting “one more time,” as if it didn’t matter whether this launch event introduced a phone or not, as long as CEO Chang kept telling jokes, everyone was quite happy.
Chang You smiled apologetically: “I’m sorry everyone, saying it one more time was already breaking the rules. Now we must proceed to the next stage, otherwise I won’t be able to account to my boss.”
“Those were all the phone’s advantages, and now we’re going to start introducing the phone’s disadvantages!”
Despite the audience’s objections, Chang You forcibly proceeded to the next stage.
Tech media reporters in the front row quickly pulled out their phones to take photos, but before they could capture the PPT slide on the screen, it had already switched, leaving them to pound their chests and sigh with regret.
“Did you get it?”
“No!”
“It switched too fast! I had just taken out my phone when that image was already gone!”
“So what advantages does this phone have? Just now, I was too busy listening to the rapid-fire speech and didn’t pay attention.”
“Wasn’t the rapid-fire speech explaining the phone’s advantages?”
“I couldn’t hear clearly.”
“Then why were you applauding so loudly?”
“I just thought CEO Chang was very quick-witted…”
“They’ll explain it again later, right?”
“Judging by how this launch has gone so far, they might not say it again…”
Chang You ignored these murmurs and continued according to Mr. Pei’s instructions, beginning to introduce the disadvantages of this phone.
A large character appeared on the screen.
Expensive!
“Our phone is priced at 8,199 yuan.”
“To give everyone a more intuitive sense of what this price can buy, I’ve made a list.”
“This price can buy a mid-to-high-end gaming laptop, a decent desktop computer, an affordable set of air conditioner, refrigerator, and washing machine, or even a second-hand legendary car…”
The screen detailed various products, of course, without any trademarks. You couldn’t tell exactly which brands they were, but the prices matched up.
Since these weren’t phones, this wasn’t considered stepping on competitors’ toes.
Chang You spared no effort in introducing the uses of these items. For example, the second-hand legendary car could serve both for transporting people and unloading cargo, and generally no one dared to bump into it on the road, because who knew if a group of newspaper-clutching men would suddenly jump out after a collision.
He was very diligently completing the task assigned by Mr. Pei, but the audience below didn’t appreciate his seriousness. Instead, bursts of laughter erupted from time to time.
“Damn, no one dares to bump into a second-hand legendary car on the road? CEO Chang, wake up, this isn’t a variety show, it’s a product launch!”
“I thought after the rapid-fire speech, this comedy show would be over, but more punchlines are coming?”
“Hahahahaha, what is CEO Chang trying to emphasize by listing household appliances and second-hand cars of equivalent value? Is he saying that for just the price of household appliances and a second-hand van, you can buy such a noble OTTO phone? Put that way, it does seem quite worth it. I get it!”
“Strange, at first I thought it was expensive, but why does it seem less expensive the more I listen? Eight thousand yuan doesn’t seem like much…”
Soon, the disadvantage of being “expensive” was explained, and Chang You began to discuss the disadvantage of being “heavy.”
“Our phone weighs 247 grams, truly deserving the title of ‘half-jin phone’!”
“You might not have a concept of how heavy 247 grams is. It’s equivalent to a box of milk, half a bottle of mineral water, or 5 eggs!”
“If you’re a woman traveling, this phone can serve as a self-defense weapon.”
“If you’re a man bored at home, this phone can serve as exercise equipment!”
The audience below laughed uncontrollably.
“Self-defense weapon? Exercise equipment? Is this phone launch even serious?”
“Can’t they properly introduce the advantages of their phone? It feels like CEO Chang is here to make jokes!”
“I never realized CEO Chang had such a talent for humor. I’m laughing so hard my stomach hurts!”
“They put in such a big battery, and it’s still less than 250 grams? Half a bottle of water is nothing, my muscular arms can handle it!”
“Yeah, I thought this phone would weigh close to 300 grams, but it’s only 247 grams, no big deal!”
“So the phone’s disadvantages are that it’s expensive and heavy, which makes it literally a valuable object?”
“Nothing more to say, I’m buying it! Buying it right away!”
…
Pei Qian sat below, listening to the waves of laughter from the venue, feeling completely lost.
What’s so funny?
Chang You is telling the plain truth! He’s told you how expensive and heavy this phone is, how can you still laugh?
Pei Qian was speechless, as it seemed the atmosphere had completely escaped his or Chang You’s control, developing in a strange direction…
Soon, the disadvantages of “expensive” and “heavy” were vividly introduced by Chang You, who then continued to introduce other disadvantages of the phone.
“Our phone’s system, OTTO OS, is closer to the native system, with many customized features completely absent. This is a major disadvantage! In the future, we should consider offering users two versions of the system, a simplified version and a feature-rich version, for users to choose from!”
“Our phone has many features that most people probably won’t use or are excessive, such as dual speakers, vibration, and a custom cooling system. For many customers who don’t need these features, these useless functions drive up the phone’s price, which is also a major disadvantage!”
“In addition, our phone’s self-research degree is insufficient, lacking core technology and solutions…”
“In short, these are all areas where we’re not doing well enough and need to continue working hard!”
Chang You very sincerely introduced other disadvantages of this phone.
Earlier, Mr. Pei had said to make sure he found more disadvantages of this phone and try to speak for at least half an hour.
Chang You racked his brains and, apart from being expensive and heavy, couldn’t think of any other outstanding disadvantages.
But while organizing the phone’s advantages, Chang You suddenly had a flash of inspiration.
There’s a saying: “One man’s honey is another man’s poison.”
The same applies to phones; everyone has different needs, so naturally, what they consider advantages and disadvantages differ.
Take the native system, for instance. Chang You had used it for a while and came to like its clean feel, but undeniably, many people prefer the negative screen and various functions offered by domestic phone systems.
So, OTTO E1’s near-native system experience could also be a disadvantage for them!
Therefore, Chang You began to earnestly analyze who might not be suitable for the OTTO E1, essentially providing a comprehensive and sincere deterrent for those users outside the phone’s target audience.
The audience’s previous teasing, entertaining atmosphere gradually disappeared, replaced by a faint sense of being moved.
“CEO Chang is painstaking, dividing out in advance the people for whom the phone is unsuitable, so they won’t regret it after buying. Such a conscientious manufacturer, I’ve never seen before!”
“Even without disadvantages, he’s determined to find some?”
“And many of the issues CEO Chang raised, like insufficient self-research and lack of core technology, are too harsh on themselves! But doesn’t this also prove that OTTO Technology has a never-ending heart for progress?”
“Yes, other phone manufacturers only talk about advantages at their launches, not disadvantages, but OTTO Technology does the opposite, barely mentioning their advantages while clearly recognizing their shortcomings and constantly spurring themselves on…”
“So sincere! I can accept these disadvantages. Give me one!”
“Give me one too!”
“I want one, I’m serious!”
“I’m serious, too!”
The atmosphere at the launch suddenly became enthusiastic, with many people spontaneously applauding and cheering.
On stage, Chang You’s eyes moistened.
Unexpected, truly unexpected!
The audience would react this way!
He had thought this PPT was ridiculous and was only going on stage reluctantly to complete Mr. Pei’s task.
But now, reflecting on the audience’s reactions, how perfect the entire launch process was!
First, announcing the price and stock, self-deprecating, completely breaking the audience’s psychological expectations, setting a dark, humorous tone for the launch.
Then, forcibly introducing all the phone’s advantages within five minutes, instantly igniting the atmosphere with a rapid-fire speech!
Afterward, detailing the phone’s disadvantages, shifting the launch’s atmosphere from dark humor to sincerity!
As a result, the audience no longer found the phone expensive!
This seemed to be the power of the anti-routine.
If they had first introduced the phone’s advantages and praised themselves, no matter how good the phone was, when the price of 8,199 yuan came out, it would have broken through the audience’s bottom line, and many people would have rejected the price.
But what if they reversed it?
First announce the 8,199 yuan price and 1,000 units in stock, letting all the audience continue watching with an attitude of seeing a joke.
Then, continuously reveal the phone’s advantages, and the audience would feel that perhaps eight thousand yuan was worth it?
The phone’s advantages and price were like the two ends of a scale.
If advantages were placed first, then the 8,199 yuan price placed on the other end would instantly crush the audience’s expectations completely.
But if the price was placed first, and then the phone’s various advantages were slowly, bit by bit, placed on the other end of the scale, then the price would not be so difficult to accept! These advantages would seem more weighty!
Chang You looked toward Mr. Pei, who was sitting somewhere in the venue, secretly marveling.
Mr. Pei is truly a master who understands psychology!
Who else but Mr. Pei could come up with such an unconventional launch?
Meanwhile, in a corner below the stage, Pei Qian was frantically crushing the empty mineral water bottle in his hand.
He said nothing, but in his heart, ten thousand curses flew by.
Are you all crazy? That’s an eight-thousand-yuan phone!
Usually, you’d fight over a twenty-yuan coupon, but now that a phone costs eight thousand, you don’t think it’s expensive?
Even after such a crazy introduction of disadvantages, you still want to buy it?
What are you aiming for?
Where exactly did it go wrong!!!
Although sales hadn’t officially started, Pei Qian already had an extremely ominous premonition.
Would those thousand phones all be sold out in just a few days???