June 26th, Sunday.

Slackin’ Internet Café, Handong University branch.

Pei Qian, who had just finished lunch, was drinking coffee while organizing mind maps for various departments.

This afternoon was the monthly time to learn from failures.

Last time, Qiu Hong had shared three failure experiences in succession: the boss’s arbitrary interference, inability to find desired talent, and common sense bias.

Admittedly, these failure experiences provided some inspiration for Pei Qian. The only problem was how to apply these failure experiences to daily operations.

He wondered what valuable failure experiences Qiu Hong would bring today. How exciting!

As Pei Qian was drinking his coffee, he suddenly saw a familiar figure.

Mr. Li!

Seeing Li Shi push open the door and walk straight toward him, Pei Qian silently closed the mind maps on his computer, then handed the laptop to the waiter to put away.

Li Shi certainly noticed this, but didn’t mind.

After all, it was normal and reasonable for a business genius like Mr. Pei to have some business secrets. Li Shi didn’t want to—and didn’t dare—rashly probe.

Otherwise, what if he couldn’t drink the soup anymore?

“Mr. Pei, I knew you’d be here!”

Li Shi sat down very happily across from Pei Qian and pulled out a folded document from his pocket: “The main reason I’ve come is to briefly discuss the investors’ promotion work for the Thriller Lodge so far!”

Li Shi’s calculations were very clever.

Since the last meeting, the investors have used every possible method to carry out various promotional activities for the Thriller Lodge project, basically covering every corner of Jingzhou and spreading to Handong Province.

Up until now, there had been no sign of Mr. Pei taking action to promote the Thriller Lodge.

Li Shi brought this plan to find Mr. Pei with two purposes: first, to show off, indicating to Mr. Pei that the investors had all put in effort, so shouldn’t he also display his magic; second, to probe Mr. Pei’s attitude and see if he had other arrangements for promoting the Thriller Lodge.

After all, judging from the current promotional work, it seemed far from reaching the level needed to make the Thriller Lodge profitable.

“Mr. Pei, the promotional plans already implemented include…”

Li Shi explained the promotional plan while observing Mr. Pei’s expression.

But Mr. Pei’s expression was confusing.

Expectant? Definitely not. He seemed somewhat annoyed.

Indifferent? That didn’t seem right either. Mr. Pei appeared to be listening attentively.

Satisfied? But Mr. Pei didn’t seem particularly happy.

Dissatisfied? But when hearing some more effective promotional measures, Mr. Pei’s expression changed.

How mysterious.

Li Shi explained the current promotional plan while feeling puzzled.

Meanwhile, Pei Qian was seething with anger.

You’re all going to kill me!

How could you do so much promotion? How much less money will I lose because of this?

Pei Qian was extremely resistant to what Li Shi was saying, but to understand the current situation, he couldn’t not listen, which was very frustrating.

Soon, Li Shi finished.

“Mr. Pei, what do you think of this promotional arrangement?” Li Shi asked tentatively.

Pei Qian: “…It’s fine.”

What else could he say?

Should he give each of them a little red flower?

Li Shi didn’t know what to say for a moment, feeling that Mr. Pei’s words seemed somewhat reluctant.

“Mr. Pei, honestly, this promotional plan has shortcomings. It hasn’t promoted the Thriller Lodge nationwide,” Li Shi said very sincerely.

Pei Qian: “…”

You want to promote it nationwide? Are you even human?

Pei Qian didn’t speak, silently took a sip of coffee, then checked the time.

Why wasn’t it class time yet?

Fortunately, it was less than half an hour away. If he left now, he’d have nowhere to go. Just endure it.

Pei Qian silently began playing with his phone.

Li Shi was confused.

What did Mr. Pei mean? He had reported the work, and Mr. Pei said it was fine; he mentioned the current work’s shortcomings, and Mr. Pei didn’t say anything, just started playing with his phone.

Shouldn’t he at least express an attitude?

Li Shi had no choice but to take out his phone to ease the awkward atmosphere.

However, as soon as he took out his phone, he saw a new message from another Thriller Lodge investor.

“Mr. Li! It’s here, it’s here!”

“Shared Phone Booths across the country all have Thriller Lodge advertisements now!”

“[Image]”

“[Image]”

Li Shi’s eyes widened instantly.

The first image showed a Shared Phone Booth in a Jingzhou shopping mall with promotional materials for the Thriller Lodge displayed on the side screen. It appeared to be a looping video.

The second image was a screenshot of the Study Master Come Quick APP, clearly showing a recommended advertisement for the Thriller Lodge in the ad area.

“So that’s it!”

Li Shi excitedly thumped the table.

Pei Qian had just reached for his coffee on the table, and this thump caused the coffee to spill out of the cup, splashing onto his hand.

Pei Qian: “…”

The coffee wasn’t hot, but it startled him.

Grabbing a paper towel from the table to clean the coffee stains on his hand, Pei Qian was speechless: “Mr. Li, you’re a successful investor. What news would make you so excited?”

Li Shi laughed: “Mr. Pei, you’re still so calm and collected! I can’t learn that mindset.”

“You had already planned the promotion strategy, so that’s why you’re so calm, right?”

Li Shi recalled Mr. Pei’s previous expressions, and everything made sense!

Why didn’t Mr. Pei go to meet with the investors?

On one hand, he wanted the investors to each put in effort; on the other hand, it was because Mr. Pei was very clear that regardless of the investors’ promotional plans, he could carry the promotional work for the Thriller Lodge himself!

Why was Mr. Pei’s expression neither satisfied nor dissatisfied? Why was he unmoved by the summarized promotional issues?

Mr. Pei saw the efforts of various investors in promotional work and knew that such promotion alone was far from enough. Without the most important nationwide promotion, this promotional campaign would be incomplete.

And Mr. Pei had already arranged to perfectly and cost-effectively fill this gap using Shared Phone Booths and the Study Master Come Quick APP, allowing news of the Thriller Lodge’s opening to spread nationwide!

Previously, Li Shi had been thinking that promotional work seemed to be in a dilemma.

Without advertising nationwide, relying solely on tourists from Jingzhou and Handong Province wouldn’t sustain the hype;

But advertising nationwide would cost too much, with low cost-effectiveness.

Now, however, Mr. Pei had perfectly solved this problem!

And all of this stemmed from Mr. Pei’s arrangements made months ago—having Shared Phone Booths spread throughout the country and giving the Study Master Come Quick APP an extremely large user base!

No wonder Mr. Pei could be so calm and collected.

Everything was under control; what was there to be nervous about?

Li Shi couldn’t help but feel proud. See, I told you! As long as everyone works together to show Mr. Pei, he will step in and carry us to victory!

Hasn’t he just done that?

Indeed, understanding Mr. Pei means being invincible in Jingzhou’s investment circle!

Li Shi felt like laughing out loud three times.

However, Pei Qian was unaware of Li Shi’s rich inner thoughts and only felt confused.

What was he saying?

Why was he so happy?

What did he mean by “already chosen the promotional plan”?

Li Shi looked at the printed promotional plan in his hand, seeing various costly but not necessarily effective promotional strategies, and couldn’t help but sigh deeply.

He took a pen from his pocket and wrote a few large characters in the blank space.

After writing, he looked again. This promotional plan was finally complete!

“Working with Mr. Pei means just waiting to win effortlessly!”

Li Shi left the printed promotional plan on the table and walked away happily.

Pei Qian: “?”

Somewhat curiously, he reached for the promotional plan and saw several large characters written in the blank space.

“Shared Phone Booths + Study Master Come Quick = Thriller Lodge Nationwide Sensation!”

Pei Qian was stunned for a few seconds, then tried hard to imagine the possible connections between these two projects and the Thriller Lodge.

Then, he couldn’t help but blurt out.

“Damn!!!”

However, Mr. Li had already happily left the internet café, completely unaware of this.

…

Coffee shop near Handong University.

Qiu Hong asked with some concern: “Manager Ma, you don’t look well. Are you feeling unwell?”

Pei Qian forced a smile: “It’s nothing, just encountered some unpleasant things…”

Qiu Hong nodded: “I can see that Manager Ma is devoted to work and overthinking. Sometimes, relaxing a bit, taking things less seriously, life will be a bit happier.”

“Have you used the three small experiences I shared last time, Manager Ma?”

Pei Qian nodded: “More or less.”

Qiu Hong didn’t ask further and continued: “Good, then let’s get straight to the point.”

“The failure experience I want to discuss today is the lack of a unified voice within the development team.”

“This can be seen from a major project that a Western company was forced to cancel.”

“This big company rarely ventures into new game types; their success is mainly built on existing game types. Their employees are all veteran players, so it’s easy to reach consensus on ‘how to replicate the gaming experience and optimize it’.”

“However, if they venture into a completely new game field, this model becomes ineffective.”

“With no one defining this brand-new game type, designers lose their reference, and bosses find it difficult to decide whether to give the project to one person to be fully responsible. They oppose one-man rule, but the result is that no one can convince others.”

“Once it develops to this point, the project loses its goal. Talented developers will only continue to argue, modify, and iterate, and the project’s failure is inevitable.”

Pei Qian was speechless.

He seemed to have perfectly resolved another potential risk that could lead to project failure.

Lack of a unified voice within the project team?

Hmm… This problem didn’t seem to exist at Tenda.

Because everyone would strictly follow Mr. Pei’s requirements, although thoroughly misinterpreting them, it ensured that the voices within the project team were highly unified each time. Everyone was very clear about what the ultimate form of the game should be.

However, could this experience be used in reverse?

Try to create disunity within the project team?

Pei Qian couldn’t help but fall into deep thought.