In his office, Pei Qian continued checking recent news.

The documentary about FV team in Los Angeles had been released, generating enthusiastic response.

During the Spring Festival, FV team signed major contracts with streaming platforms and secured many endorsements. Several investors expressed interest in funding FV team, causing its valuation to skyrocket.

Although Wu Yue hadn’t reported specific earnings yet, Pei Qian estimated the amount was substantial.

Originally, Pei Qian had spent just 3 million to acquire 70% of FV team’s shares. Now, whether through streaming deals, endorsements, or selling shares, FV team would generate profit for Tenda.

Moreover, brand value was crucial for esports clubs. With FV’s achievements and fame, various investors were eager to invest, causing the club’s valuation to surge. This meant Pei Qian’s shares were multiplying in value exponentially.

The 3 million investment could easily grow to tens of millions – an instant tenfold increase.

Pei Qian found himself in a dilemma: selling would mean excessive profits, which pained him; not selling meant the club’s earnings, dividends, and advertising effects from its reputation would continuously generate money.

Advancing or retreating both hurt. It was utterly hopeless.

As Pei Qian wallowed in his troubles, someone knocked at his office door.

Looking up, he saw Zhang Yuan.

“Mr. Pei, I’m here to report on the GPL sponsorship and broadcasting rights auction we discussed earlier.”

“The transfer fees for DGE’s players have been received, totaling 13 million. Shenhua Mobile won the GPL exclusive naming rights for 26 million per year. Single-category merchant partnerships are priced at 6 million annually. Currently, computer manufacturers, peripheral companies, sportswear, and snack brands have already secured spots, totaling about 42 million. Broadcasting rights were granted to three streaming platforms, each paying around 12 million…”

“Combined, these funds amount to approximately 110 million per year.”

Pei Qian sensed something amiss: “Wait, why do these prices seem higher than what you mentioned before?”

Zhang Yuan nodded: “Yes, Mr. Pei. Following your instructions, I offered sponsors installment payment plans, spreading the cost monthly.”

“The sponsors were extremely grateful. This greatly eased their financial pressure, making competition fiercer.”

“Plus, we have ongoing negotiations. If successful, securing another 10-20 million in sponsorship shouldn’t be difficult.”

Pei Qian froze.

The installment payments that made sponsors grateful!

Competition became fiercer?

You’ve completely misunderstood! I only wanted to spread funds monthly to spend money more comfortably!

After Zhang Yuan’s report, Pei Qian felt weary and nodded: “Alright, understood.”

Seeing Mr. Pei’s expression, Zhang Yuan secretly admired him.

As expected of Mr. Pei!

GPL league had operated less than half a year but already earned over 100 million, yet Mr. Pei appeared nonchalant, completely unfazed.

While 100 million wasn’t a huge sum for Mr. Pei, this was GPL-generated revenue.

Worldwide, most esports events still operated at losses for publicity. Few esports leagues existed, and none earned such massive sponsorships. This was unprecedented!

With such historic progress, Mr. Pei showed no surprise or excitement whatsoever.

Mr. Pei must have even greater expectations for GPL.

I need to work harder!

Zhang Yuan silently encouraged himself, resolving to follow Mr. Pei’s example and improve GPL further before leaving.

After Zhang Yuan departed, Pei Qian felt restless.

He stood and paced around his office.

“No, this is too much money. Existing methods won’t spend it all.”

“I can’t invest more in ‘Mission and Choice’ – delaying progress might affect settlement; Thriller Hostel has secured funding for its new project, but these construction projects naturally take time. Adding funds might compromise schedules.”

“I need a fast money-burning solution that won’t affect settlement.”

“Hmm… in that case, let’s proceed with the streaming platform!”

“In times like these, I must rely on Old Ma, my trusted advisor.”

Pei Qian immediately messaged Ma Yang to come to his office.

Actually, Pei Qian had long planned to create a streaming platform for money-burning purposes. He delayed action for two reasons:

First, starting a streaming platform required substantial capital. Previously, Tenda had other spending methods, making it difficult to spare funds for streaming.

Second, streaming remained an emerging industry. Though major platforms were also burning money, the competitive landscape remained unclear. Pei Qian feared creating a successful platform that dominated early stages would make losses impossible.

Therefore, Pei Qian planned to enter after major platforms had divided market share, quietly following these giants to burn modest funds. This seemed safer.

Now Tenda had excess funds, major streaming platforms had divided viewers and streamers, smaller platforms were collapsing, and the competitive situation was clarifying.

For Pei Qian, this was the perfect moment to enter and lose money.

Thus, Pei Qian finally decided to summon Old Ma for this task.

Soon, Ma Yang arrived.

“Qian-bro! How can I help? Does the company need me to promote any new products?” Ma Yang’s elongated face showed eager anticipation.

Pei Qian raised his hand: “Absolutely not!”

Previously, Pei Qian had Ma Yang reverse-promote the automatic rebuttal machine. However, unexpectedly, it became even more popular.

Therefore, Pei Qian would never risk letting Ma Yang “promote” any Tenda products again.

However, Pei Qian didn’t blame Ma Yang excessively. Even sharing blame, Chen Yufeng who wrote the scripts deserved primary responsibility. Ma Yang tried his best, consistently highlighting the machine’s flaws, yet viewers still wanted to buy. What could anyone do?

Pei Qian gestured for Ma Yang to sit: “This time, I have a very important task for you.”

“I mentioned before that when timing was right, we’d create our own streaming platform with you as CEO. Now, the time has come.”

Ma Yang’s eyes lit up: “Really, Qian-bro? Wonderful!”

“To be honest, these past months of streaming have improved me greatly. For the streaming platform CEO position, whether considering experience, seniority, or capability, it absolutely must be me!”

“Leave this to me, Qian-bro. You can rest easy!”

Pei Qian nodded: “I trust your abilities. First, don’t get too excited. Let me explain how this streaming platform will operate.”

Ma Yang’s expression turned serious, listening attentively.

Pei Qian organized his thoughts: “First, the platform’s name.”

“Current streaming platforms use two naming categories. One includes YY Streaming, ZZ Streaming, etc. The other includes Cat Ear Streaming, Wolf Tooth Streaming, etc. The former are established platforms, but these names seem outdated.”

“A streaming platform needs a memorable name with clear meaning. Like Cat Ear Streaming – its mascot is a cat, gifts are cat food, canned cat food, cat toys, making users feel closer.”

“The name should be cute, matching streaming’s light, enjoyable atmosphere.”

“So we’ll use the second naming style.”

Ma Yang nodded vigorously: “Yes, Qian-bro, I completely agree!”

Pei Qian continued: “I’ve decided we’ll call it Bunny-Tail Streaming. The mascot is a rabbit, gifts are vegetables, carrots, etc.”

A hint of confusion crossed Ma Yang’s face: “Qian-bro, why not Slackin’ Streaming? That also meets naming requirements, and our Slackin’ Internet Cafe and Slackin’ Delivery already have recognition. Wouldn’t Slackin’ Streaming be more memorable?”

Pei Qian inwardly scoffed. Precisely because Slackin’ Internet Cafe and Slackin’ Delivery already had recognition, I don’t want Slackin’ Streaming!

Any business connected to Tenda’s existing ventures had higher success chances.

Pei Qian feared the platform would mysteriously succeed, so he chose Bunny-Tail Streaming to minimize user associations with Tenda.

Moreover, “Bunny-Tail” represented “rabbit tails don’t grow long,” implying the platform would soon collapse from overspending. This embodied Pei Qian’s beautiful wish.

Of course, he couldn’t explain this to Ma Yang.

Pei Qian coughed: “Too many platforms use ‘fish’ names – Banner Fish, Shark, Salted Fish… They’re everywhere. Competing with fish would lack distinction, easily blending into the crowd.”

“No current platform uses rabbits as mascots. Bunny-Tail Streaming is more memorable.”

Ma Yang nodded: “I see, Qian-bro, you’re right.”

Pei Qian sighed with relief. Ma Yang was indeed easily persuaded and worry-free.

He continued: “Regarding Bunny-Tail Streaming, remember these key points.”

“First, we won’t poach streamers or restrict them. All streamers have complete freedom to join or leave. No minimum streaming requirements – they stream as long as they want.”

“Second, no fake statistics. Room viewership shows actual numbers, gifts reflect real value. Reject agency admissions, fake popularity, or gift agreements.”

“Third, strictly follow regulations. Harshly punish anything borderline inappropriate, offensive language with negative impact, or morally questionable content.”