Looking at Meng Chang’s confused expression, Pei Qian felt somewhat helpless.
Forget it, since this was the first time, it wouldn’t be right to be too harsh.
Although Meng Chang understood marketing, he had previously only done positive marketing campaigns that all achieved good promotional effects.
Perhaps Meng Chang hadn’t adjusted yet this time, failed to brake in time, and accidentally succeeded in marketing again.
Believing that the lost commission would make Meng Chang more careful, he should produce even less effective marketing plans next time.
Pei Qian couldn’t be too obvious – looking furious despite the good promotional effects would be too abnormal and might make Meng Chang suspicious.
With this in mind, he calmed himself: “Forget about this matter. Let’s discuss your next task.”
Meng Chang quickly nodded, listening attentively.
Pei Qian said: “I have two projects here that need some promotion and marketing.”
“The first is the daily marketing and promotional activities for GOG and GPL.”
“The second is a new streaming platform Tenda is launching soon, called Rabbit Tail Streaming, which also needs some initial promotion.”
“Choose one yourself, but think carefully about your commission before choosing.”
Meng Chang quickly considered.
Having briefly researched Tenda’s various businesses, he had the basic knowledge.
Obviously, choosing the first project would be suicide!
GOG is currently so popular domestically with such high recognition, and GPL’s league popularity remains high. Promoting GOG would be way too easy!
Even randomly printing the three letters “GOG” would achieve good promotional effects – just needed enough advertising space.
As for the second, the difficulty was clearly much lower.
A newly launched streaming platform with low recognition – many people might not even know what the advertisement was about, ensuring poor promotional effects.
Meng Chang quickly decided: “I choose the second one.”
Pei Qian nodded, also thinking this was the better choice.
“Do you have a rough idea for the advertisement format?” Pei Qian asked.
After thinking for a moment, Meng Chang said: “Let’s make a promotional video.”
He was afraid of repeating the same mistake with promotional posters.
After all, posters are single images – making them minimalist could create a strong visual impact when many are clustered together, still producing decent promotional effects.
Without minimalism, even just including basic information would create average advertisements with decent effects.
Videos contain richer content – just adding some tricks to the content should create the opposite effect.
Pei Qian nodded again slightly, genuinely approving of Meng Chang’s new attempt.
Not being stubborn was humanity’s traditional virtue.
After hitting roadblocks with minimalist posters, immediately switching to video showed Meng Chang was continuously trying and racking his brains to reduce advertising effectiveness.
Indeed, the motivational power of high commissions was limitless.
However, in Meng Chang’s eyes, Mr. Pei’s smile held a different meaning.
“Why is Mr. Pei smiling at me?”
“Makes me a bit uneasy.”
“Could Mr. Pei have already foreseen that my attempt will fail? That this promotion will again exceed my expectations?”
“Impossible – I haven’t even revealed my video plan yet. How could Mr. Pei be so prophetic?”
Meng Chang really couldn’t understand Mr. Pei’s enigmatic smile, inexplicably feeling guilty.
Pei Qian said: “I’ve had HR assign several people with relevant experience to assist you, forming a dedicated advertising and marketing department. Their salaries and benefits are covered by the company – you don’t need to worry about it, just coordinate their work. Report directly to me with any issues.”
“Remember, no slacking off, and don’t reveal our agreement to anyone, understand?”
Meng Chang nodded: “Understood!”
With millions in debt depending on commissions from Mr. Pei, he didn’t dare say anything extra.
Anyway, Meng Chang’s current goal was to lower advertising effectiveness as much as possible within Mr. Pei’s constraints – he didn’t care about anything else.
…
After leaving Mr. Pei’s office, Meng Chang met the Tenda employees assigned to assist him in the advertising department.
“Brother Meng, hello,” several young people greeted him.
They naturally knew about Meng Chang’s glorious history, but as colleagues who’d see each other daily, maintaining good relationships was necessary.
Meng Chang looked at these young men.
They were energetic with good complexions, wearing expensive clothes, watches, and phones – clearly well-off financially.
Tenda’s high salaries and benefits weren’t secret, so these guys certainly weren’t poor.
Seeing these well-off Tenda employees while thinking about his own millions in debt, Meng Chang felt inexplicably sour.
The young men led Meng Chang to the advertising department’s office area. It wasn’t on the same floor as other Tenda departments but in separately rented space within the building.
With multiple expansions, Tenda’s original floors were overcrowded. Before building their own office tower, they had to expand to other floors.
Meng Chang raised an eyebrow.
He’d expected to work at headquarters under Mr. Pei and other employees’ watchful eyes, not in this distant corner.
“Perfect – I can turn a blind eye and let these employees slack off, greatly affecting the promotional plan’s effectiveness!”
“This doesn’t even violate the rules. If subordinates don’t work hard and produce imperfect plans, what can I do?”
Seeing these young colleagues were lively and playful, Meng Chang figured they’d become lazy and slack with just a little relaxed supervision.
This increased his confidence in success.
After sitting at his workstation, Meng Chang quickly entered brainstorming mode.
His mind was sharp, so within minutes he’d conceived the video content.
Standing up, he prepared to explain his ideas.
“Let me outline our promotional video content.”
“The theme is: How Watching Streams Wastes Your Life.”
“The video features four characters – two college students and two office workers, one who watches streams and one who doesn’t.”
“The streaming college student and worker spend huge amounts of time watching streams and sending gifts to streamers. The student can’t find work after graduation, while the worker gets fired for mistakes.”
“The non-streaming college student and worker use this time studying and self-improving. The student graduates with honors, and the worker successfully gets promoted.”
“At the video’s end, we show Rabbit Tail Streaming’s logo with the tagline: Everyone has the same time – the difference is how you spend it.”
“That’s the outline. Refine it, then prepare locations and filming.”
Meng Chang was supremely confident, impressed by his own cleverness.
This video would definitely backfire!
Streaming was essentially entertainment and recreation. Any entertainment had limits – excess became wasting time.
Streaming platforms would never emphasize this, instead claiming streaming broadens horizons and relaxes minds.
Meng Chang’s Rabbit Tail Streaming commercial would definitely make stream viewers uncomfortable, yet the content was completely unassailable.
Like cola ads advertising dental damage – absurd and self-defeating, but 100% accurate with educational value, at the cost of reducing sales.
Meng Chang expected colleagues to question this, preparing responses, but they exchanged glances without objections.
“Sure, Brother Meng. We’ll refine this and find actors and locations.”
Everyone quickly divided tasks and got busy.
Meng Chang stood alone, his prepared explanations unused, nearly choking on his unspoken words, stunned before sitting back down.
“Strange.”
“Does Tenda work like this? Such strong execution without questions?”
Meng Chang scratched his head, feeling like an obvious spy infiltrating enemy headquarters, yet the enemy ignored all warning signs with warm welcomes – very unsettling.
After long contemplation, still confused, he focused on his work.
Opening the office computer revealed countless games filling the desktop.
“This…”
Meng Chang was dumbfounded, creating a folder to collect all game shortcuts.
“This should be a new computer. New computers come with so many games? Absurd…”
“Isn’t Mr. Pei worried about employees secretly gaming and slacking?”
Everything at Tenda seemed abnormal, completely upending his workplace knowledge.
Meng Chang had no mood for work, his mind focused only on quickly producing promotional plans for commissions to clear his debts.
Acting like a tool, he slacked off watching colleagues work until quitting time.
“Quitting time. I’ll sit symbolically, then leave first.”
“As the leader, if I lead the slacking, others will follow.”
“Gradually, all marketing employees will rush home precisely at quitting time, wearing down their drive…”
While Meng Chang fantasized, he watched others urgently pack up and stand.
“Brother Meng, hurry, it’s quitting time.”
“Brother Meng, can’t stay after hours. Quick, I’m locking up.”
Everyone hustled Meng Chang out, then went their ways.
“Bye, Brother Meng.”
“Brother Meng, I’ve nearly finished the plan. I’ll show you tomorrow.”
“Bye, see you tomorrow.”
Everyone dispersed quickly, the process smooth as water.
Meng Chang watched their departing figures confusedly, then the locked door, filled with puzzlement.
These people… ran faster than me?
