Chen Yufeng calmed himself down and once again carefully watched the entire promotional video from beginning to end, not daring to miss any detail.

This promotional video left an extremely bad impression on Chen Yufeng, because understood at face value, this promotional video directly exposed the worst aspects of the entire livestreaming industry, essentially poking at all livestreaming users’ sore spots.

While it was true that people lacking self-control would always become addicted to some form of entertainment, and the blame couldn’t be entirely placed on livestreaming, it was equally undeniable that instant entertainment forms like livestreaming, mobile games for short bursts, and short videos were more time-consuming compared to other forms of entertainment.

This matter depended on how one interpreted it.

This promotional video had clearly chosen the worst possible angle for interpretation.

But since Mr. Pei had given it final approval, it meant this promotional video had merit, or even that the entire video might have been commissioned by Mr. Pei!

That meant all of this couldn’t be interpreted so simply or shallowly—there had to be a deeper meaning!

Chen Yufeng racked his brains, combining Mr. Pei’s various requirements for Rabbit Tail Live with Tenda Group’s existing industries, trying to decipher the deeper meaning behind this promotional video.

Suddenly, Chen Yufeng’s eyes lit up.

He hurriedly asked Ma Yang: “Mr. Ma, didn’t Mr. Pei say before that Rabbit Tail Live wouldn’t create fake traffic or push boundaries, and that streamers with unhealthy values would be strictly punished according to relevant laws and regulations?”

Ma Yang thought: “Mm… yes, he did say that.”

“At the time, he emphasized three points: First, we won’t poach streamers or force streamers to stay, and won’t impose streaming time requirements; Second, we refuse guild entry, won’t create fake traffic or contract gifts, and all data will be completely authentic; Third, we will strictly follow laws and regulations, and those pushing boundaries, using verbal abuse, or having incorrect values will be strictly and heavily punished.”

“These three points were specifically emphasized by Brother Qian with a very serious tone. He didn’t say much about other things.”

Chen Yufeng’s face lit up with joy: “Then that’s it! Everything matches up! It all matches!”

A confused expression appeared on Ma Yang’s elongated face: “Everything matches up with what?”

Chen Yufeng said happily: “It all matches with the promotional video content!”

“I should have thought of this earlier. How could Mr. Pei be satisfied with simply copying other livestreaming platforms’ models? Since it’s a Tenda Group venture, it definitely has to be unique!”

“Especially when combined with Mr. Pei’s consistent modus operandi, this becomes very clear.”

“Although Mr. Pei hasn’t explicitly stated Rabbit Tail Live’s operating model to us, he’s given us plenty of hints through these suggestions and the promotional video!”

Ma Yang blinked, his elongated face showing a half-believing expression: “Really? Then tell me, what’s the specific situation?”

Chen Yufeng explained: “First, the timing of Mr. Pei’s market entry is very subtle.”

“Obviously, Mr. Pei has been watching the livestreaming industry’s development, but he didn’t enter during the industry’s pioneering phase. Instead, he chose to enter when major livestreaming platforms’ competition reached a fever pitch. This puts unprecedented competitive pressure on Rabbit Tail Live, which doesn’t seem like a wise move.”

“But what if we look at it from a different angle?”

“During the pioneering phase of livestreaming platforms, there were fewer viewers and business models needed to be figured out slowly. Being the first mover or pioneer could yield good returns, but also risked being overtaken by others. Like those established livestreaming platforms that spent huge sums developing this business model, only to quickly face challenges from emerging platforms and become unstable.”

“What are the benefits of entering now? First, we can directly observe other livestreaming platforms’ business models, avoid detours they’ve already taken, and reduce trial-and-error costs; Second, we face a mature market that doesn’t require cultivating user habits—as long as our platform is good, we can directly attract high-quality users from other platforms; Finally, and most importantly, while livestreaming platform competition seems fierce, it’s far from declining, and we still have new areas to expand into!”

Ma Yang listened with half-belief: “So what exactly should we do?”

Chen Yufeng: “We need to follow Mr. Pei’s consistent modus operandi.”

“Differentiation is an important reason for Tenda Group’s continued success. Whether it’s food delivery, internet cafes, gyms, games, or movies, Tenda always tries to disrupt existing industry rules.”

“Obviously, livestreaming is no different.”

“If we simply copy other livestreaming platforms’ models, Rabbit Tail Live will definitely struggle to succeed because other platforms have strong first-mover advantages.”

“That’s why we need to create our own unique model!”

Chen Yufeng grabbed paper and pen, writing quickly while explaining.

“Mr. Pei’s three requirements actually target chronic problems in livestreaming platforms: chaotic streamer poaching causing industry instability and disorder; fake data leading to bad money driving out good, creating a misguided focus on ‘heat over substance’; this leads to boundary-pushing, verbal abuse, and overly vulgar streaming content.”

“Simply put, the current livestreaming industry, from platforms to streamers, is basically in a state of doing anything for attention, inevitably leading to a chaotic environment where quality and garbage mix together.”

“Yet livestreaming is precisely an interesting and addictive form of light entertainment with enormous market potential that influences a very broad demographic. Once problems arise, they trigger extremely adverse effects, affecting not just platform viewers but potentially society’s entire discourse and values.”

“Rabbit Tail Live obviously can’t follow this same path.”

“This promotional video appears to attack all livestreaming platforms on the surface, but it’s actually criticizing livestreaming’s negative impact on people’s lives. If we don’t limit livestreaming’s negative effects, this promotional video becomes self-criticism; but if we do limit livestreaming’s negative effects, this promotional video becomes us highlighting how Rabbit Tail Live differs from other platforms!”

Ma Yang nodded repeatedly.

Chen Yufeng’s words seemed very reasonable!

Livestreaming platforms at this development stage did indeed have many problems. Several livestreaming platforms had previously made headlines and faced public criticism. Even after multiple platform reforms, the pursuit of attention remained ingrained.

Many livestreaming viewers didn’t want streaming to be regulated or restricted—while understandable, this thinking was unrealistic. The key was where to draw the line.

People naturally have strong curiosity. Content clearly violating public morals could attract massive attention but would also create terrible social impact and needed firm rejection.

Chen Yufeng continued: “So, thinking in this direction, I believe Rabbit Tail Live’s future development should consider three aspects.”

“First, strictly implement Mr. Pei’s requirements: streamers come and go freely, data is authentic, strengthen content monitoring and guidance. We can hire more moderators and provide them more rigorous training to achieve this.”

“Second, we need to focus on livestreaming content that differs from other platforms.”

“We definitely need regular livestreaming content, including normal gaming streams, outdoor streams, etc. Compared to other platforms though, we need higher standards for our streamers.”

“For example, streams can’t be full of profanity, can’t involve idle toxic behavior, can’t promote wrong values like ‘laughing at poverty but not at prostitution’ to viewers, can’t constantly trick gifts or use shills and manipulation to encourage tipping.”

“Normal gaming, sharing life experiences is fine—we welcome such streamers. But attention-seeking streamers trying to ride trends aren’t welcome here. There are so many livestreaming platforms—they can go wherever they want.”

“Of course, these people stream for attention and money, so they probably wouldn’t be interested in our small platform anyway.”

“More importantly, our platform needs content other livestreaming platforms don’t have.”

“I heard Mr. Pei’s ‘Useful APP’ collaborates with university professors, young scholars, and graduate students to build an academic content platform. Can we leverage this connection for some crossover?”

“For example, invite professors, young scholars, and graduate students to join our livestreaming platform for open courses and similar content. Simultaneously, like ‘Useful APP,’ protect copyrights to make this content exclusive to our platform.”

“Finally, we need to work on livestreaming platform features.”

“For instance, professors and young scholars giving open courses—these experts can’t come daily, and the same content doesn’t need multiple presentations.”

“So we need better playback features. Each expert’s streaming room should also become their personal channel, making it easy to review previous content.”

“Additionally, we can develop multiple modes. Besides regular ‘Entertainment Mode,’ we can have ‘Focus Mode’ and ‘Study Mode.'”

“Entertainment Mode shows all platform content normally.”

“Focus Mode only displays specific livestreaming rooms. These are study or work-themed rooms where streamers listen to light music while reading or reviewing without fan interaction. Fans can do their own work listening to light music.”

“This principle is like a study hall. Studying alone means facing various temptations, making it hard for people with poor self-control to persist. But in a study hall environment where everyone studies, even those with weak self-control improve their efficiency.”

“Focus Mode simulates this study hall atmosphere to boost efficiency.”

“Study Mode similarly shows only specific content, including professors’ and young instructors’ streams plus their recorded content.”

“Both Focus and Study Modes are entered for fixed durations—no early exit possible. Before entering, users select time periods from one to three hours, effectively improving efficiency.”

“Of course, we’ll have many expandable features later, like GPL tournament streams, Tenda game streams, Fei Huang Studio’s custom web series, all playable on Rabbit Tail Live.”

“However, these are distant plans. Initially, we must stick to Mr. Pei’s established policy: differentiation. While this makes us more niche than other platforms, as long as we maintain authentic data and quality content, Rabbit Tail Live will eventually stand out among livestreaming platforms!”

Ma Yang strongly agreed: “Mm, sounds very reasonable, definitely Brother Qian’s style.”

“Let’s go with this plan!”