February 21st, Tuesday.
Tenda Group’s Advertising and Marketing Department.
Meng Chang had just finished watching a movie on his office computer and was feeling slightly drowsy. He got up to pour himself a coffee, then casually glanced at what his colleagues in the advertising and marketing department were doing.
Some were playing games, some were chatting, some were watching TV shows and variety programs, some were reading novels, and others were dozing off…
In short, it was a mixed bag with all sorts of activities except actual work.
Although Meng Chang was the department head, it was obvious that these employees didn’t care about his gaze at all and continued playing as if he didn’t exist.
Meng Chang was momentarily speechless.
His original plan was to subtly influence Tenda’s advertising and marketing department by deliberately allowing these employees to slack off, thus achieving his ulterior motives.
But after working for a while, he realized his thoughts were completely pointless.
There was no need for deliberate indulgence – these people were experts at slacking off!
Whether it was slacking at work or clocking out right on time after work, these people acted as if they’d received special training. A few days ago, Meng Chang almost couldn’t keep up with their pace.
This left Meng Chang with the suspicion: “Exactly how many spies are there in our department?”
Over time, these employees thoroughly enjoyed themselves, playing games and watching movies with great pleasure every day, without any psychological burden whatsoever.
They wore expressions that seemed to say, “I’ve finished all my work, can’t I enjoy myself?”
But Meng Chang couldn’t take it anymore.
The last job was filming a promotional video for Rabbit Tail Streaming. Because everyone was so efficient, they finished filming in less than a week.
However, Rabbit Tail Streaming’s website features weren’t completed yet, so the promotional video couldn’t be released now – it had to wait to be launched together with the Rabbit Tail Streaming website.
Since then, Mr. Pei hadn’t assigned any new tasks, and everyone had been slacking off for almost two weeks.
Meng Chang was anxiously waiting for work assignments.
It wasn’t that he loved his job – it was mainly to earn more commission.
If he only completed the Rabbit Tail Streaming promotional project this month, his commission evaluation would definitely look poor. If he could fail at one more project, this month’s commission would be much more secure.
So Meng Chang once again mustered his courage to find Mr. Pei.
The reason it was “once again” was because Meng Chang had already tried three times, but each time Mr. Pei wasn’t in his office.
Meng Chang asked the receptionist when Mr. Pei would return, but even she didn’t know, only saying that Mr. Pei came to the office at most twice a week, and which days were completely random.
However, based on her extensive experience, the receptionist provided a useful clue: Mr. Pei was more likely to appear on Monday, Tuesday, or Friday, suggesting Meng Chang try those days.
If there was an urgent matter, he could call or send a message, though Mr. Pei might not reply to messages.
Meng Chang thought about it and decided this wasn’t urgent enough for a phone call, which might seem presumptuous, so he’d continue waiting.
Yesterday was Monday – Meng Chang made a trip but Mr. Pei wasn’t there.
Today was Tuesday, and Meng Chang planned to try again.
Taking the elevator to the 16th floor, before Meng Chang could even ask, the receptionist happily announced, “You came at the perfect time! Mr. Pei is in his office right now. You can go knock on the door directly!”
Since Meng Chang often came here, the receptionist recognized him.
Meng Chang thanked the receptionist and, fearing delays might cause changes – what if Mr. Pei had to leave immediately? – he hurried to Mr. Pei’s office door and knocked gently.
“Come in.”
Meng Chang pushed the door open to see Mr. Pei staring at the screen, his right hand gently stroking his chin, clearly engaged in intense thinking.
For some reason, every time he saw Mr. Pei, Meng Chang felt a sincere reverence from his heart, and dared not use any smooth-talking tactics.
Not wanting to waste time, he got straight to the point with his request.
“Mr. Pei, the advertising and marketing department has only completed one marketing plan this month, and everyone has been resting for two weeks now. Shouldn’t we get some new assignments?”
Pei Qian turned to look at him: “Only resting for two weeks? What’s the rush? Rest a bit more. The previous promotional video must have taken quite a mental toll on everyone, right? For the sake of everyone’s health, it’s better to rest more.”
Meng Chang was stunned. Mental toll? Rest and recovery?
Such a simple promotional video was finished in less than a week – what mental toll could that have required!
Meng Chang quickly responded: “Mr. Pei, we’ve really rested enough. Please give us a new project. Knowing what the next project is will help us collect inspiration while resting. It won’t delay anything.”
Pei Qian nodded: “Alright, since you insist, let me think about what promotional plans I can give you.”
Currently, most of Tenda’s products were still in development, some just prototypes, not ready for promotion.
It wasn’t that Pei Qian feared lack of effectiveness – he wanted lack of effectiveness. His main concern was what if the promotion came first and the product became popular before release?
With products still in development, each one had the potential to become a hit, so it was better to choose a project that was sure to be safe for promotion.
Something like… GPL?
Or expand the scope to the entire esports industry?
One had to admit, GPL had cost Pei Qian multiple rounds of losses by now. What was supposed to be money-draining esports ended up making profits through franchise sales, sponsorships, and streaming contracts!
From the current situation, GPL’s popularity would definitely continue to rise, which wasn’t a good sign.
Making a promotional video for reverse marketing seemed like a decent choice.
After thinking for a moment, Pei Qian said: “There are limited industries needing promotion recently. If you still want to do another plan, make a promotional video about esports.”
Meng Chang’s expression became serious.
Sure enough, Mr. Pei hadn’t forgotten about GPL!
Previously, Mr. Pei had asked him to choose between GPL and Rabbit Tail Streaming, and Meng Chang chose Rabbit Tail Streaming. But now that the easy project was done, only the challenging project remained.
Meng Chang fell into brief hesitation.
He knew GPL was too popular now – whatever video you made, as long as it was associated with GPL, it might create excellent promotional effects. One misstep could lead to disaster.
But after completing the Rabbit Tail Streaming project, Meng Chang’s confidence had swelled.
Since Meng Chang didn’t know Mr. Pei’s tolerance threshold for his plans, he was probing step by step.
When promoting Tenda’s physical businesses, Meng Chang omitted all key information but still did positive promotion. By Rabbit Tail Streaming, he went straight for reverse marketing.
But from Mr. Pei’s reaction, his tolerance seemed unlimited?
Mr. Pei had no reaction to such an outrageous promotional video for Rabbit Tail Streaming and easily approved it, which undoubtedly gave Meng Chang a shot in the arm.
Meng Chang grew bolder, daring to challenge more difficult projects.
Though GPL had high popularity and recognition, as long as he could do reverse marketing, why worry about not getting commission?
With this thought, Meng Chang nodded: “No problem, I’ll prepare to film a promotional video about GPL right away!”
Pei Qian immediately corrected him: “Not a GPL promotional video, but a promotional video about the entire esports industry, without showing the GPL logo at all.”
The reason for this restriction was mainly Pei Qian’s concern about bringing unnecessary attention to GPL.
Expanding the filming topic to the entire esports field without any GPL-related elements would naturally reduce the promotional effect significantly.
Of course, Fei Huang Studio had already filmed esports documentaries long ago, which received excellent responses and nearly drove Pei Qian to despair.
But Meng Chang wasn’t Fei Huang Studio – Pei Qian had full confidence in him.
Meng Chang paused, then nodded: “Alright.”
He secretly wondered why this condition actually lowered the difficulty.
If filming only GPL, Meng Chang’s content would be quite limited, but expanding to the entire esports industry gave him much more creative freedom.
Pei Qian nodded: “Don’t worry about funding – film freely!”
…
Back at the advertising and marketing department, Meng Chang felt something was off.
This Mr. Pei, how come he seemed to be helping him?
Was Mr. Pei being sarcastic, or had he misunderstood?
Meng Chang couldn’t figure this out for the moment.
But he was practical – if he couldn’t understand, he’d think about it later. Better focus on completing this promotional plan properly.
Meng Chang knew clearly that ioi was currently attacking GOG, and this esports promotional video he was about to make should be a powerful counterattack opportunity for GOG.
If filming normally, Meng Chang would choose to capture many inspiring and passionate moments from GPL, with uplifting dialogue and scenes to help more people accept GPL and esports as an emerging field.
But now, he definitely had to do the opposite.
Meng Chang sat down at his workstation and quickly brainstormed with his flexible mind, coming up with a rough plan in less than half an hour.
Still like Rabbit Tail Streaming – reverse marketing!
Previously, didn’t Rabbit Tail Streaming’s video critique all streaming platforms? This time would be the same – just critique the entire esports industry!
Everyone knew esports, as an emerging industry, brought opportunities but also many problems.
Take professional players for example.
Many viewers only saw the glory of the small elite at the top of the pyramid but couldn’t see how miserable life was for those players at the base.
This was an extremely cruel industry, yet most people seemed to see only its glamorous side, with few choosing to reveal the bloody wounds beneath the shiny exterior.
Therefore, Meng Chang decided to film an esports promotional video showcasing exactly how harsh this industry was, letting all young people who admired professional players know the difficulties and retreat, creating an excellent discouragement effect!
This would also collaterally damage the GPL league, producing negative impact.
This way, wouldn’t high commission be within easy reach?
Thinking of this, Meng Chang immediately began happily writing a detailed plan for this promotional video.