Meng Chang froze. He thought he must have opened the Bunny Tail live streaming site wrong.
What was happening?
Following the usual pattern of other streaming sites, shouldn’t the home page show a young lady in a crop top and hot pants dancing while thanking viewers for gifts? Or at least it should be a popular game streamer in the heat of battle, right?
But Bunny Tail’s home page featured an old professor giving a lecture?
What the heck…
Meng Chang found himself momentarily confused, unable to understand what was going on.
He looked at the comments in Professor Kong Zhemin’s stream.
“They’re actually teaching class?”
“This is a real expert!”
“The professor teaches so well. Even a student like me can understand his explanations.”
“Everyone stop posting random comments and pay attention to the lecture!”
“So Bunny Tail isn’t just a streaming platform, it’s also a learning platform?”
“Love it! I knew there was a reason behind Bunny Tail’s marketing—no wonder they attacked the entire streaming industry!”
“Bunny Tail is completely different from all those other superficial platforms!”
Seeing the discussion in the comments, Meng Chang’s heart suddenly dropped, sensing trouble.
Damn!
He’d been outplayed by Mr. Pei!
Meng Chang was a clever man. After seeing the stream content and connecting it with viewer feedback and the commercial’s direction, he immediately understood what was happening.
Currently, Bunny Tail was in its beta phase after just launching. With limited marketing, user numbers were low. However, because Mr. Pei had spent extra money, bandwidth was more than sufficient, resulting in smooth viewing without any buffering.
Bunny Tail didn’t fake its numbers, so viewership in each streaming room appeared meager. The home page featured Professor Kong Zhemin’s stream with only a few thousand viewers, while other rooms had even fewer—some with single-digit audiences, and others with zero viewers.
Yet despite this, the atmosphere in these rooms was excellent.
When you clicked into streaming rooms on other platforms, the comments were indeed numerous, densely covering the screen. But closer inspection revealed comments with bait, trolling, auto-replies, and flame wars…
The environment was truly toxic.
But Bunny Tail’s comment environment was much better. Only those genuinely interested in Professor Kong Zhemin’s content stayed, and facing such a respected old professor, most people wouldn’t think to fish for reactions or meme around. The comment atmosphere was naturally much better.
This meant that although Bunny Tail launched hastily without many high-profile streamers and its data looked pitiful, it had its own unique advantages—namely, quality content and a positive comment environment!
This made the commercial’s content completely understandable.
Bunny Tail’s commercial appeared to AOE attack the entire streaming industry, satirizing how watching streams wastes time, teaches nothing, and leads to failure.
But in reality, the commercial’s deeper purpose was to highlight Bunny Tail’s difference from other streaming platforms!
Spending long hours on other streaming platforms would indeed waste time and teach nothing, since most content was just games and attractive women—pure entertainment. Moderate viewing could relax you, but addiction would certainly waste time.
But Bunny Tail was different, offering rich educational content.
Of course, these courses couldn’t match the intensity of proper university education. To make content accessible to everyone, most young instructors and professors chose to explain the most accessible knowledge, requiring little effort to understand and naturally less profound.
But even basic content was better than pure entertainment.
Even if the content was introductory, viewers could at least expand their knowledge—a benefit.
Another important point: people naturally had curiosity for knowledge.
People often disliked learning mainly because school education came with mandatory exams, prioritizing efficiency through the most effective but dry teaching methods.
The content Professor Kong Zhemin taught on Bunny Tail was more like public lectures or open courses—less profound and difficult, with careful attention to teaching methods, avoiding viewer resistance.
The popularity of educational shows and knowledge-sharing content creators on various platforms proved that the general public had natural curiosity for knowledge.
Moreover, teaching on a streaming platform was already unique enough. Even those who couldn’t fully understand would watch for a while out of curiosity and novelty.
Thus, the current situation emerged.
As a clever man, Meng Chang quickly realized his predicament was quite dire!
Although current data showed Bunny Tail’s popularity wasn’t high, this wasn’t the time to look at raw numbers!
Bunny Tail’s greatest success on day one was creating a unique, special impression on everyone.
Through the commercial and Bunny Tail’s content, the platform successfully linked itself with the concept of “educational streaming platform.” Many people now automatically associated Bunny Tail with its various courses.
This effectively differentiated it from other streaming platforms, creating a completely different positioning!
So even with low popularity, pathetic real viewer numbers, and limited content, Bunny Tail had no issues.
It had already taken a different track from other platforms, naturally no longer needing their measurement standards!
“Ruined! I’ve been tricked!”
“Outplayed by Mr. Pei!”
Meng Chang had hoped this commercial would earn him high commissions. Now it seemed he’d get zilch!
This commercial fit perfectly with Bunny Tail’s content. On the surface it said “don’t watch streams, they waste time,” but actually implied “if you must watch streams, come to Bunny Tail—at least you’ll learn something!”
Certainly not Meng Chang’s intention.
But given Bunny Tail’s current situation, everyone would interpret it this way. Even if this wasn’t his intention, it didn’t matter—his intent had been completely distorted and misunderstood!
As for why this situation occurred…
Need you ask?
Besides Mr. Pei, who else had such influence?
Meng Chang recalled presenting the commercial to Mr. Pei, who approved it immediately without a single suggested change.
Mr. Pei had worn a faint smile then.
Meng Chang hadn’t understood that smile’s meaning, but now clearly it contained mockery—the smile of someone who had everything arranged, commanding the situation!
Meng Chang realized Mr. Pei had completely figured out his little schemes. What shocked him most was how Mr. Pei had guessed his thoughts.
Two possibilities existed for this outcome.
First, Mr. Pei had long planned to make Bunny Tail an educational streaming platform, predicting Meng Chang’s marketing approach—everything within Mr. Pei’s calculations.
Second, Mr. Pei hadn’t clearly planned Bunny Tail’s content, but after seeing Meng Chang’s commercial, adapted and transformed Bunny Tail into an educational platform.
Both possibilities terrified Meng Chang!
Didn’t this mean he was like Monkey Sun—thinking he’d traveled far enough, yet still unable to escape Buddha’s palm?
Even more terrifying, Meng Chang felt the second possibility was virtually impossible.
Streaming was clearly one of Tenda’s core businesses, connecting with games, GPL, and other Tenda ventures. Given Mr. Pei’s strategic nature, Bunny Tail was definitely a carefully prepared, long-planned project.
How could such a project’s direction change on a whim to become an educational platform?
Too casual, inconsistent with Mr. Pei’s strategic style.
Meng Chang doubted Mr. Pei would be so petty as to change such a core business’s entire model just to deny him commission.
So the first possibility seemed more likely!
Mr. Pei had planned from the start to make Bunny Tail a unique educational platform, predicting Meng Chang would create a “special” commercial driven by commission incentives.
Everything was likely within Mr. Pei’s plan!
Meng Chang felt chills.
Losing this month’s commission was minor—just a few thousand yuan. But what about future commissions?
If Mr. Pei predicted every marketing plan, if every reverse campaign achieved perfect results, wouldn’t he be stuck with that pitiful base salary forever?
Working for Mr. Pei for free for ten years?
Meng Chang felt he couldn’t think further or risk mental collapse.
He closed his eyes briefly, calming himself.
“Calm down. Things haven’t reached that point. With so much work, how could Mr. Pei focus entirely on me? Even if he outplayed me once, could he do it every time?”
“There’s time ahead. This is just a small setback.”
“As I gradually understand Tenda’s situation, I’ll succeed eventually. Reverse marketing isn’t that hard. I’m playing easy mode while Mr. Pei plays hell mode—surely I won’t keep losing?”
Meng Chang quickly convinced himself, regaining composure.
He’d been scared by Mr. Pei’s strategic brilliance. Thinking calmly now, surely every campaign couldn’t turn out this way?
Meng Chang decided to stop thinking about Bunny Tail and focus on the esports commercial.
Though starting badly, likely earning zero commission, if the esports commercial succeeded, those commissions might be recoverable!
