Seeing Qi Yan’s confused expression, Rui Yuchen asked, “What’s wrong? Is there something puzzling you?”
Qi Yan briefly recounted the contents of the phone call she had just received and expressed her confusion about Mr. Pei’s arrangements.
“Zhang Yahui was originally the person in charge of Cold Face Girl’s Food Laboratory. Why doesn’t Mr. Pei let him continue researching new dishes for Cold Face Girl, but instead has him continue setting up stalls? This… doesn’t make much sense!”
In Qi Yan’s view, this was undoubtedly a regression.
For the food and beverage industry to develop on a large scale, it must follow a standardized, mass-producible model. No matter how skilled a vendor is, the number of customers they can serve each day is limited. But if the vendor’s recipe could be used to train many chefs and branches could be opened across the country, the resulting profits would be thousands or tens of thousands of times greater than before.
Having these vendors abandon their work at the Food Laboratory to set up stalls—though the environment might be better and the pay higher—would be of no benefit to Tenda Group’s food industry as a whole.
From a long-term perspective, this seemed like a short-sighted move, not something Mr. Pei would typically do.
Rui Yuchen was silent for a moment: “This shows that you don’t understand Mr. Pei.”
Qi Yan was taken aback: “Oh? What do you mean?”
Rui Yuchen explained: “In my view, this aligns perfectly with Mr. Pei’s style of doing things, and it’s entirely reasonable!”
“Have you realized that you’ve actually fallen into the trap of blindly pursuing fast food standardization and mass production?”
Qi Yan blinked in confusion: “Fast food standardization and mass production was Cold Face Girl’s original positioning. How is that a trap?”
Rui Yuchen explained: “Actually, I didn’t realize this issue at first either, but after Mr. Pei made this personnel change with Zhang Yahui, I immediately thought of Slackin’ Takeout and Nameless Restaurant, and suddenly understood!”
“High-end dining and fast food have always complemented each other. To create a brand with sufficient recognition, both are indispensable.”
“Converting street food into fast food indeed ensures that people all over the country can experience these flavors, but the problem is that once it’s standardized for fast food, there will inevitably be a reduction in taste quality.”
“This creates a hidden danger—perhaps many people will come to eat with great enthusiasm, but after eating, they’ll be greatly disappointed, feeling that the taste hasn’t met their expectations.”
“Take Slackin’ Takeout for example. Its success is certainly inseparable from the new dishes from the Food Laboratory, but another important reason is that its high-end brand ‘Food & Harmony’ and many of its dishes are associated with Nameless Restaurant!”
“Its positioning is ‘the affordable version of Nameless Restaurant.’ This way, Slackin’ Takeout’s dishes can be attributed with a ‘high-end’ quality, supporting a price premium compared to other fast food, while ensuring customers don’t have excessively high expectations for Slackin’ Takeout’s dishes, but rather approach them with an ordinary mindset.”
“In this way, Nameless Restaurant and Slackin’ Takeout actually have a complementary relationship, meeting different customer needs.”
“And the current situation of ‘Cold Face Girl’ actually lacks a department like Nameless Restaurant to play a complementary role.”
“I’ve also watched the documentary ‘Various Aspects of Street Vendors,’ and it is indeed well-made, but this documentary will also have some negative impact—it creates unrealistic expectations among viewers about Cold Face Girl’s new dishes. They might think, since you’ve made this documentary, the food sold at Cold Face Girl should be the same as what’s shown in the documentary, right?”
“But in reality, Cold Face Girl is a fast food brand. It definitely needs to improve upon the original recipes. To ensure mass production and standardization, some specialties and details will inevitably be lost. So when customers actually taste the food, they’ll feel there’s a difference from what was shown in the documentary, resulting in psychological disappointment.”
“This will be a hidden danger for Cold Face Girl’s reputation and the actual dining experience.”
Qi Yan nodded thoughtfully: “I see… So Mr. Pei is establishing this Street Food Market to serve a similar function as Nameless Restaurant—gathering outstanding street food vendors from across the country in Jingzhou to create an authentic national street food city?”
“This way, the positioning of the Street Food Market and Cold Face Girl stores becomes distinct—one emphasizing authentic flavors, the other focusing on mass-producible, fast food tastes.”
“This prevents customers from having excessively high psychological expectations for Cold Face Girl’s dishes. For those seeking ultimate taste, they should visit the Food Market, not Cold Face Girl.”
“This extreme grasp of customer psychology—truly worthy of Mr. Pei!”
Rui Yuchen said: “I think Mr. Pei’s intention goes even further.”
“Actually, having these vendors responsible for the Food Laboratory is somewhat wasteful. What are these vendors’ specialties? Is it research? Not really.”
“Their specialty lies in exploration, and exploration requires interaction with more customers, adjusting cooking methods based on customer feedback. Although they can interact with some customers in Cold Face Girl stores, the scope is too narrow, the feedback is insufficient, and so is their motivation to explore.”
“Over time, these vendors’ inspiration might dry up, and their value to the Food Laboratory would diminish.”
“But reassigning them to the Street Food Market allows them to continue setting up stalls based on their interests, communicate closely with customers from all over, and continuously adjust and optimize the flavors of the street food they specialize in.”
“These valuable experiences can then be fed back to Cold Face Girl’s Food Laboratory in real-time, allowing for continuous improvement of the dishes’ flavors.”
“The vendors’ advantage lies in being down-to-earth. Away from the smoke and fire of street cooking, their inspiration quickly dries up. Meanwhile, laboratory researchers excel at refined, standardized research—they can determine the optimal method for a food based on recipes provided by vendors.”
“Keeping them all confined in a laboratory working in isolation is actually quite wasteful.”
“Mr. Pei’s action is actually separating them, allowing vendors to continue setting up stalls and gathering inspiration from customers, while channeling this inspiration continuously to the Food Laboratory. This doesn’t hinder the daily research work of the Food Laboratory at all!”
“Mr. Pei chose Zhang Yahui as the person in charge, partly because he himself is a vendor and would be more professional in managing a Street Food Market, and partly because he has experience working at Cold Face Girl, is familiar with you, so communication and cooperation would be more convenient.”
Qi Yan suddenly understood: “So that’s it!”
“I never imagined there would be so much reasoning behind Mr. Pei’s simple personnel change!”
“Thinking about it this way, although my previous ideas about the Food Laboratory weren’t wrong in the general direction, they were indeed lacking in detail. Mr. Pei identified the hidden dangers and problems in the Food Laboratory, and that’s why he stepped in to guide us!”
Rui Yuchen smiled slightly: “That’s Mr. Pei for you. Sometimes you might feel he doesn’t have much presence, always busy with work in other departments. But at critical moments, he can always make a magical move that instantly grasps the crux of issues everyone else has overlooked, turning decay into magic!”
Qi Yan asked: “So what should I do now?”
Rui Yuchen smiled: “Of course, fully comply with Mr. Pei’s personnel arrangements and cooperate fully with Zhang Yahui to make the Street Food Market successful!”
“However, you should emphasize these details to Zhang Yahui again. Because when Mr. Pei assigns tasks, he never likes to say too much, and Zhang Yahui might not fully understand the deeper meaning behind Mr. Pei’s arrangements.”
“Explaining this clearly to Zhang Yahui will create many opportunities for future cooperation between the Street Food Market and Cold Face Girl, laying a good foundation for future collaboration.”
Qi Yan nodded: “I understand! Mr. Pei has put a lot of thought into this. Zhang Yahui and I definitely won’t let him down!”
Rui Yuchen couldn’t help but nod slightly. It seemed that Cold Face Girl and Qi Yan were increasingly integrating into the Tenda family and understanding Mr. Pei’s mode of thinking.
How gratifying!
……
In the afternoon, at the DGE Esports Club.
In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and discussing the unofficial stream commentary for the ICL League.
Zhang Yuan now managed Tenda’s Esports Division, but recently, the GPL League had gotten on track, so Zhang Yuan wasn’t as busy. After delegating work to his subordinates, he often came to the DGE Club to relax and check on the players’ training.
Today, Chen Yufeng had come to find Zhang Yuan, hoping to get a few people to help with the unofficial stream commentary for the ICL League.
“I’m considering getting the other two commentators from FV Club. I’ve already spoken with Wu Yue, who says there are several suitable candidates.”
“What we’re missing now is a director, three professional observers, and a host commentator.”
“But these people must have a fairly deep understanding of the ioi game. I’m not sure if there are suitable candidates here.”
Since Bunny Tail Streaming was only responsible for broadcasting, not for the match venue, they didn’t need hosts, camera crews, referee teams, and so on.
The director was mainly responsible for coordinating the overall direction during the broadcast process, while the observers had to ensure that everything happening in the game was presented to the audience in the most perfect state.
Bunny Tail Streaming would directly enter the game matches to observe. On the vast game map, there might be several places where friction and collisions were occurring simultaneously. Among the three professional observers, one was the main perspective observer, one was responsible for watching highlights and replays, and the other needed to pay attention to various details in advance, reminding the main observer.
This configuration was basically the standard personnel setup for all event broadcasts. If there was only one observer, some exciting moments would definitely be missed, affecting the audience’s viewing experience.
Chen Yufeng’s goal was to make Bunny Tail Streaming’s broadcast even better than the ICL League’s official one, so naturally, there was no room for carelessness on such a critical issue.
Zhang Yuan nodded: “This shouldn’t be a big problem. GPL operates on a shift system with many staff. Finding three observers who understand ioi from among them shouldn’t be difficult. Finding a host commentator is even easier—you can pick anyone you like.”
Chen Yufeng said happily: “That’s great! Actually, we just need to get through this initial period. Later, we can recruit our own staff.”
Zhang Yuan shook his head: “There’s no need for that—it would be too wasteful. These professionals should still be uniformly trained and managed by the Esports Division. You just focus on running the streaming platform well.”
Chen Yufeng nodded: “Mmm, alright!”
According to Chen Yufeng’s original plan, he would first “borrow” a few directors, observers, and commentators from the Esports Division to support the initial stage. But it wouldn’t be appropriate to rely on them indefinitely, so he would need to gradually train new people to take over the ICL League broadcast work.
But Zhang Yuan dispelled this idea.
Although the ICL League broadcast was Bunny Tail Streaming’s business, unrelated to Tenda’s Esports Division, having two separate broadcast teams would clearly be a serious waste. Zhang Yuan took on this work, which would both save unnecessary expenses and ensure the quality of the ICL League’s unofficial stream commentary.
Chen Yufeng stood up: “Thank you for your help! I’ll book tickets tonight to visit the FV Club, pick two or three reliable professional players to commentate, and strive to have the unofficial stream commentary ready for Sunday’s match!”
Zhang Yuan nodded: “Don’t worry, I’ll quickly find suitable candidates on my end, let them get accustomed to ioi matches, and they’ll definitely be ready before Sunday.”
Chen Yufeng expressed his gratitude repeatedly, then prepared to head to the FV Club to select two or three players with good speaking skills from those recommended by Wu Yue to serve as commentators for the ICL League’s unofficial stream.
Originally, doing unofficial stream commentary on their own would have been very difficult. Both observation and commentary are highly professional matters—any detail not handled well would easily lead to criticism from the official broadcast.
But now, with the strong support of Tenda’s Esports Division and FV Club, Chen Yufeng found that this task had become surprisingly simple, achievable just by running a few errands!
Chen Yufeng couldn’t help but marvel: “Mr. Pei is truly formidable, planning ahead and achieving twice the result with half the effort!”
“If he hadn’t established the GPL League and invested in the FV Club early on, how could things be going so smoothly now?”
“Indeed, the height at which one stands determines one’s vision, and vision determines success or failure! Mr. Pei stands at such a great height, it would be hard for him not to succeed!”
