Meng Chang felt somewhat helpless and nodded, “Alright, I’ll try the normal driving mode.”

Fortunately, this was just a demo, not the official version of the game.

Otherwise, this collision would have made Meng Chang wince at the medical and car repair costs.

Meng Chang entered the conventional driving mode experience again.

Having learned from his previous painful lesson, Meng Chang drove much more carefully this time, following his real-life driving instincts completely.

Sure enough, after switching gameplay styles, the game seemed much more normal!

He carefully maintained a safe distance from the car ahead, braked when necessary, stopped at red lights, and was mindful not to speed even when the road was empty…

After driving for a few minutes, Meng Chang got to experience the joy of this set of equipment.

The realism was indeed quite strong!

The steering wheel went without saying—it could not only simulate different road feels but also provided strong force feedback that allowed him to judge the grip status of the wheels. The pedals beneath his feet transmitted slight vibrations, and the pedal feel was very close to that of a real car. The most exciting part was the G-force seat, which allowed him to feel force from the corresponding direction when accelerating, braking, and turning. Combined with the screen display, the immersion level skyrocketed.

It was quite amazing that he could experience that pushed-back feeling while sitting in place.

However, the more he drove, the more Meng Chang felt something wasn’t right.

Having such an impressive direct-drive steering wheel and G-force seat, yet only being able to drive boringly through the city—wasn’t this a waste of great resources?

Although the game’s scenery seemed to be based on Jingzhou City, and Meng Chang had seen many of Jingzhou’s landmark buildings during his brief drive, and the game’s graphics were quite beautiful, but…

No matter what, things on a screen could hardly compare to reality!

If one wanted to drive, why not just drive in real life? Many domestic cars weren’t expensive.

The private car ownership rate in China was already very high. Who among those willing to spend several thousand yuan on a complete simulator didn’t have a car at home?

What kind of person would buy such equipment but not be able to speed, only driving just like in real life…

Of course, strictly speaking, this equipment did allow speeding—it’s just that the consequences of failed speeding were severe.

Car destruction and personal injury were one thing, but to be mocked by onlookers was truly unbearable.

Meng Chang felt somewhat frustrated while playing, but he wasn’t angry.

Because he always remembered what he was here for.

He hadn’t come to play games but to create a promotional plan!

The more frustrated he felt now, didn’t that mean the promotional plan would be easier to make?

This actually quite fit the requirements of the Pei-style promotion method!

Meng Chang felt a bit regretful. Earlier, when he heard it was a project from Shangyang Games and Tenda Games, he instinctively thought the attention would be too high and the Pei-style promotion method would be difficult to succeed, so he didn’t want to take it on.

But now it seemed that although this game was produced by Shangyang Games, there was still room to operate within the framework of the Pei-style promotion method!

Obviously, no matter how difficult the tasks assigned by Mr. Pei seemed, there was always a way to complete them—the difficulty just varied.

It was clearly hasty of him to refuse after hearing it was a game project and assuming the difficulty would be high.

Next time, he would need to fully investigate before having the right to speak.

Of course, there was no real regret.

Since this game was launching mid-month, how could they ensure that the hype would only explode next month? That difficulty was actually quite high.

In comparison, hedging against “The Successor” was more appealing.

Now Meng Chang was certain that this game was actually quite suitable for the Pei-style promotion method. As long as they didn’t push the hype to next month and didn’t consider the commission issue, it would be easy to handle.

Seeing Meng Chang stand up, Ye Zhizhou asked expectantly: “How was it? When can we expect the promotional plan to be ready?”

Meng Chang coughed lightly: “Ahem, this month I’m only responsible for the promotional plan for ‘The Successor.’ For other projects’ promotional plans, I don’t have time, so you’ll have to handle it yourselves.”

Ye Zhizhou was stunned: “Huh?”

He was a bit confused.

If you’re not going to create a promotional plan for me, why did you come here? Did you come all the way here just to mess with me?

Could it be that he lost face when he crashed earlier, so he’s holding a grudge against me?

Ye Zhizhou looked at Meng Chang, his face full of suspicion.

Meng Chang quickly explained: “Let me finish.”

“The promotional funds will be provided as usual, don’t worry about that.”

“As for the promotional plan, it’s actually quite simple. I can briefly explain Mr. Pei’s personally taught promotional method to you. You can follow this approach to create a general direction, then hand the plan over to the advertising marketing department to execute.”

“Since the promotion difficulty for the gaming department is much lower than for ‘The Successor,’ I won’t personally handle it. I need to focus my main energy there.”

Ye Zhizhou nodded. So that’s how it was—he had misunderstood Meng Chang. As long as the promotional resources were provided, it was fine.

But then he thought again and felt something wasn’t right: “Wait, you want me to create the promotional plan? I don’t understand this at all!”

Meng Chang smiled slightly: “Don’t worry, it’s actually quite simple.”

“This promotional method that Mr. Pei personally taught me, which I call the ‘Pei-style promotion method,’ has a basic principle of highlighting aspects of the project that initially seem unreasonable or unnatural, stimulating attention and discussion, thereby achieving better promotional effects…”

Meng Chang briefly explained the essence of the Pei-style promotion method.

Of course, he didn’t go into specific details but focused on explaining the core and essence of this promotional approach.

Because Meng Chang believed that for these project leaders, once they grasped the core, with their deep understanding of Mr. Pei, Tenda Group, and their own projects, finding specific measures would be very easy.

Too many details might actually mislead them.

Ye Zhizhou’s expression changed from bewilderment to contemplation, then to agreement, and finally to appreciation.

“This is the promotional method Mr. Pei personally taught you?”

“Indeed, comparing it with previous projects’ promotional plans, it does match up.”

“But sharing something so valuable with me directly—is that appropriate?”

When Ye Zhizhou first heard about this “Pei-style promotion method,” he thought it was nonsense and wondered if Meng Chang had made up some concept and was trying to trick him.

He’s too lazy to create a promotional plan himself, so he’s making me do it, pushing his own work onto me while pretending to teach me something?

If that were really the case, it would be too malicious!

But as Meng Chang went deeper into the explanation, Ye Zhizhou completely dismissed that thought and found it increasingly reasonable!

The name “Pei-style promotion method” might have been coined by Meng Chang and sounded a bit unrefined, which didn’t match Mr. Pei’s style at all, but undeniably, most of Tenda Group’s promotional plans from past to present had indeed followed this approach!

This was how Mr. Pei did it, and how Meng Chang did it too.

And Meng Chang had achieved success by following this method, proving that the Pei-style promotion method had stood the test of time.

So, Meng Chang sharing the Pei-style promotion method with him or other project leaders wasn’t laziness at all, but rather a generous act!

But such a precious promotional method definitely couldn’t be leaked outside. If leaked, the consequences would be severe.

Meng Chang nodded: “That’s why the Pei-style promotion method must only be known by project leaders and must be kept highly confidential!”

“If it were an outsider, I wouldn’t reveal a single word.”

“But since Mr. Pei was willing to impart the Pei-style promotion method to me, he definitely hopes it can flourish within Tenda. As long as it spreads among Tenda’s internal project leaders and brings attention to various Tenda projects, there’s no problem.”

Ye Zhizhou nodded: “You can rest assured about this. Tenda’s project leaders are definitely trustworthy when it comes to confidentiality!”

It wasn’t the only matter requiring confidentiality. Like the previous Tenda Spirit Manual, it was also kept secret together by all project leaders, and the confidentiality effect was very good.

This time would certainly be no exception.

“Good, then let me briefly share my thoughts on promoting this game.”

After emphasizing the preconditions, it was time for specific guidance on the Pei-style promotion method.

Although Meng Chang had already explained the core and principles of the Pei-style promotion method, considering that Ye Zhizhou truly lacked experience in promotional marketing work, teaching him 1+1=2 and then immediately asking him to study calculus was clearly unrealistic.

Therefore, Meng Chang had specifically come to experience the game to gain a deeper understanding of the project, roughly devise a promotional plan, and then guide Ye Zhizhou in a clever way to help him get started with the promotional work.

“The essence of the Pei-style promotion method is to start from the aspects of a project that are least acceptable on the surface.”

“My first reaction of what I found hard to accept after briefly experiencing this game should be the best starting point for promotion.”

“You’re a game designer, so you should be clearer about this than I am.”

Ye Zhizhou thought for a moment: “If that’s the case… I think there are three aspects of ‘Safe and Civil Driving’ that people might find hard to accept. We’ve already discussed these during the project planning phase.”

“First, many players play games hoping to release emotions and do things different from real life, which is why games where you can crash around and steal or smash cars came into being.”

“Even if you can’t steal or smash cars, most racing games try to minimize or disable vehicle damage, reducing the consequences players have to face after collisions.”

“However, ‘Safe and Civil Driving,’ just as its name suggests, requires everyone to follow traffic rules. Scrapes and accidents require car repairs and hospital treatment. Players face similar restrictions as in reality, which will obviously be hard for some players to accept.”

“Second, many racing games adjust the driving feel to make drifting easier for players, allowing keyboard and controller players to drift easily. This greatly lowers the entry barrier for players.”

“But ‘Safe and Civil Driving’ has a difficulty level similar to some realistic racing simulation games. Not only that, its threshold is even higher because players must complete strict training levels, and vehicle failures need repairs.”

“Third, peripherals are expensive for average players.”

“For knowledgeable players, our equipment is considered cheap compared to foreign direct-drive steering wheels, handbrakes, and G-force seats, but for players who haven’t been exposed to the prices of such equipment before, the cost is high.”

Meng Chang nodded. As the project leader, Ye Zhizhou clearly had a very deep and clear understanding of the project’s situation.

“Then the promotional plan should be built around these points.”