“To promote around these points…”

“Hmm, let me think about it carefully.”

Ye Zhizhou slightly furrowed his brow, sinking into deep thought.

For him, studying these promotional plans was indeed difficult, as he had barely been involved in this area before.

Fortunately, Meng Chang had already provided a fairly clear direction, just like how Mr. Pei would provide clear direction when designing games.

Creating a promotional plan based on Meng Chang’s direction was like designing a game based on Mr. Pei’s direction—the two had commonalities in certain aspects.

“I think the promotional slogan could be ‘Enjoy the pleasure of driving without leaving home.’ This slogan can run throughout the campaign.”

“This statement sounds a bit silly, but after truly experiencing the full set of peripherals and playing the game, you’ll realize this slogan is actually quite fitting.”

“Additionally, we can promote ‘Anyone can become a driving god.’ People’s first reaction to this slogan might be that this is an exciting racing game, but in reality, it’s a realistic game with very strict requirements for driving skills.”

“Players can indeed become driving gods, but only through a lot of hard practice. Although it’s much better than reality in terms of car repairs and safety, the actual amount of training won’t be much less.”

“It’s hard to think of a slogan for the equipment. I think we could emphasize the price of these devices and their dust-collecting properties. On the surface, it looks like we’re discouraging purchases, but upon deeper investigation, people would feel that if conditions allow, this is actually a cost-effective long-term investment.”

Meng Chang patiently listened to Ye Zhizhou’s ideas while mentally giving a simple evaluation of the methods he proposed.

The direction was right, but the details were lacking too much, and some promotional strategies conflicted with each other.

But considering it was his first time applying the Pei-style promotion method, finding the right direction and reaching this level was already quite impressive.

It was like creating something—it’s okay if what you create is garbage at first; it will gradually improve over time. What’s frightening is having nothing in your mind at all, not even being able to create garbage.

If you create garbage, you can improve bit by bit through critical absorption. But if you can’t create anything, if your mind is completely empty, how can you improve?

In Ye Zhizhou’s current situation, although the ideas he came up with were very immature and had much room for improvement, he had at least come up with something and was following the correct path of the Pei-style promotion method.

After some consideration, Meng Chang reminded Ye Zhizhou to think more about some details.

“It’s very impressive that you could come up with these ideas in such a short time. However, the ideas you proposed are too scattered and can’t form a complete, mutually supportive marketing plan.”

“Some content even conflicts with each other.”

“For example, if you want to promote with ‘Enjoy the pleasure of driving without leaving home’ and ‘Anyone can become a driving god,’ it means you’re using what we call the ‘Partial Method’ in the Pei-style promotion, which emphasizes partial attributes of a product to create a misleading impression on consumers, making them feel deceived when they discover the full picture.”

“But then, after consumers carefully consider this full picture, they’ll discover that the shortcomings we deliberately didn’t mention earlier actually become advantages, or they have unique benefits.”

“While ’emphasizing the price and dust-collecting nature of the equipment’ actually uses what we call the ‘Discouragement Method’ or ‘Honesty Method’ in the Pei-style promotion.”

“This means deliberately being honest about, or even emphasizing, the product’s shortcomings, discouraging players right away. But in reality, when players experience it deeply, they’ll find that these shortcomings often come with benefits, or sometimes they aren’t shortcomings of the product but of the users themselves.”

“As a result, many people will develop a contrary mentality—the more you discourage them, the more they want to buy.”

“But the problem is that these two methods actually conflict with each other. The former emphasizes advantages and guides consumers to discover disadvantages themselves before reversing back; while the latter emphasizes disadvantages and lets consumers discover advantages themselves.”

“If used together, they can easily interfere with each other. Either use just one method or separate them.”

Ye Zhizhou asked: “Separate them?”

Meng Chang nodded: “Yes, separate them.”

“For instance, let Shangyang Games promote the game itself, while Outo Technology promotes the equipment.”

“The timing of the two promotions can be slightly staggered, creating a time difference, and the promotion methods can also be differentiated.”

“Games can use promotion methods specific to games, like promotional materials on gaming platforms and detailed page introductions; while the equipment side can use promotion methods unique to tech products, like holding launch events.”

Ye Zhizhou had a moment of realization: “I see, I understand now!”

“So the game is actually more suitable for the ‘Partial Method’ of promotion, just like the promotional plan for ‘Struggle’ back then; while these peripherals can be promoted using the ‘Discouragement Method,’ similar to the first-generation Outo Phone and the Smart Fitness Clothes Rack.”

Meng Chang was pleased: “Oh? It’s great that you can think of these examples; it saves me a lot of explanation. That’s right, these are classic cases of the Pei-style promotion method!”

“Later, you can spend some time studying these cases, mimicking their specific processes, and combining them with the characteristics of this game and peripheral products to create a new promotional plan.”

Ye Zhizhou nodded: “I understand! Thank you very much!”

“Now I understand Mr. Pei’s good intentions—allowing department heads to master promotional marketing techniques and develop their own promotional plans does indeed produce better results!”

He had initially thought Meng Chang didn’t want to create a promotional plan for “Safe and Civil Driving” because he wanted to be lazy, but now he realized that wasn’t the case.

If Meng Chang wanted to be lazy, he could have just perfunctorily completed the task. Why would he come specifically to impart the Pei-style promotion method?

Ye Zhizhou also wouldn’t think that promotion was irrelevant to him, since Mr. Pei had always hoped that project leaders could be versatile.

Promotion and marketing were actually part of the product. As a project leader, being completely ignorant and entirely relying on the advertising and marketing department was clearly inappropriate.

First, the advertising and marketing department had limited staff and couldn’t cover every aspect of each project, inevitably leading to areas that weren’t adequately addressed. Second, when marketing staff briefly experienced a project, their understanding wasn’t deep enough, so their proposed plans might not be the best.

Project leaders knew their products best. As long as they mastered the correct methods, the plans they created would definitely be the most fitting and suitable.

Meng Chang smiled slightly: “Indeed, and if I were to create promotional plans, there would be certain methods I couldn’t use due to some restrictions, but these don’t apply to you as project leaders.”

Ye Zhizhou was puzzled: “Hmm? What do you mean specifically?”

Meng Chang shook his head: “Nothing.”

What he meant was that if he were to create promotional plans, he would definitely consider the issue of commissions. As a result, many promotional methods that were particularly explosive or that worked especially quickly after suppression couldn’t be used.

Meng Chang’s current promotional methods still mainly relied on channels that required high investment but had low efficiency, such as buying ads all over the internet for “The Successor.”

Of course, this wasn’t Mr. Pei’s fault. Mr. Pei used reverse commissions to teach Meng Chang how to use the “Pei-style promotion method,” mainly because this was easier to get started with.

After Meng Chang’s repeated setbacks and frustrations in the early stages, he could understand the power of the Pei-style promotion method more deeply through these huge differences and contrasts.

But for project leaders, these restrictions didn’t exist at all, allowing for more freedom in applying the Pei-style promotion method.

These promotional funds could naturally be used to select the most efficient promotional plans while utilizing the Pei-style promotion method.

…

After leaving Shangyang Games, Meng Chang couldn’t help but recall his entire experience since coming to Tenda.

He hadn’t noticed it before, but now the more he thought about it, the more things seemed odd, with too many coincidences.

It really seemed like Mr. Pei had planned everything from the beginning!

During the Cold Face Girl period, Mr. Pei had probably already noticed his talent in promotion and marketing, except that he had gone completely astray, overemphasizing marketing while completely ignoring the product—in nicer terms, he loved to exaggerate; in harsher terms, he was scamming money.

So Mr. Pei had quietly targeted him.

Cold Face Girl had indeed successfully scammed some investors after many twists and turns, but Mr. Pei had seen through everything from the beginning, always watching Meng Chang’s performance with a smile. When Cold Face Girl was about to catch fire, he would pour cold water; when Meng Chang was about to give up, he would gently pull him back, giving him hope.

Later, when Cold Face Girl failed and Meng Chang was burdened with debt, Mr. Pei had very generously transferred the debt to himself and naturally brought Meng Chang to Tenda to be responsible for Tenda’s promotion and marketing work.

It seemed difficult on the surface, but for Mr. Pei, it might have been just a matter of convenience.

Plus, through the fall of Cold Face Girl, it gave many entrepreneurs a revelation while also warning those who wanted to scam investments from Dream Realization Venture Capital.

Of course, that’s digressing. The key point was that Mr. Pei wanted to bring Meng Chang to Tenda to head Tenda’s promotion and marketing department.

Looking back now, Meng Chang realized that Mr. Pei must have been very troubled by Tenda’s promotion and marketing work at that time, which was why he sought him out.

Because from the situation at that time, although Tenda seemed to be full of talented people, no one could be Mr. Pei’s successor in marketing and promotion!

The Pei-style promotion method was counter-intuitive and illogical, requiring extremely strong reverse thinking. This required not only a very smart mind but also a very special mental circuit to master.

Previously, most of Tenda’s excellent marketing plans had been personally created by Mr. Pei.

But as the helmsman of the entire Tenda Group, Mr. Pei couldn’t always personally handle such matters.

Because as projects increased over time, even if Mr. Pei gave simple pointers for each project, it would still take up a lot of time.