So, naturally, Mr. Pei found Meng Chang to take over.
But Meng Chang himself knew very well that at that time, he hadn’t just gone astray—the key was that even after failing, he remained unrepentant, believing that he had been schemed against by Mr. Pei, and was full of hatred toward Mr. Pei and Tenda.
If Mr. Pei had approached him with an open, tolerant, and honest attitude at that time, he would absolutely not have accepted it.
Back then, Meng Chang was single-mindedly focused on how to make money quickly, repay his external debts, and make a comeback.
If he had really cleared his external debts in that state, he would have only gone back to his old ways, and the result would most likely have been falling into the same pit twice.
Mr. Pei had seen right through this mentality, so he proposed a reverse commission plan!
This money seemed very easy to earn—just by wasting the promotional budget, he could easily earn 200,000 yuan a month, a figure far higher than any salary Meng Chang could get by finding a job elsewhere.
So Meng Chang took the bait, was tempted, and signed the agreement.
And this was exactly what Mr. Pei wanted: Mr. Pei wanted to constantly frustrate him in the early stages, correcting his misconceptions with cold, hard facts!
Previously, Meng Chang believed that the product wasn’t important, and marketing alone was enough.
But after joining Tenda and failing repeatedly, Meng Chang had to admit that marketing and promotion were just icing on the cake—what mattered most was that the product had sufficient product strength.
With strong product strength as support, even the worst promotion plan would succeed; without strong product strength as support, no matter how good the hype, it would eventually be exposed.
After Meng Chang’s mindset underwent this transformation, he gradually began to realize the existence of the “Pei-style promotion method” and started studying it spontaneously.
In other words, Mr. Pei had actually taken a big detour.
Mr. Pei could have directly taught Meng Chang the details of the Pei-style promotion method, tempting him with a positive commission, but that way, Meng Chang’s understanding wouldn’t have changed at all. He wouldn’t have studied the Pei-style promotion method in depth and would still have worked at Tenda with a mindset of just getting by and repaying his debt as soon as possible, without truly being of one heart and mind with Tenda.
But now, after receiving only base salary many times and experiencing many setbacks, Meng Chang had realized many truths, and his mindset had also changed.
Such a head of the advertising and marketing department was what Mr. Pei needed!
And after confirming that Meng Chang was worthy of trust, Mr. Pei let him allocate promotional resources, clearly hoping that he would spread the Pei-style promotion method among the project leaders, enabling all department heads across Tenda to master this dragon-slaying technique.
Then, Tenda’s entire advertising and marketing work could get on the right track on its own, without Mr. Pei having to worry about it at all.
So, this was actually an “automation” process!
Clearly, Mr. Pei was striving to cultivate all project leaders into versatile talents, hoping that he wouldn’t have to personally handle everything, but rather that each department could formulate its own development plans, cooperate and collaborate with each other, and conduct its own promotion and marketing.
Previously, Mr. Pei had been painstakingly assembling everything by hand, but he had also been working hard to build an “automated production line.”
Once this automated production line was built, Tenda could truly operate completely independently of Mr. Pei, developing on its own under the guidance of Mr. Pei’s directives and the Tenda spirit!
At that time, no matter who wanted to change this model, they would face opposition and resistance from the entire company, from top to bottom.
Suddenly realizing this, Meng Chang had an inexplicably profound sense of shock.
Mr. Pei was indeed no ordinary entrepreneur—what he thought about was completely in a different dimension from other company bosses!
Other bosses were just thinking about how to make more profit, changing cars this year, houses next year, or pondering how to emigrate when they had enough money.
But not Mr. Pei. Mr. Pei never considered these things. From beginning to end, he had only been considering one thing: how to build Tenda into a truly “invincible in the world” group company!
Making the entire Tenda a personified extension of himself—this way, even if Mr. Pei retired, as long as this spirit continued to be passed down, Tenda would continue to develop according to the path he had planned.
In that case…
Perhaps when Tenda truly reached that level, it would be time for Mr. Pei to retire.
Meng Chang suddenly felt particularly excited about that day.
Moreover, thinking that he had been valued by Mr. Pei and could witness all this as the head of Tenda’s advertising and marketing department, Meng Chang suddenly felt a surge of passion.
What kind of skill was it to use his silver tongue to scam a few investors before?
Like Mr. Pei, building an invincible group company with his own strength—that was what a real man should do!
Learn, continue to learn!
Clearly, Mr. Pei still had too many secrets, and Meng Chang decided that no matter what, he had to stay at Tenda—the more he learned from Mr. Pei, the more he gained!
…
After Meng Chang left, Ye Zhizhou began to carefully consider the promotional plans for “Safe and Civil Driving” and the peripheral equipment.
Meng Chang had already pointed out the general direction and helped Ye Zhizhou sort out his thoughts, so the subsequent work was relatively simple.
Create an initial version of the plan, and then give this plan to the advertising and marketing department for refinement.
“According to Meng Chang, it’s best to promote the game and peripherals separately, so that when they ‘combine,’ they can produce the best effect.”
“Of course, considering that everyone knows the relationship between Shangyang Games and Outo Technology, promoting them separately might not work, which needs further consideration.”
“The game can use the method from ‘Struggle,’ the ‘Partial Method,’ while the peripherals follow the path of the Smart Fitness Clothes Rack, using the ‘Discouragement Method’…”
“Also, I need to tell Chang You to prepare the PowerPoint for the press conference. When it comes to creating buzz at press conferences, he’s the best in the company.”
“Hmm, let me first write some promotional copy for the game details page of ‘Safe and Civil Driving.'”
“Everyone can become a driving god, enjoy the pleasure of driving without leaving home, diverse driving experiences, highly focused driving sensations, a driving world with reckless freedom and unlimited possibilities…”
“These should all work.”
“‘Everyone can become a driving god’ makes players think this is an exciting racing game, but what it actually means is that theoretically, people can become driving gods here through long-term, arduous training, while most people can’t possibly train long and hard.”
“‘Diverse driving experiences’ might make players think there are many varieties, but there aren’t really—the so-called diversity is just choosing between driving a bus or a truck.”
“‘Highly focused driving sensations’ might make players think the game is so well-made that it’s engaging, but in reality, it’s because the losses from even a small collision in the game are too great to bear, so they have to stay focused.”
“‘A driving world with reckless freedom and unlimited possibilities’ will definitely make players think this is a game where they can crash and bump into things freely, which is actually true—they can crash and bump freely, but afterward, they’ll need to repair their cars and be hospitalized.”
“Many of the deeper pleasures of this game can only be appreciated after players have played for a while. These pleasures can actually be expressed in the promotional language, but players just can’t appreciate them at first.”
“As for the peripheral equipment press conference, we should emphasize that the peripherals are expensive and likely to collect dust, honestly discouraging players and telling casual players not to buy them at all.”
“Or more directly, we could say this equipment is specifically for bulk purchases by driving schools, experience stores, shopping malls, and amusement parks.”
“This way, we should first hold the equipment press conference, and after the hype for the equipment dies down a bit, then release the game’s promotion. This process flows most smoothly, and the effect should also be the best.”
Ye Zhizhou went through the entire promotional plan from beginning to end, especially referencing the promotional plans for “Struggle” and the Smart Fitness Clothes Rack at that time, drawing on some experience to make the process more natural and the execution smoother.
“That’s it!”
“Indeed, the project leader knows their project best. Creating promotional plans ourselves is much better than relying on the advertising and marketing department for everything.”
Ye Zhizhou was very happy that the previously headache-inducing promotional plan had been resolved so smoothly.
He planned to refine it further and then send the plan to the advertising and marketing department and Outo Technology to prepare in advance!
This weekend was a normal workday because of the adjusted New Year’s holiday.
In fact, Outo Technology had originally planned to hold a press conference for these peripheral products, scheduled for 8 p.m. on the 10th.
The timing didn’t need to change; they just needed to modify the content and PowerPoint presentation for the press conference according to the new promotional plan.
…
…
January 7th, Monday.
After having the weekend off, Pei Qian came to work as usual.
What? You say last weekend should have been a makeup workday for the New Year’s holiday, with normal work hours?
Sorry, weekends are for time off. The New Year’s holiday is the New Year’s holiday, and weekend time off is weekend time off. They’re separate issues—how could it be considered a makeup workday?
As a boss, the money the company earns has nothing to do with me. I should at least have the right to come and go as I please, right?
Of course, Pei Qian wasn’t that selfish. He had actually already looked into whether employees could follow his lead and take both the New Year’s holiday and the weekend off.
However, it wasn’t possible, because the system required Tenda’s current working hours to follow statutory holidays. Extra time off could be granted, but there needed to be a justifiable reason.
Obviously, Pei Qian couldn’t come up with a strong enough reason this time, so it would have to wait for next time.
Pei Qian pondered when some of the restrictions could be lifted, when could employees take as much time off as he wanted them to?
That would be great.
Just as he arrived at the company, the receptionist reminded him: “Mr. Pei, Wu Chuan is already waiting. Please go to your office first, and I’ll notify him.”
Pei Qian was stunned, almost blurting out “Who is Wu Chuan?”
“Oh, what does he want?” Pei Qian changed his question.
The receptionist: “He said the animation team has completed one episode and wants to show it to you.”
“Oh.” Pei Qian remembered now. Wu Chuan was from Fei Huang Studio, in charge of the animation team, responsible for “Agent Academy.”
But Pei Qian had only met this person once or twice, so he didn’t have much of an impression.
“Alright, tell him to come to my office in five minutes.”
