Meanwhile, the employees at Rabbit Tail Streaming were busy preparing for the “BP Proof Match.”
After more than two days of preparation, all the procedures for this competition had been mostly arranged.
This “BP Proof Match” had invited the strongest domestic teams currently playing GOG and ioi, including the members of the original DGE first and second teams, as well as the FV team and SUG team.
Additionally, the current DGE first and second teams were on standby, ready to fill in immediately if any members from the original DGE teams were unavailable.
Although Huang Wang, Jiang Huan, and other former DGE team members had “scattered like stars across the sky” to various GPL teams where they served as core players, their individual skills and game understanding hadn’t diminished at all.
Old Zhou, who had switched to coaching, couldn’t play in this kind of match anymore, so they found a highly talented young support player from the current DGE team to fill in, ensuring that the two teams remained balanced in strength.
Originally, these two all-star teams had been split up to strengthen various teams, but now the star players from those teams were being brought back together to reform two all-star teams.
However, this personnel arrangement also created some scheduling issues for the “BP Proof Match.”
The GPL league had a tight schedule, with matches every day except Tuesday. The original DGE team members were now scattered across several teams, making it difficult to find a time when none of them had matches.
The ICL league had fewer teams and less frequent matches, so they only needed to find times when the FV and SUG teams weren’t playing.
After considering this, Chen Yufeng decided to schedule the “BP Proof Match” between 3 PM and 5 PM.
GPL league matches ran from 5 PM to around 9 PM Monday through Friday, and from 3 PM to 9 PM on weekends.
Scheduling the “BP Proof Match” from 3 PM to 5 PM on weekdays would allow for two matches, with each team playing one “cursed lineup” to determine whether the problem was with the lineup or the players.
The GOG and ioi groups could be scheduled separately, with the GOG group playing on Tuesdays and Thursdays, and the ioi group playing on Mondays and Wednesdays. This arrangement would avoid conflicts with both the GPL and ICL leagues while maintaining decent viewership.
The competition would be held online, with broadcasts using Rabbit Tail’s secondary streaming channel previously set up for ICL, and commentators and production staff were already available.
Now that the schedule was basically finalized and all the preliminary preparations were going smoothly, Chen Yufeng figured it was about time to start promoting the event.
Tomorrow was Thursday, which would be the GOG group’s turn. This would be a perfect opportunity to use “DGE Team Reunion” as a promotional hook to generate buzz.
But Chen Yufeng wasn’t entirely sure how to promote it.
The key question was whether to announce the detailed rules of the “BP Proof Match” in advance.
To build more hype early on, revealing the rules in advance would certainly be better.
But after careful consideration, Chen Yufeng felt it would be better not to release the rules beforehand, creating an element of surprise for the audience.
Rabbit Tail Streaming was in an awkward position after being heavily criticized for their “mandatory one-hour” feature. No matter what activity they launched now, it might not improve their reputation and could even invite more criticism.
Only if viewers genuinely enjoyed watching the matches would Rabbit Tail’s public image begin to recover.
But if they disclosed the schedule in advance, viewers would experience less surprise.
So Chen Yufeng, drawing on the promotional experience of various Tenda departments, established the promotional strategy for the “BP Proof Match.”
The promotion would focus on the “DGE Team Reunion” aspect, while being deliberately vague about the specific rules and details of the competition. It would only mention that the matches would use a “special mode,” emphasizing that viewers would see high-level competition while ensuring clear differentiation from regular GPL and ICL matches.
This approach would likely still attract some criticism initially, but once the competition officially began and the rules were revealed, viewers would definitely be pleasantly surprised, and all the previous unpleasantness would be forgotten!
Chen Yufeng quickly finalized the promotional details for the “BP Proof Match,” then arranged for his team to allocate all of Rabbit Tail Streaming’s resources to this competition and purchased additional online advertisements for promotion.
Although promoting just one day in advance might be insufficient, this competition was intended as an ongoing program, so the viewership would continue to grow during the competition itself.
The key was whether tomorrow’s official launch of the “BP Proof Match” would create the sensational effect they were hoping for!
……
……
April 26th, Thursday.
The weather was nice today, with plenty of sunshine providing excellent lighting for the circular balcony.
So Pei Qian didn’t go to work, but instead sat in the living room eating breakfast while watching videos on Rabbit Tail Streaming on his phone.
Recently, he had discovered an expert on Rabbit Tail who specialized in economics. This expert streamed at fixed times, teaching for only half an hour, covering simple but interesting content.
Pei Qian happened to need to complete his daily task of being idle on Rabbit Tail Streaming for an hour anyway, so he used his meal and break times to watch these expert lectures.
Although these fragmented bits of knowledge were just scratching the surface, they were still more meaningful than scrolling through short videos.
As for why he didn’t just ask Chen Yufeng to remove the one-hour restriction from his account…
Of course, it was because Mr. Pei had to lead by example!
He had proposed this rule himself, and if he didn’t follow it, wouldn’t he be slapping his own face?
Mr. Pei still had his pride.
After watching videos for a full hour, the Rabbit Tail Streaming app finally unlocked completely, displaying various recommended content on the homepage.
“Hmm? DGE Team Reunion?”
Pei Qian immediately noticed a promotional image scrolling at the top of the homepage: Huang Wang and Jiang Huan, the two team captains, each leading several former DGE teammates, all with a tense competitive atmosphere.
Pei Qian was startled and quickly clicked to check it out.
The image showed that the match time was from 3 PM to 5 PM today, so the competition hadn’t started yet. After clicking into it, he saw the livestream page with a few simple rule explanations.
The name of the competition was hidden, presumably to be revealed when the competition officially began.
Below were a few simple rule introductions: the competition was divided into GOG and ioi groups, playing on Tuesdays/Thursdays and Mondays/Wednesdays respectively, perfectly avoiding conflicts with both leagues’ schedules; there was a brief introduction of the players on both sides, hinting at a high-level competition; and most crucially, the matches would use a “special mode” that would ensure both professionalism and excitement.
Pei Qian frowned slightly: “Special mode?”
“Pick-for-opponent mode? Blind pick mode? Choose-your-own-skills swap? No cooldown on skills? Free-for-all? Clone mode? Fan match? Position-switching match?”
Both GOG and ioi had introduced some entertainment modes with decent results.
Many professional teams also participated in exhibition matches and fan matches, playing entertainment modes to better interact with their audiences.
The concept of “special mode” was too broad to guess.
“I gave Rabbit Tail Streaming ten million, and after thinking long and hard, all Chen Yufeng could come up with was having DGE play an entertainment match?”
“Good, well done!”
Pei Qian had initially been concerned when he saw the “DGE Team Reunion” promotional hook, since the four teams invited consisted almost entirely of star players. The combined fan base of these twenty players might account for more than half of all esports fans in the country, which was certainly not to be underestimated.
But seeing these rules, Pei Qian was basically reassured.
This event wasn’t even as good as the “ZZ Cup Fun Competition” that ZZ Streaming Platform had organized before. With such a great reference available, Rabbit Tail couldn’t even copy it properly. Chen Yufeng really was something else.
If this were positive promotion, Pei Qian would definitely call Chen Yufeng in for a lecture. What use was a department head who couldn’t even think properly when developing promotional strategies?
But Pei Qian had intended to waste that ten million anyway, so Chen Yufeng organizing this kind of event played right into his hands.
“The promotional effort seems somewhat inadequate, doesn’t it? I only see the promotion on the Rabbit Tail homepage, but there doesn’t seem to be much discussion elsewhere?”
“The competition starts this afternoon, and this level of promotion is far too weak. It’s a bit embarrassing for Tenda.”
Pei Qian immediately called Chen Yufeng.
“I see Rabbit Tail Streaming is organizing a new competition this afternoon? Why is the promotion so lackluster? Is the budget insufficient?”
On the other end of the call, Chen Yufeng quickly explained: “Not at all, Mr. Pei. The budget is definitely sufficient, but since this competition is a long-term event, there’s no need to spend all the promotional budget upfront. I planned to spend it gradually to build momentum over time.”
Pei Qian immediately replied: “What do you mean there’s no need? I can see you’re just being stingy. If you’re being stingy, it means the promotional budget is still not enough.”
“Here’s what we’ll do: I’ll give you another five million. Go buy advertisements everywhere and hire comment farms right now to hype up the competition! Don’t worry about cost-effectiveness, just spend it all!”
Chen Yufeng was stunned for a moment: “Uh… alright, Mr. Pei, I’ll arrange it right away!”
“But… time is tight since the competition starts this afternoon. If we buy ad slots now, they probably won’t be up by this afternoon. The earliest would be tomorrow or the day after.”
“However, hiring comment farms to create buzz on forums would have an immediate effect.”
Pei Qian smiled slightly: “It doesn’t matter, just promote it aggressively!”
……
Noon, Binhu Residential Complex.
Qiao Liang had just finished lunch and was sitting at his computer, facing another day of not wanting to work.
As a full-time content creator, his living conditions had been improving, but his work efficiency had plummeted. In the past, when he was living from meal to meal, he often produced two or three videos in a week. Now, producing one video a month was considered good.
“Damn it, where does all my time go!”
Qiao Liang complained while habitually scrolling through his phone.