Back at the company, Meng Chang sat at his workstation. After taking a sip of water and resting briefly, he began considering a promotional plan for the “Smart Fitness Clothes Rack.”

This month, Tenda had only two relatively new products: the G1 phone and this Smart Fitness Clothes Rack. The promotion plan for the former had already been canceled.

In other words, Meng Chang would get his base salary this month even if he did nothing; if he created a promotional plan for the Smart Fitness Clothes Rack, in the worst case, he’d still get his base salary.

Given that situation, Meng Chang felt no pressure, because even if he failed, there was nothing to lose.

“But to be honest, this product is truly bizarre. I think I have a good chance this time!”

After seeing the actual Smart Fitness Clothes Rack and personally trying it out, Meng Chang suddenly felt hopeful about this promotional plan.

Because this product was definitely not a serious product.

As an entrepreneur, Meng Chang was obviously well-versed in the product manager’s workflow. For a product like this, he first needed to identify the target audience and determine its unique advantages compared to competing products. Only then could he develop an appropriate promotional plan based on the product’s characteristics.

Of course, for Meng Chang, to achieve the worst possible results with his promotional plan, he should avoid highlighting the product’s advantages and instead hint at its shortcomings.

Meng Chang created a new document and began his analysis.

“What are this product’s biggest advantages?”

“First, it can interact with games, allowing character development through fitness training. Plus, it has a built-in artificial intelligence module for simple communication.”

“These are advantages compared to traditional fitness equipment, so I definitely can’t mention a word about them in the promotion.”

“Second, its training programs are comprehensive, covering basically all core muscle groups. It also has games for instruction making it easy to use, with excellent after-sales service including delivery, assembly, and even moving services.”

“Hmm, these are also unique advantages, so I definitely can’t mention a word about them in the promotion either.”

“Finally, it has one feature that’s barely an advantage: it doubles as a clothes rack.”

“When this fitness equipment is idle, there are many places on top where you can hang clothes. Although it takes up space, that space can be somewhat utilized for drying clothes.”

“Other fitness equipment can also be used to hang clothes or bed sheets, but it’s not convenient, as there are no specially designed places for hanging clothes.”

“So I should focus on this point and heavily promote it in the advertisement!”

Meng Chang quickly found an excellent promotional direction: ignore the two biggest advantages of the Smart Fitness Clothes Rack, not mentioning them at all in the advertisement, and instead focus all content on the device’s most absurd, marginalized function.

“Next is the style of the advertisement.”

“To emphasize the product’s ‘clothes drying’ function, regardless of whether the style is serious or humorous, it will end up being an absurdist comedy.”

“But as long as people just laugh it off after watching without feeling the urge to purchase, that’s fine.”

“This advertisement also needs a celebrity.”

“Hmm… who should I choose?”

Meng Chang fell into deep thought.

Following normal logic, one would definitely choose a popular young actor, male or female, with a great physique.

For fitness equipment, having a spokesperson with a good physique would be convincing. Just like how shampoo commercials wouldn’t feature a bald celebrity, right?

But Meng Chang wasn’t aiming for positive promotion; he wanted to make sure this thing wouldn’t sell well.

So Meng Chang immediately decided: find a celebrity with a poor physique!

But thinking carefully, such celebrities were hard to find.

Most celebrities pay close attention to their physique management. To find a celebrity with a plump figure, he’d need to look for “professional extras” or “special type actors,” which were relatively rare.

Moreover, those who survived in the film industry without relying on looks and physique were often truly talented actors with excellent acting skills, making them somewhat risky as spokespeople.

It would be best to find a supporting actor with a plump figure and low popularity.

After considering for a long time, Meng Chang suddenly had a brilliant idea and thought of a candidate.

Lin Jiaqiang!

This name would be unfamiliar to many people, but everyone would know him once mentioned: he was one of Zhang Zuting’s closest friends.

As a faded film emperor, Zhang Zuting had several good friends who were his regular supporting actors when filming movies years ago, such as Ah Jian, Ah Xiong, and Jiaqiang.

As these people gradually faded from prominence, Zhang Zuting could still secure some film roles with his handsome middle-aged image, but the supporting actors were struggling. Some even resorted to performing at real estate openings.

Among them, Lin Jiaqiang was in the worst situation. Unable to get roles, he was embroiled in contract disputes with his management company, leaving him financially strapped and reliant on Zhang Zuting and other friends for support.

Mr. Pei had hired them for a “Blood Battle Song Enhanced Edition” advertisement series. The line “I’m fried pork knuckle, come and gnaw on me if you’re my brother” became an internet catchphrase at the time. Afterward, these guys all appeared in advertisements and were jokingly called the “Five Tigers of Blood Battle Song” by netizens.

Reportedly, Mr. Pei had offered quite high compensation, which should have significantly improved their living conditions.

The more Meng Chang thought about it, the more suitable this guy seemed.

Lin Jiaqiang was a large man weighing over 200 pounds, the kind who gets winded just walking. Having him promote fitness equipment perfectly matched Meng Chang’s requirements!

With this idea, Meng Chang immediately arranged for his staff to make contact.

Tenda had plenty of promotional funds, Lin Jiaqiang desperately needed money, and with Zhang Zuting’s connection, they could definitely secure him.

After confirming the main actor for the promotional video, Meng Chang suddenly felt inspired, and the general outline of the advertisement formed in his mind.

He immediately began typing rapidly, writing it out in the document.

…

The video begins with a voiceover.

“Solid pectoral muscles.”

“Strong latissimus dorsi.”

“Eight clearly visible abdominal muscles.”

“Powerful biceps.”

“They symbolize robust male hormones and are the dream of every man!”

Meanwhile, Lin Jiaqiang appears on screen, following the narration by displaying his chest flab, back flab, abdominal flab, and arm flab.

Of course, he would wear a loose athletic tank top to prevent the advertisement from being too painful to watch.

“But most people don’t have developed muscles, only stubborn fat that just won’t go away.”

After striking a few poses, Lin Jiaqiang stops somewhat helplessly and pinches the fat on his belly.

“Is there a piece of fitness equipment that allows you to have these handsome muscles that money can’t buy, without leaving your home?”

“Of course there is!”

The Smart Fitness Clothes Rack appears on screen, and Lin Jiaqiang looks at it with great joy and anticipation.

“The Smart Fitness Clothes Rack supports weights of up to 350 pounds—a weight you’ll never need. Because you’ll likely discover after trying once or twice that you actually hate working out.”

The scene changes to Lin Jiaqiang exercising on the Smart Fitness Clothes Rack, but he quickly loses interest and gets up with his tongue hanging out.

“But if you think it will gather dust, you’re gravely mistaken.”

“This latest device not only allows you to exercise at home but also gives you what you truly want—a place to hang your clothes!”

The scene changes to Lin Jiaqiang carrying a pile of freshly washed clothes, placing them on the seat of the Smart Fitness Clothes Rack, then taking hangers and hanging them one by one on the horizontal bars above.

“The Smart Fitness Clothes Rack, tailor-made for urban white-collar workers’ clothes-drying needs, can simultaneously dry more than ten garments and is equipped with an automatic blowing function to accelerate clothes drying!”

The Smart Fitness Clothes Rack is now full of hanging clothes, with ribbons from the air outlets fluttering. The clothes are all bathed in a gentle breeze, and Lin Jiaqiang, feeling the breeze, displays a satisfied smile.

“Plus, you needn’t worry about it taking up too much space. Its seat features a very user-friendly folding design—just fold it up, and you’ll have an exclusive clothes-drying space.”

“It also has a cup holder for beer or wine, with a hidden design that lets you occasionally enjoy a few drinks. Of course, you could also use it for water or energy drinks when you resume training, though I know that moment will never come.”

Lin Jiaqiang pulls out a can of beer from the Smart Fitness Clothes Rack, takes a few gulps, and gives a thumbs up.

“For every customer who places an order, we’ll also provide a free set of workout clothes that are so comfortable they can be worn as pajamas.”

“With such a feature-rich Smart Fitness Clothes Rack, what are you waiting for? Order now!”

…

After writing the general outline of the promotional video, Meng Chang read through it again and nodded with great satisfaction.

Very good indeed!

Once this advertisement airs, surely no one would buy it, right?

This advertisement first creates a very negative psychological suggestion through Lin Jiaqiang’s image, then blatantly reveals the truth that “home fitness equipment will only be used for hanging clothes—you absolutely won’t use it for exercise.”

In short, it completely contradicts the target users’ purchasing desires!

Moreover, the advertisement completely fails to mention the game “Fitness Battle Royale” that accompanies the Smart Fitness Clothes Rack, nor does it mention its intelligent system. It glosses over its fitness functions with vague references.

The more Meng Chang thought about it, the more perfect it seemed.

Just release this promotional video, combined with the already ridiculous product positioning of the Smart Fitness Clothes Rack, and customers would surely just laugh it off, right?

Of course, some people might purchase it out of curiosity, but this thing was not only expensive but also took up a lot of space, so there wouldn’t be many buyers.

As long as the promotion didn’t achieve its intended effect and not many Smart Fitness Clothes Racks were sold, his commission would be secure, wouldn’t it?

The more Meng Chang thought about it, the more optimistic he became, suddenly reigniting his passion for work!