July 18th, Wednesday.

At the Advertising and Promotion Department.

Meng Chang stared thoughtfully at his computer screen.

On it was his own summary of Mr. Pei’s complete promotional strategy and the effects this strategy had achieved.

As the saying goes, you learn as long as you live.

Meng Chang had originally thought he was already a master at manipulating hype and promoting products, but after meeting Mr. Pei, he realized he still had a long way to go.

Now that he had the opportunity to observe Mr. Pei’s promotional operations up close, he naturally wanted to watch carefully and attentively!

As he was deep in thought, his phone gave a “beep beep” notification sound.

Meng Chang picked it up and looked at it, his eyebrows raising in visible delight.

A bank card notification: two thousand yuan had been deposited!

These two thousand yuan were clearly this month’s minimum commission!

Since the promotional plan had been in effect for two weeks now, even Meng Chang could see that the promotional effect was indeed poor.

This time, Mr. Pei’s promotional plan targeted the VR headset, and so far the online reputation of this VR headset remained quite average.

Although people who had purchased it gave positive reviews, the problem was: how could players who hadn’t bought it distinguish whether these were genuine positive reviews or fake ones paid for by the manufacturer?

In addition, “Animal Island” hadn’t been released yet, and this headset wasn’t bundled with any particularly impressive VR game titles. So despite considerable promotion, the results were minimal.

Tenda Group’s efficiency was just that fast—the two-week period had just ended, and the minimum commission had already been transferred.

Considering the 4,000 yuan base salary at the end of the month, this meant Meng Chang’s income for the month was securely raised to 6,000!

Of course, 6,000 wasn’t much, but for Meng Chang, this was already a historic breakthrough.

“I never thought Mr. Pei would so effortlessly accomplish what I found difficult to do.”

“This VR headset project looked like a dead-end project from every angle, but surprisingly, under such difficult circumstances, Mr. Pei still managed to succeed with reverse promotion.”

“I have to say, a genius is a genius, whatever they do.”

Meng Chang was thoroughly convinced.

He had been watching Mr. Pei’s promotional plan closely throughout. Initially, he had been worried that Mr. Pei might engage in some behind-the-scenes manipulation to make the VR headset project’s promotional plan an “unreasonable” success.

If that were the case, Meng Chang would absolutely not accept it.

But Mr. Pei’s series of methods completely opened Meng Chang’s eyes, and there seemed to be no behind-the-scenes manipulation at all—it was accomplished purely through real skill.

So Meng Chang was seriously summarizing and learning, hoping to apply these techniques demonstrated by Mr. Pei to future promotional plans.

This feeling was like in many animations or movies, where the master reluctantly says to the disciple who has hit a bottleneck: “I’ll only do this once, so watch carefully.”

Such a demonstration was too valuable!

If he could learn Mr. Pei’s techniques, what would be so difficult about earning a 200,000 yuan commission every month with a bit of effort?

Now Meng Chang had summarized all the methods used by Mr. Pei and listed them in a table.

But he still had one question.

What benefit did this bring to Tenda Group for Mr. Pei to do this?

For Meng Chang, doing reverse promotion was entirely to earn his commission, but for Mr. Pei, having Meng Chang do reverse promotion to reduce the project’s visibility would reduce Tenda’s income, wouldn’t it?

This question had been bothering Meng Chang.

Previously, Meng Chang had been so focused on the commission that he hadn’t investigated deeply.

But now, Mr. Pei had even personally demonstrated methods of reverse promotion just to keep him, which intensified Meng Chang’s suspicions.

Was it necessary for Mr. Pei to go to such lengths?

What kind of purpose and motivation was driving him?

This was extremely perplexing to Meng Chang.

However, after organizing and listing all of Mr. Pei’s reverse promotional strategies, Meng Chang suddenly felt he might have caught a hint of direction.

It seemed that if he studied Mr. Pei’s reverse promotional plan carefully and pondered its deeper meaning, he might discover Mr. Pei’s true motives!

Thinking of this, Meng Chang once again turned his gaze to the computer screen to examine the “Pei’s Propaganda Methods” he had summarized after careful observation.

…

Pei’s Propaganda Method Rule One: Select projects carefully and segment them in detail.

Looking back at his previous failures, one important reason was that he hadn’t separated different projects.

Although Meng Chang could choose promotional projects himself, he had never realized this point, which dramatically increased the difficulty of promotion.

In contrast, after being assigned to promote the VR headset project by Meng Chang, Mr. Pei immediately separated the VR headset project from the “Animal Island” game.

He only promoted the headset and absolutely did not involve “Animal Island” at all.

It’s worth noting that Tenda’s projects were highly interconnected, with many departments naturally linked. If these related projects couldn’t be separated, the probability of successful reverse promotion would naturally increase.

Conversely, once separation was achieved, reverse promotion of a single product would be easier to succeed.

Of course, such separation couldn’t be achieved randomly; it had to fulfill the second point.

Pei’s Propaganda Method Rule Two: Deep understanding and comprehensive control.

Previously, Meng Chang had only understood these projects but hadn’t controlled them.

To promote the VR headset project, Mr. Pei forced the release date of “Animal Island” to be delayed, which clearly provided assurance for the “separation” mentioned in the first point.

This meant that for Meng Chang to succeed, he could no longer just handle promotion without managing other aspects as before. He must deeply participate in projects related to the plan, even request to delay project launch times. Only then would the success rate be higher.

Pei’s Propaganda Method Rule Three: Reputation separation and disassociation.

Tenda’s reputation was too good, to the extent that after a single project was branded with Tenda’s halo, netizens naturally had a good impression, making reverse promotion difficult to succeed.

Therefore, it was necessary to find a way to separate the reputation of this project from that of the entire Tenda Group, allowing netizens to examine it objectively and fairly, rather than subconsciously assuming it must be a good product.

Pei’s Propaganda Method Rule Four: Appear to suppress while actually promoting, raising expectations.

Raising netizens’ expectations so that when the actual product comes out, they feel disappointed and think it doesn’t live up to its name. Even if it’s inherently a good product, the short-term response would be poor, and reverse promotion would naturally succeed.

Pei’s Propaganda Method Rule Five: Limited quantity and purchase restrictions to guide public opinion.

To ensure that this poor reputation continues, purchase limits must be imposed from the beginning, with public opinion guided by paid commenters.

Most netizens can’t buy the product, become frustrated due to purchase restrictions, and can’t judge whether those speaking positively online are genuine or paid shills. This poor reputation will naturally continue.

Pei’s Propaganda Method Rule Six: Detailed timing and precise planning.

No matter how well concealed, it can’t be hidden forever, so precise time planning is essential. Maintain this state for two weeks, then until the end of the month. Calculate the reaction at each time point precisely to ensure the ultimate success of the plan.

…

Meng Chang discovered that by following these six points like Mr. Pei, he could indeed consistently achieve reverse promotion.

Even if the last point wasn’t executed perfectly and there were some timing issues, maintaining it for two weeks to get the minimum commission wouldn’t be a problem. He wouldn’t end up with nothing like before.

In other words, Mr. Pei creating this promotional plan was indeed showing him an efficient, feasible method of reverse promotion.

As long as he followed it carefully, practiced more, and constantly imitated, Meng Chang could also steadily earn commissions, and with enough proficiency, there was hope of aiming for high commissions.

So the key question was, why would Mr. Pei do this?

If Meng Chang learned this and used reverse promotion for every plan in the future, the projects wouldn’t succeed, and Tenda wouldn’t make money—so what benefit would that bring to Mr. Pei himself?

This confused Meng Chang deeply.

He vaguely sensed something, but the feeling was still somewhat blurry and uncertain.

Beyond these six rules of “Pei’s Propaganda Methods,” there seemed to be something else he hadn’t summarized.

This something was very important, and could even be said to be the core and essence of the entire “Pei’s Propaganda Methods,” as well as the ultimate answer that could resolve all of Meng Chang’s questions.

What exactly was it…

Meng Chang furrowed his brow, sinking into deep thought.

…

Meanwhile, in his office, Pei Qian also let out a long sigh of relief.

Having confirmed that the minimum commission had been transferred to Meng Chang, he could rest easy!

Using every trick at his disposal, the reverse promotion was finally a great success!

Although it seemed relaxed and comfortable, Pei Qian himself wasn’t completely confident, and he had gone to great lengths to ensure the reverse promotion plan could last for two weeks.

He even paid for fake commenters out of his own pocket, sparing no expense.

Fortunately, all efforts were rewarded.

The two weeks had passed, and according to their previous agreement, Meng Chang would definitely not leave.

As for what Meng Chang would comprehend from this demonstration… that was beyond Pei Qian’s prediction or control.

In any case, one good brother, Eric, had already left; he couldn’t lose another good brother, Meng Chang.

With this matter settled, the big stone that had been hanging over Pei Qian’s heart finally hit the ground.

“Alright, the game can be released.”

Pei Qian sent a message to Chi Xing Studio via the internal chat software, telling them that “Animal Island” could officially go online.

To ensure the foolproof success of the reverse promotion plan, Pei Qian had specifically found many excuses, such as testing “Animal Island” more and fixing more bugs before release.

He had forcibly delayed it for more than a week.

Now that Meng Chang’s promised minimum commission had been received, and there were less than two weeks left until settlement, it was about time to release the game and remove the purchase restrictions on the VR headset.

In just these two weeks, they probably wouldn’t sell many units, and recouping costs was absolutely impossible.

Of course, the pressure for profit would continue into the next cycle.

But the next cycle was so long, they would worry about that when the time came.