Cai Jiadong nodded with sudden understanding: “I see. Thinking about it this way, there are actually quite a few gameplay elements we could implement?”
“The game seems massive and difficult to approach, but in reality, we only need to create models for various floor plans, exteriors, and customers of different identities—the development resources are completely manageable.”
“The game’s depth can also be ensured: in the early stages, showing houses mainly involves evaluating the current floor plan’s quality, selecting different customers based on decorative styles, providing correct introductions to customers, and accumulating knowledge about floor plans;”
“In the middle stages, players can make minor repairs and adjustments, replacing mismatched furniture and making simple modifications to houses;”
“In the later stages, players can fully customize, even creating some unusual floor plans, customizing complete furniture sets, and designing rooms according to their preferences.”
“Plus, this game can tie in with real-world brands, promoting Sloth Apartments and partnering furniture brands. For players, they can also plan their home decorations in the game—provided they’ve progressed to the later stages.”
“Most importantly, this is indeed a theme relatively suitable for VR games.”
“Players don’t need to move frequently, it’s relatively casual, and they just need to interact with elements in the room using controllers and make modifications.”
“It should be classified as a simulation management game, but compared to such games on computers, its advantage is that players can immersively enter rooms and see the results of their arrangements.”
“Taking an unconventional approach indeed aligns perfectly with Mr. Pei’s consistent style!”
After his analysis, Cai Jiadong discovered that this “Real Estate Agent Simulator” seemed quite promising!
Real estate agents in reality were indeed quite boring, spending each day finding properties and showing houses to customers—very monotonous.
Changing a house’s structure and layout, or even designing properties from scratch—these were definitely not tasks real estate agents could typically engage with.
But games were different.
In games, all elements related to houses could be included for players to choose from!
Thinking this way, the game content no longer seemed limited but suddenly became much richer!
Lin Wan nodded: “Good, let’s research further and officially start the project next month.”
“Chi Xing Studio’s second game will be ‘Real Estate Agent Simulator’!”
…
After leaving Chi Xing Studio, Pei Qian returned to the company.
Chi Xing Studio shouldn’t have any issues in the short term. Real Estate Agent Simulator? Definitely a money-loser!
It was time to formulate a plan for a last-week spending spree.
At this moment, Pei Qian was extremely grateful for his previous foresight in setting a high budget ceiling for the roller coaster project: 100 million yuan.
When finalizing the roller coaster project, the system had just completed settlement, and Tenda Group’s company account didn’t have much money.
But Pei Qian had directly set a 100 million yuan budget for the roller coaster, preparing in advance to prevent having too much money later that couldn’t be spent.
Looking back now, this was incredibly wise!
If the initial budget had been set lower, the entire amusement facility’s scale would certainly have been smaller, making it difficult to add funds later.
Either the additional funds couldn’t be added, or adding them would cause project delays—both would be awkward situations.
Now, spending an extra 20-30 million yuan on top of the 100 million budget wouldn’t seem inappropriate.
This cycle, although many projects became popular, they hadn’t earned substantial money. For instance, the box office revenue from “Mission and Choice” hadn’t arrived yet, and while Doubt VR glasses and “Animal Island” were selling well, they were still far from recovering the enormous investment of tens of millions.
Combined with the continuous money-burning activities of the 515 Game Festival and Summer Promotion, the current situation remained relatively optimistic.
Of course, without so many projects unexpectedly making money, Pei Qian’s situation would be even more optimistic, possibly achieving the ultimate goal of losing money while doing nothing.
Unfortunately, there weren’t so many “ifs.”
With many projects becoming wildly popular, Pei Qian could only once again employ his intelligence to find ways to lower the system funds as much as possible before settlement.
First, he would dump all the excess funds that couldn’t be spent according to plan into this roller coaster project.
As the saying goes, grand projects ruin nations—these large-investment projects never have enough money to burn. Consuming some additional funds shouldn’t be a problem, as long as it could be completed just before the next cycle’s settlement without affecting the accounting.
As for the current state of this project…
Sorry to say, although this project had been in preparation since February—half a year ago—Pei Qian didn’t even know where exactly this roller coaster was being built; he had never visited it.
This was quite normal. For the major project “Mission and Choice,” Pei Qian also hadn’t visited it for several months.
He was too busy with this cycle’s projects to care about the next cycle’s projects!
Anyway, the general direction had been indicated, so there shouldn’t be major issues.
Pei Qian remembered setting several requirements for this roller coaster: it should be far from Thriller Inn’s current three projects, it should be short in height, and it should plan multiple routes.
Thinking about it, as long as Chen Kangtuo strictly followed his requirements, he would certainly create a roller coaster in a remote location that wasn’t thrilling at all, with many useless routes constructed.
Such a roller coaster, forget about recovering costs—it probably wouldn’t even earn enough to cover daily maintenance expenses.
Next came the new money-burning plan.
Good brother Eric had returned to Dayak Group headquarters and remained silent since then, which made Pei Qian miss him dearly.
Although he had no one to accompany him now, the money that needed to be burned still had to be burned.
After two rounds of money-burning with the 515 Game Festival and Summer Promotion, the system’s allowable burning amount had significantly narrowed.
May, June, July—holding money-burning activities for three consecutive months was already repeatedly pushing the system’s bottom line.
Fortunately, Tenda’s profitability was good, so they could burn a bit more for the last time.
This time, Pei Qian planned to use his special allocation of 100,000 yuan, along with regular money-burning activities, to perfectly conclude this cycle!
The previous 515 Game Festival and Summer Promotion had already exhausted all possible tactics, leaving very few options for the current money-burning plan.
The 515 Game Festival activities included randomly sending in-game items upon login, a chance for free single-player game purchases, red envelope cashback for accumulated game time, and gift rewards for watching Rabbit Tail livestreams.
In short, mostly giving things away for free.
The Summer Promotion featured all skins discounted, points accumulated on GOG for avatar and avatar frame exchanges, and covering half the promotion expenses for overseas market operators promoting GOG.
This time, the focus was on discounted sales.
With so many tactics already used, Pei Qian was somewhat running out of ideas.
But for the sake of losing money at settlement, Pei Qian still needed to continue stimulating his intelligence.
Since this time he would use the 100,000 yuan “pure giveaway” allocation, the promotional activities naturally needed to revolve around this allocation.
First, according to system rules, he would personally contribute 100,000 yuan in exchange for 10 million yuan of unconditional burning allocation, targeting GOG for the burning.
There was no choice but to trouble GOG again.
This wasn’t because President Pei was targeting GOG specifically—who told GOG to make the most money and have the most players? Burning money in other industries wouldn’t achieve the same effect.
Although spending this 10 million didn’t require justification, the other money spent alongside this 10 million needed a reason to convince the system.
Pei Qian quickly found a good reason: a few days ago, GOG’s global daily active users had just exceeded 10 million!
Monthly active users had surpassed 28 million.
This data was slightly lower than what Pei Qian remembered for LOL in early 2013, but it was still impressive.
Global daily active users exceeding 10 million—shouldn’t there be an activity to celebrate this?
Coincidentally, the special activity fund for pure giveaways was also 10 million.
Pei Qian decided to select 1,000 lucky winners from GOG’s many active users.
All players who had logged in to play within the past month and reached certain level and online time requirements could participate in the lottery.
During the draw, different servers would receive corresponding quotas based on player numbers.
For instance, Chinese server players were obviously more numerous than other servers, so naturally more winning spots would be allocated there.
After the draw, these 1,000 lucky winners from around the world would share the 10 million.
The distribution wouldn’t be 10,000 yuan per person evenly, but would fluctuate according to certain random rules, with a minimum of 1,000 and a maximum of 100,000.
This money would be given directly as cash—quite straightforward.
After all, it was an unconditional burning allocation given by the system, so it should be more direct.
The regular money-burning activities also revolved around this.
These 1,000 lucky winners could spread good fortune to surrounding players, with the number of first-tier beneficiaries = the amount the lucky winner received ÷ 100.
In other words, if a lucky winner received 1,000 yuan, they could share good fortune with 10 players; if they received 100,000 yuan, they could share with 1,000 players.
There was one prerequisite for sharing good fortune: the two players must have established an in-game friendship before this activity.
Temporary additions after the activity wouldn’t count.
This was to prevent certain people from deliberately selling spots online, distorting the activity.
The first-tier lucky players receiving shares would get 30 unrestricted 10-yuan coupons, which could be used to purchase any GOG in-game items with a 10-yuan discount, stackable with any other promotions.
Subsequently, first-tier lucky players could share with second-tier lucky players under the same rules, with each player able to share with 10 second-tier lucky players.
Second-tier lucky players would receive 10 unrestricted 10-yuan coupons.
Following the same rules, sharing with 10 third-tier lucky players would grant them 5 unrestricted 5-yuan coupons.
Pei Qian wished he could give more, but the system wouldn’t budge, so this was the best he could do.
In fact, these unrestricted coupons were practically giveaways, since GOG’s skins were already dirt cheap.