Everyone finally understood why Nie Yunsheng said this move could only be used as a last resort.
Because only when Tenda Group was advancing rapidly in various fields, gradually occupying monopolistic positions, and crushing the Anti-Tenda Alliance, would ordinary people’s fear of Tenda growing into a new monopolistic conglomerate rise to a threshold!
Before that point, Tenda Group’s long-established good reputation was enough to keep ordinary consumers on their side.
Perhaps this could be called finding life in the midst of death!
If Nie Yunsheng’s plan succeeded, the relationship between the Anti-Tenda Alliance and Tenda Group would essentially reverse their offensive and defensive positions.
If most consumers accepted the concept Nie Yunsheng was spreading, believing that Tenda Group’s market monopoly position had become dangerous, then when Tenda Group and the Anti-Tenda Alliance engaged in business competition, these consumers would help neither side.
They would stand aside and watch the show, because both sides would be seen as evil capital seeking monopoly—what difference would it make which side they supported?
In the most optimistic scenario, Tenda Group would suffer a backlash because of its previously good reputation, with people’s former affection transforming into even greater hatred.
At that point, once Tenda’s invincible image was shattered, it would be time for the Anti-Tenda Alliance to counterattack.
Bosses like Nie Yunsheng and Zheng Hao had started from scratch, fighting their way up from the bottom, and weren’t afraid of conventional business competition. What they feared was a company like Tenda Group that didn’t play by the rules and lacked business ethics.
If they could bring both sides to the same starting line, while they couldn’t guarantee victory against the business genius President Pei, at least their chances of success would greatly increase. The survival space for their own enterprises would also significantly improve.
They wouldn’t be constantly suppressed as they were now.
One boss said, “President Nie, great strategy! If this strategy really succeeds, we indeed have a chance to turn the tables, and it’s not impossible to completely crush Tenda!”
“But there’s a small problem now. The recent Clean Internet Campaign has cracked down on troll armies nationwide, and we probably can’t easily find many trolls like before.”
“How do we solve this issue?”
Nie Yunsheng replied, “No worries, where there’s generous reward, there will be brave men. As long as the demand exists, troll armies can’t be banned forever.”
“Of course, this is a tough battle, and we can’t rely on troll armies. After all, their power is limited. They can only cheer and create momentum behind us, but we can’t let them enter the frontline battlefield.”
“The real decisive battle still depends on ourselves!”
As he spoke, he looked at Lu Xiaoping, the vice president of Fanqi Media: “President Lu, you can tell everyone about the movie now.”
Everyone turned to look at Lu Xiaoping with excitement on their faces.
Previously, Nie Yunsheng had gone against popular opinion and insisted on bringing Fanqi Media and other media companies into the Anti-Tenda Alliance camp, even paying a significant price, which had made some senior companies dissatisfied.
But now it seemed that Nie Yunsheng had actually been preparing for a rainy day, anticipating today’s situation.
Fanqi Media was a media and entertainment group with considerable influence in China, with main businesses including film investment, production, and distribution, TV drama investment and distribution, talent management, and more.
Additionally, Fanqi Media also took on the promotion and distribution of some foreign blockbusters in the mainland, with considerable influence.
They had previously been responsible for the promotion of the foreign blockbuster “Fury of the Seas,” but it happened to clash with Tenda Group’s “Mission and Choice.”
This painful defeat had remained a thorn in Lu Xiaoping’s heart!
With the rapid development of Tenda Group and Fei Huang Studio, which had produced many excellent films and web dramas, domestic audiences had developed increasingly refined tastes and were less accepting of some foreign blockbusters and traffic-driven works.
This undoubtedly cut off an important revenue stream for Fanqi Media!
Just for this reason alone, Fanqi Media had sufficient motivation to fight Tenda Group to the end.
Lu Xiaoping looked around at everyone and said, “Actually, President Nie had already anticipated the current situation in advance. Although it seemed like the worst-case scenario at the time, facts have proven that preparing for a rainy day is never wrong!”
“In fact, most of the Anti-Tenda Alliance’s support for Fanqi Media was invested in a film, which has already completed filming and is scheduled for release at the end of this month.”
“And this film will become the bugle call for our counterattack against Tenda Group!”
Hearing this, everyone became excited.
Obviously, to defeat Tenda in the public opinion war, a medium was necessary.
Relying solely on trolls to create momentum online wouldn’t be effective. Without a supporting point or an image that could resonate with ordinary people, troll armies alone couldn’t accomplish much.
The reason Tenda had been able to dominate the public opinion war was because Tenda had various cultural products; whether games or movies, they could precisely hit the hearts of ordinary viewers or players, thereby generating widespread resonance.
So after various failures in the public opinion wars, everyone finally realized that to defeat Tenda, they had to strike in the areas where Tenda excelled.
The most suitable core areas were just two—games and movies!
Games were out of the question. Currently, Tenda’s game development level was in a league of its own domestically, with no close competitors even two tiers below. Looking for trouble with Tenda in this area would be seeking death.
So the film industry was the only viable breakthrough point.
Fanqi Media had been deeply cultivating this field for many years, with extensive networks and sufficient resources. After receiving resource support from the Anti-Tenda Alliance, if they could produce a soul-striking work that addressed the issue precisely, it would bring great advantages to the public opinion war!
Although Fanqi Media had previously been trounced by Fei Huang Studio, the situation was now different.
Previously, Fei Huang Studio had the element of surprise when defeating Fanqi Media, but now the offensive and defensive positions had changed.
The bosses immediately became animated, discussing enthusiastically.
“President Lu, President Nie, what specific content does this film cover? Can you reveal some details?”
“Yes, what genre is it?”
“In my opinion, it’s probably a realistic theme, showing the process of an entrepreneur going from rags to riches to becoming the head of a monopolistic group. During this process, it gradually reveals his contradictions and changes, making everyone realize that once they achieve a monopolistic position, all entrepreneurs eventually become the same!”
“I think a realistic theme might be too straightforward. If we want to allude to President Pei, we’d ultimately need an actor who looks similar to him, which would make our intentions too obvious and could backfire. Using a different setting might be better.”
“I think an ancient setting would also work well. There were many wealthy merchants in ancient times. By showing how these merchants became ruthless after achieving success, and contrasting it with their humble beginnings, it could effectively serve as historical satire. Plus, this approach wouldn’t easily trigger widespread resistance!”
When it came to movies, many bosses became enthusiastic.
After all, most people had watched movies and could generally offer some ideas.
Although they already knew the film was completed, it didn’t dampen their curiosity and enthusiasm for discussion.
Lu Xiaoping and Nie Yunsheng exchanged glances and smiled slightly.
Lu Xiaoping explained, “Everyone’s ideas are good, but they don’t meet our requirements!”
“One point everyone made correctly is that this film can’t go too far, so we absolutely cannot make it a realistic theme, and we can’t too obviously allude to Tenda Group. That would expose our intentions too blatantly!”
“Once our intentions are exposed, creating sympathy for Tenda Group in public opinion, our goal would be completely unachievable and could even backfire on us.”
“Using historical satire is indeed one approach, but ancient settings have many limitations. If the hints aren’t effective enough and audiences don’t understand that we’re actually alluding to Tenda Group, wouldn’t that be a waste of effort?”
“Beyond that, there’s the most important point that everyone has overlooked. That is the excellence of the story and screenplay itself.”
“If we focus solely on alluding to Tenda Group but come up with a terrible script, then no matter how much money we invest or how excellent the director we hire, audiences still won’t buy the final film. How could a bad movie impact Tenda in the public opinion sphere?”
The bosses looked at each other, then nodded in agreement: “President Lu has thought it through more thoroughly.”
“So, President Lu, how exactly is this film being made?”
Lu Xiaoping smiled slightly: “President Nie and I had already repeatedly considered this issue, and the solution we ultimately came up with was to buy the rights to a novel by an excellent science fiction author.”
Everyone nodded in agreement, finding it reasonable.
To make a good movie, you first need a good screenplay. And the best way to get a good screenplay is to buy the rights to an already successful story and adapt it.
Though adaptations can still fail, it’s much better than writing a story from scratch.
Domestic science fiction novels have developed well, producing a batch of excellent works, and in recent years, science fiction films have shown signs of warming up.
If, as Lu Xiaoping said, they bought the rights to an excellent science fiction novel and appropriately guided the production to allude to Tenda Group, it might achieve unexpected results.
Someone asked, “So which science fiction novel specifically?”
Lu Xiaoping said, “My Property.”
The bosses looked at each other; some indicated they had heard of it but didn’t know what the story was about.
Lu Xiaoping smiled slightly and explained, “This is a relatively old science fiction short story. Although it’s a short story, it has a good reputation and was created by a famous Chinese science fiction writer.”
“This story uses two parallel narrative lines, one explicit and one implicit, to describe a bizarre future society.”
“There are two children from poor families. One continuously develops his business, expanding his enterprise and constantly acquiring other businesses, until eventually more than 90% of the world’s industries and wealth are concentrated in his hands. The other child he knew as a child grows up to become an ordinary worker, living an unremarkable life.”
“Because all the world’s wealth, including the planet’s mineral resources, water, and air, belongs to one person, poor people can only live in small compartments, surviving through life-cycle systems, while the protagonist can freely enjoy all the world’s wealth, and is known as ‘the Boss.'”
“The poor child grows up without a job, and his father and mother successively leave this world for various reasons. Finally, one day this child sees the Boss walking outside and vaguely recognizes him as his childhood playmate, so he rushes out at the risk of being shot dead by law enforcement units.”
“In the end, out of friendship and pity for this child, the Boss takes out part of his wealth to build interstellar spaceships and sends all the poor people to another planet, and the story ends there.”
Someone asked with confusion, “But can this story really be an allegory for Tenda Group and President Pei?”
Lu Xiaoping smiled slightly: “Even if all the groups in the Anti-Tenda Alliance monopolize, they only occupy dominant market positions in certain industries.”
“But Tenda Group is different—it’s a new type of company spanning multiple groups and achieving success in countless fields!”
“Only Tenda Group fits this definition and concept!”
“Not only that, in the story, this boss starts as a small businessman and builds his business from scratch, relying entirely on his own honest, legal labor, as well as his business talents and intelligence. Precisely because each of his steps is completely legal, the story becomes even more satirical.”
“Think carefully, doesn’t this character match President Pei more closely?”