Zhang Yuan analyzed these two sheets of paper repeatedly and suddenly felt that Mr. Pei was indeed thinking far ahead!

On the surface, there seemed to be some contradictions between the official body and the clubs, but in reality, it clarified the rights and obligations of players and clubs, weakening the relationship between players and clubs.

Everyone would cause fewer problems, take a step back, and focus seriously on running the league properly.

In Mr. Pei’s view, a healthy, standardized league mechanism was far more important than short-term traffic, popularity, and profits.

As for the situation where various clubs neglected training after the Global Invitational, Mr. Pei had already provided a solution.

Just start the GPL league!

Ensuring that there would be competitions for most of the year, with annual points affecting the final tournament qualification, would guarantee the training effectiveness of each team.

Thinking about this, Zhang Yuan was suddenly filled with motivation.

From these regulations given by Mr. Pei, Zhang Yuan saw the bright future of Tenda’s e-sports industry!

…

After leaving the DGE Club, Pei Qian met with Ma Yang at Slackin’ Internet Café.

The club had already agreed not to bring Ma Yang to play games, but Old Ma’s cooperation was also necessary.

Last time, Old Ma said he wanted to find new ways to create content. Pei Qian wondered how that was going.

After arriving at Slackin’ Internet Café, the coffee had just been served, and Old Ma had already arrived.

“How’s it going? Have you decided on new streaming content?” Pei Qian asked straightforwardly.

Ma Yang sat down opposite Pei Qian and said confidently: “No!”

Pei Qian couldn’t help but smile. Well done, that’s indeed Old Ma.

The word “No” was said with such righteousness!

Pei Qian nodded happily: “So what are your general considerations?”

Ma Yang took a sip of coffee and said, “Brother Qian, I’m a person with a lot of self-awareness. As for hobbies and things I’m good at… except for playing ‘Genesis’ and GOG, there’s nothing else.”

“If I’m not playing GOG, I really can’t think of what content to create. If the content is bad, it’s not responsible to the fans, right?”

“So I was thinking, why not just roam around Tenda’s various industries? For example, when a new game is released, I can go play it; when Slackin’ Takeout launches new dishes, I can go for a taste test; when Slackin’ Internet Café opens a new store, I can help promote it…”

Pei Qian silently put down his coffee, with a question mark floating above his head.

?

Old Ma, your words are full of issues. I don’t even know where to start!

You have the nerve to say you have self-awareness? Saying you’re good at playing GOG is just ridiculous!

And when I ask you to be an internet celebrity, don’t drag Tenda’s industries into it. Aren’t you just messing with me?

Are you talking about “roaming around” Tenda’s various industries or “making money from” them?

This absolutely won’t work!

Pei Qian coughed lightly twice: “Old Ma, this is where you’re wrong.”

“Excessive modesty equals arrogance. This isn’t self-awareness; you’re completely underestimating your capabilities!”

“I’m very touched and understanding that you want to continue promoting Tenda’s various industries, but that would be a waste of your talent!”

Ma Yang’s eyes lit up: “Really, Brother Qian? Then what do you think I should do?”

“Hmm…” Pei Qian fell into deep thought.

Yes, what should Ma Yang do?

With his intelligence and ability, what could he stream?

It would be best to do something that costs a lot of money, doesn’t make money, easily attracts criticism, but isn’t harmful.

Pei Qian thought for a moment: “How about… live streaming to promote products?”

Ma Yang’s long face was filled with confusion: “Brother Qian, what does ‘live streaming to promote products’ mean?”

Pei Qian explained: “Simply put, you start a livestream and introduce some products to the audience.”

Ma Yang’s face was still filled with confusion.

He didn’t understand!

Because there was no clear concept of this in the current world.

Although current streaming platforms had basic livestreaming capabilities, for now, it was purely an industry burning money and attracting attention. No one had thought of actually using it to promote products.

Or rather, it hadn’t reached the level of “product promotion” as a concept.

Streamers at most put some advertisements in their streaming rooms to increase their income a bit, but overall, the content of the streams was still mainly games, outdoor activities, and so on.

The real-life product promotion model probably wouldn’t appear for another five or six years.

So, Pei Qian thought he could let Old Ma try this, since it wouldn’t succeed anyway.

Ma Yang thought in confusion for a while, then said, “Brother Qian, that’s not right.”

“Isn’t our stance against consumerism? So, as a Tenda Group executive, if I start promoting stuff, what does that make me?”

Pei Qian smiled slightly: “Old Ma, you and I are truly of one mind, great minds think alike!”

“Of course, I’m not asking you to promote products.”

“On the contrary, your task isn’t to plant grasses for consumers, but to pull them out!”

“When introducing these products, you can’t praise them. You must point out their problems and flaws!”

“Of course, we must be objective and not randomly criticize. All content must be well-founded; otherwise, it would be slander and defamation.”

Ma Yang nodded thoughtfully: “Oh…”

“Saying it like that, it seems, perhaps, somewhat interesting.”

Pei Qian smiled slightly. It wasn’t just somewhat interesting; it was perfect!

The normal product promotion model was to get the product first, then mainly introduce its advantages, encouraging consumers to buy, with the streamer taking a commission.

Of course, the reason this was better than TV shopping was mainly because they sold genuine products and could indeed get prices cheaper than those online.

Especially in industries with high profit margins, such as cosmetics, skincare products, and makeup, even after offering many discounts, there was still profit to be made. Some merchants were willing to cooperate with product-promoting streamers and pay high commission rates.

Logically, with Old Ma’s inarticulate speech and non-existent promotion ability, those brand merchants shouldn’t be crazy enough to pay him to promote their products.

But it’s better to be safe than sorry.

So, this path had to be blocked in advance!

If Old Ma only discussed the shortcomings of these products, not their advantages, brand merchants certainly wouldn’t take the initiative to approach him with money, right? They’d have to be insane.

Who would send their products to be criticized?

There were no perfect products in this world; if one wanted to find flaws, they could always be found.

So, this was a triple insurance.

First, the live product promotion model wasn’t mature yet; it would take at least five or six years before it would be recognized and accepted by the market. Old Ma’s current efforts were unlikely to make any waves.

Second, by only mentioning disadvantages and not advantages, brand merchants wouldn’t approach him with money.

Third, criticizing other products wouldn’t necessarily bring a good reputation. Many paid trolls specialized in smearing others, which was quite off-putting. Moreover, this approach would offend many people, and manufacturers would unite to throw mud back.

It was a thankless task, which was exactly the point!

Wasn’t this much better than having Ma Yang promoting Tenda’s industries and new products when he had nothing else to do?

If it worked well, Ma Yang could even criticize their new products.

I’m criticizing myself—are you scared?

The more Pei Qian thought about it, the more suitable it seemed. He felt Old Ma should give it a try.

“Old Ma, let’s do this, give it a try, starting with this,” said Pei Qian, pointing to the almost-finished cup of coffee on the table.

Ma Yang’s long face became much more serious: “Alright, Brother Qian, I’ll try!”

“Hmm…”

“Uh…”

“This cup of coffee is… a bit bitter.”

“And a bit sweet.”

“The quantity is fine, not too little.”

“It’s refreshing and helps you stay alert when you drink it.”

Pei Qian was dumbfounded: “I told you to mention its flaws.”

Ma Yang finally realized: “Right, right, flaws.”

“Its flaw is that… It’s a bit expensive? The latte art isn’t nice? No, that’s not right, the latte art is quite nice.”

“Hmm…”

Ma Yang’s brows furrowed, his expression somewhat like constipation, unable to squeeze anything out.

Pei Qian held his forehead in his hand.

What on earth was he saying?

Given Old Ma’s abilities, he couldn’t even criticize properly.

The key issue was, if Old Ma couldn’t find flaws, wouldn’t that objectively have a promotional effect?

Ma Yang already had quite a few fans. In the future, when he got a product, he’d intend to find flaws but couldn’t, and would end up listing a bunch of advantages.

Then his fans would see, “Oh, this product is good? Buy!”

Eventually, brand merchants would learn about this, approach Old Ma, and pay him for advertisements to promote their products…

No, no, absolutely not!

Finding flaws was also a skill.

Old Ma couldn’t do this; they needed professionals.

If that was the case… why not set up a professional team for Old Ma?

Otherwise, the model Pei Qian had conceived simply wouldn’t work!

Pei Qian coughed lightly twice: “Let’s do this, Old Ma. I understand that this requirement is a bit stringent for you, after all, finding flaws is something that should be done by professionals.”

“So, you can continue posting about the Dream Fund on Weibo.”

“I’ll give you some extra money to have He Desheng assemble a dedicated team for you. These people will have different responsibilities, mainly helping you write scripts detailing what problems each product has, clearly written out.”

“You just need to memorize these scripts and casually speak about them during your livestreams.”

“You don’t even need to memorize them; you can read them from a teleprompter.”

Ma Yang was very happy to hear that he didn’t need to memorize anything: “Oh? That’s nice, Brother Qian, I can do that!”

“But which field should I start with?”

Pei Qian thought for a moment: “It’s up to you. If you want to start with women’s clothing, cosmetics, and such, that’s fine too.”

Ma Yang’s expression changed: “Brother Qian, I don’t have that kind of special preference!”

Pei Qian smiled: “So choose yourself, but remember three principles.”

“First, you can only mention disadvantages, not advantages.”

“Second, when mentioning disadvantages, you must be well-founded and convincing. Don’t deliberately smear others.”

“Third, don’t be greedy. If brand merchants approach us offering hush money to prevent us from reviewing their products, we absolutely cannot accept it, understand?”

Ma Yang nodded: “Got it, Brother Qian. Don’t worry, leave it to me!”