February 15th, Wednesday.

In the conference room of Otos Technology, the “Fitness Equipment R&D Team” consisting of Chang You, Guo Licheng, Wang Xiaobin, and Xiao Jiang gathered together.

Today’s meeting was partly to hand over the responsibilities of Otos Technology’s leader, and partly to further finalize the design of the product and game.

Chang You had won the Best Employee award, so he had to leave Otos Technology.

Although Chang You had exploited a loophole and could still influence Otos Technology’s development, rules are rules, and he had to give up his position as leader.

Chang You looked at Guo Licheng and Wang Xiaobin: “For reasons everyone knows, from now on, Jiang Yuan will take over as the leader of Otos Technology. You’ve all met him before, so I won’t introduce him further.”

“Of course, if you need anything from me, feel free to call me anytime.”

Jiang Yuan nodded, saying somewhat nervously: “Everyone can just call me Xiao Jiang. I don’t have much experience, so I’ll need to rely on everyone’s help moving forward.”

Chang You: “Xiao Jiang is a bit nervous and even declined a few times, clearly lacking confidence. Help him out more in the future.”

Wang Xiaobin smiled at Jiang Yuan: “Don’t worry, I was just like you when I first became a leader – very nervous, afraid I couldn’t handle it.”

“But at Tenda, there’s something magical: no matter who becomes a leader, they get inspired by the spirit of Tenda and can definitely do the job well. I was initially afraid I couldn’t handle it, but Mr. Pei kept giving me projects and opportunities to grow, so I gradually improved.”

“Moreover, since Manager Chang chose you, he must see your potential. You just need the stage to shine. Besides, even if anything goes wrong, we can back you up.”

Jiang Yuan was very touched: “Thank you, Brother Wang.”

Actually, he had only received this news just two days ago, and his whole person felt… quite suddenly thrown into it.

Although Chang You was confirmed to step down as Otos Technology’s leader during the Best Employee selection, who would take over still depended on Chang You’s choice.

After learning that Chang You had ultimately chosen him, Jiang Yuan was filled with trepidation and anxiety. But firstly, Chang You was only changing departments and could still be consulted for any issues; secondly, Tenda had always been this casual in selecting department leaders, and it seemed to work out fine – in fact, quite successfully. So Jiang Yuan stopped overthinking and calmly accepted this windfall opportunity.

Now, with everyone’s support, he felt much more at ease.

Chang You looked at Jiang Yuan: “You’re the leader now, so you host this meeting.”

Jiang Yuan nodded: “Alright, I’ll briefly outline the general design plan for the Smart Fitness Drying Rack, and then our focus today is to discuss the game concepts to accompany the equipment.”

Wang Xiaobin nodded, as he had already prepared his game design draft.

Jiang Yuan distributed copies of the first version of the Smart Fitness Drying Rack design to everyone and began his introduction.

“After repeated discussions with the manufacturers, we’ve made minor adjustments to our previous design, mainly regarding safety and some details, though the changes aren’t significant.”

“Also, during our internal discussions, some controversies arose. I think we need to further clarify the market positioning of this machine.”

“Home fitness equipment is already a niche market. Chinese people don’t have much fitness habits to begin with, and this equipment is expensive and takes up space – these are inherent disadvantages that product alone can’t overcome.”

“Expecting to sell this device to every household is unrealistic.”

“We essentially have two choices: either make small, space-saving, lightweight, cheap equipment, or make expensive, space-consuming but professionally strong equipment.”

“The former, though easier to make and sell, definitely won’t provide good fitness results and would be hard to differentiate from existing products.”

“So we’ve chosen the latter approach. Though expensive and bulky, we must ensure its fitness effectiveness. As long as the fitness results are good and we build reputation and brand recognition, our product can transition from commercial gym use to regular household use, providing profit opportunities.”

“Our product should compete with existing large-scale fitness equipment, not cheap items like yoga mats or ab wheels.”

“People who weren’t going to buy won’t buy anyway. We don’t need to worry about people outside our target audience; we just need to satisfy customers with urgent fitness needs who are more likely to persevere.”

“Therefore, the key to our product lies in two points:”

“First, how do we capture market share from other large fitness equipment?”

“Our equipment, due to smart modules, game development costs, and unique design, will certainly command a premium over regular fitness gear. How to make professional users accept this premium pricing is our primary challenge.”

“Second, after professional users accept it, how do we ‘break the circle’ and get ordinary people without fitness habits to purchase our product?”

Everyone listened attentively and nodded frequently.

The Smart Fitness Drying Rack is essentially a professional composite fitness machine that becomes entertaining when paired with games.

Its target customers fall into two categories: First, professional users with strong fitness needs who might already be considering large equipment purchases – how do we convince them to pay extra for the Smart Fitness Drying Rack?

Second, ordinary users with some fitness desire but hesitant to buy such bulky equipment – how do we address their concerns and get them to purchase this big device?

Jiang Yuan continued: “I believe the key to breaking through lies in entertainment value.”

“People have natural inertia. Whether studying or exercising, the biggest challenge isn’t technique or physical condition – it’s willpower and persistence.”

“We need to use entertainment to guide customers to focus more on fitness and achieve better results. If most of our first batch of users truly persist and achieve fitness goals, creating stellar reviews, we can then expand to the general public through marketing.”

“Just like Tuoguan Fitness did.”

Guo Licheng nodded.

Tuoguan Fitness succeeded because it was genuinely more effective than other gyms.

Of course, this effectiveness had conditions: filtering out customers who couldn’t persist, forcing users to maintain training hours, and mandating healthy meal plans.

Once the “persistence” problem was solved, even fitness novices could see results.

Jiang Yuan looked at Wang Xiaobin: “Brother Wang, entertainment value depends mainly on how fun the game is. Whether this product succeeds rests entirely on you.”

Wang Xiaobin nodded and distributed his game design proposal to everyone.

“This is the concept draft I wrote for the game. Though it’s just a framework with many details yet to be refined, the direction is clear.”

“As I explain, you can follow along and ask questions anytime.”

Wang Xiaobin paused, then continued: “The game is called ‘The Great Fitness Battle.’ The name is straightforward and memorable, better for word-of-mouth marketing.”

“What matters is the specific design.”

“First, it’s a mobile game that supports phone casting.”

“This game works with the equipment. We can’t bundle a display screen with the device for sale – that would hurt marketability.”

“As a mobile game, users can choose display methods based on their situation. Those who don’t want extra expense can use phones or tablets; those wanting better experience can get a monitor for a few hundred yuan or a TV for one or two thousand yuan.”

“This mobile game integrates with the Tenda Life APP, sharing data with Tuoguan Fitness, and can recommend Slackin’ Takeout’s fitness meals to players for better training results.”

“The key lies in the specific game design.”