“Huh? Other streaming websites are developing video-on-demand and replay functions? And they’re hiring dedicated editing teams for these streamers?”
“What? They’re copying us?”
After hearing Ma Yang and Chen Yufeng’s report, Pei Qian’s head was filled with question marks, his face bewildered.
What the hell was going on?
According to Chen Yufeng, he had just received information from YaiYai Streaming that several major streaming platforms, including ZZ Streaming, were developing functions to record, play on-demand, and replay streamers’ videos. They were also looking for dedicated editors to cut videos for streamers and upload them to their personal channels.
This had all happened just in the past couple of days.
These streaming platforms were currently locked in fierce competition, with spies planted in each other’s companies. As soon as one platform came up with a new feature, the others would immediately follow suit, not wanting to fall behind or lose the initiative in this money-burning war.
Although ZZ Streaming’s Vice President Liu Liang wanted to keep it confidential, how could such a thing remain secret? Developing a feature involved numerous ground-level staff, making it incredibly easy for other streaming platforms to gather intelligence.
So this information had made a full circle and returned to Chen Yufeng.
Pei Qian confirmed repeatedly with Chen Yufeng before finally understanding that this feature had originated with Rabbit Tail.
Now Chen Yufeng was concerned about how to respond to other streaming platforms following suit and copying Rabbit Tail’s approach.
Pei Qian fell silent.
Finding editing teams for streamers and specifically developing video-on-demand and replay functions… who came up with such a creative idea?
Wasn’t this just fooling around?
In Pei Qian’s memory, some streaming platforms had indeed developed similar features, but none had achieved good results—essentially wasted effort.
Because fundamentally, streaming and video were two different entertainment modes.
Videos were like a proper meal, requiring balanced nutrition and even aesthetic presentation. The higher the information density, the more receptive viewers would be.
Streaming was more like snacks. As long as they weren’t too unpalatable, most people didn’t care about nutritional balance—they just wanted continuous consumption. Streams were primarily dancing, gaming, etc., with low information density. Most viewers sought a sense of participation through real-time interaction with streamers.
These differences determined that bridging the gap between videos and streams was challenging. Once a stream lost its real-time property and became a video, its “low-value” attribute would be rapidly magnified, and few viewers would watch it.
Viewers watched streams for the uncertainty; they lost interest in predetermined outcomes.
Even with professional editors, since streams had such low information density, the resulting videos would still be lacking. Unless they extracted fifteen minutes of highlights from dozens of hours of streaming material, the effect would remain poor.
In other words, this model didn’t seem particularly viable to begin with!
This situation was a case of other streaming platforms copying incorrectly…
However, Chen Yufeng’s ability to come up with such a flawed decision for Rabbit Tail seemed worthy of encouragement!
So how should this matter be handled?
Pei Qian considered briefly, finding the situation quite perplexing.
Tell other streaming platforms the truth? Would they believe it?
But not telling them might lead to wasted money and manpower. If other platforms suffered setbacks, it might create opportunities for Rabbit Tail—a significant hidden danger.
As for Rabbit Tail, since this path was unfeasible, they definitely needed to intensify their efforts!
With this in mind, Pei Qian replied: “This is a good idea. Rabbit Tail must increase its efforts, spending money to find professional video editors and pair as many Rabbit Tail streamers as possible with editors! Maximize their salaries and benefits, all according to Tenda’s compensation standards.”
“As for the other streaming platforms…”
“Tell them this model only works for Rabbit Tail. They don’t need to join the trend—it would be nothing but a waste of time, money, and manpower.”
Chen Yufeng was stunned: “Ah, Mr. Pei, what if they don’t listen?”
Pei Qian was taken aback.
Admittedly, this possibility was high.
Rabbit Tail was vigorously implementing this model while telling other streaming platforms it was useless? They definitely wouldn’t believe it.
Pei Qian sighed: “If they don’t believe it, so be it. If they have too much money and absolutely must burn it, I can’t stop them.”
I burn money to convert personal assets, but what do you gain from burning yours?
But Pei Qian couldn’t say this explicitly, so he could only hope these streaming platforms would fend for themselves.
Chen Yufeng quickly said: “Understood, Mr. Pei!”
After hanging up, Chen Yufeng’s expression became much more confident.
Ma Yang, who had been listening the whole time, looked somewhat confused on his long face: “What did Qian-ge mean? Why can only Rabbit Tail make this work? Is he deceiving other websites, or telling the truth?”
Chen Yufeng had clearly interpreted something from Mr. Pei’s words, his expression full of confidence: “Mr. Pei’s statement is clearly seventy percent truth, thirty percent false!”
“I was just worried when I heard other streaming platforms were copying Rabbit Tail’s model. Now with Mr. Pei’s guidance, I suddenly understand!”
Ma Yang remained confused: “Huh? Understand what?”
Chen Yufeng explained: “Director Ma, when Mr. Pei says this model only works for Rabbit Tail, why? Because our positioning is completely different!”
“Currently, all the streaming content on Rabbit Tail is knowledge-sharing in nature, which means it’s full of valuable information. For instance, when an expert gives a one-hour lecture, at least forty to fifty minutes contain useful content. We just need to edit those forty to fifty minutes into a highlight version to ensure information density.”
“But what content do other streaming platforms have? Game matches, singing and dancing, outdoor activities… For these contents, extracting fifteen minutes of highlights from four hours of streaming would be considered good. And even for purely entertainment content, not many people would watch the highlight reels anyway.”
“Especially compared to their own platforms with many ongoing live streams, why would viewers watch recordings?”
“So Mr. Pei’s words are partly true, partly false.”
“With just a casual remark, if he can make other streaming platforms abandon this model, it’s like winning without fighting, eliminating a potential small threat. And if other streaming platforms stubbornly persist, we still hold an invincible position!”
“Of course, Rabbit Tail will also feature other types of streams in the future, but our editing team will definitely focus on those streams with high information density and valuable content.”
Ma Yang suddenly understood: “Oh… so that’s what Qian-ge meant. But should we tell other platforms about this?”
Chen Yufeng shook his head: “Of course not!”
“We’ll just speak vaguely, appearing to be bluffing. Those who are intimidated will naturally give up; the stubborn ones can continue burning money. Either way, we don’t lose.”
“Mr. Pei’s positioning for Rabbit Tail has already placed us in an unbeatable position from the start, because we’re in differentiated competition with other streaming platforms. So no matter how fiercely they fight among themselves, it has absolutely nothing to do with us!”
“I’ll find a way to release this information, and how other streaming platforms interpret it… that’s their business.”
……
Yangcheng City.
ZZ Streaming’s Vice President Liu Liang was busy discussing the specific design plan for the new feature with product managers and programmers in the conference room when there was a knock on the door.
Liu Liang was startled: “Come in.”
An employee walked in quickly and whispered something in Liu Liang’s ear.
Liu Liang looked at this employee, his face showing an expression of disbelief: “Really?”
The employee’s attitude was very firm: “Absolutely certain.”
Liu Liang was momentarily speechless, looking at the design plan in his hand, then at the product managers and programmers in the conference room, not knowing what to say.
The ups and downs of the past two days had been too rapid!
The appearance of Rabbit Tail had put Liu Liang on high alert, so he decided to develop a feature similar to Rabbit Tail’s, both as a precautionary defense and as a bet on the future.
However, after Liu Liang discussed this with his product team, in just one night, all the other streaming platforms had found out and were all planning to develop similar features!
Liu Liang was speechless but helpless. The competition among streaming platforms was now this intense—whoever fell behind might miss the opportunity.
You copy me, I copy you; everyone was using the same tactics, and no one could mock anyone else.
So Liu Liang urged the product manager to quickly produce a design plan and immediately called a meeting, wanting to finalize this feature and start development as soon as possible.
As a result, this employee had just come to report that Rabbit Tail seemed to have learned about this matter, but Mr. Pei had said: this model would only work for Rabbit Tail; other streaming platforms didn’t need to join the trend, as it would be nothing but a waste of time, money, and manpower!
Now it was Liu Liang’s turn to be conflicted.
Was this true information or false?
Liu Liang was clearly hesitant, but after some consideration, he still said: “It doesn’t matter, let’s proceed with this feature!”
Having just gathered the product managers and programmers for a meeting, only to immediately say they were canceling the feature—where would the dignified Director Liu’s face be then?
Although Mr. Pei had stated that only Rabbit Tail could make this feature work, and that it would be a waste of effort for other platforms, how could they know it wasn’t just bluffing? Maybe he was just afraid of other platforms copying, so he released such information?
So Liu Liang decided to invest resources in developing this feature first. What if it turned out well?
The employee who came to report nodded: “Alright, Director Liu. One more thing, the bidding for ICL broadcasting rights has begun. The market department has been communicating with Longyu Group these past few days, and they’re asking for 11 million…”
Liu Liang frowned involuntarily.
“11 million?”
“The GPL broadcasting rights were only 12 million!”
Liu Liang was displeased hearing this price. Were Fingerprint Company and Longyu Group taking themselves too seriously?
Indeed, GPL broadcasting rights had sold for 12 million, but how popular was GPL domestically?
Most streaming platforms were willing to spend that much on broadcasting rights because they felt buying GPL’s popularity was worth it.
What justified ICL asking for 11 million?
The national server of IOI currently had very few players, and its various tournaments weren’t very popular—the viewer base simply wasn’t on the same level.
GPL could sell for such a high price because its preseason had built up enough momentum and heat for a long time, allowing all streaming platforms to clearly see the popularity of this tournament. Through competitive bidding, the price was raised to this level.
ICL didn’t have a preseason to accumulate popularity, and it was a new league. Who knew how popular it would actually be when it launched?
Spending 11 million on broadcasting rights now, only to find that the popularity was low with few viewers—wouldn’t that be a huge loss?
