Meanwhile, at the Wolf Fang Livestream headquarters in Magic City, Vice President Zhu Yan was also monitoring the situation of Bunny Tail Livestream’s first broadcast of the GPL League and ICL League.
His brows were tightly knitted, and his expression was grave.
“Mr. Pei’s arrival really spells trouble!”
“This series of tactics has allowed Bunny Tail Livestream to accumulate such considerable popularity in just a little over a week… We’ve all been completely manipulated by Mr. Pei!”
Like Liu Liang from ZZ Livestream, Zhu Yan had also been keeping a close eye on Bunny Tail Livestream’s movements, never relaxing for a moment.
Initially, Bunny Tail Livestream had promoted itself as a knowledge-based platform, successfully attaching a special label to itself, differentiating it from other livestreaming platforms, and thereby establishing a unique image.
Next, Mr. Pei had announced that Bunny Tail Livestream’s model was different from other livestreaming platforms and would not constitute direct competition. Some livestreaming platforms believed this and didn’t pay attention; others didn’t believe it, but they focused all their attention on Bunny Tail Livestream’s video playback function, investing substantial manpower in developing similar features, though the actual effects were not ideal, and viewer response was lukewarm.
Who would have thought that Mr. Pei’s announcement was just a smokescreen? He immediately turned around and spent a huge sum to buy the exclusive broadcasting rights for the ICL League while other livestreaming platforms were haggling with Longyu Group!
This exclusive right captured all domestic IOI players in one fell swoop, giving Bunny Tail Livestream new exclusive broadcast content beyond knowledge-based livestreams.
Following that, he hired internet trolls to promote his real data and expose data falsification by other livestreaming platforms, then broadcast GPL on his own platform while developing a specialized mini-program to assist viewers…
With this combination of moves, the number of regular viewers on Bunny Tail Livestream alone had already approached 500,000!
As viewers increased, some passionate streamers naturally appeared, and the entire Bunny Tail Livestream gradually began to flourish!
It had only been about two weeks since Bunny Tail Livestream officially launched.
In such a short time, Mr. Pei had gained a large number of viewers for Bunny Tail Livestream through a series of techniques, making the Bunny Tail Livestream brand stand out among numerous livestreaming platforms.
And apart from the cost of the exclusive broadcasting rights, he hadn’t spent much money!
For Zhu Yan, these tactics were simply unheard of. Even though he was considered a veteran in the livestreaming circle, Mr. Pei’s combination of moves still left him dizzy.
Among the many livestreaming platforms, Wolf Fang Livestream, where Zhu Yan worked, was clearly the most severely affected.
This was because Wolf Fang Livestream primarily focused on game livestreaming, and there were only a few most popular games in China. GOG was definitely considered the big brother, and although IOI’s market share wasn’t great, it could barely be considered a popular game due to FV’s championship and its global influence.
But now, the exclusive broadcasting rights for the ICL League had been taken by Bunny Tail Livestream. Although the broadcasting rights for the GPL were still available, users were being severely diverted because of that mini-feature on Bunny Tail Livestream.
According to backend data, the number of viewers watching GPL broadcasts on Wolf Fang Livestream had been consistently declining, obviously because many people had been lured away by Bunny Tail Livestream.
Without these two pillars, how could Wolf Fang Livestream generate popularity? Would they rely on those single-player games or old-brand online games that had lost much of their popularity?
That was completely unreliable!
Zhu Yan had already sensed the crisis, especially as the popularity of the ICL League continued to rise, making him a bit restless.
Although the actual number of viewers for the ICL League on Bunny Tail Livestream was only a quarter of that for the GPL League, it was ultimately a market with unlimited bright prospects.
Since Mr. Pei had spent a large sum to buy the exclusive rights, it meant that the ICL League was definitely worth that much money.
And judging from Mr. Pei’s series of promotional tactics, the popularity of the ICL League was indeed steadily rising.
From an initial 30,000 people to later 60,000 and 80,000, this growth trend was fierce.
Moreover, Longyu Group and Tengda Group had spared no effort in promoting the ICL League. Bunny Tail Livestream had given almost all of its most important recommendation spots to the ICL League, and Longyu Group was also frantically buying advertisements and trending searches. In the foreseeable future, the popularity of the ICL League would inevitably experience another explosive growth.
This attitude represented many things.
The more Zhu Yan thought about it, the more restless he became.
The influence of Tengda Group and Longyu Group was terrifying. If they really waited for them to promote the ICL League, it would be even more impossible to get the broadcasting rights for ICL!
At that time, such a large portion of popularity would be monopolized by Bunny Tail Livestream, and the entire livestreaming circle’s pattern would likely experience another major earthquake.
Zhu Yan couldn’t sit still anymore; he felt he had to do something.
As the saying goes, it’s never too late to mend the fold after the sheep are lost.
He had already missed the ICL broadcasting rights for 8 million. To buy them now would probably cost at least an additional 3 to 4 million, and that would depend on whether Tengda was willing to sell. Buying now compared to before would definitely be a significant loss.
But if he did nothing now, he might not be able to buy them at all in the future!
Countless cases had proven that being stubborn in front of Mr. Pei was meaningless. The more stubborn people were, the more miserable their end. On the contrary, those who conceded early and cut their losses might still get a piece of the pie.
Thinking of this, Zhu Yan found Chen Yufeng’s contact information and immediately called him.
He had heard that the current person in charge of Bunny Tail Livestream was that mysterious Mr. Ma, but he rarely appeared in public. This Vice President Chen was responsible for some specific affairs and could also speak to Mr. Pei, so contacting him wouldn’t be wrong.
The phone rang several times before it was leisurely answered on the other end.
“Mr. Zhu? I’m sorry, sorry, today is Saturday and we’re not working. I’m playing games at home and didn’t notice my phone. What can I do for you?” Chen Yufeng said on the phone.
Zhu Yan was taken aback.
Wow, even at this critical juncture, Bunny Tail Livestream still had normal weekends off?
Wasn’t today the ICL opening ceremony and the first broadcast of GPL on Bunny Tail Livestream? As Vice President, shouldn’t Chen Yufeng be at the Bunny Tail Livestream headquarters keeping an eye on things, preventing any emergencies?
But instead, he had gone home to play games and even left his phone aside without checking it.
If this were at Wolf Fang Livestream, he would probably have been fired by the boss long ago!
Zhu Yan couldn’t help but sigh inwardly, Tengda was indeed different from other companies… With Mr. Pei single-handedly carrying the team, it didn’t matter how much the others slacked off!
After silently envying him, Zhu Yan didn’t dwell on this issue too much and directly got to the point: “Mr. Chen, to be frank, I’m calling to discuss a potential collaboration.”
“Bunny Tail Livestream has the exclusive broadcasting rights for the ICL League, right? I wonder if your side would be interested in redistributing or reselling the broadcasting rights? We can negotiate the price!”
Chen Yufeng smiled: “Oh? Mr. Zhu also wants to buy the broadcasting rights for the ICL League?”
Zhu Yan frowned: “Also? Who else wants to buy?”
Chen Yufeng said: “Mr. Liu from ZZ Livestream and Mr. Peng from YY Livestream have both called me, also inquiring about the redistribution of ICL League broadcasting rights.”
Zhu Yan’s heart sank, and a sense of crisis immediately emerged.
Well well, Liu Liang and Peng Bin, those two old foxes had beaten him to it!
Previously, the vice presidents in charge of several livestreaming platforms had privately contacted each other, agreeing to collectively pressure Longyu Group, trying to secure the broadcasting rights for the ICL League at the lowest possible price.
At that time, they were all in the same boat, as their interests were aligned.
But now, their plastic friendship had shattered.
Obviously, the other livestreaming platforms had also seen the current situation clearly. Longyu Group had inexplicably hooked up with Tengda Group, and the two planned to expand the ICL League together, monopolizing such a large portion of popularity.
Which platform wouldn’t be anxious seeing this?
Privately contacting Chen Yufeng to inquire about the redistribution of broadcasting rights, whoever secured the broadcasting rights for the ICL League before other livestreaming platforms would naturally grab a wave of traffic.
Zhu Yan secretly rejoiced, thankful that his mind was quick and he had called early to ask.
If other livestreaming platforms had secured the broadcasting rights for the ICL League first, wouldn’t he be so angry he’d spit blood?
But from Chen Yufeng’s tone, it seemed they hadn’t sold it yet?
Zhu Yan asked: “So how did you respond to them, Mr. Chen?”
Chen Yufeng smiled: “Today is Saturday, and Mr. Pei doesn’t work. I can’t go to him to report work; he would be angry. Whether to sell these broadcasting rights or not can only be decided after I consult with him when I report to him on Monday. We can only sell if Mr. Pei says we can sell.”
“But Mr. Zhu, I should give you a heads-up: Mr. Pei most likely won’t sell.”
“Because according to recent data, the ICL League has brought considerable popularity to Bunny Tail Livestream, which you understand.”
Zhu Yan quickly said: “I understand, I understand.”
“But I still hope Mr. Chen can put in a good word with Mr. Pei. I know the ICL League is doing well in terms of popularity now, so our offer will definitely not be low! If we all share the popularity and jointly promote the ICL League, we can achieve greater benefits, right? As long as Mr. Pei is willing to sell, we will also remember Mr. Pei’s kindness!”
Although they were competitors, it was still necessary to be flexible when needed.
If he could really buy the broadcasting rights for the ICL League, what did it matter to say a few kind words and spend a bit more?
Zhu Yan’s argument did make some sense. The popularity of the ICL League would be difficult to handle with just Bunny Tail Livestream alone. If multiple platforms were broadcasting and promoting the ICL League, the popularity would definitely be higher, and Finger Company and Longyu Group would certainly be happier.
Of course, this was just rhetoric; at the root, Zhu Yan was still acting for the benefit of his own platform.
Chen Yufeng smiled: “I can’t guarantee that. Mr. Pei has his own ideas, and as subordinates, we can’t presume to guess, let alone try to influence Mr. Pei’s decisions.”
“But I will report all these situations truthfully.”
“After I consult with Mr. Pei on Monday, I’ll call you back.”
Zhu Yan quickly said: “Alright, thank you very much, Mr. Chen!”
