March 12th, Monday.

Pei Qian arrived at Bunny Tail Livestream to have a meeting with Ma Yang and Chen Yufeng.

So far, Bunny Tail Livestream had been officially online for two weeks, and Pei Qian had been closely monitoring its situation.

Today, Chen Yufeng had called to say he had something to report. But even if Chen Yufeng hadn’t called, Pei Qian would have come on his own initiative.

Because he discovered that things seemed to be gradually getting out of control!

It was one thing for GPL to start broadcasting on Bunny Tail Livestream. If it were just regular broadcast content, there wouldn’t be too much difference from other livestreaming platforms. But what he never expected was that Chen Yufeng had secretly arranged for a data analysis mini-program at some point, instantly transforming Bunny Tail Livestream into a paradise for “professional viewers”!

Combined with the ever-increasing popularity of the ICL League broadcasts, Pei Qian was feeling a bit restless.

He needed to obtain some backend data from Chen Yufeng to better judge Bunny Tail Livestream’s current situation and make his next decision.

Old Ma was still very cheerful; as far as he was concerned, all of Bunny Tail Livestream’s metrics were continuously improving, and that was enough.

Chen Yufeng displayed the changes in various metrics since Bunny Tail Livestream’s launch on the projection screen while providing an explanation.

It was clear to see that on Saturday of the previous week, Bunny Tail Livestream’s online user count and online duration had both experienced explosive growth. On the bar graph, Saturday’s data stood out dramatically, soaring to the sky!

“Mr. Pei, Mr. Ma, since its launch, Bunny Tail Livestream has been developing at a tremendous pace, with all metrics growing rapidly.”

“Although the data from other livestreaming platforms is mostly confidential and we can’t directly compare, judging from third-party data such as search indexes and online discussion volume, Bunny Tail Livestream has undoubtedly entered the top ten livestreaming platforms in China in terms of peak popularity, thanks to the two major leagues. And in the two professional fields of specialized knowledge and gaming, our recognition could even reach the top five!”

Chen Yufeng’s face was full of pride. As the direct person in charge of Bunny Tail Livestream, he certainly deserved some credit for achieving such results.

But for Pei Qian, the situation was quite serious.

Although the words “top ten” and “top five” didn’t sound that dangerous, the current market share of livestreaming platforms was very different from what Pei Qian remembered from seven or eight years in the future!

Seven or eight years later, the competition among major livestreaming platforms had entered its final stage, with only two or three industry giants remaining in the entire livestreaming industry, and these industry giants were seeking mergers under capital operations.

By then, being in the top ten or top five actually couldn’t compare at all with the top two or three livestreaming platforms; in terms of scale, it was the difference between an ant and an elephant.

But in the current situation, the competition among the leading livestreaming platforms was still in a white-hot stage. The top five livestreaming platforms hadn’t pulled away with any significant gap; they all had different capital backing and were all developing well.

How the final cake of the entire livestreaming field would be divided still remained uncertain.

Under these circumstances, the gap between Bunny Tail Livestream and other high-ranking livestreaming platforms wasn’t insurmountable.

For a livestreaming platform that had just officially launched two weeks ago, achieving such popularity and attention could already be described as a “miracle.”

If Bunny Tail Livestream were to open up for financing, various investment institutions would probably wear down the threshold fighting to come and offer money.

It was precisely because Pei Qian saw this prospect that he felt increasingly alarmed!

Chen Yufeng continued: “Of course, Bunny Tail Livestream also has many shortcomings. For example, the professional field livestreams are all done by young scholars and lecturers. Although their streaming times are fixed, the duration isn’t long enough, and while the audience for professional knowledge livestreams is stable, it’s difficult to achieve explosive popularity.”

“Currently, most of the popularity is concentrated on the GPL and ICL leagues, and streamers in other fields are basically streaming out of passion, with almost no stickiness to the platform.”

“At present, we have too few exclusive contents, only the ICL League, which means the platform’s popularity fluctuates greatly. There are many viewers when there are GPL and ICL matches, but once the matches are over, all that popularity dissipates…”

Pei Qian’s expression brightened slightly.

Hmm, I knew it couldn’t all be bad news without any good news, right?

It seemed that the current issue with Bunny Tail Livestream still lay with the ICL and GPL leagues.

With so many viewers for these two leagues, they naturally all concentrated on Bunny Tail Livestream, so he needed to find a way to address this.

Chen Yufeng continued: “Mr. Pei, Mr. Ma, next is the future development direction of Bunny Tail Livestream, which requires the two of you to make a decision.”

“My thought is that the popularity of the GPL League is already stable, and whether we promote it or not, the difference won’t be that significant. Knowledge-based livestreams also can’t be rushed; both the streamers’ popularity and professional video content need time to accumulate.”

“So if we want to take the next step forward, it still has to be with the ICL League.”

“From this week’s situation, the ICL League has had a very smooth start, especially with the ICL League’s opening match bringing a lot of popularity to our platform!”

“Longyu Group is also sparing no effort to promote the ICL League. How to continue to heat up Bunny Tail Livestream’s popularity around the ICL League should be the key to our rapid growth in active viewers!”

“From the current perspective, we have two options: one is to continue to insist on exclusive broadcasting, taking all the popularity of the ICL League for ourselves; the other is to distribute the broadcasting rights for ICL, which would allow us to recoup some funds on one hand, and on the other hand, use other platforms to promote the ICL League. However, if we choose the latter, we definitely won’t be able to monopolize all the popularity of the ICL League, and the happiest would probably be Longyu Group.”

Hearing this, Pei Qian’s eyes lit up.

Distribute the broadcasting rights?

Could they play it like this?

The popularity of the ICL League did make Pei Qian a bit nervous, especially knowing that Finger Company and Longyu Group were going to make great efforts to promote the ICL League in the future, which made it even more dangerous.

Although Pei Qian hoped that the ICL League would become popular and put pressure on GOG, allowing him to reasonably spend more money on GOG, if it also made Bunny Tail Livestream popular at the same time, it would ultimately be less than ideal.

For Pei Qian, the best outcome would be for the ICL League to become popular without bringing enough popularity to Bunny Tail Livestream.

And now, distributing the broadcasting rights seemed to offer such a possibility!

Selling the broadcasting rights to other livestreaming platforms might earn some money in the short term, but the ICL League would no longer be exclusive, and its popularity would definitely be largely diverted to other platforms, causing Bunny Tail Livestream’s popularity to decrease. At the same time, other platforms that acquired the broadcasting rights would certainly help promote the ICL League, and with the joint efforts of Finger Company and Longyu Group, they would definitely create more popularity than exclusive broadcasting, and still be able to boost the ICL League…

It sounded like a good choice!

Pei Qian considered for a moment: “If we distribute, will there be livestreaming platforms that buy? What’s the attitude of Finger Company and Longyu Group?”

Chen Yufeng nodded: “Of course there will be. The heads of ZZ Livestream, YY Livestream, and Wolf Fang Livestream all have purchase intentions, and Longyu Group would definitely be more than eager to have more platforms broadcast the ICL League.”

Pei Qian frowned slightly.

So many platforms vying for it.

Then it seems we can’t sell at a low price? We might make a small profit.

But if it could disperse the popularity, a small profit didn’t seem to be a big deal.

If they continued to retain the exclusive broadcasting rights, at the rate things were developing, what if the ICL League gradually became popular, all the popularity was exclusively eaten by Bunny Tail Livestream, and then things spiraled out of control?

Thinking of this, Pei Qian immediately said: “Then let’s distribute the broadcasting rights!”

Chen Yufeng was taken aback: “Mr. Pei, really sell? This is currently the only competitive exclusive content that Bunny Tail Livestream has!”

Hearing Chen Yufeng say this, Pei Qian became even more resolute: “Sell!”

Chen Yufeng turned to look at Ma Yang, as if asking Mr. Ma to express his opinion as well.

Ma Yang’s long face showed an expression of serious consideration, and then he asked: “If we sell… how much can we earn?”

Chen Yufeng was stunned: “Uh… if we calculate at 12 million per platform, selling to four platforms would be 48 million. We spent 35 million to buy the exclusive rights, so we could earn about 13 million…”

Ma Yang exclaimed with delight: “We can earn that much? Then we definitely should sell!”

“The key is that after selling, our platform can still continue to broadcast the ICL League. Isn’t that more than 10 million pure profit?”

Chen Yufeng: “…”

Well, Mr. Ma’s thinking was completely on a different wavelength from normal people.

Indeed, from the current perspective, whether to distribute the broadcasting rights or not, Bunny Tail Livestream had already profited.

But this profit was built on Mr. Pei’s wise decision!

Bunny Tail Livestream and Longyu Group had gone to great lengths to promote the ICL League at risk, which was also considered a cost!

Now, distributing the broadcasting rights would earn money but also give up the opportunity to monopolize in the future; not taking this money and insisting on exclusive broadcasting might earn more in the future.

But seeing Mr. Ma’s reaction, it would probably be difficult to explain this to him clearly.

Chen Yufeng had no choice. Since Mr. Pei and Mr. Ma’s opinions were already aligned, this matter was settled. Even if he didn’t want to sell, he had to.

“Alright, Mr. Pei, I’ll go tell Zhao Xuming right away, and then contact the other livestreaming platforms to distribute the ICL broadcasting rights,” Chen Yufeng said.

Pei Qian was still a bit uneasy and added: “Remember, when distributing the broadcasting rights, money is not the first priority, understand?”

Chen Yufeng was taken aback: “Huh? Mr. Pei, then what is the first priority?”

Pei Qian: “Uh… friendship! Sincerity! In short, things other than money.”

Chen Yufeng frowned slightly, seemingly deep in thought.

Pei Qian didn’t dare speak too explicitly and could only hint at it, letting Chen Yufeng figure it out himself.

He just hoped that in this distribution of broadcasting rights, Chen Yufeng would offer a friendly price to each livestreaming platform, not selling at too high a price or making too much money.