As soon as Yao Bo and Zhou Muyan arrived at the first floor of the shopping mall, they spotted a familiar figure.
“Hey, isn’t that Mr. Pei?”
Sharp-eyed Yao Bo immediately recognized the familiar silhouette among the crowd.
Although Mr. Pei was wearing a mask and had deliberately changed into casual clothes, Yao Bo and Zhou Muyan saw him often enough to recognize him.
Mr. Pei’s demeanor was too distinctive; after seeing him once, he was hard to forget.
The two quickly approached and said in a low voice: “Mr. Pei?”
Pei Qian was startled. Turning around to see Yao Bo and Zhou Muyan, he lowered his voice and said, “Keep it down!”
The two immediately understood: “Got it!”
Yao Bo whispered, “Is Mr. Pei going undercover again? Trying to avoid being recognized by the staff to see how the experience store’s service is?”
Pei Qian mentally scoffed.
Undercover?
Undercover my ass!
I had no choice!
Ah, the troubles of being too popular—you wouldn’t understand.
Pei Qian asked curiously, “What are you two doing here?”
Yao Bo smiled, “We’re here to learn, of course. We want to study the advanced experience of Tenda’s experience store so our stores can measure up to this standard.”
Zhou Muyan nodded in agreement, “I have similar intentions.”
Pei Qian mentally scoffed again.
Then you’ve come to the wrong place!
This place might be called an experience store, but its primary goal is to waste money, and its secondary goal is to drive customers away.
You’re here to learn how to drive customers away?
I have the System, but do you?
However, Pei Qian didn’t say much. Once these two entered the experience store and saw how the staff operated, they would leave bewildered. There was no need to worry about them learning the wrong lessons.
The three of them discreetly followed the crowd up the escalator.
Admittedly, even though this was just a soft opening, the massive flow of people far exceeded Pei Qian’s expectations, which confused him greatly.
Where did all these people come from?!
Just a month ago, Pei Qian had visited, and Jinsheng Plaza was still somewhat quiet. Although it was just across the street from Yuanda Tiandi, the foot traffic was much lower.
Now, the foot traffic was almost on par with Yuanda Tiandi!
“Stay calm. After all, it’s the first day of the soft opening, and people are curious. Plus, Jinsheng Plaza probably did some promotion, so high foot traffic is normal.”
“After some time, the crowd will surely decrease.”
Pei Qian silently comforted himself.
Yao Bo remarked with emotion, “From what I know, Jinsheng Plaza didn’t plan to promote specifically. They’re saving all their promotional efforts for two weeks later when the big screen installation is complete.”
“I never imagined Tenda’s influence would be so strong. Just through word of mouth, so many customers have been attracted!”
“This proves the experience store’s location is extremely successful. Future foot traffic will definitely not be small! Jinsheng Plaza has struck gold!”
Zhou Muyan nodded, “Indeed, this experience store isn’t just well-located; the interior design and layout are excellent too. From the outside, it looks like a massive piece of art. It’s a must-visit for anyone shopping nearby. How could foot traffic be small? It will continue to be bustling in the future!”
Pei Qian: “…”
These two were taking turns flattering him, almost causing him internal injuries.
If you don’t know what to say, can’t you just keep quiet?!
So you both traveled all the way from out of town to Jingzhou just to torment me?
This is outrageous!
Pei Qian quietly quickened his pace, hoping they would talk less and interact with the staff sooner to see the cruel reality of how Tenda’s experience store drove customers away.
Arriving at the second floor, they first came to the gaming experience area, followed by the digital products section.
The gaming experience area was divided into many small units, each with different equipment.
Some followed the Slackin’ Internet Café model with ROF computers, e-sports monitors, and e-sports desks and chairs. Others resembled living rooms with large TVs, single-person sofas, and gaming consoles, or single-person sofas with G1 phones.
Another area was temporarily empty, serving as a rest area, but was actually reserved for VR headsets.
All equipment was secured with cables to prevent theft, similar to mobile phone stores.
The gaming experience area attempted to recreate all possible gaming scenarios, allowing customers to play Tenda games in these settings and make purchases based on their needs.
Although the foot traffic wasn’t small, the scientific layout of the entire gaming experience area, along with good space utilization and well-behaved customers who didn’t occupy equipment for long periods, meant there were still a few empty spots.
Zhou Muyan was particularly interested in this area. He sat down in a single-person sofa, picked up the controller, and tried it out briefly.
“Huh, no staff?” Zhou Muyan asked curiously.
After sitting down, he looked around but couldn’t see any Tenda employees in uniforms. Everyone in sight seemed to be customers.
Zhou Muyan gave Mr. Pei a questioning look.
Pei Qian responded with an expressionless face.
You’re asking me? Who should I ask?
I don’t know where they all are either!
The experience store’s salespeople didn’t have uniforms—this was deliberately instructed by Pei Qian. Now, Tian Mo and the other salespeople were probably hiding in some corner, secretly playing games.
Zhou Muyan was puzzled. What did Mr. Pei’s look mean?
Mr. Pei’s expressions were already hard to read, and today he was wearing a mask. With just a glance from his eyes, it was even more difficult to understand what Mr. Pei wanted to express.
Yao Bo nudged Zhou Muyan: “Don’t ask such silly questions! Don’t you see the button?”
Zhou Muyan: “Button? Where?”
He looked carefully and finally noticed that whether it was a computer or a game console, there was a very inconspicuous small button on the computer desk or cabinet where the equipment was placed. It should be a call button.
Pressing it would probably bring the experience store staff to the corresponding station number.
Zhou Muyan exclaimed excitedly, “This is great! Hidden staff service?”
“The staff all wear casual clothes and remain hidden, giving customers a space that appears undisturbed and absolutely free.”
“And when customers have needs, they just press a button, and the staff will immediately come to serve.”
“This kind of ‘transparent service’ is definitely worth promoting and learning from!”
Pei Qian: “…”
What transparent service? Please don’t make up concepts!
I simply hid the salespeople because I didn’t want them to promote products and make money, don’t overthink it!
While Zhou Muyan was expressing amazement, they stood up and moved to the digital products section inside.
Sunlight poured in through a full wall of floor-to-ceiling windows, illuminating the entire space. Though it was summer and hot outside, the air conditioning temperature was perfect. The warm sunshine made people feel very comfortable.
In the spacious, bright area, various Tenda digital products were displayed, including G1 phones, fully automatic smart argument machines, smart fitness clothes racks, and other products, all arranged in different areas.
The foot traffic here was noticeably higher than in the gaming experience area. Some customers were playing with G1 phones, others were arguing with the argument machines—a scene of general merriment.
Pei Qian felt a bit depressed.
What were all these people browsing?
Apart from this phone, weren’t all the other items released a long time ago? Especially the argument machine—how could people still be so enthusiastically playing with it?
Zhou Muyan approached the G1 phone counter and picked one up to try.
Yao Bo was surprised: “Hey, isn’t that the phone you’re already using?”
Zhou Muyan replied, “So what? Playing with your own phone and playing with the store’s are different feelings.”
“Such a high-end experience store adds a special boost to these products. Look at this fully automatic argument machine, gleaming in the bright sunlight—its aesthetic value has instantly risen by who knows how many levels!”
“It really stimulates the desire to shop!”
“Is this also transparent service? Not bad, not bad.”
This time Zhou Muyan didn’t need Yao Bo’s reminder; he had spotted the call button.
Yao Bo also sighed with emotion: “Yes, the atmosphere is really different!”
“After seeing this place, when I think about our Jinding Group’s stores, they’re like pigeon coops in comparison—too cramped!”
“This place has no salespeople promoting anything, but simply through the overall environmental layout and control of light sources, it creates a warm, natural atmosphere that invisibly enhances the products’ prestige.”
“And this environment without salespeople easily makes customers let down their guard, without resistance, more easily stimulating customers’ desire to buy!”
“I heard this place was designed by Architect Liang, whom you found, Mr. Pei? A master’s touch is indeed different!”
“This involves not only architecture but also psychology, art, and many other professional fields of knowledge. It exudes both the scent of money and the fragrance of art. Few companies could combine such high costs with such artistic design!”
Zhou Muyan added a sentence: “The last time I had this feeling was at a Pineapple phone store.”
Yao Bo examined the huge floor-to-ceiling windows and the various simple yet artistic shelves, saying, “But this isn’t easy to learn from.”
Zhou Muyan nodded: “Of course it’s not easy to learn!”
“To recreate this shopping environment, first, you need an amazing designer, and second, you need to be willing to spend big money. These shelves, including the lights on the ceiling, might look ordinary at first glance, but upon careful observation, you’ll find they’re definitely expensive!”
“Of course, expense is secondary; the key is that this money must be recoverable!”
“If you’re selling clothes or other things with low profit margins, it’s hard to recover costs. But Tenda sells digital products and games—physical goods with large stock inventory, and games that can be infinitely replicated, with considerable profits. That’s how they make money!”
“The principle of such a store is simple, but it requires extremely strong brand influence and product profit margins to support it. Only then can you make it work.”
“So, only a few companies like Tenda and Pineapple can make money with this model.”
Listening to the conversation between the two, Pei Qian’s mouth twitched slightly.
You two… are you doing a comedy routine here?
Why are you taking turns stabbing my heart?
What do you mean only Tenda can make money with this model? What good does it do you to upset me?!
Pei Qian was angry but couldn’t say anything, so he could only stand there with a dark face, silent.
Seeing that Mr. Pei had no reaction, Yao Bo said, “Hey, we’re making too much of a fuss. Given Tenda’s exceptional performance in various industries, this experience store, though it outclasses 99.99% of physical stores, is just normal performance for Tenda.”
“Let’s call a staff member and ask? We’ve been browsing for so long and haven’t seen a single employee.”
Yao Bo pressed the button on the table as he spoke.
There was no prompt sound or voice broadcast, only the light ring around the button lit up, indicating it was in calling status.
Pei Qian cheered up a little.
It seemed that Liang Qingfan had gone a bit overboard, decorating the entire experience store too lavishly, which had caused Yao Bo and Zhou Muyan to have some misunderstandings.
But as soon as the store’s salespeople were called over, they would surely be exposed instantly!
Not long after pressing the button, they saw Tian Mo stand up from some corner and walk over quickly.
Seeing Tian Mo, Pei Qian couldn’t help but smile.
His star pupil had arrived!
If other members of the sales department came, Pei Qian might have been a bit worried. What if bad habits from elsewhere hadn’t been completely eliminated, and they started promoting products?
But with Tian Mo, Pei Qian was quite at ease.
Tian the Black Dog, you are my last hope.
Pei Qian was almost eager to see the confused expressions on Yao Bo and Zhou Muyan’s faces after witnessing Tian Mo’s customer-repelling tactics!