June 8th, Friday.

Since the last meeting, preliminary preparations for the “Eternal Damnation” DLC had begun to advance.

Of course, to avoid warnings from the system, the DLC had not been officially initiated for development.

Tenda’s gaming department employees were just casually writing design drafts and modifying art resources in their spare time. The system wouldn’t concern itself with this kind of borderline activity.

This week had been relatively uneventful, as there weren’t many new projects worth paying attention to.

Pei Qian had focused most of his attention on Meng Chang’s new promotional campaign.

That ugly image had not only been used to purchase many online advertisements but had also gradually been deployed offline. Many bus stops in Jingzhou had already been replaced with this image.

According to Meng Chang’s promotional plan, advertisements had also been purchased in other cities like the Capital and Magic City, and they would soon form lines of unsightly scenery, polluting the eyes of innocent passersby.

As for the effect achieved by this plan, it could be said to be quite good.

It hadn’t generated too much attention, but instead had sparked a lot of dissatisfaction among Endpoint Chinese Website readers toward the Inspiration Class, with voices of criticism being endless.

Seeing these criticisms, Pei Qian was also deeply gratified.

Great, this time we’ve got a favorable start!

Just as I thought, how could any random promotional campaign go viral? That’s completely unscientific!

Combining the wisdom of both Boss Pei and Meng Chang, and still being unable to create a failed promotional campaign—that would be a true failure!

This time, Meng Chang had gritted his teeth and gone all out, creating such a garbage promotional campaign, and the netizens’ reactions were finally normal.

Thinking about how much promotional funding would finally go to waste, Pei Qian couldn’t help but feel comforted.

“But then again, looking at Meng Chang’s current expenditure… he could at most get a commission of seventy or eighty thousand.”

“Maybe he’s become too cautious, more conservative in spending.”

“This won’t do! Since we’ve confirmed the promotional effect isn’t good, we should boldly spend more money!”

“I should give him a hint.”

Thinking of this, Pei Qian dialed Meng Chang’s number.

“The effect of the promotional campaign is very good! But you’re not spending enough money. Do you have any follow-up spending plans?”

Meng Chang was taken aback and said, “Uh… Boss Pei, there are no plans for now. We’ve already bought ads through conventional channels, and we’ve purchased many bus stop and subway station advertisements. I think this is about enough.”

Pei Qian patiently guided him: “Have you… forgotten to buy paid commenters?”

Meng Chang was bewildered. After a moment’s hesitation, he asked, “Can promotional funds be used to buy paid commenters?”

Pei Qian: “Why not? As long as the paid commenters are conducting positive promotion, it’s fine!”

“You can use promotional funds to hire some paid commenters to spam content like ‘Inspiration Class is a cradle for great writers, a source of inspiration, a sacred place for creation’ everywhere. Isn’t this also a very good promotional method?”

Meng Chang was stunned.

Is there such an operation?

I never thought of this before!

Boss Pei’s approach, on the surface, appeared to be praising the Inspiration Class, but in reality, just like Meng Chang’s poster, it was completely high-end mockery!

Cradle for great writers?

More like a cemetery for great writers!

It did indeed sound like a very reliable way to spend money, but… this suggestion was proposed by Boss Pei. Could there be some misunderstanding?

Could it be a trap?

Meng Chang thought about it seriously.

It didn’t seem like a trap.

Using paid commenters to ostensibly praise but actually mock seemed like an operation that was all benefit and no harm to his reverse promotion. There was absolutely no problem!

Meng Chang thought for a moment and said, “But Boss Pei, where do I find paid commenters?”

Pei Qian chuckled: “Isn’t that easy to solve? Don’t worry, I’ll find them!”

“But this will require using promotional funds. I’m telling you in advance, so you won’t suspect me later.”

Meng Chang: “…”

It felt like magical realism.

Boss Pei, as the owner of Tenda, was actually proactively suggesting to Meng Chang, the person in charge of the promotional department, to use promotional funds, and was doing so in a negotiating tone—it was absurd!

Moreover, what Meng Chang was doing was reverse promotion, and Boss Pei had just proposed an excellent reverse promotion plan…

This bold move had too many twists and turns, leaving Meng Chang dizzy and once again confused about which side Boss Pei was actually on.

…

After hanging up the phone, Pei Qian immediately found Hu Xiao.

“Buy paid commenters!”

As a regular customer now, familiar with the routine, Pei Qian got straight to the point.

Soon, Hu Xiao replied: “What specific content should we buy? Is the scope limited to a specific website, or across the entire internet?”

Pei Qian: “The entire internet! As long as you see discussions related to web novels, have the paid commenters mindlessly spam these phrases: Endpoint Chinese Website’s Inspiration Class is a cradle for great writers, a source of inspiration, a sacred place for creation, an abundance of masterpieces…”

“Centered around this theme, give me excessive praise, the more exaggerated the better!”

Hu Xiao nodded slightly. This time the requirement was very clear.

“Then in terms of price, is a 20% discount like before okay?”

Pei Qian waved his hand dismissively: “No need for a discount this time. When I need it next time, you can give me a bigger discount!”

Joking aside, this time the system could reimburse it, so why would he need a discount?

The discount was obviously to be saved for the next time he needed to hire paid commenters out of his own pocket.

Hu Xiao scratched his head, a bit confused.

What’s going on?

Has the person behind this account changed back again?

He remembered that the person in charge was very generous before, but last time became very stingy and calculative. How come they’ve become generous again this time?

How many people were managing this account anyway?

Despite his confusion, Hu Xiao didn’t ask much and immediately arranged for his paid commenter brothers to get busy.

This was another big job, a good opportunity to earn a substantial amount!

…

…

June 10th, Sunday.

Tenda Experience Store officially began trial operations!

After the location of the experience store was officially finalized, related work had been consistently progressing. Various cabinets, samples, home furnishings, etc., were continuously being delivered to the experience store, and Liang Qingfan had gradually handed over the experience store’s work to Tian Mo.

The entire setup of the experience store had been completed yesterday, and according to the original plan, trial operations would begin today.

Compared to the initial planning, the VR experience area had not yet officially opened because the VR glasses from Chi Xing Studio were still being researched and produced; the large screen outside was still under construction; and the snack vendors and chefs in the food area were not yet fully staffed, but they should be able to handle the traffic during the trial operation period.

Apart from these, all the products and staff of the entire experience store were already in place.

A business car stopped at the entrance of Jinsheng Plaza.

Yao Bo got out of the car, looked up, and saw the super-large LED display screen that was under construction. Through the huge glass curtain wall, he could also see the interior of the core area of the Tenda Experience Store.

The door on the other side of the car also opened, and Zhou Muyan got out, looking at the impressive experience store with emotion: “As expected of Boss Pei, making such a grand gesture with the first experience store!”

Yao Bo smiled: “Of course, when has Boss Pei ever been stingy! Let’s go.”

The two of them strode toward the experience store.

They had come all the way to Jingzhou to learn.

They wanted to see what Tenda’s experience store was really like!

Although Tenda hadn’t made a big fuss about promoting the experience store, Yao Bo and Zhou Muyan were well-informed and naturally knew exactly that the experience store was beginning its trial operation today.

If it were other brands’ experience stores, there would be no need to visit, because they all had the same things back and forth, and there wasn’t much to learn from seeing them.

But Tenda’s experience store was different!

As everyone knows, transforming the rotten into the miraculous is one of Boss Pei’s most outstanding abilities as a boss.

No matter what industry he entered, Boss Pei always found a new business model.

And apart from this, in terms of internal company management, project promotion, investment, and other aspects, Boss Pei was also unconventional and unique.

Each of these aspects could probably fill a textbook.

The ultimate simplicity of the Dao, the sword taking a sideways path, yet all roads lead to the same destination.

Only those who had dealt with Boss Pei for a long time could appreciate how all-capable Boss Pei was!

So, would Tenda’s experience store be an ordinary experience store?

Definitely not!

This experience store must be one that embodies Boss Pei’s sales philosophy, completely different from other brands’ experience stores and physical stores.

Coming to observe and learn seemed very necessary!

Both Yao Bo and Zhou Muyan urgently needed this kind of knowledge.

Yao Bo’s Jinding Group mainly dealt in sports apparel and sports drinks, and also had many sports apparel stores across the country.

But in recent years, due to increasingly fierce market competition, pressure from foreign brands, and coinciding with the rapid rise of online shopping, Jinding Group’s physical stores were facing mounting difficulties.

Yao Bo wanted to come and see Tenda’s experience store, to learn a thing or two. If he could learn something and update Jinding Group’s stores and retrain personnel, that would be ideal.

And Zhou Muyan, as the boss of Tianhuo Studio, also had the idea of opening game experience stores to better promote the games developed by his company.

However, due to lack of experience and preparation, this idea was still at the conceptual stage, without a sufficiently feasible plan.

So, they both wanted to come and see Tenda’s experience store, to learn how Boss Pei arranged the experience store in such a special period.

If they could learn something, it would definitely help their stores!