Everyone immediately became interested: “Mr. Li, please tell us more!”

For these employees, hearing investment wisdom and business secrets directly from Mr. Li was an incredibly rare opportunity—of course they had to seize it!

Li Shi was in an excellent mood, eager to share his brilliantly insightful investment with everyone.

He played with the chopsticks that came with the snacks, which were engraved with the “Cold Noodle Girl” logo.

When Cold Noodle Girl was at its peak popularity, these chopsticks were an important part of Meng Chang’s marketing strategy. Back then, they were viciously criticized along with the expensive and unpalatable grilled cold noodles.

But after so much time had passed, holding and gently rubbing these chopsticks, one could appreciate their excellent craftsmanship.

In other words, the Cold Noodle Girl brand had actually paid great attention to details; the only problem was that the food wasn’t tasty enough.

“This snack combo was ordered from Slackin’ Delivery’s app and delivered from the nearest Slackin’ Delivery location. All the food items use recipes provided by Cold Noodle Girl.”

“Cold Noodle Girl is now part of Tenda’s business empire. Mr. Pei holds over 70% of the shares, giving him absolute control.”

“From this information, it’s easy to deduce that Mr. Pei intends to use Slackin’ Delivery to revitalize the Cold Noodle Girl brand.”

“By offering snack combos through Slackin’ Delivery, people will try them, find them delicious, and change their stereotypical impressions of Cold Noodle Girl.”

“But currently Cold Noodle Girl only has one store in the capital; there are no stores in Jingzhou. So Slackin’ Delivery must be training their own chefs using recipes provided by Cold Noodle Girl, allowing them to prepare these snacks alongside their regular offerings.”

“These conclusions aren’t difficult to draw.”

Everyone nodded in agreement.

Li Shi then changed his tone: “But you must remember, whether something is right or wrong isn’t absolute—it changes with circumstances.”

“The same action, when done before adequate preparation, is wrong; when done after thorough preparation, it becomes right!”

“What’s important isn’t simply ‘Mr. Pei using Slackin’ Delivery to boost Cold Noodle Girl’—anyone could think of that idea. What matters is how Mr. Pei has laid the groundwork and made preparations!”

“The reason I can assert with certainty that Cold Noodle Girl will rise from the ashes is because I see not just this single move from Mr. Pei, but how all his previous moves connect to form an overwhelming momentum!”

Everyone listened attentively, their expressions utterly serious.

Li Shi explained: “Let me walk you through Mr. Pei’s entire operation to resurrect Cold Noodle Girl from beginning to end.”

“When Cold Noodle Girl was at its absolute lowest point, when everyone including Meng Chang had completely given up, he aggressively purchased over 70% of Cold Noodle Girl’s shares, ensuring his absolute control.”

“Only by guaranteeing absolute control could he then proceed entirely according to his own plan.”

“When he first took over, Cold Noodle Girl had virtually nothing. In terms of recipes, their grilled cold noodles were worse than many street vendors’; in terms of reputation, they had become the epitome of over-marketing, with their previous popularity backfiring so badly they were being savagely criticized online; they had no assets, only liabilities.”

“But Mr. Pei clearly saw that Cold Noodle Girl wasn’t completely worthless—it still had value: its sole value was that it once had extremely high visibility, and too many internet users had seen the logo!”

“In other words, if they could somehow reverse public opinion, all that negative attention would instantly transform into positive attention, eliminating the need for gradual promotion.”

“But turning around a bad reputation is incredibly difficult.”

“So, Mr. Pei devised this ‘reputation rehabilitation plan’ spanning over half a year!”

“Step one was to let it cool down, allowing the hype to diminish.”

“Cold Noodle Girl was completely engulfed in a negative publicity whirlpool. Internet users’ inertial thinking was too strong; anything done at that time wouldn’t have been effective. So first, he waited for the negative publicity to subside.”

“Then, Mr. Pei organized the Street Food Competition.”

“Looking back now, this food competition had at least three objectives: First, to harshly criticize Cold Noodle Girl’s taste, signaling a break from the past Cold Noodle Girl; Second, to showcase excellent street food, generating stronger interest in street food culture among internet users; Third, to recruit and attract specialized street food talent through this event.”

“As far as I know, Zhang Yahui, the current person in charge of the Food Market, was brought in during this phase.”

“But this alone was clearly insufficient. There was still one crucial issue: Cold Noodle Girl’s flavor problem.”

“Cold Noodle Girl’s previous failure was due to focusing too much on marketing and not enough on taste. To change people’s impression of Cold Noodle Girl, it ultimately had to come down to taste.”

“Moreover, improving the taste couldn’t be a simple tweak—it had to become truly excellent and outstanding. Otherwise, if customers didn’t notice a significant difference, how could public opinion be reversed?”

“So, Mr. Pei decided to film the documentary ‘Street Vendor Profiles.’ On one hand, it continued to showcase excellent street food, creating discussion topics and making internet users more attentive to and knowledgeable about street food culture; on the other hand, it continued to recruit and attract more street food talent.”

“Finally, more and more vendors joined, each skilled in various kinds of street food, all tested and approved by the masses.”

“Using their recipes to improve Cold Noodle Girl’s offerings, while it might not perfectly replicate the original flavors, it could finally reach the standard of ‘delicious.'”

“Then came the most crucial step: how to cleverly connect all these elements?”

“Mr. Pei’s answer was the Food Market!”

“By gathering these vendors in the Food Market, it immediately created a cluster effect, attracting people who had watched ‘Street Vendor Profiles’ and liked those foods to come taste them. This not only created a food area in the old industrial district but also made internet users strongly associate ‘Tenda’ with ‘street food’ for the first time.”

“With the existence of the Food Market, people would never again doubt Tenda’s ability to make good street food.”

“After all this groundwork was laid, Slackin’ Delivery introduced the snack combo, allowing everyone to taste Cold Noodle Girl’s snacks. After trying them, people discovered the taste had indeed improved significantly, and the prices had come down. The formerly expensive and unpalatable Cold Noodle Girl had thoroughly reformed, completely aligning with Slackin’ Delivery’s style, naturally turning public opinion around!”

Everyone nodded in understanding.

So that was it!

This final step was actually quite simple, and most people could have thought of it.

But without all the previous groundwork, even if Slackin’ Delivery had strongly promoted Cold Noodle Girl’s snacks, the effect definitely wouldn’t have been good—it might even have dragged Slackin’ Delivery down too.

So whether an idea succeeds depends on how it’s executed!

At this point, someone asked in confusion: “But, Mr. Li, isn’t this duplicative?”

“According to Mr. Pei’s original positioning, Slackin’ Delivery sells daily work meals and healthy meals, while Cold Noodle Girl sells snacks and fast food. They have different market positions and don’t compete with each other.”

“But now Slackin’ Delivery is also selling snacks. Doesn’t that confuse their positioning?”

Li Shi shook his head slightly: “Of course not!”

“If I’m not mistaken, Slackin’ Delivery will sell at most these two snack combos, comprising the current six varieties of common snacks that suit the general taste and are easy to make.”

“Cold Noodle Girl, on the other hand, will offer a wide variety of different snacks. They’re not even in the same league in terms of quantity.”

“Each profession has its specialization. Slackin’ Delivery’s chefs need to prepare regular work meals; they can barely spare time to make a few kinds of snacks following recipes, but it’s impossible for them to make all varieties of snacks well because they don’t have enough time and energy.”

“Moreover, Slackin’ Delivery and Cold Noodle Girl naturally have different positioning. Most customers only need one type of food at a time—if they want to eat healthy, they won’t order snacks.”

“So, whether merging stores or merging apps would be highly inappropriate—it’s best to keep them separate.”

“What if customers want to order both work meals and snacks to satisfy their cravings? This is actually easy to solve, and the Slackin’ Delivery store in the capital has already shown us the answer.”

“Open Slackin’ Delivery and Cold Noodle Girl right next to each other. If orders are placed at both places simultaneously, they can be delivered together, saving time and delivery fees for customers, very appropriately solving the situation of ordering from both at once.”

“Having Slackin’ Delivery make snacks at this stage is just an interim measure. In the future, if every Slackin’ Delivery store can be paired with a Cold Noodle Girl store, then the sample snacks ordered through Slackin’ Delivery can be provided by Cold Noodle Girl!”

“So, once Cold Noodle Girl’s reputation is turned around and its taste is approved by most people, Mr. Pei will definitely continue aggressive expansion, just like he did with Slackin’ Delivery in the beginning!”

“Near all core Slackin’ Delivery locations, Cold Noodle Girl stores will open, creating complementary businesses.”

“Slackin’ Delivery will only sell two types of snack combos. If customers find them delicious, they’ll naturally go to Cold Noodle Girl to try more snack flavors!”

“Tell me, if things reach this point, wouldn’t Cold Noodle Girl have completely risen from the dead?”

“And we still hold over 20% of the shares…”

At this point, Li Shi gave a knowing smile, hiding his achievements and fame.

What happened next didn’t need to be said—saying it would ruin the mystique.

Following this script, Cold Noodle Girl would definitely continue to expand, opening stores nationwide like Slackin’ Delivery.

And from Cold Noodle Girl’s profits, Fuihui Capital would receive dividends!

In the past, they had “sipped from the soup” but never quite felt satisfied, only able to enter some derivative industries related to Tenda’s businesses.

For instance, seeing that the Food Market was about to boom, they bought commercial properties nearby.

But that approach wasn’t direct enough—there was still a layer in between.

This time, they had directly obtained shares in Cold Noodle Girl, equivalent to taking the first sip of soup—the significance was incomparable!

His employees listened with sparkling eyes.

So impressive!

Although the shares belonged to the company and had little to do with them as employees, hearing Mr. Li talk about these business dynamics had broadened their horizons and increased their knowledge!

Who knew when this knowledge might come in handy?